12 themes for Swarnandhrapradesh-2016._A5_06-9-16.cdr

SWARNANDHRAPRADESH

Vision in Action

Jalasamrakshana Amaravathi
nadula anusandanam People's Capital

Industry

Health Vanam Manam

Vyavasayam

Internet

Double digit growth Vidya
Skill Development

Swachch Andhra Physical Literacy

Pedarikam pi Gelupu

Higher Education Department, Government of Andhra Pradesh



ABOUT
THE
BOOK

The Government of Andhra Pradesh envisages to make Andhra
Pradesh one among the three best states in India by the year 2022
and to achieve the status of the most developed state in the country
by 2029. To reach this goal the Government of Andhra Pradesh has
identified seven Missions, Knowledge Mission being one among
them which aims to transform the State of Andhra Pradesh into a
Knowledge Hub.
In this context, the student community can contribute actively to
realize the vision of Swarna Andhra Pradesh. Hence, we proudly
launch this booklet with twelve different highly significant themes
for involving the student community to fulfil our great dream of
making Andhra Pradesh a Sunrise State. We are glad to catch the
attention and channelize the enthusiasm of the highly talented and
energetic youth for the reconstruction of the State of Andhra
Pradesh.
We happily present this booklet with all confidence that it will be of
great benefit to the arduous and dynamic youth in making them
aware of the various themes which are important in one's individual
and social development.

“The noble endeavor of this highly relevant twelve themed booklet is to create
a human talent pool that has a firm grounding in modern society, economy
and technology to fuel the State's ambitious double digit growth target.”
With Best Wishes
Nara Chandrababu Naidu
Chief Minister, Andhra Pradesh

“The Human Resources Department provides education and training of
consistently high standards through innovative and versatile programmes
that are essential for the all round development of the youth of Andhra
Pradesh.”
Ganta Srinivasa Rao
Hon'ble Minister, Human Resources Development, Govt of A.P

“The primary purpose of dwelling on the twelve themes is to create a culture
of belonging and responsibility and to enhance an attitude of caring and
sharing that will enable us to make Andhra Pradesh a leading State in our
country.”
Sri S.P. Tucker, IAS
Chief Secretary to Government

“The twelve themes make you aware of need of the day and what our
individual and collective contribution has to be to achieve the goal of well –
being.”
Smt. Sumita Dawra, IAS
Principal Secretary to Government,
Higher Education Department

“I believe that reflecting on the twelve themes that include strengthening our
agri- sector, eradicating poverty, developing skills, improving health will
enhance the quality of living in the entire society.”
Smt. B.Udaya Lakshmi, IAS
Commissioner, Technical & Collegiate Education

CONTENTS

01 Jalasamrakshana - Nadula Anusandhanam
(Water conservation)

02 Amaravathi (People’s Capital)
03 Vanam – Manam (Tree Plantation Programme)
04 Vyavasayam – Anusandhana Rangaalu

(Agriculture and Allied Sectors)
05 Vidya - Skill Development
06 Physical Literacy
07 Pedarikam Pai Gelupu (Poverty Alleviation)
08 Swachcha Andhra Pradesh (Clean Andhra Pradesh)
09 Double Digit Growth
10 Internet
11 Arogyam (Health)
12 Parisramalu (Industries)

01 Jala Samrakshana and Nadula Anusandhanam

Water Conservation and Inter -
Linking of Rivers in Andhra Pradesh

(Save Water-Save Life)

Water is one of the most essential and critical Water Conservation:
elements on earth that supports life and survival.
It is the most benevolent endowment that any Water Conservation Mission is one of the seven
organism has got and it needs to be conserved as it Missions of the state of Andhra Pradesh.
is identified as a limited resource. The ecological The Government has introduced
imbalances have caused irregular and insufficient
rainfall year after year. Water scarcity can cause Neeru-Chettu,
issues varying from the ones related to health to Neeru-Pragathi, &
the economy and thus is important to conserve the
clean or potable water. Nadula

Anusamdhanam

Neeru Pragathi (Water and

Development):

The Government has identified the fact that without
preserving the water resources the state cannot prosper.
Under Neeru-Pragathi programme the Government of
Andhra Pradesh extends

Financial support to farmers to take up

• Construction of ponds on the fields
• desilting of tanks and ponds
• repairs of check-dams,
• other water preserving systems.

Neeru-Chettu (Water and

Trees):

• to make Andhra Pradesh a 'draught proof'
state within 5 years.

• to promote water conservation and water
management and improvement of green
cover

• Plantation in open areas, on canal banks,
community spaces and government offices
so as to develop the state into Harithandhra
'Green Andhra'.

• to eradicate poverty and avoid economic
inequalities.

Nadula Anusamdhanam
(Inter-Linking of Rivers):

The 50 year old dream of interlinking of
Godavari and Krishna, the two major rivers of
Andhra Pradesh state has come true as the
surplus waters of Godavari gushed through
the Pattiseema Lift Irrigation Project to the
river Krishna.
The diverted water will be stored at
Prakasam barrage and utilized for paddy
cultivation in 7 lakh acres of fields in Krishna
basin of Andhra Pradesh.
Inflow of surplus waters into the lower
Krishna region will definitely minimize the
burden on upper river regions so that the
later regions will have more water for their
use.
The project is a panacea for all woes of the
farmers in this region.

