h-STYLE ANIS MAGAZINE in PDF

H-STYLE

30 JUNE 2021

The Best
Streetwear
Brands to Keep
Watching in 2020

When the year
street fashion
was introduced

AND THE STREET GOES ON

The Year Street Fashion Was
Introduce

Streetwear is a style of casual clothing which became an influence.It commonly centers
became global in the 1990s.It grew from on “casual, comfortable pieces such as jeans,
New York hip hop fashion and eventually T-shirts, baseball caps, and sneakers”, and
California surfskate culture, to encompass exclusivity through intentional product
elements of sportswear, punk and Japanese scarcity.Enthusiasts follow particular brands
street fashion. Eventually haute couture and try to obtain limited edition releases.

History

Streetwear style is generally accepted caps and jackets, with their production
to have been born out of the New York of oversized team jerseys, as well as
City hip hop culture of the late 1970s boots from The Timberland Company
and early 1980s, with elements of the and the latest shoe design releases

Los Angeles surf culture. from Nike, Inc..

Early streetwear in the 1970s and Brand launches by the chief executives
1980s also took inspiration from of record companies followed, with
hip hop, the DIY aesthetic of punk, Russell Simmons of Def Jam launching
Japanese street fashion, new wave, his Phat Farm label, Sean Combs of Bad
heavy metal, and co-opting established Boy with Sean John, and Jay-Z and
legacy sportswear and workwear Damon Dash of Roc-a-Fella Records
fashion brands such as Schott NYC, Dr. launching Rocawear. Rap superstar
50 Cent a few years later launched his
Martens, Kangol, Fila and Adidas. G-Unit clothing label, with the sneaker
In the late 1980s, surfboard designer
Shawn Stussy began selling printed rights given to Reebok.
T-shirts featuring the same trademark In the 2000s, the advent of “bling”
signature he placed on his custom culture saw established luxury brands
surfboards. Initially selling the items make inroads into the market, with
from his own car, Stussy expanded Burberry, Gucci and Fendi making
sales to boutiques once popularity appearances in hip hop videos and
increased.Then as sales peaked, films. The most popular shoe of the era
Stüssy moved into exclusive sales to was the Nike Air Force 1, immortalized
create product scarcity, which firmed in the song by Nelly,[11] then the
up the ultimate baseline definition of fashion clothing manufacturers began
streetwear: T-shirts and exclusivity.” to follow the streetwear companies
In the early 1990s, burgeoning record co-opting the idea of very limited
labels associated with popular hip edition capsule collections, now known
hop acts like Tommy Boy Records, Def as “drops”, using social media and
Jam Recordings, and Delicious Vinyl
began selling branded merchandise product scarcity as marketing tools.
embroidered onto letterman jackets In the 2010s, some streetwear brands
and workwear jackets made by were now coveted as much as the
most historically elite fashion brands.
companies like Carhartt Complex Magazine named Stüssy,
In the mid to late 90s, influences Supreme, and A Bathing Ape as the top
included skateboarding and gangsta streetwear brands,and many went on
rap. Professional American sports to collaborate on prized high fashion
franchises having a big impact on the capsule collections such as Supreme x
scene, especially the New York Yankees, Louis Vuitton, Fila x Fendi, A Bathing
Los Angeles Raiders and Chicago Bulls Ape x Commes des Garcons, and Stussy

x Dior.

Hypebeast culture
“Hypebeast” (occasionally “hype beast”) culture is a colloquial term that at first was considered a derogatory
term until Kevin Ma, the founder of the original Hypebeast fashion blog, re-appropriated it to be used as the
name of his fashion blog, Hypebeast.[19] Even after Ma’s fashion blog expanded to a world-famous website,
hypebeast still had some negative connotation.Even though many hypebeasts will refer to themselves as such,
taking it as a term of endearment (much like the evolution of the term otaku in Japanese popular culture circles)

others still believe in the negative connotation.
With a growing trend of prominent brand names and logos on clothing, there has been a development of
“hypebeast culture” connected to streetwear as of the mid-2000s. Hypebeasts are defined as buying clothes and
accessories simply to impress others.This trend is inspired by a 1990s fashion for clothing covered in brand
names and logos.Hypebeasts usually wear a variety of name brands at once to boast their affluence and display

popular trends.

