The Maximum Payoff Guide for Sellers: 100s of Resources To Help You When You Sell Your Home

SELL YOUR HOME FOR THE MOST MONEY

THE MAXIMUM PAYOFF

GUIDE
FOR SELLERS
100’S OF RESOURCES
TO HELP YOU WHEN YOU SELL YOUR HOME

(561) 352-3056
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THE MAXIMUM PAYOFF

GUIDE
FOR SELLERS

For most people, the sale of their Many agents strive for customer
home is the most important financial satisfaction. However, on our team,
transaction of their entire life. satisfaction is not enough. We go well
beyond the standard level of service
Many Agents think their most important provided by most Agents. We're
job is satisfying the customer. We do not
believe in working with customers; we obsessed with serving our clien in a way
believe in taking care of our clients.
that leaves them feeling thrilled by our
What is the difference? team, not merely satisfied.

Custome A person who purchases Treu Group Real Estate is built on a
a good or service from strong foundation of core values and
another. innovation. Our team members are
dedicated to teamwork, self-improvement,
Clien A person that depends on positive attitudes, and most importantly,
the protection of a passion and drive to surpass the
another.
expectations of every clien who does

business with us.

OUR MAIN

OBJECTIVE:

Our main objective is simple: sell your
home for the most money, in the least
amount of time, and with the fewest
hassles. Our unmatched expertise,
phenomenal service, and aggressive
marketing allow us to achieve that

goal time and time again for our client .

There are many factors involved in selling
a home, but it really boils down to 3 things:

1 Sound pricing strategy
2 Right condition
3 Aggressive Marketing

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TREU GROUP

CORE
VA L U E S

Trust Give Back

The Treu Group is founded on trust. We The Treu Group values contributing to
have such high integrity and honesty the community and always looks for
that our clients and employees can more ways to actively participate in the
consistently trust the information,
guidance, and promises we make. world around us.

Relationships Results

The Treu Group deeply values The Treu Group values real
relationships and people. As a results, with dollars and assets
attached to those results. We
family business, we keep work tirelessly to get results for
relationships thriving with our staff our clients and our employees.

and clients and always want to Outside
foster closeness and connection. of the Box

Exceed The Treu Group is adept at
Expectations conquering challenges because we
value creativity. We consistently push
The Treu Group goes above and each other to think outside the box,
beyond, every single day. We don’t look for new solutions, and creatively
just want to meet the goal, we want solve problems. We do not take a,

to blow it out of the water. “No” when a, “Yes!” is possible.

Understanding Unique

The Treu Group values listening The Treu Group values individuality and
and embracing the people around uniqueness. We don’t operate like most

us. We know that in order to agencies and we love it. We also
exceed expectations, we have to appreciate each of our clients' and
fully understand what someone employee’s unique gifts and personalities.

wants and needs. So we work Passion
towards this constantly.
The Treu Group values passion, and you
can feel that when you talk to us. We are a
motivated and committed team who brings
energy and expertise to each interaction.

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MEET

OUR
TEAM

Lisa Treu is the founder and loves real estate. Her passion for marketing and our clients shows in

her innovative approach and determination. Lisa started selling real estate in 1989 and was the rookie
of the year in a challenging buyer's market. Her commitment has allowed her to overcome the
difficulties in the real estate market and find the solutions for her clients. Lisa has expertise in
marketing homes in a way that allows the right buyers to see the property whether they are living in
Florida, in another state or in another country. Lisa is the host of Treu Real Estate 911 on WJNO and is
endorsed by Brian Mudd. He trusts us due to our marketing and you can too.