Future Projects:

• The Govt of AP is also proposing to inter-link Godavari-Krishna and Penna rivers so as to
meet the water needs of Rayalaseema region and Prakasam districts.

• The Government has given assurance of relief and rehabilitation packages to the villages
which are likely to be submerged due to interlinking of rivers.

• All the innovative programmes introduced by the Honorable Chief Minister Sri N.Chandra
Babu Naidu will embark on the path of development and will become one of the best states in
India in next 5 years.
The honourable Chief Minister Sri N.Chandra Babu Naidu has given clarion call to all the
citizens of AP to participate in conservation of Water resources. Water should be preserved
for the purpose of cultivation, drinking and industry. Though the state of Andhra Pradesh has
been striving to preserve maximum quantity of water, there is lot of deficit of water. Hence,
the issue must be discussed thoroughly among the public and the intellectuals

Online Resources:

1. http://irrigationap.cgg.gov.in/wrd/neeruchettu
2. http://www.apsdps.ap.gov.in/neeru_meeru.html
3. https://www.youtube.com/watch?v=XwqPU1b-BsU
4. http://irrigationap.cgg.gov.in/wrd/home
5. https://www.youtube.com/watch?v=2gdymplqO8w
6. https://www.youtube.com/watch?v=qgLoHA4cer4
7. https://www.youtube.com/watch?v=Y5eApjTDAus
8. https://www.youtube.com/watch?v=bVMefua1cd0

02 Amaravathi ( People’s Capital )

Amarava…t…ithe Emerging Global City

Historical Significance Location

• ‘Amravati’ etymologically means ‘the town • Name “Amaravati” rightly chosen by
which lives on forever’. CM N. Chandrababu Naidu for new
capital.
• Name of the heavenly capital of Devendra, the
King of gods. • Unique location with “Positive Vibes”

• Flourished as center of Buddhist culture • The Krishna flows North instead of East or
between 4th BC and 11AD South which is extremely auspicious.

• Capital of Satavahanas during 1st AD. • Availability of vast plains and willingness of
farmers to give up lands
• Ruled by Andhra Ikshvakus and Pallavas
• Present capital located on the Southern banks
• Eastern Chalukyas and Telugu Cholas held of the Krishna in Guntur District.
sway over the region.
• Centrally located 12 Kms South-West of
• During the medieval times Kota Kings Vijayawada and 24 Kms North of Guntur.
possessed Amaravati.

Government Plans

• Andhra Pradesh Capital Region Development
Authority, got 30,000 acres land

• Procurement of another 3,000 acres proposed
through Land Acquisition Act.

• Capital city is spread over 217.23 Kms.

• Construction of the new city would cost about $4
billion.

• An MoU signed with Singapore government
agencies the Centre for Livable Cities (CLC),
Singapore Cooperation Enterprise, and Surbana
to prepare master plan for Amaravati.

• The three-part Amaravati Master Plan
developed by Singapore’s Surbana Jurong
Private Limited.

Future Amaravati: Residential townships, institutions, parks and

• A vibrant, diverse, inclusive modern city - gardens, water bodies and recreational spaces.
A symbol of pride for the people of AP and
• Waste Management Systems using innovative
India. methods

• World’s greatest City In aesthetics, • Integrated network of Metro Railway, Bus
infrastructure, livability, connectivity and Rapid Transit, Downtown Roads, Arterial and
e-governance. Sub-arterial Roads and Collector Roads.

• Smart, green and sustainable city • Two Ring Roads, Regional Expressway and
Outer Regional Expressway
• Seed capital area comprises AP Legislative
Assembly, Legislative Council, High Court, • Corridors on NH 5 towards Vizag and Chennai,
Secretariat, Raj Bhavan, ministers quarters NH 9 towards Hyderabad, NH 221 towards
Raipur; NH 214A towards Kakinada
• Public private partnership to develop a vibrant and Chennai and towards Kurnool and
business hub for investment and job creation. Bengaluru.

• Industrial Zones at Sattenapalle, Nandigama, • National Waterway proposed on two routes —
Gannavaram, Nuzvid, Kondapalli, Tenali and Wazirabad-Vijayawada-Vodarevu Port and
Pamarru. Wazirabad-Vijayawada-Rajahmundry
-Kakinada.

• Airport is planned at Mangalagiri.

Walking Together Towards Swarna Andhra

• Work towards realizing our shared vision of making our State
“one of India’s three best states by 2022”

• Work together to transform Swarna Andhra into Skilled Andhra - a State powered by Knowledge

• Support Public and Private Enterprise in R&D, Education, Manufacturing, Industry, Infrastructure,
Urban Development and Social Empowerment etc.

• Work together for developing the state into a Logistic Hub of global repute with skilled workforce

03 Vanam – Manam (Tree Plantation Programme)

Mission Haritha Andhra Pradesh

Vruksho Rakshathi Rakshithaha' means 'trees protect those who protect them'. 'Vruksho Rakshathi
Rakshithaha' means 'trees protect those who protect them'. We should collectively take the
responsibility of protecting our mother nature for our own well-being.

• Objectives:

Spread the green cover in Andhra Pradesh from 26% to 50%.

