ASSIGNMENT 2 : KMS2094 The best poppis tow in n!
Team Members NURUL ALIA SYAHIRAH BINTI AHMAD (80831) DAYANG ERRYSHA ZAFFIRA BT AWANG MOHAMMAD (79184) ZANI ZAYANY BT ZAMURI (81559) KHAIRUNISA BT KHALIS (79775)
What are the factors that lead you to entrepreneurship? What other measure that attributes to the level of success in your business? What are the factors that contribute to your success? What hurdles did you experience and what are your strategies in dealing with the hurdles/obstacles? Interview Questions Can you tell us a bit about your business background? What product does your business offer? What are the reward you experiences in entrepreneurial career? What are the stresses you experiences in your entrepreneurial career?
Name : Nur Khairani Izzati Age : 26 years old Marital Status: Married The Founder of Poppis.Kch The hardship of life due to the loss of work caused by the Covid-19 pandemic may make those affected need time to recover. Khairani Izzati Ramlee, on the other hand, cannot continue to lament her fate after her employment as an administrative assistant at a private company was terminated. Khairani and her husband, Mohd Danial Hanafi immediately got up to continue life.
Poppis.KCH is located at Semariang Gobil. Their operating hours are 3 days a week which are Wednesday, Saturday & Sunday from 1 p.m. until sold out. Background of the business Poppis.KCH has been operating since 2021. The owner, Nur Khairani Izzati, 26, first started the business by collecting orders from her personal Facebook with only RM100 as their business capital. At first, she thought of selling banana cheese, however, it was a common snack that everyone can get especially during teatime. Hence, she and her husband, Mohd. Danial Hanafi Yusuf came out with “popia pisang” or “banana spring roll” which came with varieties of toppings that suit their customers' tastes and preferences.
Classic Choc Signature Milk Chocolate White Chocolate Drizzle What products does your business offer? Poppis.KCH signature Poppis.KCH offers Popia Pisang with toppings such as Choc Oreo, Snow, Milo Dinosaur, Nutty Choc, Choc Caramel, Cheezyland, and Snow Caramel. Also, their newly released product is Greek Donut.
Having a creative mind and the ability to think beyond the box are essential qualities for an entrepreneur, as these qualities are often motivators for new ideas and innovations. Khairani Izzati has a profound interest in business and has motivated her and her husband to lead this industry. The concept of starting a business focusing on banana poppies came about after she and her husband discussed how to carry on the business with a limited amount of funds to replace the place of a job that had been affected because of Covid-19. FACTORS THAT LEAD TO ENTERPRENEURSHIP Interest She went on to say that her strong interest in the field of entrepreneurship makes her more serious about running a business and ensures that her sales results are good quality and meet the needs of customers so that her creations become a word of mouth among customers, which in turn helps in the marketing aspect of running a business.
Poppis.KCH only sold 10 boxes of popia pisang in the early stages of the business because it was only promoted to her Facebook friends and family. However, as word spread about the new dessert/snack in town, their business grew even more. The owner, Khairani Izzati says she knows she has succeeded in her business when she sells more than 200 boxes of ' popia pisang ' every time she opens for business. She can also now hire four people to help her with her business. As a result, it demonstrates that her company is expanding and receiving positive feedback from the community. Poppis.KCH has also been recognised by the local news and television networks, Suara Sarawak and TVS. Now, as Poppis.KCH grows, they have collaborated with another entrepreneur which is Dayang Rina X Poppis.Kch in food events which are Food Cultural And Charity Festival, Food Carnival at Mydin Openg, and Food Republik at Stadium Sarawak. Hence, this shows that her business is getting recognisable by small and known local entrepreneurs. MEASURE THAT ATTRIBUTES TO THE LEVEL OF SUCCESS IN THe Business
Every entrepreneur wants success in their business. To make it happen, they need someone who always encourages them to keep forward in their business, especially emotional support. Emotional support can be just as crucial as financial support. Money can ’t always alleviate the stresses of building and growing a business. Therefore, Khairani Izzati is getting endless support from her husband, making her not easily give up on her business. Furthermore, it is one of the major factors that contribute to her success. According to the founder, Khairani Izzati, she believes that having friends that assist with sales will increase her motivation to sustain the business. In a nutshell, family and friends ' support significantly contributes to her motivation and excitement for the future. FACTORS THAT CONTRIBUTE TO SUCCESS
REWARDS IN CAREER The founder, Nur Khairani Izzati was contacted by a local tv station which is TVS, to share her experience running her business from zero until she is now successful. With this kind of opportunity, she can encourage or advise young people who wish to start their own businesses. She also shares her business management techniques and experiences. As a result, many young people have the opportunity to learn and acquire new business expertise through TVS shows. An invited guest on TVS shows, Cats FM, Era Sarawak, and Suara Sarawak.
One of the stresses that the owner, Khairani Izzati, faces in her entrepreneurial career is her constant concern about stock shortages. As her business expands, the quantity demanded exceeds the quantity supplied. Because her business is solely based on bananas, it is difficult for her to keep stocks of bananas on hand because she only uses one type of banana, pisang embun, which is difficult to obtain and supply. In addition, toppings like chocolate and cheese are now extremely expensive and difficult to obtain. The owner is also concerned about where they should store their stocks. They have a difficult time storing their stocks because they work from home and have limited space to keep their stocks, particularly their bananas. Bananas, as we know, ripen quickly and produce unpleasant odors if not stored properly. Therefore, the owner primarily stresses their business stock management. STRESSES IN ENTERPRENEURIAL CAREER
HURDLES IN THE START UP OF THE BUSINESS At the start of the business, they are experiencing financial difficulties. It is because both owners were recently dismissed from their current jobs due to COVID-19. They only started their business with RM100 to experiment with their products and sell them. Despite their difficulties in regaining control of their finances, they were able to get their business off the ground with the help of friends and family who are promoting their business. Therefore, Poppis.KCH founder, Khairani Izzati, stands by the quote " we should believe success is all about being willing to take that risk of putting yourself out there " , which she used when she first started the business. The path to success as an entrepreneur can take many different forms, and no matter what path they choose, difficulties will always exist. It is easy to become a bit of a skeptic when it comes to doing business. The truth is, it' s not easy. According to the owner, Khairani Izzati, it takes hard work and determination to succeed. Also, to be an entrepreneur means to be someone who takes on challenges. It is absolutely synonymous and of course, will face any hurdles in starting a bussiness.
STRATEGIES IN DEALING WITH THE HURDLES/OBSTACLES Effective Marketing Strategy Maintaining & Expanding the Business Creating an effective marketing strategy is one of the methods that Khairanni Izzati wished she used when first starting the business as it can be utilized in the early stages of a business to help it succeed. The use of social media is an excellent method for attracting new customers and maintaining relationships with them. She emphasized the importance of the influence that social media plays in the marketing of her products. According to her, she did not waste any time and immediately proceeded to sell her product on Facebook about the desserts. In addition, the Poppis.KCH entrepreneur was also helped by friends and families to promote their product. She has set up a cash on delivery (COD) service to make it more convenient for customers. She also organized a lucky draw for the customers to attract their attention to buy her banana poppies. Took part in a variety of food events, including the Kuching Food Festival, the Food Cultural & Charity Festival, and the Food Republic Festival. Poppis.KCH founder implements the strategy of maintaining and expanding the business to overcome startup challenges in her business. Since the start of the business until the present day, she has done numerous promotions and set up booths at festivals that have been organized in Kuching. For instance:
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