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Published by BHHS New England Properties | Westport Regional, 2020-07-27 15:54:51

Beth Saunders Listing Presentation

Beth Saunders Listing Presentation

BERKSHIRE HATHAWAY

HomeServices

LUXURY

COLLECTION

President 's Leading
Circle Edge

BETH SAUNDERS

LUXURY COLLECTION SPECIALIST

Let Beth help you on your journey in Connecticut’s robust home market. Beth Saunders, a

native New Yorker who has resided in Fairfield County for over 2 decades, epitomizes

integrity, creativity and unparalleled service in every detail of your real estate transaction. She

has been recognized as a “Top Listing Agent” and member of the “Honor Circle”, as well as the

“CT Five Star Professional Realtor” award recipient. Beth has become one of

Connecticut’s “go-to” agents and is a consis-tent leader with a reputation for vigorously

protecting her client’s interests. She is well respected in the industry and is focused on

delivering beyond her clients’ expectations to ensure her clients’ success. As a result of striving

for her clients best interest, she was awarded and a member of "President's Circle" & "Leading

Edge."Beth has a unique understanding of her clients’ needs. As a wife and mother, and

having lived abroad early in her career, Beth knows the enormous impact buying or selling a

home has on a family. That opportunity provided her with firsthand experience as a corporate

transferee, enabling her to offer guidance to her clients, through their international moves. Beth

has an innate ability to put herself in her client’s shoes and be empathetic to
their needs. The Hallmark of Beth’s service includes cut-
“She is well respected in the industry and is ting edge marketing strategies coupled with uncompro-
focused on deliveriwng beyond her clients’ mising integrity. Through her hard work and attention to
expectations to ensure her clients’ success.”

detail, she consistently satisfies her clients, and as a result, has a strong base of loyal, repeat clients.

Simply stated, Beth is trusted! A well-respected icon in Connecticut’s real estate community noted,

“With Beth, you can’t find anyone more passionate and responsible to all her clients”.

The majority of Beth’s days are spent working with clients who are so happy to be embarking on
the next steps of their lives, prepping homes for marketing & showings, supervising shoots, work-
ing with attorneys, reading inspection reports, and negotiating transactions. But nothing gives
Beth more joy than putting a SOLD sign on a lawn or passing keys over to an ecstatic new home

owner of their lifestyle dream home!

President’s Circle 2018, 2019 - Top 5% of the Network Beth Saunders
Leading Edge Society 2017 - Top 9% of the Network Cell 203-913-2762
Luxury Collection Designation Specialist [email protected]
National Association of Realtors (NAR®) Bethsaundersrealestate.com
Connecticut Association of Realtors (CAR®) bethsaunders.bhhsneproperties.com
Fairfield Board of Realtors
Fairfield Chapter, Over 40 Females. National Networking Group
CT Five Star Professional Realtor

TESTIMONIALS

Beth was extremely attentive, knowledgeable, and a straight-shooter. Has a great combo of
integrity and go-getter attitude when things needed to get done. If anyone I know moves to CT or
areas she covers, I will be sure to recommend her. – Faizan K.

We were extremely happy to work with Beth on the sale of our house. She was committed to
presenting our home in a highly professional manner, with the necessary staging, photography and
video that were top notch. Beth is a gifted salesperson. Her in-depth knowledge of our home's main
features and subtle details was exceptional. The open houses held were frequent and well attended.
She had many creative ideas to engage prospective buyers. She was successful in selling our house
in a very difficult housing market. We would highly recommend Beth to anyone selling their home! –
Roger and Julie W.

Finding Beth is the reason we found our home. Beth was always professional and consistent. Every
call she answered with an energetic voice. Beth was incredibly proactive. Beth arranged for us to
look at four homes and it was then upon meeting Beth in person that her great listening skills and
desire to understand what we were looking for in a home led her to quickly arrange for us to see a
home that about to be listed. Within a few days we had an offer in and it was accepted. Thank you
Beth. She helped us every step of the way throughout the process and was fair, honest and reliable.
– Clifford D.

Hard working, personable, reliable, accurate, flexible, knowledgeable, all with a smile. – Andrew M.

Beth went above and beyond in listing and selling our home! Not only was the print marketing and
photography stunning, but she also took the time to personally stage our home beautifully! We
could not have sold our home without her! She took the time to be there for every showing and was
extremely communicative and responsive. We were thrilled to get an offer so quickly in a slow
market! She’s professional, always has a positive attitude, considerate and patient! We will definitely
be asking Beth to list our other properties. Thank you Beth! - Michael & Christel R.

Beth is truly amazing. She doesn’t treat us as clients, but as friends. She is always available and
shows a lot of expertise in her work. We were so lucky to have Beth with us. – Fabricio A.

Beth goes above and beyond for her clients! She is the best! – John & Laura L.

Beth was very personable and professional. We really enjoyed having her be a part of our home
buying process. We would definitely use her again, and have recommended her to our friends. –
Michael & Merrit J.

Beth was constantly looking for properties that fit our needs. When we found our house, she always
made herself available and was extremely responsive and communicative through the whole
process. She was thorough and tireless as she represented us through our closing. We could not
recommend anyone more highly! – Jessica V.