• Participants:

Every citizen of Andhra Pradesh ought to become a partner in this programme (MHAP) that would
benefit not only the State but also the nation and the entire world through eco-regeneration

Did you know? Benefits

• One large tree can supply a day's supply of • Trees can reduce air temperature by blocking
oxygen for four people. sunlight.

• A healthy tree can store 13 pounds of carbon • Trees absorb and block noise and reduce
each year ----for an acre of trees that equals glare. A well placed tree can reduce noise by
to 2.6 tons of carbon dioxide. as much as 40 percent.

• Each gallon of gasoline burned produces • Trees create an ecosystem to provide habitat
almost 20 pounds of carbon dioxide. and food for birds and other animals.

• For every 10,000 miles you drive, it takes • Trees absorb carbon dioxide and potentially
7 trees to remove the amount of carbon harmful gasses, such as sulfur dioxide,
dioxide produce if your car gets 40 miles per carbon monoxide, from the air and release
gallon (mpg); it will take 10 trees at 30 mpg; oxygen.
15 trees at 20 mpg; 20 trees at 15 mpg; and
25 trees at 12 mpg)

What does these pictures tell us

Observe the above pictures and explain Web Resources

what they suggest to your friends Watch Video: Hon’ble C M Sri N.Chandrababu Naidu

_________________________________ garu launching MHAP at

_________________________________ https://www.youtube.com/watch?v=CeNnDrfuTDw
Watch this video that tells us the advantages of
_________________________________ growing trees

1) What do you think is most important https://www.youtube.com/watch?v=2-OoHjjh5fM

in thisprogramme?
a. Take photographs while planting saplings

b. Plant as many as possible and leave

c. Plant, Water & See that the saplings
planted survive

2) What do you generally do when you
see a drooping plant in a public place?
a. Ask someone to water the plant
b. Pour some water yourself
c. Complain that nobody works well

3) What will you do if you are asked to
participate in a ‘plantation’ drive?
a. Participate actively
b. Participate because others are doing so
c. Participate but not do anything

The beginnings of MHAP…

04 Vyavasayam – Anusandhana Rangaalu

(Agriculture and Allied Sectors)

Vyavasayam in Andhra Pradesh, the bejeweled rice bowl of India…..

The challenge is to walk every farmer on the path to development and efforts
are on to keep every farmer smiling……

The Government of Andhra Pradesh is taking concrete steps to promote agriculture and rural
development in the state.

Core Objectives: Help the farmer………..

ü Provide agricultural extension services and latest advances in technology
ü Improve skills to increase agricultural production and productivity
ü Assess requirements of agriculture inputs and regulate production
ü Monitor supply of seeds, fertilizers, pesticides, implements and credit

Department of Agriculture, Government of Andhra Pradesh

The Government of Andhra Pradesh started "Village Insurance
Unit" Scheme for the first time in the country to benefit farmers in
the event of crop loss.

Modified National Agricultural
Insurance Scheme (MNAIS)

ü Coverage of post harvest losses
ü Localized calamities (hail, storm) covered &

claims assessed on individual basis
ü Claims process based on the past 7years

average yield, excluding 2 disaster years
ü In the event of mid season crop failure, 25% of

likely claim to be paid in advance to farmers.
ü Minimum indemnity level is 70%

Rythu Bandhu Pathakam (Pledge Loan Scheme)

ü To prevent farmers from resorting to distress sales
ü Market Committee provides finance to the farmers against pledge of their produce

Polambadi (Farmers Field School)

ü Empower the farmer
ü Encourage farmer to take economical decisions by adopting Integrated Crop Management.
ü Promote an eco-friendly environment

Soil Health card scheme is a
flagship programme for the
agricultural sector

AP approves loan waiver scheme
The HINDU

HYDERABAD, July 21, 2014

Soil health plays a vital role to ensure agricultural Farmers' clubs
production in a sustainable manner.
ü Formed in every village inviting innovative,
ü soil sampling and soil testing is organized in progressive farmers and other interested
a systematic manner in Andhra Pradesh groups

ü Soil health scheme evaluates the fertility ü All work together to ensure success of group
status and identifies soil problems centric farming practices like pest control
campaigns.
ü The process not only improves fertility but
also helps in reclaiming problematic soils. ü The State Agricultural Department
established several training centres too

Among all the states in India, it is Web Resources:
Andhra Pradesh which has taken the lead in
distribution of the Soil Health Cards to farmers Department of Agriculture, Government of
Andhra Pradesh

http://apagrisnet.gov.in/Official/polambadi1.
htm

http://www.soilhealth.dac.gov.in/

http://www.archive.india.gov.in/citizen/agricultu
re/index.php?id=50

http://market.ap.nic.in/html/mkt/mkt/dom-
Schemes.html

“We have a vision to make the agriculture
sector free from power cuts by overcoming
many problems in the sector. We will solve
them one by one.

Hon'ble CM Mr. Chandrababu Naidu

05 Vidya - Skill Development

Developing Skills is True Education

True education lies in developing skills. Skill development is the process of identifying the skills and skill
gaps, and developing and sharpening these skills. It is important because skills determine one’s ability to
successfully execute plans. Observe this in the given situations below.

Ø Ravi has sound knowledge of programming. However his slow typing makes it difficult for him
to retain the job that he is in.

Ø Yamini a final year B.tech student is ill equipped with programming and report writing. She
manages her project submission of Project by buying the project.

