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THE IMPACT OF USING MARKETING MIX COMPONENTS TO BUILD SCHOOL IMAGE AND INCREASE PARENTS’ LOYALTY AT BORA PRIVATE GENERAL EDUCATION SCHOOL, BATTAMBANG, CAMBODI
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ABSTRACT
This study investigated the relationship between the marketing mix, school image, and
parental loyalty of Bora Private General Education School (Bora School). The research
problem centers on understanding how the marketing mix influences the school’s image and
parental loyalty. The study hypothesized a positive correlation between these factors.
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