CORPORATE SOCIAL RESPONSIBILITY (CSR): THE PATTERN OF CORPORATE PHILANTHROPY SHOWN BY SELECTED PUBLICLY LISTED COMPANIES IN MALAYSIA
This study aimed to seek for patterns in corporate philanthropy activities
by publicly listed companies in Malaysia. This study determined whether there were
seasonal trends in these activities such as conducting philanthropy contribution and
volunteerism only during festival seasons or not. Data was collected and analyzed from
51 survey respondents and 142 annual reports selected from the Bursa Malaysia main
market. The primary data collected from the survey questionnaires were tabulated in a
spreadsheet and all data collected from the companies’ annual reports were transformed
into numerical data before analysis. The means and standard deviationsfor the variables
from the observed data were analyzed descriptively. Chi-square tests were used to test
the validity of the hypothesis where the p-values show whether the observed results
were statistically significant or not.
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