Ø Even with a diploma in paramedical field Shafi could not get a job as he has not been able to
handle the equipment in the medical laboratories.

What is it that these youngsters, inspite of their qualifications, need to succeed in their chosen
path? Yes, skills!

What are skills?

Imagine a carpenter who does not have good working tools. Without the right tools like a hand saw, he
can’t turn the raw materials into a beautiful house. Just as the right tools are needed to build a house,
right skills are essential in building success.

Hard skills:

Skills relating to any specific task
ü Subject knowledge
ü Certification like a doctor, Lawyer
ü Technical skills like handling a

machine or lab equipment
ü Fluency in English
ü Skills in some software
ü Cycling, driving….

Soft skills:

Skills relating to personality
ü communication
ü leadership
ü time management
ü stress management
ü decision making
ü adaptability
ü ability to deal with adversity
ü Networking…

Observe your own skills, plan to acquire the necessary new ones and
sharpen the present ones.

“ Either modify tour Dreams or magnify your skills” Jim Rohn

How can we contribute Initiatives by Government

Acquire • Skill development centres, set up by
APSSDC at various educational
• A particular degree or certification. institutions, impart training and hone the
skills of youth.
• Advanced Degrees
• App developers and experts from
• Professional Certifications software giants like Microsoft train
students in mobile app development.
• Computer Skills Training
• Conscious efforts to train youth in
• e-Learning sectors like construction, infrastructure,
agriculture textiles etc.
• Independent Reading
• The corporation works with several
• Seminars, placement agencies who are able to
connect trainees with the job market –
• Certificates through online courses, local, national and international.
workshops or trainings.
• Partnership with Siemens to innovative
• Hard skills related to the field of initiatives in training of engineering
your interest graduates.

• Soft skills • With UNDP/IKEA Foundation's help
handicrafts cluster in Narsapur is
A Success Story. developed.

ü Shaik Gouse Basha is a native of Purushottama • 28 Youth Training Centres (YTCs) are
Patnam, Guntur. established in different tribal belts of AP
for skill training of tribal youth.
ü He was interested in learning Hardware &
Networking courses. • An MoU with Tata Institute of
Fundamental sciences to train college
ü He attended a free ESDP program for 300 Hrs. and University students in Employability
conducted by the Ministry of MSME Govt. of India. skills.

ü He was taught the hardware & networking topics Web Resources:
like Basics of Computer, Basics of Electronics,
Parts of computer, Trouble shooting, software http://www.apssdc.in/
installation, Basic Networking
https://youtu.be/WGNm5oaEY08
ü He established his own enterprise.
https://youtu.be/QNibfgMnM0Y
ü He wishes that the students and unemployed
youth are benefitted by skill development https://youtu.be/XQVmW5BXY4Y

Find many more such stories on the success of life
through skills acquisition at this link.

http://www.nimsme.org/nimsme_hindi/ranzo/uplo
ads/articles/Vol.%20III_566.pdf

06 Physical Literacy

Physical literacy… know and be fit

Physical Literacy is mastering of fundamental movement skills that permits one to read their
environment and make appropriate decisions, allowing one to move confidently and with control in a
wide range of physical activity situations. Physical Literacy is the motivation, confidence, physical
competence, knowledge and understanding to value and take responsibility for engagement in physical
activities for life.

Sustained Efforts of the “Physical Literacy gathering fantastic momentum in
Govt. of A.P Andhra Pradesh, India.” reports International Physical
Literacy Association (IPLA). The honourable Chief
Minister Sri. N. Chandra Babu Naidu, with his vision for
the youngsters of the state, has shown keen interest in
physical fitness of the youth of the state. The State of
Andhra Pradesh entered into an MOU with Sport for Life
Society, a Canadian organization. 800 physical education
teachers from Andhra Pradesh received physical
education training as well as an introduction to physical
literacy. Training these many physical education teachers
is a first of its kind in India. Its success has now attracted
interest from central government with talks to potentially
roll out this project across the whole of India.

USE it or lose it !!! Hidekichi Miyazaki, holds record for the oldest
competitive sprinter by finishing a 100-meter sprint in
just 42.22 seconds at the Kyoto, Japan, Masters Athletics
Autumn Competition, according to Guinness World
Records. Born on September 22, 1910, the race marvel
recently celebrated his 105th birthday. Hidekichi is
nicknamed the "Golden Bolt," after Usain Bolt, who is
considered the world's fastest man. “The doctors gave
me a medical examination a couple of days ago and I'm fit
as a fiddle," he told AFP.

What is the secret behind his achievement?

Watch
Bhag Milkha Bhag and
Golconda Highschool
to know the pleasure of
sports in life.

