Lakeville Area Schools Brand Book

DISTRICT BRAND BOOK
Student focused, community connected.
O ctober 2 0 1 8



DISTRICT BRAND BOOK

Student focused,
community connected.

Published by the Lakeville Area Schools
Communications and Public Relations Department

8670 210th Street, Lakeville, Minnesota 55044
Copyright © Lakeville Area Schools 2018
Questions or concerns about this manual?
[email protected] | 952-232-2004



OVERVIEW

The Lakeville Area Schools
Brand Book aims to bring
consistency to the way we
communicate.

The Lakeville Area Schools brand is more than just
logos, colors, typography, photos or even ads.
Our brand style is not limited to a single campaign
message or tagline. Our brand is what students,
parents, staff, alumni, companies and communities
think and feel when they hear “Lakeville Area Schools.”

Lakeville Area Schools Brand Book | Revised 10/2018



IN THIS BOOK 1
02 W H O W E ARE
Our mission, vision and areas of focus
Brand story
Abridged brand story
05 VISUAL IDENTITY
06 LOGOS
Logo family
Color use
Department logos
School logos
Size and space
Inappropriate use
13 COLOR PROFILES
Standard and secondary palettes
Brand patterns
16 TYPOGRAPHY
Fonts for print and digital
Style recommendations
18 A P P LY IN G THE BRA ND
On-brand imagery
Presentations
Email signatures
Social media accounts
Business cards

Lakeville Area Schools Brand Book | Revised 10/2018

LAKEVILLE AREA SCHOOLS OUR MISSION

WHO WE ARE In partnership with families
and community, we strive
OUR VISION to ensure success for every
student – personally, socially,
Inspire a passion for learning in every student. academically and civically.

FOCUSOUR TAGLINE

FOCUSStudent focused, community connected.

FOCUSAREAS OF FOCUS

FOCUS1 Student
Achievement
FOCUS
2 Community
Connectedness

3 Fiscal
Responsibility

4 High Quality
Workforce

5 Safety and
Security

2 REVISED 10/2018

DISTRICT BRAND BOOK

WHO WE ARE WHAT IS A BRAND
STORY?
BRAND STORY FULL VERSION - 216 WORDS
Brands succeed because they
At Lakeville Area Schools, student success is our number differentiate themselves.
one goal. So, it’s no surprise we’re often at the head of the Our brand story is a cohesive
class in academics, at the top of our game in athletics, and narrative which uses the facts
an all-star performer in the arts and activities. and feelings surrounding our
District, like our history, quality,
First and foremost, we’re focused on ensuring success for every child purpose and values, to clarify
– personally, socially, academically and civically. We do this by setting our mission, build emotional
great expectations for our students, while empowering them with the engagement and inspire us for
support and relationships they need to make the most of their individual the future.
gifts and unique potential.
We also believe in fostering a sense of community in every classroom,
building and team. Our school leaders reinforce this shared commitment.
We inspire passion for learning by creating a culture where teachers and
staff collaborate, families are engaged and connected, and students
support one another. Whether a Cougar or a Panther, everyone is a part
of the pride!
That roar of pride can be heard across Lakeville Area’s civic and business
communities as well. Whether helping in our classrooms, attending our
events, cheering in our stands, or investing in our facilities, their active
involvement, genuine support, and spirited enthusiasm helps navigate
students towards individual and collective successes.
Through this community lens, we will continue to focus on opportunities
that raise student achievement, foster their continual growth, and
prepare them for a bright future.

Student focused, community connected.

REVISED 10/2018 3

LAKEVILLE AREA SCHOOLS

WHO WE ARE

BRAND STORY STREAMLINED - 140 WORDS

At Lakeville Area Schools, student success is our number
one goal. It’s no surprise we’re at the head of the class in
academics, at the top of our game in athletics, and an all-star
performer in arts and activities. We’re focused on ensuring
success for every child, so students make the most of their
individual gifts and unique potential.

We also believe in fostering a sense of community in every classroom,
building and team. Our leaders reinforce this shared commitment,
creating a culture of collaboration and connection. Whether a Cougar
or a Panther, everyone is a part of the pride! That roar of pride can
be heard across the Lakeville Area. The active involvement, support
and enthusiasm of our community helps navigate students towards
successes. Together, we focus on opportunities to raise student
achievement and prepare them for a bright future.

