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NewsWatch TV How To Get Your Story to Show Up in Google
News

Before we talk about how to get your business story into
Google news, we ought to talk about why. It is obvious, of
course, that you want your business story in the news.
But why Google news in particular?

Well, first, if your business has been attempting to increase its
exposure in organic Google web search or even Google
shopping, a few more simple steps can get increase how much
publicity you'll receive, in an area where your competitors can't
easily follow you.

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Since you're already creating written articles, you might as well
get more than one benefit from them.You can create once, and
profit in several ways.

Google News is a reliable, repeatable source of visitors, and they
will usually arrive faster, while you wait for things like Google
organic search results to kick in.

Second, reading news is one of the leading reasons why people
log on to the internet each day. 85% of Americans over the age
of 18 use the web, according to Pew Internet Research. 78% of
those web users have arrived here to read news.

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We used to read the newspaper. Now we scan news websites,
headlines we find on Twitter or Facebook, and subscribe via
email to industry news.

Since the main reason the majority of people come online for is
to use search engines like Google, you may be tempted to
simply target Google organic search and be done with it.

However, consider this: if you can find places to get more
customer eyes on your message - usually much faster than your
desired keyword ranking - wouldn't the extra sales and leads be
worth your while?

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How Does Your Business Story End Up in Google News
Results?

There are three great methods.The first method, is by having a
press release accepted to one of the 50,000 publishers sharing
the 6 billion monthly clicks which Google News reserves
exclusively for them. (That doesn't include additional organic
search traffic.)

For a small fee, there are many press release distribution
services that will do this for you, for anywhere from $25 to
$200 each time.You can also often find smaller publications that
accept free or low cost press releases.

If you wanted to do this every day, it could add up to quite a bit
of money. However, this isn't a bad technique to test the market
with and repeat, say, once a week.



There's an easier, faster way.

My favorite way to get published in Google news is having my
article accepted by a publication that is already in Google News.
They are commonly referred to as Google news publishers.

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You don't have to be a marketing genius to understand the
benefits of being published in a prominent publication with a
byline that points back to your site, versus the amount of money
you'd have to spend in advertising to get that same level of
exposure.



It's a little more difficult to get into Google News this way
because you may need to be approved by an editorial staff in
order to be published.Those publications may ask for exclusive
first-time rights to your article or original content. If you're not
a writer, or aren't employing someone full time to write original
content, that can be a hurdle.

Acceptance is also not guaranteed.You can see this as a
disadvantage, or embrace the fact that it will make it harder for
competitors to mimic your marketing and steal your thunder.

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You might be thinking "but who wants to read a story about my
timeshare company or pet furniture manufacturer.“

And you'd be right - they don't. It's critical for this method for
you to find out what the people you want to end up at your site
want to read, and write for them in the area that is related to
your product or service.

This can work for any industry - Google News publisher sites
focus on everything from business travel to pet health.And if
your niche is so small that you can't quite nail it, there are many
publications that are publishing about your local area.To
overcome this, you'd simply localize your story - remember,
these articles can still come up in web or news searches with
your keyword.

Failing that, there's a third method.

It can take many tries and cost quite a bit of money. But there's
a third way into Google News that, if you succeed, can bring you
benefits for years to come. Simply create a news site yourself,
and get it accepted into Google News.

Brand journalism is a growing trend.Why not get ahead of the
trend and become not make news, but be the media yourself?

If that doesn't convince you, what about a share of the 6 billion+
clicks set aside for Google news publishers? Each site probably
doesn't get equal exposure. But the possibility of 40,000 to
120,000 extra visitors a month is reason enough to make the
attempt if you meet all the other criteria.

The Google News publisher guidelines are strict and sites are
often rejected, which makes this a plan for the long term. So run
the numbers for your business and see if the return would be
worth it.

In the meantime, attempt the other methods.They can help you
get into Google's news database, often quicker than you can get
results from search engine optimization of your own site.