Richard Hamilton Presentation

WHAT IS THE JOURNEY?
Eponine. Follow the journey of artisan chocolate

THE NEW STYLE

The theme looks back at the pioneering days of Imperial Airways

THE NEW STYLE

Art Deco style of the 1920’s and 30’s is the main influence

CONSUMER SURVEY

I wanted to find out what people look for

52%
said “the packaging influences my decision”

64%
said “colour is the thing I notice first”

86%
“prefer a simple, contemporary design”

THE LOOK

Duck Egg Blue and Art Deco font

NEW LABEL DESIGN

A fresh, clean look

4 Chocolate Box 9 Chocolate Box 25 Chocolate Box

SELECTION BOX LABELS

A eye catching label design

BAR EXAMPLES

A simple sleave design

BAR LABEL

A sleave is simple to produce

LABEL PRINTING COSTS

For 1000 labels to cover
chocolate bars:

£190 approx

NEW WEBSITE LOOK

Keeping it fresh, clean and elegant

THE QR CODE JOURNEY

A QR code is incoporated into the design

SCAN THE CODE

The code in the compass also takes the customer to

• Special offers
• Seasonal promotions
• Videos of Eponine related topics
• Coupon Codes

TRAVEL WITH EPONINE

Find out more about where the ingredients come from

HOW IT’S MADE

Harness the power of YouTube

WEB DECOR

A flexible background to match the theme or season

MARKETING

Examples of the logo in use
Paper Bags

Cake Boxes

Stationary to accompany the look

THE FUTURE

Thank you