Student focused, community connected.

4 REVISED 10/2018

DISTRICT BRAND BOOK

VISUAL IDENTITY

OUR BRAND

LOGOS

STANDARD LOGO SECONDARY LOGO

AUDIENCES #003A5D / PMS 302
• Parents and Students #3D3935 / PMS BLACK 7
• Staff Muli Extra Light
• Community Muli Regular
• External Facing Muli Bold

COLORS

#AA182C / PMS 187

#009ADE / PMS 2925

TYPOGRAPHY
Avenir Book
Avenir Medium
Avenir Heavy
Avenir Black
Tahoma Regular
Tahoma Bold

TA G L I N E

FONT: AVENIR MEDIUM

REVISED 10/2018 5

LAKEVILLE AREA SCHOOLS

LOGOS

LOGO FAM ILY

The Lakeville Area Schools logo should be used on
all Lakeville Area Schools publications, websites,
e-communications and materials.

S TA N D A R D DOWNLOADS
The standard logo comprises the Lakeville Area Schools wordmark Only the original electronic files
typography positioned to the right of the District icon. This logo from Lakeville Area Schools
replaces all previous Lakeville Area Schools wordmarks and logos. The should be used; the logo should
full color standard logo should be used in most cases, always on a never be recreated or altered.
clean white background. Digital art files for all logos
shown in this brand book are
SECONDARY available for download through
The secondary logo will be utilized when the standard logo does not Google Drive at bit.ly/2xcybuS.
fit in the space.
ICON
ICON
The icon may be used when the District brand is secondary or an
endorser – for example, on a school’s website or a program’s business
card. The icon can also be used for social media, clothing, or to
enhance other items that already are using the full standard logo.

The icon may be used independently of the wordmark, however, the
wordmark should never be used without the icon.

WORDMARK

STANDARD LOGO SECONDARY LOGO ICON

6 REVISED 10/2018

DISTRICT BRAND BOOK

COLOR USE WHO CAN USE THESE
LOGOS?
The use of the full color logo is preferred for all Lakeville Area Schools staff may
material. When full color printing is not an option or use the logo for official District
placing the logo on a white background is not feasible, and school business. News
the alternative logo option listed below may be used. media may use Lakeville Area
Schools logos according to Fair
SINGLE COLOR / GRAYSCALE Use. Student or community
The single color and grayscale options should be used only on a white organizations should not use
background, and only when color printing is not an option. official logos except when
advertising an event or program
WHITE that is officially sponsored by
White logo options can be used on approved brand color backgrounds the District.
and photos as long as there is enough contrast that the logo stands out
clearly from the background. Use of logos is only allowed
when Lakeville Area Schools’
FULL COLOR graphic identity guidelines are
followed. If you have questions
SINGLE COLOR about commercial licensing
rights, contact 952-232-2004 or
[email protected].

GRAYSCALE

WHITE

STANDARD LOGO SECONDARY LOGO ICON

REVISED 10/2018 7

LAKEVILLE AREA SCHOOLS

LOGOS

DEPARTMENT LOGOS

Logos based on the District logo are developed for
official departments and select programs.

EXAMPLES

8 REVISED 10/2018

SCHOOL LOGOS DISTRICT BRAND BOOK

Each school has its own visual identity. AREA LEARNING CENTER

HIGH SCHOOLS

LAKEVILLE SOUTH HIGH SCHOOL LAKEVILLE NORTH HIGH SCHOOL LAKEVILLE AREA LEARNING CENTER

MIDDLE SCHOOLS ONLINE

CENTURY MIDDLE SCHOOL KENWOOD TRAIL MIDDLE SCHOOL LINK12 LAKEVILLE
MCGUIRE MIDDLE SCHOOL
TO DOWNLOAD
Digital art files for all the logos
shown here are available for
download through Google Drive
at bit.ly/2DWvjZN.