Steve Treu is the Broker for Treu Group Real Estate. After 17 years in commercial construction

project management, Steve joined Lisa to grow her real estate business. Steve has a degree from
Purdue University. He started selling real estate and representing buyers and sellers in 2001 helping
them achieve their goals. Steve enjoys working with homeowners to find the right buyer to purchase
their home. He assists and consults buyers and sellers with real estate investments, vacant land
purchases, and commercial real estate transactions. Steve was one of the first agents in the country to
obtain the CDPE (Certified Distressed Property Expert). This certification allowed him to assist our
Palm Beach and Martin County clients with the short sale process from the beginning of the market
decline with unequaled success. Steve looks forward to helping his client become the next great
success story.

Ashley Treu Glita has been an Agent for the Treu Group since 2010. Her expertise is

assisting buyers to get exceptional results when buying their first home, 2nd home or dream home. She
studied Sociology and Business at the University of Florida, where she developed a passion for serving
and helping others. Ashley approaches her business with the heart of a teacher, ensuring her clients
understand and are comfortable with every aspect of the home buying process. She finds her clients
the right home after viewing 6 homes on average. Many of her clients have been searching for months
or even years before working with Ashley. She would rather ask 50 questions and show the right 5
homes versus asking the typical 5 questions and showing 50 homes. As a Palm Beach County native,
she offers the local knowledge of Palm Beach County.

Chris Treu is an Agent for Treu Group Real Estate serving South Florida and Central Florida. After

growing up surrounded by real estate, he learned that he had a passion for the industry as well. His #1
goal is to get results for buyers and sellers. Chris brings an out of the box approach to solving closing
issues and will not take a No when a Yes is still possible. Chris' can-do attitude allows him to help Treu
Group clients and you will have an ally on your side when you work with Chris.

Nathania Reynolds is an agent for Treu Group Real Estate serving South Florida. Nathania’s

passion for real estate started when she was only 10 years old attending open houses with her mother
on the weekends. This gave her an appreciation for the diversity of real estate. Nathania is fluent in
both English and Creole and as a Realtor, she will be an advocate for you. Whether you are buying,
selling or renting, she will work tirelessly to promote your best interests. Growing up in the beautiful
South Florida market has given her an edge when speaking in-depth about each area. She is excited to
bring her knowledge and expertise to her real estate clientele.

Victoria is our concierge and her #1 goal is to help our clients when they are searching online. She

is there to make sure our clients are connected with the best agent to help them achieve their goals.

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WHAT ARE YOUR

GOALS

WHEN SELLING YOUR HOME?
1 That my home will sell!
2 That I get the most money for my home.
3 That it sells in a reasonable amount of time.
4 That the whole process is smooth and enjoyable.
5 That I receive consistent communication.

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REAL

ESTATE
MYTHS

MYTH #1:

“Discount” brokers can do an adequate job selling real estate.

TRUTH:

A marketing campaign is an important part in the process of getting the most money for your home.
Promotional costs such as photos, brochures, ads, videos, MLS fees, radio ads, directional signs, personal
internet websites, etc, are paid for the Treu Group Real Estate
• Will the discount broker offer a complete marketing campaign?
• Does he/she have the expertise to guide you through challenges & negotiate on your behalf? After all, if they

can’t negotiate their fees, will they defend “Your” Equity?
• Remember that you only pay a commission if, and when your property sells successfully. You pay nothing if
Treu Group Real Estate does not get results. The number of buyers through your home will be less if marketing
is limited.

MYTH #2:

Treu Group Real Estate sells a lot of real estate. They are probably too busy to pay
attention to my listing.

TRUTH:

Aren’t superior restaurants busy, and don’t excellent doctors have a heavy patient load? Treu Group Real
Estate may have a lot of clients but they have assembled a top-flight team of specialists to assist them with
the details, freeing them up to devote the time and attention YOU require to sell your property successfully.
They have built their business one satisfied client at a time!

MYTH #3:

You should select an agent who says they can get you the highest price.

TRUTH:

This is the oldest scam in real estate: tell the seller what they want to hear and compliment the home to get the
listing. Instead, you should insist on a written, well-researched, and computerized market analysis to determine
the realistic amount your home will bear in today’s market and price it accordingly. Select your agent based on
their marketing plan and proven track record, then decide on price.

