Swimin12 Brand Style Guide

SWIM ACADEMY

Brand
Guidelines

OVERVIEW

Our Brand
Logo
Colour
Typography
Graphic Asset
Building & Layout
Application

Swimin12 Brand Guideline 01

OUR BRAND

Learn to swim Vision
in 12 hours.
Build a better society through swimming.

Develop innovative education that balances

professional coaches.

Mission

industry, expand human potential with advanced &

2. Environment
3. Opportunities

Swimin12 Brand Guideline 02

LOGOS AND SIGNATURE

Logo Rationale

The new logo was inspired by the working environ-
ment and company culture in Swimin12. It was
devloped with circles, lines on the foundation of a
San serif font. Soft edge was applied to create the
sense of friendly and welcoming.

Swimin12 Brand Guideline 03

LOGOS AND SIGNATURE MAIN LOGO SUB-LOGO

Logo Lockups

This is the logo lockups for their main logo, sub-logo,
vertical lockup and horizontal lockup.

VERTICAL LOCKUP

HORIZONTAL LOCKUP SW IM
AC ADEMY
Brand Guideline
Swimin12 04

LOGOS AND SIGNATURE

Third Party

Swimin12 logos also come with different sub product, SUB PRODUCT
swimming program and branch outlet. Use the
master work provided, without reconstruct the logo.

SWIMMING
PROGRAM

BRANCH
OUTLET

Swimin12 Brand Guideline 05

LOGOS AND SIGNATURE

Minimum Size

To ensure legibility, please ensure that the logos MAIN LOGO
are no smaller than the sizes indicated on this page.

40 mm for print 35 mm for print 30 mm for print
114 px for digital 99 px for digital 85 px for digital

SUB LOGO

17.5 mm for print 15 mm for print 12.5 mm for print
114 px for digital 99 px for digital 85 px for digital

Swimin12 Brand Guideline 06

LOGOS AND SIGNATURE

Do & Don’ts

Do not Do not

Do not Do not

Swimin12 Do not SWIMIN
Brand Guideline
Do not

07

COLOUR

COLOUR HEX #0818FF HEX #EF2AC1 HEX #000000 HEX #FFFFFF

Primary colours C 87 C 18 C 75 C0
M 76 M 87 M 68 M0
Y0 Y0 Y 67 Y0
K0 K0 K 90 K0

75% 75% 75%
50% 50% 50%
25% 25% 25%

Swimin12 09

COLOUR HEX #14A0FF HEX #68ff21 HEX #FFFE21 HEX #FF6421 HEX #F2215

Accents C 68 C 52 C6 C0 C0
M 29 M0 M0 M 75 M 95
Swimin12 has a set of accents colour that able to Y0 Y 100 Y 91 Y 95 Y 99
K0 K0 K0 K0 K0

75% 75% 75% 75% 75%
50% 50% 50% 50% 50%
25% 25% 25% 25%
25%

Swimin12 10

COLOUR

Colour guidance

These logos may only appear in the colours shown here FULL COLOUR
against the various different coloured backgrounds.

FULL COLOUR REVERSED

Swimin12 Brand Guideline 11

COLOUR

Do and Don’ts

Logos are one of our most important assets. Shown
here are some of the colour ways on what we should
NOT do to our logos.

Do not change the colour of the logo Do not modify any parts of the logo

Do not apply accent colour on logo mark Do not apply gradient tone

Swimin12 Do not use wrong colour ways 12
Brand Guideline

Typography

Causten Round is
headline

Open Sans is our secondary typeface, to be
used in smaller and longer form copy

TYPOGRAPHY

Typeface

The styling of Swimin12 shall be friendly and formal. A PRIMARY TYPEFACE
clear and precise typeface would be simple and neat for
the user to read. Causten Round
ABCDEFGHIJKLMNOPQRSTUVWXYZ
This corporate typeface is the recommended abcdefghijklmnopqrstuvwxyz
typeface for all communications – whether they are 1234567890~!@#$%^&*()
professionally printed or internally generated, such
as PowerPoint presentations, letters, reports and
other similar documents.

Open Sans is a Google font, which makes it SECONDARY TYPEFACE
freely accessible by everyone on all major
operating systems (Windows and Mac). Open Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890~!@#$%^&*()

Swimin12 Brand Guideline 14

GRAPHIC ASSETS

Graphic Elements

The graphic assets were executed from Swimin12 brand
logo mark. It comes with 3 major idea which is
Connection, Playful and Time.

