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Home Explore FACTORS AFFECTING STUDENT DECISIONS TO STUDY AT ASIA-PACIFIC INTERNATIONAL UNIVERSITY

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The main objectives of the research were to study the factors affecting student
decisions to study at Asia-Pacific International University (AIU), to explore the
relationships between personal factors, service marketing mix factors and decision
making behavior. The samples were 178 first year undergraduate students who enrolled
in one of the six Faculties of AIU in the 2013/2014 academic year. The research
instrument was Data was questionnaire. Statistics used for data analysis included
descriptive statistics, T-test, F-test, and multiple regression analysis.

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Published by intima225, 2023-05-30 03:01:27

FACTORS AFFECTING STUDENT DECISIONS TO STUDY AT ASIA-PACIFIC INTERNATIONAL UNIVERSITY

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91 Comparison between Gender and Decision Making Behavior

92 Comparison between Religion and Decision Making Behavior Comparison between High School CGPA and Decision Making Behavior

93 Comparison between Parental Monthly Incomes and Decision Making Behavior Comparison between Field of Study and Decision Making Behavior

94 Comparison between Gender and the Service Marketing Mix Factors

95 Comparison between Religion and the Service Marketing Mix Factors

96 Comparison between High School CGPA and the Service Marketing Mix Factors

97 Comparison between Parental Monthly Incomes and the Service Marketing Mix Factors

98 Comparison between Field of study and the Service Marketing Mix Factors

99 Difference between the Service Marketing Mix Factors and Decision Making Behavior

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