Never select an agent based solely on the price they recommend.

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WHY HOMEOWNERS

DON’T
GO BACK TO THE SAME
REAL ESTATE AGENT

According to the National Association of Realtors “The Treu Group has
Profile of buyers and sellers, 69% of all homeowners absolutely spoiled us on how
DO NOT go back to the same realtor. Why?! selling a house should go! They
fully embrace technology and
1 Lack of communication social media, which in this day
2 Too many promises, nothing delivered and age seems like something
3 Little to no marketing of my home many Realtors overlook. After
4 Priced my home unrealistically meeting Lisa Treu, we
5 Hard to get in contact with immediately decided to go with
6 No advice on how to stage my home them as our listing agent
7 Less experienced than what they appeared Within a few days, full HD
8 Most buyers they brought weren’t qualified pictures of our house were
9 Lack of professionalism available on multiple listing
10 Failed to keep me up to date on the market sites and the showing requests
11 Didn’t show my house really started to pour in. It felt
12 Too busy for me like a first world problem when
13 Didn’t listen to what I wanted we were complaining about
14 Poor negotiating skills having so many showings that
15 Sold my home for too low a price it felt like we could never be
16 Left out important details home! After only eight days, we
17 Lack of representation had a full price offer on our
18 Too pushy house and that is when the
19 My home never sold expertise of the Treu Group
20 Didn’t do anything I couldn’t have done really came into play.”

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LET US HELP YOU

GET

WHAT YOU WANT!

There’s a FORMULA FOR SELLING
your home to net you the most $,
in the shortest amount of time,

and an easy process.

That’s what you really want, right?

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WHAT’S THE

PROVEN
FORMULA?

RIGHT RIGHT
PRICE CONDITION

RIGHT
MARKETING

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STEP #1

PRICING
PRICING YOUR LISTING

It is very important to price your property at a competitive market value at the signing of the listing agreement.
Historically, your first offer is usually your best offer.

+15% 10%

+10% 30% More buyers purchase their
properties at market value than
ASKING MARKET VALUE PERCENTAGE above market value. If you price
PRICE 60% OF BUYERS your property at Market Value,
you are exposing it to a much
-10% 75% greater percentage of prospective
buyers and you are increasing
your opportunity for sale.

90%

TIMING ACTIVITY

Timing is extremely
important in the real estate
market. A property attracts
the most activity from the
real estate community and
potential buyers when it is
first listed. It has the greatest
potential to sell when it is
new on the market.

12345678
WEEKS ON MARKET

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PRICING YOUR

HOME

100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
1%

MONTHS

• The longer it takes, the less money you make.
• The longer it takes, the more money you spend on holding costs.
• The longer it takes, the more likely you will have repair costs.
• The longer it takes, the more likely unknown economic event can happen.
• The longer it takes, people begin to assume something is wrong with the home.

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PRICING

STRATEGIES
WHICH ONE PUTS THE
MOST MONEY IN YOUR POCKET?

EVENT-DRIVEN MARKET-DRIVEN ASPIRING PRICING
DISTRESSED PRICING PRICING APPRAISAL RESTRICTED

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THERE’S THE

PRICE
& THEN THERE’S
PRICING STRATEGY

The wrong price or
the wrong strategy could cause

your home NOT to sell.
That’s NOT your goal.

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WE USE

PRICE BRACKETING

TO SET YOUR PRICE RIGHT

Homes with the correct pricing strategy

have 28% more showings.

More showings = a Higher Price

MISTAKE CORRECT PRICING MISTAKE

$905,900 $900,000 $899,900
$501,900 $500,000 $499,900
$301,500 $300,000 $299,900

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WE HAVE TO

SELL

YOUR HOME 5 TIMES

1st to the Online Buyers
2nd to the Real Estate Agents
3rd to the Actual Buyer who visits the home
4th to the Home Inspector
5th to the Appraiser

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STEP #2

CONDITION

PREPARING YOUR HOME FOR SALE

You don’t get a second chance to make a great first impression!
Below are some simple ways we can maximize your home’s appeal.