REVISED 10/2018 9

LAKEVILLE AREA SCHOOLS

LOGOS

SCHOOL LOGOS

ELEMENTARY SCHOOLS

CHERRY VIEW ELEMENTARY CHRISTINA HUDDLESTON ELEMENTARY

EASTVIEW ELEMENTARY IMPACT ACADEMY AT ORCHARD LAKE TO DOWNLOAD
Digital art files for all the logos
shown here are available for
download through Google Drive
at bit.ly/2DWvjZN.

JOHN F. KENNEDY ELEMENTARY LAKE MARION ELEMENTARY

LAKEVIEW ELEMENTARY OAK HILLS ELEMENTARY

10 R E V ISED 1 0 /2 0 1 8

SIZE AND SPACE DISTRICT BRAND BOOK
11
Logos looks best when used at a size appropriate for
the medium.

The District logo should not be used at a size such that the wordmark is
smaller than 0.5 inches in height. The District icon should not be used
at a size smaller than 0.375 inches in height.
Actual-size application for visual reference:

≥ 0.5 IN.

≥ 0.375 IN.

GIVE IT SOME SPACE!

In order to protect the integrity of the logo, white space
needs to be maintained around the logo perimeter.

Under no circumstances should any text or graphic intersect or be
placed immediately adjacent to the logo. No matter what size you’re
using the logo, please leave space equal to half the height of the icon
above and below the logo and equal to the full width of the icon left
and right of the logo.

SAFE ZONE

SAFE ZONE
SAFE ZONE

SAFE ZONE

REVISED 10/2018

LAKEVILLE AREA SCHOOLS

LOGOS

INAPPROPRIATE USE

Neither the Lakeville Area Schools name or any District
logo may be used in a manner that could adversely affect
the District’s image, is contrary to District policy, or for
any other reason that is inappropriate as determined
by the District.

Examples include, but aren’t limited to, the use of the District logo in
connection with alcoholic beverages, unofficial social media accounts,
tobacco products, political parties or organizations, gaming or games
of chance or firearms. For a complete list of all District policies, please
visit isd194.org.
It is not acceptable to create your own version of the District logo to
represent your department, program, group or to promote your event.
Additional examples of inappropriate use are outlined below.
Any questions regarding these requirements should be directed to
Stephanie Kass, director of communications and public relations.

PROHIBITED MODIFICATIONS

DO NOT CHANGE COLORS DO NOT CHANGE FONTS DO NOT RECONFIGURE
OR TYPEFACES LOGOS AND ICONS

DO NOT USE ON A SIMILAR DO NOT STRETCH DO NOT APPLY GRADIENTS
COLORED BACKGROUND OR SKEW OR DROP SHADOWS

DO NOT ADD OR REMOVE DO NOT USE ON A BUSY DO NOT IMPLY
COMPONENTS BACKGROUND ENDORSEMENT

12 REVISED 10/2018

DISTRICT BRAND BOOK

COLOR PROFILES

PA L E T T E S

Lakeville Area Schools’ official colors are
red (PMS 187) and navy blue (PMS 302).

Using color in a consistent way reinforces recognition and fosters trust.
The Lakeville Area Schools red and blue play a major role in establishing
the District’s identity and should be implemented consistently in all
applications.
These are the primary colors to be used on publications, materials, and
the website. Tints of these colors are also acceptable.
Use the exact PMS colors for print or hex colors for web and avoid
trying to match colors based on what you see on a computer screen or
office printer. The appearance of the colors will vary widely on different
media; using the PMS and hex colors will ensure accuracy.

STANDARD PALETTE PANTONE LOGO COLORS

PANTONE 187 C PANTONE 302 C PANTONE 187 C
HEX #AA182C HEX #003A5D
RGB 170/24/44 RGB 0/58/93

CMYK 23/100/88/15 CMYK 100/74/40/32

PANTONE 2925 C PANTONE BLACK 7 C PANTONE BLACK 7 C
HEX #009ADE HEX #3D3935 PANTONE 2925 C
RGB 0/154/222 RGB 60/56/52

CMYK 77/25/0/0 CMYK 65/62/65/55

OUR COLOR STORY
Did you know? The District’s official red was selected to represent the
red of Lakeville North and the maroon of Lakeville South. The blue was
selected to represent the many lakes of Lakeville.