Swimin12 Brand Guideline 15

GRAPHIC ASSETS

Graphic Elements

1. Connection 1. CONNECTION 2. PLAYFUL 3. TIME & MOVEMENT
The bond between students and coach. Chatbox When both needles point at 12

2.Playful
Can be used around as puzzle, chat bubble,
signage, and etc.

3.Time and Movement
Last, never forget about swimin12’s brand essence.
“ Learn to Swim in 12 Hours”

Max. 4 Students per class Woodblock Puzzle Swim Forward (lead direction)

Swimin12 Brand Guideline 16

APPLICATIONS 38 mm

Stationary: FRONT
Business Card
1
Brand slogan was featured in the front of the business
card, while full coloured logo, name, designation, direct 35 mm
contact details and address was featured on the back of 3
business card.

Size: 85mm(w) x 55mm (h) 2
58 mm

1 Brand slogan with brand mark logo BACK
2 Graphic Assets executed from brand mark logo
3 Brand Logo 46
4 Name and Designation 57
5 Direct contact details
6 Branch outlet address 58 mm
7 website

Swimin12 Brand Guideline 17

APPLICATIONS FRONT BACK
3
Stationary: 40 mm
Le erhead 4 1

Swimin12 full coloured logo was featured on the 2
top right corner. The brand slogan was aligned left
along with contact details flushed at the bottom 5 7
right corner.
Size: 215.9mm(w) x 279.4mm (h) 6 18

1 Full coloured primary logo
2 Receiver name and full address
3 Body copy
4 Brand Slogan with logo mark
5 Overlayed graphic assets
6 Company direct contact details
7 Brand pattern

110 mm

Swimin12 Brand Guideline

APPLICATIONS 1

Poster

The visual examples here show the application of using
Swimin12 Graphic Motif on the Poster.This poster layout
is to promote the swimming programs of Swimin12.

1 Copywriting Taglines 2 4
2 Program Name 3 19
3 Program details
4 Brand logo Mark with clear space Brand Guideline

Swimin12

APPLICATIONS 1

Poster 4
20
The visual examples here show the application of using
Swimin12 Graphic Motif to promotes the brand
essence of Swimin12 company.

1 Copywriting Taglines 2
2 Brand Slogan with brand promise 3
3 Contact details Brand Guideline
4 Brand logo Mark with clear space

Swimin12

APPLICATIONS 1
4
Poster
21
The visual examples here show the application of
using Swimin12 Graphic Motif to promotes the
Unique Selling Point of their brand.

2

1 Brand Logo Mark with clear space 3
2 USP Taglines Brand Guideline
3 Headlines
4 Subheadlines

Swimin12

APPLICATIONS 15 Pool facilities
SWIMIN12OFFICIAL
Instagram Story are only available for
Template those who are fully
vaccinated and children
The visual examples here show the application of below 17 year old whose
using Swimin12 Graphic Motif and brand Mascot parent/ guardians are
to promotes Swimin12 working cuture, environment fully vaccinated.
and welcoming announcement.
SOP GUIDELINES

SWIMIN12OFFICIAL

1 Use Instagram template from Swimin12 2
2 Add on Preston Mascot into it
3 Use interesting straight forward Headline POOL OPENED! 3 We would like to
4 Subheadlines celebrate our 12
5 Check in into branch outlet Make your reservation and have fun with us years anniversary
with all our family
4 members!

Grab a FREE coffee by wishing
us ‘Happy Birthday’ to any of
our coach and admin.

#SWIMIN12IS12

SWIMIN12OFFICIAL

Swimin12 Brand Guideline 22

APPLICATIONS 1 #Swimsafewith12 2 #Learntoswimwith12
SWIMIN12OFFICIAL
Instagram Story SWIMIN12OFFICIAL 3
Template #Workwithswimin12
4 SWIMIN12OFFICIAL
The visual examples here show the application of
using Swimin12 Graphic Motif and brand Mascot 23
to promotes Swimin12 working cuture, environment
and welcoming announcement.
Instagram Stories (Connect with #)
#Learntoswimwith12
#Workwithswimin12
#Swimsafewith12

1 Use respective colour for each catergory

2 Type # to link with the taglines

3 Check in into branch outlets
4 Upload any photos that was related to

the catergory
5

Swimin12 Brand Guideline

APPLICATIONS 1 2 4
3 4
Signage

The visual examples here show the application of
using Swimin12 Graphic Motif onto Arcylic signage.

1 Mascot with Circle based
2 Headlines
3 Sub Headlines
4 Logo Mark with Clear Space

5 Place Graphic Motif on the right of the
Arcylic Signage

Swimin12 Brand Guideline 24