INTERIOR EXTERIOR FOR SHOWINGS

• Remove excessive photos, • Keep the grass freshly cut • Turn on all the lights
furniture and knick knacks
• Remove all yard clutter • Open drapes in the daytime
• Clean or paint walls and ceilings
• Apply fresh paint to • Keep pets secured outdoors
• Shampoo carpets wooden fences
• Play quiet music in the background
• Clean and organize cabinets • Paint the front door
and closets • Have pleasant scents like vanilla
• Weed and apply fresh mulch in the home
• Repair all plumbing leaks to garden beds
• Vacate the property while it is
• Clean all light fixtures and have • Clean windows inside and out being shown
light bulbs in working condition

• Wash or paint the home’s exterior

• Tighten and clean all door handles

• Ensure gutter and downspouts
are firmly attached

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STEP #3

MARKETING

HOW TO RECOGNIZE INEFFECTIVE
REAL ESTATE PRACTICES

Real Estate has been practiced for over 100 years and this is the way most agents operate today…

• Place a sign in your yard • Post your listing on the MLS
• Create a flyer for your property • Try an Open House

THINK ABOUT THIS:

Would you entrust your life to a surgeon who only had 11 successful surgeries and still practices with equipment and
knowledge from the 1950s? If you and your family were about to vacation overseas, would you trust a pilot who flies
just once or twice a year and who doesn't understand the proper way to use aviation technology?

Real Estate has changed.
Your home deserves an innovative approach.

Traditional methods in Real Estate are not enough. In today's market,
you need an expert with the knowledge and experience to get
your home sold. We utilize the latest technology, use an innovative
approach, and a unique team system to market your home to get
you what you deserve.

“Thanks to the Treu Group! We sold our house quickly
and for the right price. The staff is professional,
experienced and always there to answer a question or
provide advice. We have already recommended Treu
Group Real Estate to two friends who are going to use
their service after they observed our experience. Many
thanks to the entire staff, we appreciate all your efforts.”

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MARKETING
IS WHAT ALLOWS THE
RIGHT BUYERS
TO SEE YOUR HOME

"I don't go to where the
puck is. I go to where the

puck is going to be."

- Wayne Gretzky
Professional hockey player

Marketing Matters.
You deserve maximum exposure.

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Online
Offline
Multi-Media
Social Media

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INBOUND

MARKETING

“IVR” Interactive Voice Response
Caller ID Capture
Email Capture
Direct Connection by Cell Phone
Craigslist Integration
Connect with prospective BUYERS
while they are IN FRONT OF YOUR HOME!

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OPEN HOUSE SWARM

MARKETING

Signs go up days before announcing that the home will be OPEN on designated day and time
Email announcement to all area brokers letting them know in case they want to send buyers
Posted on Zillow.com
Posted on Trulia.com
Posted on Realtor.com
Posted on numerous other websites
Targeted Facebook marketing to likely buyer market
Reverse Data Mining of our websites to make sure everyone who has ever looked in your neighborhood
or area knows about the open house
Flags, Banners, Signs and more on the day of the Open House

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WE DO PERSONAL

VIDEO EMAIL
TO ENGAGE PROSPECTIVE BUYERS

MoMroerVeisViibsilbitiylit=y M= oMreorBeuByueyrsers
MMoorereBBuuyeyersrs==MMoorereoOppoporttuunniittyy

to sell for the Most Money.

With video, you can stand out in a crowded inbox.

