PRINCIPLES OF DESIGN
By: Jose Luis Mendez
Balance in graphic design can be achieved by adjusting the
visual weight of each element.
Proximity creates relationship between elements
Provides a focal point
Allows us to create order and organization
The action of repeating something that has already been said or
The state of being strikingly different from something else,
typically something in juxtaposition or close association.
A continuous area or expanse that is free, available, or