Choose a Yes or No and assess if you are Follow these tips to be
physically literate. physically fit and strong

• I'm agile and walk active Y/N • exercise and play regularly to have
Ø Healthy Lungs and heart
• If I have to go 2/3 floors up I usually climb Ø Stronger muscles and bones
up steps Y/N Ø Better reflexes and coordination
Ø Balanced body weight
• I generally walk or bicycle to college Y/N Ø Healthy life

• I prefer to move around and do things on • experience the satisfaction of progress and
my own. Y/N success in physical activity;

• I play games or sports for success or for • strengthen your global self-belief and self
sheer pleasure. Y/N -esteem;

• I prefer going out and spend time in some • develop a commitment to an active lifestyle
physical activity than sitting around home • have the confidence for participation in a
with books Y/N
wide range of activities
• I go for a vigorous walk or jog almost • enhance your all-round health and wellbeing
every day. Y/N
Web Resources:
• I take opportunity to do the chores
involving physical activity Y/N Watch our Chief Minister Sri Nara Chandra Babu
Naidu encouraging physical literacy.
• I feel motivated to be active physically and https://youtu.be/sbMp37XeUPs
cheerful as well. Y/N Watch these videos on physical and health
literacy
The more number of yes for the above https://youtu.be/_okRtLv-7Sk
statements more physically active you are. https://youtu.be/e4PjX9mXYq8
https://youtu.be/cDudzvfZdBs
Test physical agility by measuring it on this
link
http://fms.60minkidsclub.org/?page_id=12

Physical inactivity is the fourth leading risk factor for global mortality at an
estimated 3.2 million deaths globally. (W.H.O).

07 Pedarikam Pai Gelupu (Poverty Alleviation)

Pedarikamupai Gelupu! … Winning over Poverty

Is Andhra Pradesh winning the battle against poverty?

Yes! The Government of Andhra Pradesh is working towards poverty mitigation and leading the State
on the road to development, creating a poverty reduction model for the country to follow.

Core Objectives:

Ø Focus on employment opportunities to the youth in the State through skill development
Ø Work towards bridging multiple divides
Ø Encourage growth in agriculture, mining, registered manufacturing, construction and in services
Ø Extensive development of Self Help Groups (SHGs)

UNNATHI

• Help the poor by increasing their
asset base

• Mitigate risks
• Increase annual income to Rs One lakh

over a period

KRuSHE wing under Society for ABHAYA HASTHAM
Elimination of Rural Poverty
(SERP) • Velugu Pension and Insurance under
JBY Scheme for the SHG women
• Promotes entrepreneurship among
the members of rural SHG • Provides income security during
old age
• Provides drought proofing the rural
households

• Restores traditional art and crafts of
AP by linking markets, providing
credit, technology, skills, design and
institutional development.

redit Facility to SHGs
Sthreenidhi credit cooperative
Federation Ltd., promoted by
the Government and the

Smart Village – Smart Ward Mr.Chandrababu Naidu
towards Smart Andhra launched She autos at his
Pradesh camp office in Vijayawada

Lamma Singi Chinthapalli Mandal, • Vijayawada Municipal Corporation (VMC),
Visakhapatnam Distric is an interior tribal introduced “She Autos” to encourage
Panchayat very backward in terms of women to take up driving as a
education, health and economic and social profession.
development.
• Panchayat Sarpanch, • Bhagyam who lives at Rajiv Centre in
Bhavanipuram said, “Apart from helping
Janmabhoomi Committee along with my husband, I can now even think of
villagers brought in transformation . saving for future,”

Activities initiated

• Around 700 Rugs and 750 solar lanterns
distributed

• 30 school dropouts identified and sent
to primary schools

• The GP in partnership with NGOs
completed the Drinking Water Project

Impact:

• Villagers motivated and collectively
working towards further transformation
of their village

“Overcoming poverty is not a Web Resources:
gesture of charity; it is an act of
justice” Planning Department,
Government of Andhra Pradesh
Nelson Mandela http://jbmv.ap.gov.in/campaigns.html
http://jbmv.ap.gov.in/media/LammaSingi.pdf

Official AP State Government Portal

http://www.ap.gov.in/department/
http://fitnhit.com/news/chandrababu-naidu-
launched-autos-vijayawada/ 49272/

08 Swachcha Andhra Pradesh (Clean Andhra Pradesh)

Swachcha Andhra! …creating green landscapes!

'cleanliness is next to godliness'. Our clean surroundings will help us develop in many ways. They give
us health, a spirit of freshness, a warm attitude and thus better interpersonal relationships. They
create a healthy society and thus a progressive nation. As responsible citizens, we should cultivate the
habit of maintaining clean surroundings. Not only that, we must also create an awareness among our
neighbourhoods for a dirt free society. Clean walls and roads, clean houses and green
neighbourhoods will develop a clean Andhra Pradesh!

Watch this short film What is Swachcha Andhra Pradesh
on ‘the need for
cleanliness’: Programme?

https://www.youtube.com/watch?v=aB · Hon'ble Chief Minister of Andhra Pradesh has
7U5ObDN1o established Swachha Andhra Corporation

· incorporated from 1st May 2015 with a goal to achieve
the campaign "Swachh Bharat Mission" launched on
2nd October 2014 by Hon'ble Prime Minister of India.

· Information, Education and Communication and
Capacity Building activities to maintain the
cleanliness and hygiene in urban and rural areas of
Andhra Pradesh.

· Swachha Andhra Corporation is taking up the
activities of construction of Individual Household
Toilets, Community Toilets and Public Toilets.

· To tackle the Construction and Demolition waste,
C&D waste processing plants are under development
through public private partnership mode.

· Steps are also taken to reclaim valuable municipal old
dumpsites through process of bio-mining.

· the Government of Andhra Pradesh is all set to achieve
universal access to Sanitation and thereby make the
Urban and Rural areas Smart, Clean, Safe and Healthy.