REVISED 10/2018 13

LAKEVILLE AREA SCHOOLS

COLOR PROFILES

PA L E T T E S

Lakeville Area Schools official secondary color group

While red and blue are the primary colors and an integral part of the
visual identity, a secondary color palette has been developed to provide
versatility and variety when developing visual work.
The use of white space and colors from the secondary color palette
create the correct environment for the District red and blue to stand
out. The secondary palette is derived from the variety of colors found
in school logos across the District and may be used for items such as
sidebars, headlines, graphs and color borders.
When using the secondary color palette, limit the number of secondary
colors used in a single piece, so they do not create an environment
where Lakeville Area Schools is not recognizable.
Use the exact PMS colors for print or hex colors for web and avoid
trying to match colors based on what you see on a computer screen or
office printer. The appearance of the colors will vary widely on different
media; using the PMS and hex colors will ensure accuracy.

SECONDARY PALETTE

PANTONE 123 C PANTONE 361 C PANTONE 1925 C PANTONE 2603 C
HEX #ffc62c HEX #3bae49 HEX #e61a4f HEX #722a81
RGB 59/174/73
RGB 255/198/44 RGB 230/26/79 RGB 114/42/129
CMYK 0/23/92/0 CMYK 76/4/100/0 CMYK 3/100/63/0 CMYK 68/100/11/2

PANTONE 7556 C PANTONE 656 C PANTONE 188 C PANTONE 430 C
HEX #b68d2e HEX #dae9f8 HEX #79242f HEX #7c878d

RGB 182/141/46 RGB 217/233/248 RGB 121/36/47 RGB 124/135/141
CMYK 28/42/100/5 CMYK 13/3/0/0 CMYK 33/92/73/38 CMYK 55/40/38/4

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DISTRICT BRAND BOOK

BRAND PATTERNS

The following patterns have been developed to provide
a design alternative to solid color blocks.

PANTONE 2925 C PANTONE 302 C
HEX #009ade HEX #003a5d
RGB 0/154/222 RGB 0/58/93

CMYK 77/25/0/0 CMYK 100/74/40/32

PANTONE 187 C PANTONE 188 C TO DOWNLOAD
HEX #aa182c HEX #79242f Digital art files for all patterns
RGB 170/24/44 shown in this Brand Book are
RGB 121/36/47 available for download through
CMYK 23/100/88/15 CMYK 33/92/73/38 Google Drive at bit.ly/2QuV99o.
PAPER WHITE PANTONE 656 C

HEX #dae9f8
RGB 217/233/248

CMYK 13/3/0/0

PANTONE 656 C PANTONE 430 C
HEX #dae9f8 HEX #7c878d

RGB 217/233/248 RGB 124/135/141
CMYK 13/3/0/0 CMYK 55/40/38/4

REVISED 10/2018 15

LAKEVILLE AREA SCHOOLS

TYPOGRAPHY

FONT FAMILIES AND TYPEFACES

PRINT D I G I TA L

Aa Aa

Avenir Book Muli Extra Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
123456789 123456789

Aa Aa

Avenir Medium Muli Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
123456789 123456789

Aa Aa

Avenir Heavy Muli Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
123456789 123456789

Aa Aa

Avenir Black Tahoma Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
123456789 123456789

Aa

Tahoma Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789

DOWNLOAD
Approved typefaces are
available on Google Drive at
bit.ly/2Nn6YvB.

16 R E V ISED 1 0 /2 0 1 8

STYLE RECOMMENDATIONS DISTRICT BRAND BOOK
17
The typographic styles we choose help to visually
convey a mood or feeling that support the message
being communicated.

We have provided examples of appropriate typographic hierarchy to
help emphasize and differentiate larger blocks of copy/content.

SOCIAL-EMOTIONAL LEARNING ACHIEVING SUCCESS
IN SOCIAL-EMOTIONAL
All students have social, emotional LEARNING WELCOME!
and behavioral learning needs.

