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Published by davidbailey95, 2017-06-20 03:30:44

Tanya Kwasza Tips Magazine Office Print

Tanya Kwasza









How to Sell




Your Home




for More

Introduction






























In this edition please find a summary of all the things, when
combined, will ensure that you get the maximum price for your

property. This has been collected from years and years of my

experience selling properties.









Invaluable in today’s



erratic real estate market.











A little time taken to enhance the visual appeal of a property

substantially increase the chances of the seller achieving a
better selling price. In many cases in excess of the seller’s

wildest hopes. This is regardless of whether

it’s an apartment, large home or even a commercial property.

Presentation and Marketing





















































Follow these simple




strategies to ensure that



your home has the X Factor.

Agent’s Role























1. Market research as to other 4. Collect the maximum number of
comparable homes sold buyers to view your home



2. Specific presentation advice and 5. Negotiation on your behalf for the
valuable contacts such as best possible outcome, or run a
contractors and tradespeople who successful auction campaign
can assist with pre-sale presentation
and projects 6. Hold your hand along the way to
minimise stress.
3. Working with you to build and
deliver the best possible marketing
strategy



AP WING WRAP



SOLD BY
Mike Mattson & Tanya Kwasza



Ray White Broadway
Perseverance at
its Best


To See this SOLD Sign
Outside Your Home,
Contact:


Tanya Kwasza
Licensee Salesperson
021 59 39 39
or Text 215
[email protected]




I’ve been told
I negotiate like Ray White Broadway
136 Broadway
a dog with a bone Newmarket
(09) 631 1500
City Realty Limited Licensed (REAA 2008)
4
abcphotos gns
N
Z
www.photosigns.co.nz 0800 222 8786 L M I I E T D

Your Role





















In real state there is ‘no recommended retail price’ so with the right presentation
you can sell for 10% more.



If you follow a proven formula and strategy to enhance the value you will sell for
more and faster.


You have to make a buyer move from ‘looking’ to ‘living here’.


The purchase of a home for hundreds of thousands of dollars is a very careful
and considered decision with no luck involved.


Understanding how to influence a buyer to purchase your property when there
are others to choose from is worthy of careful consideration.












































5

Home Staging





























































Marie Graham





























6

You want purchasers to want to ‘move in’ not ‘move on’, you only get one chance to make a
great first impression, make yours count!

Did you know that a staged house motivates potential purchasers to stay longer in your
property? Add to that industry knowledge of knowing that a staged house will sell faster
and generate a greater financial return on your investment. My name is Marie Graham, and
I bring to each client years of interior design and home staging experience and a burning
‘passion’ for all things property.

My passion for interiors and bespoke furniture has taken me on a journey to constantly
attempt to achieve the ‘perfect’ look for your home, show home, or apartment.

Many people have difficulty in visualizing how an empty room will look with their furniture in
it. By staging the rooms, all possible objections are eliminated, because the purchaser can
immediately see that, YES my sofa will fit there or YES my king bed will fit!






















Home staging is no longer considered an optional add onto the sales and marketing
process, but a key factor in helping your salesperson to market and present your home to
potential purchasers to get you the ‘maximum price in the most minimal time.’


Property staging can include a complete package for a vacant property or an enhancement
package if you are living in the home while you are selling.


Pre-Sale Presentation and recommendations on how to best present your home to ‘wow’
potential purchasers.

Enhancement—bringing additional items to complement the client’s existing furniture. The
use of cushions, art, accessories and furniture where necessary to present the property to
its maximum potential, and to make it have the chic, vogue look of the moment.


Work with what you have — repositioning of your furniture and de-cluttering where
necessary.

Recommendations — this may include suggesting painting the front door, gardening,
eliminating bulky sofas etc.


Acquisition— arranging for new carpet, house or room painting, window shutters, screen
blinds, curtains and soft furnishings.


7

Marie Graham





My love of property has grown further now and I have transitioned into selling real estate.
I have joined Ray White, Newmarket, and proudly work alongside Tanya Kwasza.


During my years of hands on experiences with clients, I discovered quickly that selling your
precious investment can be a stressful time. I understand the commitment required to be
part of the Presentation and Selling aspect of this and this experience has given me not only
a greater understanding of this from the client’s perspective but I also have the skills required
to help navigate this process with and for my vendors.


So, not only is it really important to present your home to appeal to the broadest range of
purchasers, you also need to choose agents that you can build a rapport with. Tanya and I
will get the job done professionally with the best financial result.


Not only can I assist in the presentation of you home, Tanya and I can sell your home for you
at the best possible price possible.

Call to arrange your in-home consultation and appraisal.


Marie phone: 022 391 1086 Email: [email protected]
Staging can make a difference in whether the home sells, how long it takes to sell,
and how much buyers will pay for the house.


Most buyers form an opinion about a home within the first 7-10 seconds of arriving.


· It is estimated that only 10% of home buyers can visualize the potential of a
home. That means 90% are not going to be able to look past dirt, clutter
and imperfections


· A Coldwell Banker survey of 2,800 properties revealed staged homes sell in half
the time of non-staged homes.
































8

9

10

11

Timing





















































As it is new it considered the time of peak interest or golden window.






Chances are the buyer is completely up-to-date with all recent sales in the area. They
will know land size house size, features and selling price. Buyers will often shy away
from a home that has been sitting too long. Typically they think to themselves, “well if
no one wants this property, there must be something wrong with it”.

Selling within the golden window is critical to success. The golden window represents
the time segment in which it is possible to sell a property at a peak price, because that
is also when the property is generating peak buyer interest.
