· Need political will, backed by a dynamic team and
massive support from citizens,

· With political will, backed by a dynamic team and
massive support from citizens,

Know about these People who worked for clean communities:

Bezawada Wilson Siddique Ahmed Suresh Rege Anoop Ratnaker Rao

What does the Government expect Swatchch Andhra is…

from you to Make the State a Swatch • Roads without garbage and defecation
• Walls without spitting
Andhra Pradesh? • Offices and buildings without dirt
• Rivers and river banks without plastic and
• Take the message of our Government into
the public garbage
• Parks without unclean water and dirt
• Keep your house, streets and institution • Clean and Green Villages, Towns and Cities
clean • Well maintained public places
• Hygienic homes
• Form Swatch Andhra Volunteer Groups for a
clean society

• Create awareness among the communities
about the importance of cleanliness during
weekends

• Keep roads, parks, river banks and beaches
clean

• Prevent people from washing clothes,
defecating and dirtying the riverbanks

• Advise people to use spittoons, rest rooms
and toilets and not to spoil roads

• Contribute for a clean, green and healthy
Andhra Pradesh

Web Resources:

http://sac.ap.gov.in/sac/ (Personal hygiene
audio clip))
https://archive.org/details/4087_Cleanliness
_And_Health (Personal Cleanliness and
health)
http://www.thebetterindia.com/51614/7-
short-films-india-social-issues/ (Social
issues)ttp://dnarockmusic.com/music/_ZRyq
Kp4PoU2/cm-chandrababu-naidu-reading-
the-pledge-of-swachh-bharat-abhiyaan-in-
vijayawada-02-10-2014.html (Swatch Andhra
Pledge)

09 Double Digit Growth

TWO DIGIT DEVELOPMENT Raithu kosam!!!

The vision of our Honourable Chief Minister is Double Digit Gross State Domestic Product (GSDP)
growth through Primary sector. This, under NITI Aayog is to fight against poverty for the
comprehensive development of Swacha Andhra Pradesh and transform it as the number one state of
the country by 2029. It targets to achieve double digit growth rate of 15% by 2016-17. It is a new
innovative path of development by moving away from the “business as usual approach”, and to
introduce an intensive “mission mode” approach that will speed up the growth process.

The Government of Andhra Pradesh as part of
Swarnandhra Vision-2029 has constituted seven
Missions namely:
1) Primary Sector
2) Social Empowerment
3) Knowledge and Skill Development
4) Urban Development
5) Industries /Manufacturing
6) Infrastructure
7) Service Sector

Primary Sector Mission/ Raithu Kosam is the pioneer out of the
seven missions and its mission is:

· the Government of Andhra Pradesh is committed to transform the primary
sector into an equitable, scientific, and prosperous and climate smart sector.

· the State has designed a strategy to transform the agriculture and allied
sectors in Partnership with International Crops Research Institute for Semi
-Arid Tropics (ICRISAT).with a focus on:

(a) Increasing productivity of the primary sector
(b) Mitigating the impact of droughts through water conservation and micro- irrigation
(c) Post-harvest management to reduce the wastage
(d) Establishment of processing value addition capacity and supply chain of the identified crops

DOUBLE DIGIT GROWTH

· the state has identified 7 Missions, 5 Grids and embarked on 5 campaigns.

· It is linked with improvement in soil fertility, better seed, reducing the

cost of cultivation, productivity enhancement and value addition

· in the agriculture, horticulture, livestock and fisheries subsectors.

Why double digit growth in primary sector?

PRODUCTION– PROFIT – SUSTAINABILITY

· to develop the primary sector to reduce poverty
· to establish seed production systems in the region as well as good

horticultural systems.
· to utilise the human capital
With these strengths, government of Andhra Pradesh has decided to transform the
agriculture through Primary Sector development by adopting a mission approach through
science-led development.

Andhra Pradesh primary Sector Mission: Double Digit Growth

What Raithu Kosam Strategy

Soil Health Skill Digital Drought Climate
Building Development agriculture & Proofing & Resilient
Mechanisation Productivity Agriculture
Soil health Hands on Data capturing Enhancement
How test + soil training + Analysis + Rain water
(master conservation
carbon trainers and Knowledge and efficient
augumentat delivery + use + micro
lead M&L through irrigation +
ion + farmers) + dashboard groundwater
micronutrie certified skill +Farmer to
nt supply + development farmer videos use
awareness + Custom
+ Micro hiring centers
building entrepreneur + PPP models
+ ICT enabled
ship extension

Why Natural resources endowments + High Entrepreneurial Human Resource +
Climate Change + 62% population Dependency on Agriculture

10 Internet

Internet is important for a huge variety of reasons and it affects and facilitates nearly all aspects of
modern life. It has enormous impact on the fields of education, health, industry etc and it makes life
easier.

· In this era of cut throat competition if I pose a question: Could you live without technology? Obviously
your answer might be “NO” because of the explosive entry of technology into everyday life. It has
changed the way how people live, work, how companies do their business and how governments serve
their people. With the help of IT, governments are realizing that they can achieve transformation by
applying technologies that are fueling e- business revolution. The result is the emergence of e-
governments which have become a popular focus of government efforts in many countries across the
globe. In our country, as a part of realizing the vision of e-governance our Prime Minister Shri.
Narendra Modi launched Digital India campaign to improve digital literacy in the citizens of our nation.

