NAI This is Geotourism for flip book

THIS IS
GEOTOURISM

A NEW APPROACH TO INTERPRETIVE SIGNAGE

WHAT IS GEOTOURISM?

THE CLASSIC DEFINITION
VS.
THE MODERN, WIDESPREAD APPLICATION

Classic geotourism is a geology-centered pastime that has
its roots in over three hundred years of tradition

Geotourism as geographical tourism is an holistic and

marketing-oriented approach that promotes the “ABC
attractions” of ecotourism

Abiotic Biotic Cultural

GEOLOGICAL HERITAGE

Geology needs a champion
because people only think of
this:

When geology is also about
captivating landscapes like this:

GOALS OF THE FORMAT

To provide layers of information of
varying depth instead of a

wall of text or Schilderwald (sign forest)

To offer a well-planned and
carefully-developed tool that
is within every community’s reach

To cater to every kind of geotourist:
From the novelty to the knowledge-seeker

To inspire curiosity and amuse

THE GEO-PORTAL

A VERSATILE FORMAT

A MULTIDISCIPLINARY
AFFAIR

BEHAVIORAL STUDIES

• Visitor studies
• Leisure & recreation
• Cognitive research

VISUAL ARTS

• Graphic design
• Information design
• Semiotics

GRANDMA’S TABLE VS.

AN AMUSE-BOUCHE

A heavy, insurmountable meal
that may be delicious but
leaves one feeling overstuffed
and tired

An elegant, unique treat with
visual appeal that is tastefully
designed and leaves one with
more questions than answers

CONCLUSION

If a sign goes unread, it does not matter what it says.

Source: The Onion