12

Timing One Opportunity to ‘Hit’



the Market Correctly






















There is no second chance at a first impression. From the moment a buyer enters your
property, a positive or negative theme will form and grow. This is of major importance when it
comes to influencing a buyer’s opinion. Look at your property through the buyer’s eyes.
How could it be better?


























































13

How to Sell For More in a



Challenging Real Estate Market











It is easy to sell in a boom but selling in anything less calls for skill, knowledge
and care.


Tough selling conditions means it is even more important to make sure that your
home is set up to attract as much buyer interest as possible.


Open Homes - be sure to find out the average days on market in your area.
This will help you understand market condition and give you a target to strive for.





Sold unconditionally
on the evening of the

first open home
Sold for $15,000
more than the
asking price!










































14

Contracted in first open


home.
Four back-up offers.
Marketed with a price






























A change in conditions spells danger for many home sellers. It is natural to think that your
property is worth less if the property market has fallen.


To get the best result, use the combination of essential presentation steps and a marketing
process called the ‘sell for more system’.

Buyers first look at an image of your property to see if they can see themselves in the picture.
Then they will look at the features and the benefits like bedrooms, bathrooms, living areas
and vehicle accommodation. They will then make a decision as to how a property suits their
needs and if they should inspect.




































Ignore this rule at your peril.
15

Planning Your Marketing Campaign



and the GO Date




Make a checklist of things that need to be done and a schedule to get these

done by the time your property is ready to be photographed.


One picture is more powerful than 1000 words. Create atmosphere.


Think about the things you love about your home such as the sunny verandah
and proximity to schools, bus routes, beaches, shops and restaurants. These
details are helpful when your agent makes a video of your home.

































































16

Feature List & Owner’s Notes



























































































17

Photography















































“This is the main marketing photo that


best summarises what you are offering.


Make sure you use the most appealing

aspects to create the best


possible hero shot.”




























18

Photography




























































































19

Videos














Promote your home on Facebook and websites with a fabulous video.



















Tanya Kwasza, Profile Video 1/84 Main Ellerslie Highway, Ellerslie
https://www.youtube.com/watch?v=CFqHLqeiRuI https://www.youtube.com/watch?v=20RDjvbbEh8

















Tanya Kwasza on photography for real estate 17b Chatfield Place, Remuera
https://www.youtube.com/watch?v=EQEFul1B6z4 https://www.youtube.com/watch?v=EQEFul1B6z4






204/17 St Benedicts Street, The Saint Tanya Kwasza’s Auctions









204 17 St Benedicts Street The Saint Tanya Kwasaz’s Auction Video
https://www.youtube.com/watch?v=EQEFul1B6z4 https://www.youtube.com/watch?v=EQEFul1B6z4











20

What is Your Story?




















Vendor moving

out of Auckland







































It is often best to be upfront with this so that buyers can eliminate anything
suspicious form their thoughts. For example, when your agent tells a buyer
you are selling to be closer to family, it is a real and logical reason. The buyer
understands and crosses that question off the list.


An experienced real estate agent knows how important it is to manage a buyer’s
expectation.














21

Colour






Good presentation does NOT mean creating a strong colour scheme. Go for
broad appeal. White is an excellent background canvas for the other features
you will add. And it makes sense to paint before you carpet.



From unique pieces of art to decorative cushions, a pop of colour can really
catch a buyer’s eye. The colour splash in vases, flowers, cushions, throws etc.
Yellow is said to be the colour with the most impact so why not use it.







































































22

23

De-clutter & De-personalise








































































Most buyers are really looking to make a lifestyle purchase. This means
your own personal effects and the way your home looks to a buyer will
make a significant impression. To some extent, they may be actually
buying the way you live as much as the property itself. When you go on the
market, you can cater to the largest sector of buyers by keeping your home
neat, simple and practical.









24

Wardrobes & Organisation



































































Space is essential too.






Overcrowded rooms and hallways make them look smaller.





Buyers love big rooms.






Remember less is more.

25

Clean




















































Some areas you may

forget about:



• Walls and baseboards


• The top of wall outlets (clean carefully)


• Behind the toilet


• Ceilings - dust out all the cobwebs


• Underneath furniture - if you remove a
piece of furniture that has been placed in

the same spot and there are carpet marks,
place some ice cubes on the carpet dent,
let it sit and then use a fork to fluff up the
carpet marks.



26

27

Repairs





























































































28

Maintenance





























































































29

Floors Room Scale


































Rugs define and frame spaces and convey a sensation of warmth that creates a
welcoming environment.


Rugs convey emotions with their design, colours and textures.


















































30

Room Scale




























































































31

Street Appeal
































































Make sure you get your garden and yard in shape.

Many buyers are looking for outside space but not a lot of work.























32

Street Appeal
































sold 50%




above CV




















































33

Front Door




























































































34

Entrance




























































































35

Kitchens






Kitchens have become the social gathering


hubs of our homes. Buyers want them updated,

attractive, large enough for their family, and to


have enough storage for their needs.









































































36

Kitchens




























































































37

38

39

Bathrooms




























































































40

41

Bedrooms




























































































42

43

44

Verandahs & Decks

















































5 agencies tried




to sell this

home before we




SOLD IT


























45

decks






















































































46

Gardens




























































































47

Re-purpose Unused Rooms






















































































48

49

Lighting


































Light is essential.
If you don’t have
enough look for ways
to create it.
Light fixtures

Can a dark wall be

repainted? can be updated


Can you use a inexpensively
brighter light bulb?


Can an extra lamp
be added in a dark
corner ?



Light is a seller’s best
friend.


Time your open
homes around the
best times for natural
lighting.












50


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