NewsWatch TV Reviews

NEWSWATCH TV HOW TO GET YOUR STORY TO SHOW UP IN
GOOGLE NEWS

BEFORE WE TALK ABOUT HOW TO GET YOUR BUSINESS STORY
INTO GOOGLE NEWS, WE OUGHT TO TALK ABOUT WHY. IT IS
OBVIOUS, OF COURSE, THAT YOU WANT YOUR BUSINESS
STORY IN THE NEWS.
BUT WHY GOOGLE NEWS IN PARTICULAR?

WELL, FIRST, IF YOUR BUSINESS HAS BEEN ATTEMPTING TO
INCREASE ITS EXPOSURE IN ORGANIC GOOGLE WEB SEARCH
OR EVEN GOOGLE SHOPPING, A FEW MORE SIMPLE STEPS
CAN GET INCREASE HOW MUCH PUBLICITY YOU'LL RECEIVE, IN
AN AREA WHERE YOUR COMPETITORS CAN'T EASILY FOLLOW
YOU.

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SINCE YOU'RE ALREADY CREATING WRITTEN ARTICLES, YOU
MIGHT AS WELL GET MORE THAN ONE BENEFIT FROM THEM.
YOU CAN CREATE ONCE, AND PROFIT IN SEVERAL WAYS.

GOOGLE NEWS IS A RELIABLE, REPEATABLE SOURCE OF
VISITORS, AND THEY WILL USUALLY ARRIVE FASTER, WHILE YOU
WAIT FOR THINGS LIKE GOOGLE ORGANIC SEARCH RESULTS
TO KICK IN.

SECOND, READING NEWS IS ONE OF THE LEADING REASONS WHY
PEOPLE LOG ON TO THE INTERNET EACH DAY. 85% OF AMERICANS
OVER THE AGE OF 18 USE THE WEB, ACCORDING TO PEW INTERNET
RESEARCH. 78% OF THOSE WEB USERS HAVE ARRIVED HERE TO READ
NEWS.

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WE USED TO READ THE NEWSPAPER. NOW WE SCAN NEWS
WEBSITES, HEADLINES WE FIND ON TWITTER OR FACEBOOK, AND
SUBSCRIBE VIA EMAIL TO INDUSTRY NEWS.

SINCE THE MAIN REASON THE MAJORITY OF PEOPLE COME ONLINE
FOR IS TO USE SEARCH ENGINES LIKE GOOGLE, YOU MAY BE
TEMPTED TO SIMPLY TARGET GOOGLE ORGANIC SEARCH AND BE
DONE WITH IT.

HOWEVER, CONSIDER THIS: IF YOU CAN FIND PLACES TO GET
MORE CUSTOMER EYES ON YOUR MESSAGE - USUALLY MUCH
FASTER THAN YOUR DESIRED KEYWORD RANKING -
WOULDN'T THE EXTRA SALES AND LEADS BE WORTH YOUR
WHILE?

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HOW DOES YOUR BUSINESS STORY END UP IN GOOGLE
NEWS RESULTS?

THERE ARE THREE GREAT METHODS. THE FIRST METHOD, IS BY
HAVING A PRESS RELEASE ACCEPTED TO ONE OF THE 50,000
PUBLISHERS SHARING THE 6 BILLION MONTHLY CLICKS WHICH
GOOGLE NEWS RESERVES EXCLUSIVELY FOR THEM. (THAT
DOESN'T INCLUDE ADDITIONAL ORGANIC SEARCH TRAFFIC.)

FOR A SMALL FEE, THERE ARE MANY PRESS RELEASE
DISTRIBUTION SERVICES THAT WILL DO THIS FOR YOU, FOR
ANYWHERE FROM $25 TO $200 EACH TIME. YOU CAN ALSO
OFTEN FIND SMALLER PUBLICATIONS THAT ACCEPT FREE OR
LOW COST PRESS RELEASES.

IF YOU WANTED TO DO THIS EVERY DAY, IT COULD ADD UP TO
QUITE A BIT OF MONEY. HOWEVER, THIS ISN'T A BAD
TECHNIQUE TO TEST THE MARKET WITH AND REPEAT, SAY,
ONCE A WEEK.



THERE'S AN EASIER, FASTER WAY.

MY FAVORITE WAY TO GET PUBLISHED IN GOOGLE NEWS IS
HAVING MY ARTICLE ACCEPTED BY A PUBLICATION THAT IS
ALREADY IN GOOGLE NEWS. THEY ARE COMMONLY REFERRED
TO AS GOOGLE NEWS PUBLISHERS.