CORE DASH BOARD

(CM Office Realtime Executive Dash board)

· Our Chief Minister Shri Nara Chandra Babu · Launched with a vision to make a transparent
Naidu has the credit of unleashing major government.
reforms in IT sector.
· It links all the departments of the state
· He was instrumental in making Hyderabad one through which real time data can be captured
of the IT Hubs in India. and viewed by CM regularly.

· He was described as one of the “hidden seven” · Based on the performance of the
working wonders around the world by PROFIT departments rating will be given with stars
(Oracle Corporation's monthly magazine).
· To assure healthy competition among the
· With a vision to assure an outstanding sister departments
development to the new state of Andhra
Pradesh in the field of IT, he has unveiled · Every department will have unique Key
e-Pragathi, ePASS, AP Fiber Grid, CM Core Performance Indicators (KPIs) through which
Dash Board etc. to make our state digitally they are rated.
empowered in the field of technology.
· KPIs are the integral part of Core dash board
· Introduced Smart Village concept to assure a
healthy and happy society devoid of poverty. · Every citizen of the state has the flexibility to
view the status and statistics of every
We know that you like movies. department with a single click with this
Did you watch a movie on technology enabled system.
Amaravathi, our New Capital where
tomorrow's technology is projected? If not
watch it on this link
https://m.youtube.com/watch?v=IZm82vKyGiO

Want to take an attempt to AP Fiber Grid:
know? Try with the clues

given:

1. Designed in collaboration with -------
2. It is a part of AP State ----- architecture
3. Aimed to realize the ------Andhra Vision of ---
4. It is ----- shop for information about any

citizen in the state.
Expand CLGS --------------

Wipro, sunrise, 2022, enterprise,

Certificate Less Government System, one-stop

• India’s first pilot Digital Project a part of

Services under e-pragathi: Digitization of India

Certificate Less Governement System (CLGS); • AP is the first state in India to introduce the

Manarashtram; Dial.AP; Tele health; e- Fiber Grid Project

education; Digital Literacy, HARITHA, Smart grid; • AP government announced this project with a
Smart city package of multiple services

Citizens of AP:: • Each connection gets 100 channels and
landline telephone connection with an
Benefits of e-pragathi amount of Rs.100/-

· Participative and inclusive governance • Broadband Internet services provided 15
MBPS for a cost of RS.149 and 100 MBPS for
· Needs accomplishment with ease and cost RS.999.
-effectiveness
• The AP Government pals to connect Internet
· Enhancing the quality of life in education, 1.3 Crore Households through Fiber Grid
health care, skill development and other Project and they are tied up with Cisco for the
services Fiber Net Project.

· Smooth interaction between citizens and
government

· Minimizing the usage of paper

· Interconnecting every department to procure
the material needed

· In the field of education: virtual classrooms,
developing on-line courses and developing

e-content

Web Resources:

http://apsfl.in/about-us/mission-vision/
https://india.gov.in/about-portal
http://e-pragati.ap.gov.in/vision.html
http://core.ap.gov.in/CMDashBoard/Index.aspx
https://www.youtube.com/watch?v=k03h8Bsrrhs
https://www.youtube.com/watch?v=uZ73ZsBkcus

11 Arogyam (Health)

'Health is Wealth'

Our ancestors gave a lot importance to health because as the adage says 'Health is Wealth'. One can be
very rich but that does not ensure happiness if one does not have good health. Happiness therefore lies
only in being healthy. Today most of us complain of some illness. It's time for us to examine our life style
and make necessary changes to take care of our health.

What is 'health'?

“..a complete state of physical, mental and social well-being, and not merely the absence of disease
or infirmity.”
(The most commonly quoted definition of health formalized by the World Health Organization (WHO)
over half a century ago.)
The Meaning of Health…
Physical Fitness
Eating healthy food
Exercising regularly
Drinking pure water
Mental Wellbeing
Connecting with others
Ÿ Being active
Ÿ Learning ever
Ÿ Empathizing with others

Tips for Good Health

Ÿ Eat healthy food like leafy vegetables and fruits, Avoid junk and oily food.
Ÿ Do physical exercise regularly like playing games, jogging, walking, Yoga etc.,
Ÿ Do meditation for mental relaxation
Ÿ Abstain from drugs and alcohol
Eat healthy in terms of quantity and quality. Food nourishes both the body and mind,
offering the nutrition required for keeping the whole self energized and functioning at
its best.

Exercising improves
muscle strength, which
gives a person more
energy.

“I believe that the greatest gift you can give your family and the
world is a healthy you.”

- Joyce Meyer

Visit the website of AP Commissionerate of Health and Family Welfare and
these links
http://cfw.ap.nic.in/related_links.html

Evidence shows that people
who walk 30 minutes every day

reduce the risk of dying
prematurely.

12 Parisramalu (Industries)

Industries for a Golden Future!
… Redefining Growth in the Sunrise State

Industrial development is important for economic growth. The new state after bifurcation suffered major
losses. The Hon’ble Chief Minister Sri Nara Chandra Babu Naidu visited several countries and invited the
industrialists to invest in the new state for capital formation, urbanization, development of trade,
technology and economy through setting up of industries. He has envisaged that coalition of industries
will help us fight against poverty and unemployment and will fill the hearts of the people of Andhra
Pradesh with a new hope, self-confidence and also a sense of self-reliance. Our government is striving
hard to make the state an ‘investment destination’. Let’s read and come to know about the vision our
Government has for our State in detail:.