CONTENT INDEX The Year Street Fashion Was
Introduce

History Street Fashion
8 Local Street Wear Brand

STONED
NERD UNIT

TNTCO
STUSSY
SUPERCREW
OBCSR
FUTUREMADE STUDIO
PASTLE&MORTAR

ADIDAS
NIKE

KOREAN STREETWEAR
OFF-WHITE

JAPAN STREETWEAR
Supreme
Champion
KAWS

8 LOCAL STREETWEAR BRAND



Stoned & Co is an independent streetwear brand founded by three
graphic designers who aim to create minimally designed outfits with bold
messaging. The label carries a slew of products ranging from apparel to

stationery featuring the brand’s Japanese maple leaf logo.

In June this year, the streetwear brand soared to new heights after
American hip-hop trio Migos were spotted on stage in Stoned & Co’s

t-shirts and tracksuits.

Nerd Unit (a.k.a. No One Ever Really Dies) is a Malaysian brand
that was founded in San Francisco, America. The streetwear
brand carries a range of military-inspired clothing often crafted

with premium 3M reflective fabric.

The label, founded in 2012, is now stocked at 17 retailers
worldwide. Nerd Unit has been a part of the Kuala Lumpur
Fashion Week in 2016 and 2017. Additionally, the brand also

released a collaboration with Malaysian singer Ismail Izzani.



The last couple of years has seen most importantly, Southeast
a huge uptake in street fashion Asian labels that are producing
here in Singapore as more amazing products and looks in
individuals become interested in
our own backyards.
streetwear culture. A label that has been making
However, the trend has waves in its own hometown of
mainly been to look towards Malaysia is TNTCO and we have
international brands for the a hunch it’s only a matter of time
latest drops, whether it’s before they start making waves
Supreme or BAPE or Off-White,
while overlooking Asian and, all over the region.

Stüssy is an American clothing brand and private
company started some time in the early 1980s by Shawn

Stussy. The company is one of many that benefited
from the surfwear trend originating in Orange County,

California, but it has largely been adopted by the
skateboard and hip-hop scenes.





Supercrew is a streetwear brand inspired by all things positive,
with an aim to unleash positive energy. Established in 2013, the

label creates that gear that comes in either black or white.

OBSCR

OBSCR is a label that aims to
create high-quality sportswear and
contemporary garments. Much
of its line of athleisure products
feature the use of muted colors and
timeless designs that will take you
from the gym to the streets without

much fuss.

Products available include
outerwear and t-shirts as well as
unique accessories such as a
buckle cap.

FUTURE MADE
STUDIO.

FUTUREMADE STUDIO
is a fashion label founded
by Tunway, also known
as Xiaopihai on YouTube.
Tunway is also part of the
SneakerLah organizing
team.

FUTUREMADE creates
outfits for both men and
women in styles that range
from minimalist attire to
streetwear inspired gear.
Its noragi jackets are worth
checking out.

The label was recently
featured in FGUK magazine,
a men’s fashion and
lifestyle magazine based
in London. Additionally,
FUTUREMADE also has a
brick and mortar store in
Shanghai





Pestle & Mortar is a Kuala tees, outerwear and
Lumpur based streetwear accessories including
brand founded by Hugh hats. The brand’s most
Koh, Arnold Loh, and recent claim to fame? A
collaboration with Los
Arthur Loh. Angeles based brand, The
The brand produces Hundreds.
streetwear staples such
as graphic printed



The Falcon shoes are for all the ‘90s kids out there! Inspired by ‘90s fashion
and Electronic Dance Music, the shoes capture the carefree spirit of the 1990s

with its chunky shape and vibrant colours.

Air Dior:
The Capsule Collection
For the Men’s Fall 2020 Runway show in Miami, Dior and Kim Jones
partnered with Jordan Brand to unveil the limited-edition Air Jordan
1 High OG Dior sneaker. A collection of ready-to-wear and accessories
completes the collaboration, and a low version of the Air Jordan 1 OG

Dior rounds out the range.





KOREAN STREETWEAR





JAPAN STREETWEAR











Graffiti artist turned contemporary art legend KAWS (Brain
Donnelly) has been on the forefront of collaborative efforts
between artists and brands. While collaborations have been
commonplace for sneaker and streetwear brands over the past
few years, KAWS has been linking up with both niche shops and

mainstream mega-brands for the better part of 20 years.



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