Principles of design 2

PRINCIPLES OF DESIGN

By: Jose Luis Mendez

 Balance in graphic design can be achieved by adjusting the
visual weight of each element.

BALANCE

 Proximity creates relationship between elements
 Provides a focal point

PROXIMITY

 Allows us to create order and organization

ALIGNMENT

 The action of repeating something that has already been said or
written.

REPETITION

 The state of being strikingly different from something else,
typically something in juxtaposition or close association.

CONTRAST

 A continuous area or expanse that is free, available, or
unoccupied.

SPACE