FARM IN THE CITY

ARM IN THE CIT

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IN THE
F

CITY
Y

FAR

CONTENT 14 LOGO SCALE
15 LOGO CLEAR SPACE
1 FOUNDER OF FARM THE CITY 16 LOGO COLOUR VARIATION
17 LOGO COLOUR VARIATION
2 BACKGROUND 18 LOGO COLOUR VARIATION
3 VISION & MISSION 19 SIGNBOARD
20 SIGNBOARD MOCK-UP
4 SWOT 21 POSTER
5 DEMOGRAPHY 22 POSTER MOCK-U[
6 EVIDENCE 23 POSTER COLOUR PALLETE
7 MOOD BOARD 24 T-SHIRT
8 COLOUR PALLETE 25 T-SHIRT MOCK-U[
9 OVERALL TYPEFACE 26 BRACELET TICKET
10 LOGO 27 ENTRANCE TICKET
28 WEBSITE QR
11 LOGO COLOUR PALLETE
12 LOGO TYPEFACE
13 LOGO MINIMUM SIZE

Dato Allan Phoon

Farm In The City is set to become a major
tourist attraction for the state of Selangor in
addition to its role in nature and wildlife re-
search and conservation. Farm In The City
is managed by a professional team
well-versed in nature and animal projects.
The team is headed by Dato’ Allan Phoon
who has more than 20 years of experience
and has been responsible for the planning
and implementations of many other suc-
cessful animal and nature parks throughout
the country including Sunway Lagoon Wild-
life Park and the Lost World of Tambun Pet-
tingZoo.

Farm In The City is a subsidiary company of FOUNDER OF
Eureka Farm Sdn Bhd which is chaired by FARM IN THE CITY
Y.A.M Tengku Shakirinal Shah bin Tengku
Sulaiman Shah (Y.A.M. Tengku Laksamana
Selangor).

1 FARM CITY
IN THE

BACKGROUND

An Eden of Nature and Animals Farm In The City (FITC) is a unique new con-
cept that combines elements of wildlife and nature set in a designed environ-
ment of a conservation park. Drawing upon the values of Malaysia’s multi-racial
and multi-cultural population, FITC is designed to resemble a typical Malaysia
village or “kampung” setting. FITC plans to become a focal point for tourism in
the state by providing educational and entertaining insight into the lifestyle and
setting of a Malaysian village, farm and fruit orchard with its natural plants and
wildlife. FITC is much more than a viewing exhibit. It encourages visitor-interac-
tions with the animals and plant-life in a comfortable yet authentic environment.
FITC also places great importance on education of visitors on the various as-
pects of farm and animal life as well as wildlife conservation and preservation.

2 FARM CITY
IN THE

VISION

To make Animal Farm In The City as one off the Aminal farm for all age groups
to visit.

MISSION

Achieve the state's fullest vision by becoming a premier state tourism
organisation

3 FARM CITY
IN THE

SWOT

SW O T

- PERFECT DESTINA - LACK OF PROMOTION - INCREASING THE - SELLING AT HIGH
TION FOR DAY T RIP - POOR FACILITIED NUMBER OF VISI- PRICES
- LIMITED F&B TORS SO THAT IT
- NATURAL LAND- OPTIONS CAN EXPAND ITS - INCREASING COM-
SCAPE MARKET SHARE PETITION
- IMPROVEMENT OF
- VERY ATTRACTIVE
ANIMAL FARM FACILITIES

-OFFERING VARIOUS
OUTDOOR ACTIVITIES
-COOL MOUNTAINSIDE

AIR

4 FARM CITY
IN THE

AGE

- All age group

DEMOGRAPHY GENDER

-Male, female
&

kids

FAMILY

2- 3 pax &
above

5 FARM CITY
IN THE

EVIDENCES

6 FARM CITY
IN THE

MOOD BOARD

7 FARM CITY
IN THE

#045029 #d66147 #cedce9

RGB : 4, 80, 41 RGB : 214, 97, 71 RGB : 206, 220, 233
CMYK : 90%, 40%, 98%, 43% CMYK : 11%, 75%, 77%, 1% CMYK : 18%, 7%, 4%, 0%

#f3e624
RGB : 243, 230, 36
CMYK : 7%, 1%, 94%, 0%

COLOUR PALLETE

8 FARM CITY
IN THE

OVERALL TYPEFACE

GAME PLAY DEMO ITALIC ARIAL

ABCDEFGHIJKLMN ABCDEFGHIJKLMN
OPQRSTUVWXYZ OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz abcdefghijklmnopq
rstuvwxyz

9 FARM CITY
IN THE

LOGO

The farm in the city logo is the primary visual
that express our company and to identify all
of the companent of our visual identify
system. Our logo is in four kind color which is
brown, whitw , green and yellow.