81% 68% 56%

Get more replies Convert more leads Get more referrals

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HOW TO RECOGNIZE

EFFECTIVE
REAL ESTATE PRACTICES

“My husband and I used the The most successful Real Estate agents only focus on what works.
Treu Group to help sell our We have spent years researching and developing systems that are
townhome in Palm Beach proven to get results.
County and purchase a home
in Broward. A good friend was We fly all around the county to attend Real Estate conferences
in the process of selling and because we're always looking for the newest and most innovative
buying and recommended the ideas. We're obsessed with doing our jobs better and better every
Treu Group. We are glad we day, and our very un-traditional ABC's look like this...
went with the Treu Group for
both. Our first meeting with Advertise the property in the places where we will generate the
Lisa, we felt that she was the most buyers.
right person. Lisa and her
team were with us from the Build maximum interest through our ever-growing database of
beginning to the end! Everyone buyers, and maintain a staff of full-time professionals who can
worked as a team with one show them homes at a moment's notice.
common goal: to help their
clients. Thank you, Treu Create a personalized marketing plan for your home
Group.”
Download the listing on the most respected and prominent Real
Estate web portals to create intense interest from agents and
buyers at large. These include Zillow Trulia, Yahoo.com,
Homes.com, and of course
the local MIS website.

Encourage Realtors throughout the community via the "Agent
Marketing Program" which provides them all the information to
show your home to their buyers.

Funnel large groups of buyers who are actively searching the
Internet, calling the number on our property signs, and
responding to our print marketing. More buyers in our system
mean more showings for you. We have a highly efficient team
of trained professionals to take care of every client throughout
the entire real estate transaction. We are focused on one thing
and one thing alone: doing all we can to get homes sold as
fast as possible and for the most money.

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PROFESSIONAL

PROPERTY
PHOTOS

“We used the Treu Group When searching for a home, buyers make decisions
to help sell one home and based on what they see online and in ads.
purchase another...and I am
glad we did. From the moment If your home is being advertised without property photos, it is
we met Lisa I felt at ease and overlooked 75% of the time. Buyers want to see what they are
confident that she was the right getting and the more pictures they see, the better. You can have
person. She never made false the best description in the world but without pictures, your property
promises. Lisa was not focused will not sell. We utilize professional photos and a professional
on the money she would be graphic designer.
making, She was focused on
us and our needs. She was We understand how buyers think and where they look to find
truly in it for us. Everyone their perfect home. 94% of buyers begin their search for homes
worked as a team with one on the internet and most search through pictures before reading
common goal: to help their descriptions. We know buyers will stop and look at multiple
clients. Thank you, Treu professional photos. It's important to understand what the buyer
Group.” is looking for while showing them every aspect of your home.

BENEFITS TO SELLERS
We take professional photos of the inside and outside of each
property to show what the home has to offer.

We post multiple property photos in all of our Internet advertising,
as well as, on property brochures to give buyers the full spectrum
of your home.

By posting the maximum number of photos on the MLS, we get
buyers and other Realtors interested in YOUR property.

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PROFESSIONAL

PROPERTY
PHOTOS
Our professional drone technology highlights your home in a
unique and effective manor.

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FACEBOOK

MARKETING
TARGET BUYERS FOR YOUR HOME
AND BROKERS WHO HAVE BUYERS FOR YOUR HOME

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we do

RADIO
RIGHT

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MAXIMIZING

SOCIAL MEDIA & WEB

MARKETING

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CRITICAL

QUESTIONS

YOU MUST ASK YOUR REALTOR

It’s important to know the track record of the agent who is going to take care of one of your largest investments.
Ask another realtor these questions to see who will do the most for you!