WHAT IS SOCIAL-EMOTIONAL LEARNING? WHY DOES IT MATTER? Just as in academic learning, social-emotional learning is best THE HOW AND WHEN Albanian Japanese
Social and emotional learning is the process through Building future success starts with developing a achieved when schools utilize a variety of practices and programming OF SOCIAL-EMOTIONAL Amharic Korean
which children and adults acquire and effectively child’s social, emotional, behavioral and academic to help all students acquire necessary skills. LEARNING Arabic Laotian
apply the knowledge, attitudes, and skills necessary aptitude from a young age. An extensive body of Armenian
to understand and manage emotions, set and rigorous research demonstrates that education Similar to cooking, it is important to follow a recipe to ensure we get the Over the next year, the District Bosnian Portuguese
achieve positive goals, feel and show empathy for promoting social and emotional learning gets product we desire, and focusing on a single ingredient or element of social- will establish and implement Cambodian Punjabi
others, establish and maintain positive relationships, results, and that teachers in all academic areas can emotional learning will not produce the outcomes we seek. site-based Dissemination & Chinese Russian
and make responsible decisions. effectively teach social and emotional skills. Implementation Teams at French Somali
As our schools begin to embed social-emotional learning programming, we all District buildings to bring German Spanish
Research shows social-emotional skills School environments that intentionally embed will focus on six evidence-based ingredients to help students acquire social- the work of social-emotional Gujarati Tagalog
are enabling factors that allow students evidence-based social and emotional learning emotional learning skills. learning to life. Haitian Creole Thai
to execute learning and are the best practices and programming show higher levels of Hebrew Tigrigna
predictors of life success. academic achievement, positive behavior, self- Each building in the District will conceptualize a site-specific implementation A Dissemination & Implementation Hmong Urdu
management, and social competence. plan, prioritizing ingredients based on their needs and the larger District Team serves a particular function
vision of enabling individual success through a “student focused, community within a school building to Vietnamese
A DISTRICT-WIDE FOCUS connected” education. understand and operate from
a strategic implementation
Social, emotional and behavioral skills can be taught. A RECIPE FOR STUDENT SUCCESS perspective.
In collaboration with Dr. Clay Cook from the University of Minnesota, Lakeville Area Schools is making
social and emotional learning a focus area in 2018-19 and beyond. In preparation for that work, the District INGREDIENTS To do so, the team must have
provided all buildings development training to build foundational knowledge, capacity and readiness for 1. ENVIRONMENT members who develop special
the work to come. expertise regarding the practice
Adults focus on creating a safe, or programs to be implemented,
STRONG SUPPORT structured, predictable and positive 4. AGENCY phases of implementation,
environment. Adults helps students develope their implementation science and
89% ALIGNED 89% STUDENT CENTERED 2. RELATIONSHIPS sense of purpose, motivation and practice, continuous improvement
89% of staff surveyed agree social- 89% of staff surveyed agree social- All staff and students feel a sense future orientation. cycles, and awareness and use
emotional programming is consistent with emotional programming is complementary of belonging and connection. of specific implementation
the mission of Lakeville Area Schools. to the expectations of their jobs. Adults consistently work to cultivate 5. RELENTLESS FAMILY AND strategies that drive successful
meaningful relationships with all COMMUNITY ENGAGEMENT implementation.
95% FUTURE ORIENTED 87% COMMITTED students. Family and community organizations
88% 95% of staff agree social-emotional 87% of staff agree they would 3. TEACHING / MODELING are partners, and staff work diligently Over the course of the 2018-2019
programming is consistent with what enthusiastically support social-emotional Adults provide rigorous instruction to to engage them. school year, these teams will receive
students need to be successful in school, programming. teach students the social, emotional ongoing training from Dr. Clay
college and life. and academic knowledge and skills 6. NEEDS-DRIVEN CONTINUUM Cook to effectively equip them to
necessary to meet the demands of OF SERVICES facilitate this work.
SOLUTION FOCUSED home, work and civic life. Adults focus on providing intensifying
88% of staff agree the integration of social- levels of evidence-based support that
emotional programming with academics is can be matched to student need.
effective for addressing student challenges
and filling gaps in service delivery. 94% LEADERSHIP
94% of staff agree they are committed to
carrying out or supporting social-emotional
programming if the approach makes sense
and is feasible.

phone 952-232-2000 | fax 952-469-6054 | web isd194.org Lakeville Area Schools Social-Emotional Learning