FAR M CITY
IN THE

10 FARM CITY
IN THE

#451f18 #ffffff #dec223

RGB : 69, 31, 24 RGB : 255, 255, 255 RGB : 222, 194, 35
CMYK : 45%, 78%, 77%, 66% CMYK : 0%, 0%, 0%, 0% CMYK : 15%, 18%, 100%, 0%

#404730 #231f20

RGB : 64, 71, 48 RGB : 35, 31, 32
CMYK : 66%, 51%, 79%, 48% CMYK : 0%, 0%, 0%, 100%

LOGO COLOUR PALLETE

11 FARM CITY
IN THE

FAR CITY Arial Rounded MT Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdef ghijklmnopqrstuvwxyz

Times New Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

M
IN THE

LOGO TYPEFACE

12 FARM CITY
IN THE

FAR CITY
M
IN THE

100

FAR CITY
M
IN THE

80

FAR CITY
M
IN THE

60

FARM CITY
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40

FARM CITY
IN THE
20

LOGO MINIMUM SIZE

13 FARM CITY
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8cm

The Farm In The City logo doesn’t have a predeter-
mined size. Proposition and scale should be based on
the aesthetics of the available space

8cm

FARM CITY
IN THE

LOGO SCALE

14 FARM CITY
IN THE

nn

CITYFAR
M
CITYIN THEn

n

LOGO CLEAR SPACE

15 FARM
IN THE

COLOUR VARIATION

Background colour that
are accepted
FAR

FAR
CITY M
IN THE
CITY
LOGO COLOUR VARIATION

16 M
IN THE

FARM CITY
IN THE
COLOUR VARIATION FAR CITY
M
Background colour that IN THE
are not accepted

FARM CITY
IN THE

LOGO COLOUR VARIATION

17 FARM CITY
IN THE

FARM CITY
IN THE
COLOUR VARIATION FAR CITY
M
Background colour that IN THE
are not accepted

FARM CITY
IN THE

LOGO COLOUR VARIATION

18 FARM CITY
IN THE

FAR

FAR
CITY M
IN THE
CITY
Lot 40187-40188, Jalan Prima Tropika Barat 1, Pusat Bandar
Putra Permai, 43300 Seri Kembangan, Selangor

SIGNBOARD

19 M
IN THE

FAR CITY
M
IN THE

Lot 40187-40188, Jalan Prima Tropika Barat 1, Pusat Bandar
Putra Permai, 43300 Seri Kembangan, Selangor

SIGNBOARD MOCK-UP

20 FARM CITY
IN THE

FAR CITY
M
IN THE POSTER

FARM IN THE CITY

OPERATING HOURS

Weekdyas : 10a.m -6p.m
Weekend/ Public Holiday/ School Holiday: 9.30a.m - 6 p.m

Lot 40187-40188, Jalan Prima Tropika
Barat 1, Pusat Bandar Putra Permai,
43300 Seri Kembangan, Selangor

21 FARM CITY
IN THE

FAR CITY
M
IN THE

FARM IN THE CITY

OPERATING HOURS

Weekdyas : 10a.m -6p.m
Weekend/ Public Holiday/ School Holiday: 9.30a.m - 6 p.m

Lot 40187-40188, Jalan Prima Tropika
Barat 1, Pusat Bandar Putra Permai,
43300 Seri Kembangan, Selangor

POSTER MOCK-UP

22 FARM CITY
IN THE

#83a23d #f9e68c #ad4a4a

RGB : 131, 162, 61 RGB : 249, 230, 140 RGB : 173, 74, 74
CMYK : 54%, 20%, 100%, 2% CMYK : 3%, 6%, 55%, 0% CMYK : 24%, 82%, 68%, 12%

#423a31 #343e22

RGB : 66, 58, 49 RGB : 52, 62, 34
CMYK : 60%, 61%, 69%, 54% CMYK : 68%, 51%, 86%, 57%

POSTER COLOUR PALLETE

23 FARM CITY
IN THE

TSHIRT

FARM CITY
IN THE
NAME

FRONT BACK

24 FARM CITY
IN THE

FARM CITY
IN THE

NAME

T-SHIRT MOCK-UP

25 FARM CITY
IN THE

FARM FARM IN THE CITYCITY
IN THE

BRACELET TICKET

26 FA RM CITY
IN THE

27

M FAR
IN THE
FAR
CITY ENTRANCE TICKET

CITY M
IN THE
ENTRANCE TICKET

N: 654 987685 6754540

WEBSITE QR

SCAN ME TO
VISIT MT WEBSITE

28 FARM CITY
IN THE

DIVYA GOABALAN
4202036761

AGS2543 CORPORATE BRANDING
AHMAD FAIZ BIN AZMIN