City Fruit 5 Year Plan

Five Year Plan 2019-2024

 Grow Seattle’s Harvest
 Make the Best & Fullest Use of the Fruit
 Ground City Fruit in Seattle’s Communities
 Build Organizational Capacity

MISSION STATEMENT

City Fruit puts our urban orchard to its best and fullest use so that everyone in our community
shares in the value of fruit.

CORE VALUES

 Celebrate the goodness of fruit
 Champion the urban orchard
 Build community connection through fruit
 Open the urban orchard to everyone
 Innovate through collaboration

VISION STATEMENT

Every person in this city has the opportunity to experience Seattle’s orchard, by sharing in its
fruit, connecting to its trees, or celebrating it with their community.

CITY FRUIT’S COMMITMENTS

 Grow Seattle’s harvest
 Make the best & fullest use of the fruit
 Ground City Fruit in Seattle’s communities
 Build organizational capacity



COMMITMENT: GROW THE HARVEST

 Action
Develop a comprehensive map of the location and type(s) of fruit trees on private and public
land within the city of Seattle.
Metrics
Working with tree owners, researchers, and public partners, develop a system for mapping fruit
trees that captures a full picture of Seattle’s fruit tree canopy, while protecting the privacy
concerns of tree owners
Seattle Fruit Tree Map is developed; integrated into City Fruit’s technology systems; publically
available; and shared with relevant City/County partners, for integration into their maps.

 Action
Grow the orchard canopy in every community
Metric
100% of Seattle’s communities have publicly accessible fruit trees

 Action
Increase the number of trees participating in the Great Seattle Fruit Harvest
Metric
50% Seattle’s mapped fruit trees are registered with City Fruit

 Action
Increase fruit tree canopy by promoting urban-friendly planting strategies that meet the
needs of a growing and densifying city.
Metrics
Develop and promote resources that prepare neighbors and organizations for planting fruit
trees in urban spaces, such as in planters, on patios, in planting strips, or on rooftops

Partnering with community organizations, public partners and businesses, coordinate planting
of 3-5 new orchard plots that are publicly available and offer inspiration for creatively using
urban space to increase access to food and land

COMMITMENT: MAKE THE BEST & FULLEST USE OF FRUIT

 Action
Improve the health of Seattle’s fruit trees
Metrics
100% of registered tree owners receive education on implementing pest mitigation strategies
and improving the quality of their fruit
50% of fruit harvested overall is pest damage-free
25% of public fruit trees, managed by City Fruit, are netted

 Action
Develop creative partnerships to eliminate fruit waste
Metric
10% or less of harvested fruit ends up in compost

 Action
Increase access to fruit
Metrics
In 100% of Seattle’s communities, fruit is distributed to community partners
In 100% Seattle communities, Fruit for All pop-up’s launched
50% of Fruit for All pop-up’s are hosted in EEI communities

 Action
Create pathways for neighbors and community partners to decide for themselves how the
fruit is shared and used.
Metric
50% of consumable fruit is shared based on community request or design

COMMITMENT: GROUND CITY FRUIT IN COMMUNITY

 Action
Design for inclusive and diverse community participation in City Fruit’s planning and
evaluation
Metric
Community design meetings hosted annually in 4 regions, with representation from all of city’s
communities

 Action
Ensure programming is equitably represented in all Seattle communities
Metric
100% of core programs operating in all Seattle communities

 Action
Ensure that membership program is truly inclusive
Metrics
100% of Seattle’s communities represented in membership
25% of members are family-access members (for low-income households)

 Action

Ensure that diversity of Seattle’s communities is represented in City Fruit’s core team and
leadership
Metric
75% of Seattle’s communities are represented in City Fruit team & leadership (staff, board,
harvesters, stewards)

 Action
Connect underserved populations to Seattle’s land & food systems
Metric
40% of education & volunteer program participants represent underserved populations

COMMITMENT: BUILD ORGANIZATIONAL CAPACITY

 Action
Provide for sustainable operations and growth
Metrics
6 months of cash reserves secured for operating expenses
50% of monthly expenses are covered by renewing funding sources (contracts, membership,
recurring donors)

 Action
Increase health & capacity of internal operations
Metrics
100% of staff receive at least one professional development opportunity a year
100% of staff provided current and adequate technology (programs and hardware)
Find our forever home

 Action
Create sustainable career paths for staff
Metrics
100% of core team member salaries meet or exceed $55,000 a year
100% of employees are offered health and retirement benefits

 Action
Build board capacity to ensure that the organization has the necessary resources to sustain
its work over time
Metrics
100% of board seats filled
100% of board members delivering on ‘give & get’ commitments

 Action
Effectively share our impact
Metrics
Website updated to effectively map fruit trees; track growth toward Commitments; and engage
diverse communities
50% of our social media & newsletter stories elevate the impact of our work and our
partnerships