LET’S GET WELCOME WHAT DOES YOUR
CONNECTED! BACK!
#194FirstDay
We make it easy to connect online: Join us in kicking off the 2018-19
Lakeville Area Public Schools school year with the Superintendent’s LOOK LIKE?
Welcome Back ceremony.
facebook.com/isd194 Welcome to a new year with
THURSDAY, AUGUST 30 Lakeville Area Public Schools!
@LakevilleAreaPS Post your first day of school pictures
Lakeville South High School Auditorium on social media and share your
twitter.com/LakevilleAreaPS aspirations for the new year using
BREAKFAST WELCOME BACK #194FirstDay.
Lakeville Area Public Schools ISD 194 SERVED PROGRAM
7-8 a.m. 8-9 a.m. SCHOOL STARTS
linkedin.com/company/lakeville-area-public-schools/ SEPTEMBER 4.

lakevilleareaps

instagram.com/lakevilleareaps

194NOW E-Newsletter

Text 194NOW to 22828 or visit ISD194.org to join.

Lakeville Education Television

Live Streams and Video On Demand: isd194letv.viebit.com

MANUAL DE FAMILIAS Student Services Resource Guide Student success is our number one goal.
DE ESCUELAS Our schools offer high-quality opportunities
PRIMARIAS EVERY STUDENT, EVERY DAY in academics, the arts, activities and
athletics for students to explore their
Información general para individual gifts and unique passions.
las familias de primaria en
Escuelas públicas del área de Lakeville OUR COMMITMENT
We are committed to creating a culture
2018-19 where teachers and staff collaborate, families
are engaged and connected, and students
952-232-2000 | isd194.org | [email protected] Página 1 support one another. Whether a Cougar or a
Panther, everyone is a part of the pride!
Learn more at isd194.org.

PROGRAMS AND CLASSES
FOR ALL AGES
• Early Childhood Family Education (ECFE)
• Small Wonders Preschool
• Kid Zone School Age Care & Enrichment
• Wonder Zone Preschool Child Care
• Adult and Youth Enrichment
• Swim lessons, Gymnastics and more!

REVISED 10/2018

LAKEVILLE AREA SCHOOLS

APP LY IN G T HE BRAND SOURCES
Whenever possible, use recent,
ON-BRAND IMAGERY original photography.
If original photography of an
Photography in District publications should positively event is not available or feasible
and authentically reflect the Lakeville Area community. to produce, images uploaded on
social media platforms by District
Take care to provide authentic representation of all, including the staff or community members are
intersecting identities of age, sex, gender, ethnicity, ability, belief, an acceptable alternative. Credit
occupation and pastimes. the photographer whenever it is
When taking photos, ask for permission. Always be kind, positive, possible to do so.
empathetic and enthusiastic. Work to portray your subject professionally
and communicate that participation in any photo shoot is voluntary. INFOGRAPHICS
Please reference policy 515. When photographing students, it is required
to confirm parental consent. When photographing very large groups it
is recommended to consult with a teacher, principal or other authority
regarding any known consent restrictions. If a student’s consent status
is unknown, avoid identifiable photos.

PHOTOGRAPHY

INAPPROPRIATE USE

Showcase people, not things. Use of
clip art, recognizable stock images and
off-brand photos is prohibited. In cases
where no acceptable photo is available,
it is preferable to do without.
18 R E V ISED 1 0 /2 0 1 8

DISTRICT BRAND BOOK

P R E S E N TAT I O N S

A selection of templated layouts are available for
creating District presentations.

PRESENTATION LAYOUTS

TITLE SLIDE TITLE AND CONTENT

TITLE AND CONTENT WITH IMAGE TWO-COLUMN CONTENT T E M P L AT E S
The presentation templates
shown here are available at
bit.ly/2AonOai.

COMPARISON COLUMNS TITLE ONLY

CONTENT WITH CAPTION BLANK

STATISTIC DOUBLE STATISTIC
REVISED 10/2018
19

LAKEVILLE AREA SCHOOLS

APP LY IN G THE BRAND

EMAIL SIGNATURES

The following templates are provided for setting up
Lakeville Area Schools Gmail signatures.

To configure an email signature in Gmail, click the Settings icon ( )
then click Settings and scroll down to the Signature section.

