ONLINE BANKING AND CUSTOMER SATISFACTION IN MUAK LEK DISTRICT, SARABURI PROVINCE
This study delves into the complex relationship between online banking services and
customer satisfaction in Muak Lek, Saraburi, Thailand. Conducted through a quantitative
survey administered among a sample of 402 online banking users, this research meticulously
examined the multifaceted factors that influence customer satisfaction. Specifically, we
investigated reliability, transaction efficiency, ease of use, safety and security, customer
support, performance, and service content
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