1 How long have you been in Real Estate? ............................................................................................... Since 1989
2 Are you a licensed Real Estate agent? ................................................................................................................Yes
3 Are you a full-time agent? ....................................................................................................................................Yes
4 Is your office open 7 days a week? .....................................................................................................................Yes
5 Do you use an 800# buyer call capture system? ................................................................................................Yes
6 Do you understand the power of Google? ..........................................................................................................Yes
7 Do you work alone or with a team? ..................................................................................................................Team
8 How many staff do you employ? .............................................................................................................................9
9 Do you specialize in existing home sales? .........................................................................................................Yes
10 Do you work with relocation companies? .......................................................................................................... Yes
11 Do you have a detailed marketing plan? .............................................................................................................Yes
12 What is your list price to sale price ratio? .......................................................................................................98.4%
13 Do you have a verbal follow-up/ feedback program? ........................................................................................ Yes
14 Do you have national endorsements? .................................................................................................................Yes
15 Do you feature professional photos and video tours? .......................................................................................Yes
16 Do you have a Guaranteed Sale program? ......................................................................................................... Yes
17 Do you have a personalized yard sign? .............................................................................................................. Yes
18 How much do you spend on marketing each month? ...................................... $13,500 (vs<$200 for avg agent)
19 Have you sold homes that other agents couldn’t sell? ................ All the time..................................................Yes
20 Do you have an in-house mortgage company? ..................................................................................................Yes
21 Do you have a radio show? ......................................................... On WJNO........................................................Yes
22 Do you have a specific marketing expert and closing coordinator? .................................................................Yes

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detailed

MARKETING PLAN

WE HAVE A PROVEN PLAN TO GET YOU RESULTS

PRIOR TO LISTING
Initial phone consultation ........................................................................................................................... 20 minutes
Prepare marketing packet .......................................................................................................................... 37 minutes
Prepare a comparative market analysis .................................................................................................... 59 minutes
Study and analyze market data .................................................................................................................. 30 minutes
Prepare personalized market program ...................................................................................................... 66 minutes
Complete listing data and contracts ..........................................................................................................32 minutes
Total minutes worked prior to listing 244 minutes

LISTING PROPERTY
Travel to appointment and back .................................................................................................................60 minutes
Appointment time ........................................................................................................................................90 minutes
Review all material ...................................................................................................................................... 30 minutes
Create missing person report with marketing team ..................................................................................90 minutes
Input and launch marketing plan ................................................................................................................94 minutes
Input listing in multiple listing computer ................................................................................................... 25 minutes
Introductory phone call and letter ...............................................................................................................15 minutes
Deliver and install sign, riders .....................................................................................................................75 minutes
Take photos, visual tour, video tour and measure property as required .................................................. 52 minutes
Upload pictures and tours .......................................................................................................................... 85 minutes
Create marketing ads on Facebook ........................................................................................................... 90 minutes
Create marketing ads on Instagram .......................................................................................................... 42 minutes
Prepare, load, design and create internet ads ......................................................................................... 120 minutes
Enter property into showing system ...........................................................................................................15 minutes
Obtain additional info from seller ...............................................................................................................15 minutes
Prepare and set up co-op instruction and log ............................................................................................18 minutes
Contact top agents with new listing information ...................................................................................... 90 minutes
Add as a Treu Group featured listing ......................................................................................................... 60 minutes
Create website for property ......................................................................................................................136 minutes
Prepare seller’s net sheet ........................................................................................................................... 26 minutes
Add listing address to Supra, key in lockbox and install ...........................................................................60 minutes
Do Zillow tour – edit listing .........................................................................................................................70 minutes
Total minutes worked prior to listing 244 minutes

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detailed

MARKETING PLAN

recurring marketing every 30 days

Prepare and log feedback responses ........................................................................................................ 37 minutes
Print IVR report and log findings ................................................................................................................ 31 minutes
Follow up on IVR calls ...............................................................................................................................105 minutes
Call sellers weekly with update ...................................................................................................................15 minutes
Additional consulting calls with seller ....................................................................................................... 30 minutes
Set up co-ops for showing residence .......................................................................................................111 minutes
Prepare a comparative market analysis for 30-day research .................................................................124 minutes
Seller calls and inquiries ............................................................................................................................. 60 minutes
Buyer calls and inquiries ...........................................................................................................................120 minutes
Agent calls and inquiries ...........................................................................................................................180 minutes
Update blog entries ..................................................................................................................................... 67 minutes
Promote on radio .........................................................................................................................................30 minutes
Create, load podcast ................................................................................................................................... 52 minutes
Review and present offers ....................................................................................................................... 80 minutes
Negotiate contract .......................................................................................................................................90 minutes
Review and create negotiation strategy .....................................................................................................33 minutes
Finalize offer ................................................................................................................................................ 63 minutes
Complete contract review and sign contract ...........................................................................................60 minutes
Price reductions on websites, blast out .....................................................................................................45 minutes
Promote property via word of mouth at functions ...................................................................................150 minutes
Total minutes worked for additional marketing 1,483 minutes

