Capstone - Style Guide - vert

alyssa bordin



Brand inspiration

VISUAL INSPIRATION

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Brand elements Brand elements

COLOUR PALETTE

creme brulee toasted almond sage grey vert stark grey smoke green
#F6EFE3 #CEC3AB #B5B4A9 #848D74 #C1BFBD #6E6D69

TYPOGRAPHY Secondary typography Tertiary typography
Nobal Light Goldenbook
Primary typography Aa Bb Cc Dd Ee Ff Gg Hh Aa Bb Cc Dd Ee Ff Gg Hh
Tw Cen MT Ii Jj Kk Ll Mm Oo Pp Qq Rr Ii Jj Kk Ll Mm Oo Pp Qq Rr
Aa Bb Cc Dd Ee Ff Gg Hh Ss Tt Uu Vv Ww Xx Yy Zz Ss Tt Uu Vv Ww Xx Yy Zz
Ii Jj Kk Ll Mm Oo Pp Qq Rr 1 234567890 1234567890
Ss Tt Uu Vv Ww Xx Yy Zz
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cannabis lifestyle brand

SECONDARY BRAND
LOGO MARK

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cannabis lifestyle brand

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cannabis lifestyle brand

Brand elements Brand elements

LO G O CO LO U RWAYS

vert vert vert

cannabis lifestyle brand cannabis lifestyle brand cannabis lifestyle brand

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cannabis lifestyle brand cannabis lifestyle brand

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Brand elements Brand elements vert
cannabis lifestyle brand
LO G O CO LO U RWAYS
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01 cannabis lifestyle brand

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cannabis lifestyle brand

BRAND MARK

vert vert vert

WORD McaAnRnaKbis lifestyle brand cannabis lifestyle brand cannabis lifestyle brand

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vert vert

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Brand elements Brand elements HOME DECOR EDIBLES

LO G O VA RI AT I O N S

SKINCARE

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cannabis lifestyle brand cannabis lifestyle brand cannabis lifestyle brand

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Brand elements Brand elements

BRAND PATTERN

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ACCENT TYPOGRAPHY

Tuesday Night
Aa Bb Cc Dd Ee Ff Gg Hh
Ii Jj Kk Ll Mm Oo Pp Qq Rr
Ss Tt Uu Vv Ww Xx Yy Zz
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Brand elements Brand elements vert

S TAT I O N A RY cannabis lifestyle brand

01 vert address

cannabis lifestyle brand 1234 King Street

vert vertToronto ON
M6M 6M6
cannabis lifestyle brand
cannabpihs olinfeestyle brand
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+19058087892
cannabis lifestyle brand
email

[email protected]

social

@vert_co
facebook.com/vert_co

address

1234 King Street
Toronto ON
M6M 6M6

phone

+19058087892

email

[email protected]

social

@vert_co
facebook.com/vert_co

+1 844 9428 393
[email protected]
Toronto, Ontario
vertcom

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euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo consequat.

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euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo consequat.

Alyssa Bordin

Alyssa Bordin email phone

address [email protected] +1 9058087892

1234 King Street Toronto ON M6M 6M6

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cannabis lifestyle brand

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cannabis lifestyle brand

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cannabis lifestyle brand

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cannabis lifestyle brand

vert email phone vert email phone

lifestyle cannabis brand [email protected] +1 9058087892 lifestyle cannabis brand [email protected] +1 9058087892

address address

1234 King Street Toronto ON M6M 6M6 1234 King Street Toronto ON M6M 6M6

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Brand elements Brand elements

S TAT I O N A RY

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cannabis lifestyle brand cannabis lifestyle brand

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cannabis lifestyle brand

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Merchandise Merchandise

TSHIRTS

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cannabis lifestyle brand

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TSHIRTS

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cannabis lifestyle brand

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Merchandise Merchandise

S W E AT E R

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TOTE BAG

02

S kincare Skincare Product

SERUM

healing serum

vert A potent anti-inflammatory treatment that helps brighten the skin and reduce the
appearance of dark spots and discolouration. Powered by 100mg of CBD and
cannabis lifestyle brand cooling eucalyptus to brighten and improve skin’s appearance over time.

your healing serum Water, CBD Isolate (99%), Caprylic/Capric Triglycerides, Polysorbate 20,
30 mL Euxyl PE 9010, Dipropylene Glycol, Triethanolamine, Carbomer, Cetyl Alcohol,
Squalene, Cyclomethicone, Glyceryl Monostearate.