DISTRICT EMAIL

Full Name

Title FONT: TAHOMA
SIZE: NORMAL
Lakeville Area Schools

phone 952-232-#### TEXT COLOR
Google’s email signature
email [email protected] CREATE EMAIL HYPERLINK settings offer options for text
colors. Please use the following:
HYPERLINK TO ISD194.ORG
IMAGE SIZE SETTING: MEDIUM MAIN TEXT

SCHOOL EMAIL

Full Name
Title
Lakeville North High School
phone 952-232-####
email [email protected]

HYPERLINK TO SCHOOL WEB PAGE LINK TEXT
IMAGE SIZE SETTING: LARGE

Email signature logo graphics are
available at https://bit.ly/2z4c5f0.

20 R E V ISED 1 0 /2 0 1 8

DISTRICT BRAND BOOK

SOCIAL MEDIA ACCOUNTS

Lakeville Area Schools remains connected to our
communities in part through an active presence on
several social media platforms.

Official social media for the District is managed by the Communications
and Public Relations Department. The platforms are used to provide
stakeholders with consistent, timely and accurate information and two-
way communication. In alignment with the Strategic Communication
Plan, social media accounts are used to support student achievement,
celebrate accomplishments and build community connectedness.

P L AT F O R M S TWITTER FOLLOW US
Facebook
FACEBOOK Lakeville Area Schools
Twitter
@LakevilleAreaPS
LinkedIn
Lakeville Area Public Schools
ISD 194
Instagram
lakevilleareaschools
194NOW E-Newsletter
Text 194NOW to 22828
Lakeville Education
Television (LETV)
isd194letv.viebit.com

LINKEDIN INSTAGRAM

194NOW E-NEWSLETTER LAKEVILLE EDUCATION TELEVISION
(LETV)

REVISED 10/2018 21

LAKEVILLE AREA SCHOOLS

APP LY IN G THE BRA ND

BUSINESS CARDS

Branded business cards feature both individual
schools’ and District visual identities.

Examples of District and school-branded business cards are shown TO ORDER
below. Each school may choose to use the template provided by the Please complete the online
District or design a custom front for their business cards. order form: bit.ly/2q0RZ1h.
The back of all business cards is reserved for the full-color District logo
in order to maintain a consistent representation of the District. Please allow 2-3 weeks for
delivery.
DISTRICT BUSINESS CARD

Michael Baumann BACK

Superintendent

email [email protected]
phone 952-232-2000
address District Office
8670 210th Street West
Lakeville, Minnesota 55044
web isd194.org

FRONT

TEMPLATED SCHOOL BUSINESS CARD

Jason Bakke BACK

Principal

email [email protected]
phone 952-232-2310
address Century Middle School
18610 Ipava Avenue
Lakeville, Minnesota 55044
web isd194.org/century-middle

FRONT

SCHOOL-CREATED BUSINESS CARD

DAN MCNULTY BACK

DEAN / ASSISTANT PRINCIPAL

LAKEVILLE NORTH HIGH SCHOOL
19600 IPAVA AVENUE WEST • LAKEVILLE, MN 55044

PHONE 952-232-3635 • FAX 952-469-7945
EMAIL [email protected]
WEB isd194.org/lakeville-north

FRONT

22 R E V ISED 1 0 /2 0 1 8

DISTRICT BRAND BOOK

Business card templates featuring individual school
brands are available through our printer.

Templated business cards must include the employee’s full name,
title, isd194.org email address and work phone number. All templated
business cards must include the District logo on the back.
Personal cell phone and work fax numbers may be added if desired.