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ADDITIONAL

MARKETING PLAN

AFTER 30-60 DAYS OR 10-12 SHOWINGS

Design and prepare “Just Listed” promotion ............................................................................................ 22 minutes
Prepare mailing labels and process “Just Listed” postcards ...................................................................85 minutes
Prepare and promote on email blast ........................................................................................................135 minutes
Call all people who clicked on email ......................................................................................................... 90 minutes
Electronic campaign to sphere ...................................................................................................................25 minutes
Electronic campaign to Buyer Agents ........................................................................................................25 minutes
Electronic campaign to Listing Agents ...................................................................................................... 80 minutes
Cross-reference Property vs existing Buyers ...........................................................................................31 minutes
Contact neighbors about home ..................................................................................................................32 minutes
Launch marketing plan for an open house ............................................................................................... 32 minutes
Hold open house ........................................................................................................................................180 minutes
Follow up with open house guests (prepare and mail cards) ...................................................................75 minutes
Get bids for repair work as needed ...........................................................................................................182 minutes
Review bids, present to Seller .....................................................................................................................60 minutes
Meet workers as needed ...........................................................................................................................180 minutes
Total minutes worked for additional marketing 1,234 minutes

Total minutes worked after 60 days 4,319 minutes (71 hrs & 98 mins)

Total minutes worked after 60 days & to get under contract
11,276 minutes (187 hrs & 93 mins)

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from

CONTRACT TO CLOSING

SERVICES

Prepare closing instructions .......................................................................................................................66 minutes
Review contract, review changes needed ..................................................................................................58 minutes
Input pending data in MLS ...........................................................................................................................17 minutes
Process earnest deposit check .................................................................................................................. 30 minutes
Make copies of contract for all parties ......................................................................................................38 minutes
Launch and customize closing plan ...........................................................................................................62 minutes
Process and deliver complete file to lender .............................................................................................. 45 minutes
Process and deliver complete file to title company ...........................................................................19 minutes
Phone calls (15 calls each day @10 min each for 30 days) .................................................................4500 minutes
Set up whole residence inspections ...........................................................................................................61 minutes
Travel time ....................................................................................................................................................30 minutes
Meet property appraisers ........................................................................................................................... 88 minutes
Travel time ................................................................................................................................................... 30 minutes
Prepare and review market comparables for appraisers ..........................................................................97 minutes
Prepare and mail closing instruction letters ..............................................................................................23 minutes
Review inspection report .............................................................................................................................65 minutes
Prepare inspection notices ......................................................................................................................... 29 minutes
Renegotiate contract due to inspection report ........................................................................................120 minutes
Get three repair bids per repair request ..................................................................................................... 90 minutes
Meet contractors to receive repair bids ..................................................................................................... 75 minutes
Review repair bids with seller .................................................................................................................... 60 minutes
Meet repairmen to complete repairs ........................................................................................................180 minutes
Take new address photo for “Just Sold” cards ........................................................................................57 minutes
Prepare, Print and Send “Just Sold” Postcards ..........................................................................................48 minutes
Review title documents for title defects .................................................................................................... 31 minutes
Weekly follow-up with lenders to track buyer’s loan ................................................................................ 60 minutes
Prepare closing instructions .......................................................................................................................63 minutes
Weekly follow-up with co-op agent to track file .........................................................................................60 minutes