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HAND CREAM

vert soothing cream

cannabis lifestyle brand Protect and nourish your hands with this certified organic CBD infused hand
cream. This strengthening formula is packed with moisturizing Shea Butter,
your soothing cream Aloe Vera extract and Coconut Oil. Use for instant hydration and softness as it
30 mL absorbs easily.

Water, CBD Isolate (99%), Caprylic/Capric Triglycerides, Polysorbate 20,
Euxyl PE 9010, Dipropylene Glycol, Triethanolamine, Carbomer, Cetyl Alcohol,
Squalene, Cyclomethicone, Glyceryl Monostearate.

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S kincare Skincare Product

BODY MILK

vert cleansing milk

cannabis lifestyle brand Get radiantly clean and hydrated with this skin-soothing blend of CBD oil and
brown sugar crystals. Nourish and exfoliate the skin while washing away the day.
your cleansing milk Works by softening + dissolving dead skin cells. 
30 mL
Water, CBD Isolate (99%), Caprylic/Capric Triglycerides, Polysorbate 20,
Euxyl PE 9010, Dipropylene Glycol, Triethanolamine, Carbomer, Cetyl Alcohol,
Squalene, Cyclomethicone, Glyceryl Monostearate.

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FACE MASK

rejuvenating mask

Richly-pampering face mask replenishes skin’s moisture levels leaving your
face eternally soft, supple and exquisitely-fragranced. The CBD actively repairs
the skin’s barriers to prevent future moisture loss and early signs of premature
ageing. After 10 minutes your skin is moisturized and glowing!

vert Water, CBD Isolate (99%), Caprylic/Capric Triglycerides, Polysorbate 20,
Euxyl PE 9010, Dipropylene Glycol, Triethanolamine, Carbomer, Cetyl Alcohol,
cannabis lifestyle brand Squalene, Cyclomethicone, Glyceryl Monostearate.

your rejuvenating mask
30 mL

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S kincare Skincare Product

MOISTURIZER

alleviating moisturizer

vert Deeply-hydrating yet lightweight body moisturizer that leaves skin feeling like
silk. The nourishing CBD oils and other active ingredients aid in reducing pain,
cannabis lifestyle brand inflammation, while soothing your mind for a calming everyday ritual.

your alleviating moisturizer Water, CBD Isolate (99%), Caprylic/Capric Triglycerides, Polysorbate 20,
30 mL Euxyl PE 9010, Dipropylene Glycol, Triethanolamine, Carbomer, Cetyl Alcohol,
Squalene, Cyclomethicone, Glyceryl Monostearate.

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TONER

brightening toner

vert Fast-drying body toner with active ingredients that instantly re-awakens the
senses, leaving mind and body revitalized. Anti-Pollution Mist is a light, airy mist
cannabis lifestyle brand that helps to prevent premature skin aging caused by environmental pollu-
tion. Antioxidants found in CBD protect our bodies from the damage of these
free radicals.

your brightening toner Water, CBD Isolate (99%), Phenoxyethanol, Propanediol, Caprylyl Glycol,
30 mL Lecithin, Diisopropyl Adipate, Acrylic Acid/Acrylamidomethyl Propane Sulfonic
Acid Copolymer, Dimethylmethoxy Chromanol, Glyceryl Caprylate, Xanthan
Gum, Sodium Hydroxide

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S kincare Skincare Product

BATH BOMB

calming bath
Therapeutic scents captured in every ounce of this bath bomb to help wind
down your day. A beautiful blend of Lavender, Chamomile and Frankincense
come together to assist in the relief of anxiety, stress and inflammation while
giving your immune system the healthy boost it needs.
100% Organic Essential oils [Lavender, Chamomile & Frankincense], Canna-
bidiol, Sodium Bicarbonate, Magnesium sulfate, Citric Acid, Cornstarch, Extra
Virgin Olive Oil, Natural Colors.
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