AVAILABLE TEMPLATES

Michael Baumann Marne Berkvam Dr. John Braun

Superintendent Principal Principal

email [email protected] email [email protected] email [email protected]
phone 952-232-2000 phone 952-232-3610 phone 952-232-3310
address District Office address Lakeville North High School address Lakeville South High School
8670 210th Street West 19600 Ipava Avenue 21134 Jacquard Avenue
Lakeville, Minnesota 55044 Lakeville, Minnesota 55044 Lakeville, Minnesota 55044
web isd194.org web isd194.org/lakeville-north web isd194.org/lakeville-south

Jason Bakke Kate Eisenthal Dr. Joshua Alexander

Principal Principal Principal

email [email protected] email [email protected] email [email protected]
phone 952-232-2310 phone 952-232-3810 phone 952-232-2210
address Century Middle School address Kenwood Trail Middle School address McGuire Middle School
18610 Ipava Avenue 19455 Kenwood Trail 21220 Holyoke Avenue West
Lakeville, Minnesota 55044 Lakeville, Minnesota 55044 Lakeville, Minnesota 55044
web isd194.org/century-middle web isd194.org/kenwood-trail-middle web isd194.org/mcguire-middle

Paul Helberg Bret Domstrand Jill Kelly

Principal Principal Principal

email [email protected] email [email protected] email [email protected]
phone 952-232-3210 phone 952-232-2710 phone 952-232-3110
address Cherry View Elementary School address Lake Marion Elementary School address Christina Huddleston Elementary
8600 175th Street 19875 Dodd Boulevard 9569 175th Street West
Lakeville, Minnesota 55044 Lakeville, Minnesota 55044 Lakeville, Minnesota 55044
web isd194.org/cherry-view web isd194.org/lake-marion web isd194.org/christina-huddleston

Pete Otterson Taber Akin Wade Labatte PURCHASING
A department/school budget
Principal Principal Principal code is required in order to
place an order. The cost per
email [email protected] email [email protected] email [email protected] order is $50 for 250 cards.
phone 952-232-2610 phone 952-232-2910 phone 952-232-2510
address Lakeview Elementary School address Eastview Elementary School address Oak Hills Elementary School Please contact Nick Neuvirth
20500 Jacquard Avenue 18060 Ipava Avenue West 8640 165th Street West with questions at 952-232-2030
Lakeville, Minnesota 55044 Lakeville, Minnesota 55044 Lakeville, Minnesota 55044 or [email protected].
web isd194.org/lakeview web isd194.org/eastview web isd194.org/oak-hills

Beth Anderson Marilynn Smith Heather Rabanus

Principal Principal Link12 Lakeville Coordinator

email [email protected] email [email protected] email [email protected]
phone 952-232-2810 phone 952-232-2110 phone 612-642-1497
address John F. Kennedy Elementary address Impact Academy at Orchard Lake address Link12 Lakeville
21240 Holyoke Avenue West 16531 Klamath Trail 19600 Ipava Avenue
Lakeville, Minnesota 55044 Lakeville, Minnesota 55044 Lakeville, Minnesota 55044
web isd194.org/john-f-kennedy web isd194.org/impact-academy web isd194.org/link12-lakeville-online

Jodi Danielson Steve Porter Julie Ritter

SPL Coordinator Director of Community Education Early Childhood and Family Education
Manager
email [email protected] email [email protected] email [email protected]
phone 952-232-2090 phone 952-232-2151 phone 952-232-3014
address Area Learning Center fax 952-469-7396 address Crystal Lake Education Center
20950 Howland Avenue address Community Education 16250 Ipava Avenue West
Lakeville, Minnesota 55044 17685 Juniper Path, Suite 200 Lakeville, Minnesota 55044
web isd194.org/area-learning-center Lakeville, Minnesota 55044 web lakevilleareacommunityed.org
web lakevilleareacommunityed.org

REVISED 10/2018 23





WELCOME TO
LAKEVILLE AREA
SCHOOLS!

OUR STORY

At Lakeville Area Schools, student success
is our number one goal.

It’s no surprise we’re at the head of the class in Whether a Cougar or a Panther, everyone is a part of
academics, at the top of our game in athletics, and an the pride! That roar of pride can be heard across the
all-star performer in arts and activities. We’re focused Lakeville Area. The active involvement, support and
on ensuring success for every child, so students make enthusiasm of our community helps navigate students
the most of their individual gifts and unique potential. towards successes.

We also believe in fostering a sense of community Together, we focus on opportunities to raise student
in every classroom, building and team. Our leaders achievement and prepare them for a bright future.
reinforce this shared commitment, creating a culture
of collaboration and connection.

CONTACT US

phone 952-232-2000 | fax 952-469-6054 | web isd194.org | email [email protected]