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from

CONTRACT TO CLOSING

SERVICES

Set up time for closing and notify all parties .............................................................................................69 minutes
Negotiate contractual issues and problems ............................................................................................120 minutes
Order closing statement for review ............................................................................................................25 minutes
Review closing statement for correct figures ........................................................................................... 58 minutes
Prepare commission statements ................................................................................................................15 minutes
Compile all bills and receipts ......................................................................................................................62 minutes
Renegotiate any closing walk-thru issues ................................................................................................. 65 minutes
Install sold sign ........................................................................................................................................... 30 minutes
Notify parties of closing figures .................................................................................................................30 minutes
Correct closing figures................................................................................................................................ 28 minutes
Deliver key to closing .................................................................................................................................. 30 minutes
Pick up sold signs, lockbox and keys..........................................................................................................27 minutes
Go to closing ................................................................................................................................................90 minutes
Time and mileage to closing ...................................................................................................................... 30 minutes
Follow up calls .............................................................................................................................................35 minutes
Thank you letters .........................................................................................................................................33 minutes
Sold notices to MLS .....................................................................................................................................15 minutes
Closeout file .................................................................................................................................................60 minutes
Prepare Settlement Statement , tax letter .................................................................................................. 33minutes
Total minutes worked in 30 day period 6,957 minutes (115 hrs & 95 mins)

33

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TREU

REVIEWS

see what our clients have to say

“The Treu Group has absolutely spoiled us on how selling a house should go! They fully
embrace technology and social media, which in this day and age seems like something
many realtors overlook. After meeting Lisa Treu, we immediately decided to go with them
as our listing agent. Within a few days, full HD pictures of our house were available on
multiple listing sites and the showing requests really started to pour in. It felt like a first
world problem when we were complaining about having so many showings that it felt like
we could never be home! After only eight days, we had a full price offer on our house and
that is when the expertise of the Treu Group really came into play.”

“Treu Group assisted me with selling my home. I was not local so that made for a very
complicated process with getting the home ready for showing. The team at Treu Group
stepped in above and beyond to help me get everything ready. What you read is very
accurate about this team. Having the right realtor is so importnat; a team you can rely
on, that will bring recommendations to the table, that is not afraid of hard work and
doing what it takes. Their impressive work, I had multiple offers within days. I would
highly recommend using them. I wish I could use them outside of Florida. They really set
the bar high for all other realtors!”

“Our family has a long history with the Treu family and they were a natural choice when
we decided to sell our home long distance. We needed someone we could trust since we
were out of state. We were totally pleased with the service we received during the process.
We always felt like they were on our side and looking out for our best interest. We
especially appreciated the hand-holding by Chris, during the negotiating and closing
process. We would highly recommend them for all real estate needs.”

34

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TREU

REVIEWS

see what our clients have to say

“The entire staff of the Treu Group is amazing. They checked in with us weekly to let us
know how things were going. The Treu Group was referred to us by a friend and we are so
thankful we reached out to them. I highly recommend the Treu Group for your real estate
needs. You will not be disappointed.”

“The Treu Group ensures that their deals close by having a dedicated specialist who works
with the buyer’s agent. Chris Treu was an awesome asset. Chris was making sure that the
deal was progressing as it should. He also was available via phone, email, or even text
whenever we had any questions. We know we were spoiled by the Treu Group. Chris Treu
literally rocked the entire process for us, taking what should be an inherently stressful set
of weeks and making it a breeze.”

“We used the Treu Group to help sell one home and purchase another... and I am glad we
did. From the moment we met Lisa, I felt at ease and confident that she was the right
person. She never made false promises. Lisa was not focused on the money she would be
making, she was focused on us and our needs. She was truly in it for us. Everyone worked
as a team with one common goal: to help their clients. Thank you, Treu Group!”

Are you our next

HAPPY SELLER?

35

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