What are the objectives and What is in future?

Established for the Development of Industrial
Infrastructure and for the speedy promotion and
development of Industrial Growth in the State.
Ÿ To formulate, finance, aid, establish, manage and

control schemes, projects related to industries
Ÿ to provide and develop infrastructure facilities,

including factory sites, factory sheds, godowns,
marketing facilities, warehouses
Ÿ to promote and assist the rapid and orderly
establishment, growth and development of
industries and commerce in the State of Andhra
Pradesh.
Ÿ The Chief Minister extended invitations to Japan and
china
Ÿ Lot of investments are in pipeline
Ÿ More details are available at:
http://www.apiic.in/objectives.html

Tapping on the Potential:

• Pool of talented human resources
• Eighth largest state with an area of 160,205 km2(61,855 sq mi) in India
• Has the second longest coastline of 972 km (604 mi) among all the states of India with 9 of the

13 districts having sea coast along the Bay of Bengal, which has created manufacturing and
export centric industry.
• 13 districts with 9 in Coastal Andhra and 4 in Rayalaseema.
• Guntur, Nellore, Kurnool, Kadapa, Tirupati, Rajahmundry ,Kakinada , Ongole and Eluru are
other important cities
• Vishakapatnam is the largest city and a commercial and industrial hub of the state with a GDP
of $26 billion followed by Vijayawada with a GDP of $36 billion.

Tapping on the Potential:

• Diverse geography which leads to a very diverse economy.
• Fertile river plans in the delta regions of major peninsular rivers of Godavari and Krishna are

rich with agriculture-based industries
• Mineral deposits found in the districts of Rayalaseema, Eastern Ghats and neighboring states

has led to large-scale or e exports.
• Kakinada has multiple fertilizer refineries and produces large scale of natural gas from the

offshore of KG basin. Kakinada also exports seafood and related products and produces
agricultural products like rice and corn, edible oils, oilmeals, processed food products,
chemicals, biofuel etc.
• Vijayawada is famous for processing of agricultural products, automobile body building,
hardware, textile, consumer goods and small scale industries.
• One major port at Visakhapatnam and several medium-sized ports like Gangavaram,
Kakinada & Krishnapatnam; which account to large export of cargo traffic.

Web Resources:

http://www.apiic.in/ap-at-a-glance/ (About APIIC)
https://www.youtube.com/watch?v=xqeT1IU9tF0
(Agreement with IT Companies)
https://www.youtube.com/watch?v=rtjkCUBYzbk
(CII Partnership Summit 2016)
https://www.youtube.com/watch?v=wsVLj2WykOE
(C.M talking to Entrepreneurs)

Acknowledgements

We would like to submit our sincere gratitude to Sri Nara Chandra Babu
Naidu garu, the Honourable Chief Minister, Govt. of Andhra Pradesh, for
encouraging us in bringing out this booklet showcasing the initiatives
being taken by the Government for shaping the state as a 'Sun Rise
State'.

We would like to place on record our deep sense of thankfulness to Sri
Ganta Srinivasa Rao garu, Honourable Minister of HRD, for his
dynamism in making the students the beneficiaries of skill acquisition
and making us contribute to his vision by bringing out this book.

We are immensely thankful to Sri S.P. Tucker, IAS, Chief Secretary of
Govt., for his unflinching support at each level of the preparation of the
book. We are very grateful to Ms. Sumita Dawra, IAS, Principal Secretary,
Higher Education Department for her constant encouragement in
monitoring the progress of the book. The Department places its note of
thanks to Smt. B. Udaya Lakshmi, IAS, Commissioner of Technical &
Collegiate Education, for her day- to-day guidance and enthusiastic
support throughout the period.

We would like to thank Dr. Koganti Vijaya Babu, Senior Lecturer in
English, GCW, (A) Guntur, Dr. K. Padmaja, Senior Lecturer in English,
D.K.GDCW (A) Nellore, Dr.I.Vijaya babu, Senior Lecturer in English,
V.S.Krishna College, Vizag, Mrs. A.Rosalind, Senior Lecturer in English,
GDC, Kanchikacharla, Sri P.S.Sastry, Senior Lecturer in English Govt.
College (A), Rajahmundry, Dr. A. Madhavi Latha, Lecturer in English,
SJGDC, Kurnool, Dr. M. Pankaja, Lecturer in English, GDC (W),
Kalahasthi, Dr.B.Sai Lakshmi, Senior Lecturer in English, GPT,
Vishakhapatnam and Dr.T Srinivasa Reddy, Senior Lecturer in English,
GPT, Kalyandurg for their meticulous contribution in designing the
content.

We thank Dr.G.Srinivas, Chief Coordinator, JKC, Dr. A.Vimala Rodhe,
Academic Officer, O/o CCE for coordinating the progress of the book's
composition. We also appreciate the efforts of Prof.V. Valli Kumari, Hon.
Director, computer center, dept of computer science & systems
Engineering, Andhra University for providing the technical support

Higher Education Department

Government of Andhra Pradesh



Govt. of Andhra Pradesh