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YOU DON'T HAVE TO BE A MARKETING GENIUS TO
UNDERSTAND THE BENEFITS OF BEING PUBLISHED IN A
PROMINENT PUBLICATION WITH A BYLINE THAT POINTS BACK
TO YOUR SITE, VERSUS THE AMOUNT OF MONEY YOU'D HAVE
TO SPEND IN ADVERTISING TO GET THAT SAME LEVEL OF
EXPOSURE.



IT'S A LITTLE MORE DIFFICULT TO GET INTO GOOGLE NEWS
THIS WAY BECAUSE YOU MAY NEED TO BE APPROVED BY AN
EDITORIAL STAFF IN ORDER TO BE PUBLISHED. THOSE
PUBLICATIONS MAY ASK FOR EXCLUSIVE FIRST-TIME RIGHTS TO
YOUR ARTICLE OR ORIGINAL CONTENT. IF YOU'RE NOT A
WRITER, OR AREN'T EMPLOYING SOMEONE FULL TIME TO
WRITE ORIGINAL CONTENT, THAT CAN BE A HURDLE.

ACCEPTANCE IS ALSO NOT GUARANTEED. YOU CAN SEE THIS
AS A DISADVANTAGE, OR EMBRACE THE FACT THAT IT WILL
MAKE IT HARDER FOR COMPETITORS TO MIMIC YOUR
MARKETING AND STEAL YOUR THUNDER.

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YOU MIGHT BE THINKING "BUT WHO WANTS TO READ A STORY
ABOUT MY TIMESHARE COMPANY OR PET FURNITURE
MANUFACTURER.“

AND YOU'D BE RIGHT - THEY DON'T. IT'S CRITICAL FOR THIS METHOD
FOR YOU TO FIND OUT WHAT THE PEOPLE YOU WANT TO END UP
AT YOUR SITE WANT TO READ, AND WRITE FOR THEM IN THE AREA
THAT IS RELATED TO YOUR PRODUCT OR SERVICE.

THIS CAN WORK FOR ANY INDUSTRY - GOOGLE NEWS PUBLISHER
SITES FOCUS ON EVERYTHING FROM BUSINESS TRAVEL TO PET
HEALTH. AND IF YOUR NICHE IS SO SMALL THAT YOU CAN'T QUITE
NAIL IT, THERE ARE MANY PUBLICATIONS THAT ARE PUBLISHING
ABOUT YOUR LOCAL AREA. TO OVERCOME THIS, YOU'D SIMPLY
LOCALIZE YOUR STORY - REMEMBER, THESE ARTICLES CAN STILL
COME UP IN WEB OR NEWS SEARCHES WITH YOUR KEYWORD.

FAILING THAT, THERE'S A THIRD METHOD.

IT CAN TAKE MANY TRIES AND COST QUITE A BIT OF MONEY.
BUT THERE'S A THIRD WAY INTO GOOGLE NEWS THAT, IF YOU
SUCCEED, CAN BRING YOU BENEFITS FOR YEARS TO COME.
SIMPLY CREATE A NEWS SITE YOURSELF, AND GET IT ACCEPTED
INTO GOOGLE NEWS.

BRAND JOURNALISM IS A GROWING TREND. WHY NOT GET
AHEAD OF THE TREND AND BECOME NOT MAKE NEWS, BUT BE
THE MEDIA YOURSELF?

IF THAT DOESN'T CONVINCE YOU, WHAT ABOUT A SHARE OF THE 6
BILLION+ CLICKS SET ASIDE FOR GOOGLE NEWS PUBLISHERS? EACH
SITE PROBABLY DOESN'T GET EQUAL EXPOSURE. BUT THE POSSIBILITY
OF 40,000 TO 120,000 EXTRA VISITORS A MONTH IS REASON
ENOUGH TO MAKE THE ATTEMPT IF YOU MEET ALL THE OTHER
CRITERIA.

THE GOOGLE NEWS PUBLISHER GUIDELINES ARE STRICT AND SITES
ARE OFTEN REJECTED, WHICH MAKES THIS A PLAN FOR THE LONG
TERM. SO RUN THE NUMBERS FOR YOUR BUSINESS AND SEE IF THE
RETURN WOULD BE WORTH IT.

IN THE MEANTIME, ATTEMPT THE OTHER METHODS. THEY CAN HELP
YOU GET INTO GOOGLE'S NEWS DATABASE, OFTEN QUICKER THAN
YOU CAN GET RESULTS FROM SEARCH ENGINE OPTIMIZATION OF
YOUR OWN SITE.