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A STUDY OF ARTIFICIAL INTELLIGENCE’S IMPACT ON THE CHANGING LANDSCAPE OF REQUIRED JOB ROLES AND SKILLS IN VIETNAM’S DIGITAL MARKETING SECTOR.
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This study delves into the transformative impact of Artificial Intelligence (AI) on the digital
marketing sector in Vietnam, with a particular focus on the shifts in job roles, required skills, and
emerging ethical considerations. As someone who has witnessed the evolution of learning and
working environments over the past 15 years, transitioning from traditional methodologies to AI-
powered platforms, the researcher’s personal journey underscores the dual nature of AI as both a
disruptor and an enabler.
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