NewsWatch Reviews

NewsWatch TV How To Get Your Story to Show Up in
Google News

Before we talk about how to get your business story into
Google news, we ought to talk about why. It is obvious, of

course, that you want your business story in the news.
But why Google news in particular?

Well, first, if your business has been attempting to increase
its exposure in organic Google web search or even Google
shopping, a few more simple steps can get increase how

much publicity you'll receive, in an area where your
competitors can't easily follow you.

NewsWatch TV

Since you're already creating written articles, you might as
well get more than one benefit from them. You can create

once, and profit in several ways.

Google News is a reliable, repeatable source of visitors, and
they will usually arrive faster, while you wait for things like

Google organic search results to kick in.

Second, reading news is one of the leading reasons why people
log on to the internet each day. 85% of Americans over the age of

18 use the web, according to Pew Internet Research. 78% of
those web users have arrived here to read news.

NewsWatch TV Reviews

We used to read the newspaper. Now we scan news websites,
headlines we find on Twitter or Facebook, and subscribe via

email to industry news.

Since the main reason the majority of people come online for is
to use search engines like Google, you may be tempted to simply

target Google organic search and be done with it.

However, consider this: if you can find places to get more
customer eyes on your message - usually much faster than

your desired keyword ranking - wouldn't the extra sales
and leads be worth your while?

Newswatch reviews

How Does Your Business Story End Up in Google News
Results?

There are three great methods. The first method, is by
having a press release accepted to one of the 50,000
publishers sharing the 6 billion monthly clicks which
Google News reserves exclusively for them. (That doesn't

include additional organic search traffic.)

For a small fee, there are many press release distribution
services that will do this for you, for anywhere from $25 to

$200 each time. You can also often find smaller
publications that accept free or low cost press releases.

If you wanted to do this every day, it could add up to quite
a bit of money. However, this isn't a bad technique to test

the market with and repeat, say, once a week.



There's an easier, faster way.

My favorite way to get published in Google news is having
my article accepted by a publication that is already in

Google News. They are commonly referred to as Google
news publishers.

NewsWatch Cost

You don't have to be a marketing genius to understand the
benefits of being published in a prominent publication with
a byline that points back to your site, versus the amount of
money you'd have to spend in advertising to get that same

level of exposure.



It's a little more difficult to get into Google News this way
because you may need to be approved by an editorial staff
in order to be published. Those publications may ask for

exclusive first-time rights to your article or original
content. If you're not a writer, or aren't employing
someone full time to write original content, that can be a

hurdle.

Acceptance is also not guaranteed. You can see this as a
disadvantage, or embrace the fact that it will make it

harder for competitors to mimic your marketing and steal
your thunder.

Newswatch AMC

You might be thinking "but who wants to read a story
about my timeshare company or pet furniture
manufacturer.“

And you'd be right - they don't. It's critical for this method
for you to find out what the people you want to end up at
your site want to read, and write for them in the area that

is related to your product or service.

This can work for any industry - Google News publisher
sites focus on everything from business travel to pet health.

And if your niche is so small that you can't quite nail it,
there are many publications that are publishing about your

local area. To overcome this, you'd simply localize your
story - remember, these articles can still come up in web or

news searches with your keyword.

Failing that, there's a third method.

It can take many tries and cost quite a bit of money. But
there's a third way into Google News that, if you succeed,
can bring you benefits for years to come. Simply create a
news site yourself, and get it accepted into Google News.

Brand journalism is a growing trend. Why not get ahead of
the trend and become not make news, but be the media
yourself?

If that doesn't convince you, what about a share of the 6 billion+
clicks set aside for Google news publishers? Each site probably

doesn't get equal exposure. But the possibility of 40,000 to
120,000 extra visitors a month is reason enough to make the

attempt if you meet all the other criteria.

The Google News publisher guidelines are strict and sites are
often rejected, which makes this a plan for the long term. So run

the numbers for your business and see if the return would be
worth it.

In the meantime, attempt the other methods. They can help you
get into Google's news database, often quicker than you can get

results from search engine optimization of your own site.