I have been a client of Beth Saunders for 5 years. My wife and I rented our first home in Westport
through Beth and since have rented two other homes through her as well (we now live on Sylvan
Rd). We were introduced to Beth by a friend who also used Beth as their broker when buying their
first home in Westport. Beth is thorough, tenacious and caring. She scoured the market for us and
kept us very well informed. She always made time to show us homes. Her tenacity in negotiating
and finding homes is one of Beth's most outstanding traits as a broker. She also cares deeply about
finding families the right home and deal and remains active with families after the transaction is
done. A clear example- following Hurricane Sandy the house we were in was damaged, we found
ourselves in a very difficult situation with a delinquent landlord. Beth helped us navigate through it.
She went 'above and beyond'. I highly recommend Beth Saunders. She is a terrific broker and a
very good person. – Jeffrey S.

CERTIFICATE OF DESIGNATION

Berkshire Hathaway HomeServices Luxury Collection hereby confers upon

Beth Saunders

the designation of Luxury Collection Specialist and membership in Berk-
shire Hathaway HomeServices Luxury Collection
On the 12th day of February 2018

Stephen Phillips, President

© 2018 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the
Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc. ® Equal Housing Opportunity.

CONGRATS
BETH

SAUNDERS

President’s
Circle

AWARD
WINNER

#BeBold

CONGRATS
BETH

SAUNDERS

LEADING
EDGE

SOCIETY
AWARD
WINNER

#yearofopportunity

INSIGHTS FROM WARREN BUFFETT

“A home is one of the most important assets that most people will ever
buy. Homes are also where memories are made and you want to work with
someone you can trust.”
“Berkshire Hathaway wants to be in businesses that are enduring. Real estate
brokerages will be around 100 years from now and HomeServices of America
will be around 100 years from now. We love that HomeServices is part of
Berkshire Hathaway, and we would love to see it grow a lot.”

“When people are making the decision of the magnitude of buying a house, it’s
the biggest decision a great many families will ever make. They want to know
who they’re working with, and we think that the Berkshire Hathaway name will
be reassuring to many of those people.”
“I would want to be associated with somebody where the financial strength
was unquestioned and where the name stood for integrity. What other quality
would you want that Berkshire Hathaway HomeServices does not have; and I
don’t think you could find one.”
– Warren Buffett, Chairman and CEO, Berkshire Hathaway Inc.

A REPUTATION BUILT ON TRUST

The integrity and reputation of Berkshire Hathaway, combined with the proven
operational excellence of HomeServices of America, has led to the creation of
the most respected and valued real estate company in the market:
Berkshire Hathaway HomeServices. As a full-service real estate company, our
core values, service philosophy, innovative technology and, most importantly,
our people, are what make us the leader in the areas we serve.

We leverage the elite Berkshire Hathaway HomeServices network of powerful
relationships along with a superior level of service to bring together buyers
and sellers of properties.

“I am honored to represent Berkshire Hathaway HomeServices. It
is a name with an incredible reputation, and it is my responsibility
to protect and deliver to our buyers and sellers the core values and
traditions of Berkshire Hathaway HomeServices. In turn, every agent
on our excellent sales team reflects those same values.

We are grateful for the opportunity to represent you.”

Candace Adams
President & CEO
Berkshire Hathaway HomeServices
New England Properties
New York Properties
Westchester Properties

PROUD TO BE A PART OF HOMESERVICES OF AMERICA,
RANKED BY REAL TRENDS 500 AS THE

REAL ESTATE
BROKERAGE

N AT I O N W I D E

WHEN WORKING WITH A BERKSHIRE HATHAWAY HOMESERVICES AGENT,
YOU ARE BACKED BY THE NUMBER 1 REAL ESTATE COMPANY IN THE NATION.

OUR COMPANY STORY

Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices is a real estate brokerage network built for
a new era in residential real estate. Our network is among the few organizations
entrusted to use the Berkshire Hathaway name — a name representing strength,
integrity, trust and universal respect. In turn, every agent we work with reflects
those same values. Berkshire Hathaway HomeServices was named “Real
Estate Agency Brand of the Year” by consumers in the 26th Annual Harris Poll
EquiTrend study of the largest real estate networks. It is now one of the fastest-
growing real estate brands in the nation with more than 45,000 agents and
nearly 1,350 offices across 47 states and Europe.

HomeServices of America
HomeServices of America, Inc. is the nation’s largest, full-service real estate
brokerage firm and an affiliate of Berkshire Hathaway. HomeServices is
comprised of an ever-expanding family of affiliate companies that are among
the industry’s most respected real estate firms, most of which have an operating
history of more than 54 years. Through the HomeServices operating companies,
it is also one of the largest providers of integrated real estate services including
brokerage, mortgage, franchising, title services, insurance and global relocation.

Berkshire Hathaway, Inc.
Berkshire Hathaway, Inc., a worldwide holding company based in Omaha,
Nebraska, is one of the most admired companies in the world. Its chairman
and CEO is Warren Buffett, often referred to as the “Oracle of Omaha,” who
according to Time magazine’s ranking, is among the world’s most influential
people.

Berkshire Hathaway’s outstanding reputation is as recognized as it is well
regarded. In 2018 Berkshire Hathaway earned prestigious positions as:
#4 in Fortune magazine’s World’s Most Admired Companies;
#24 in Harris Interactive’s reputation study of the 100 Most Visible
Companies;
#4 in Forbes’ report on the World’s Largest Public Companies and
#4 in Barron’s ranking of the World’s Most Respected Companies (2017)

COMPANY HISTORY

 1989  1991  2012

MARCH 1989 JUNE 1991 OCTOBER 2012
Prudential buys Merrill The Sunshine Kids Foundation HomeServices of America, Inc.
Lynch Realty. is named as Prudential Realty’s and Brookfield form Berkshire
national charitable beneficiary. Hathaway HomeServices.

JANUARY 2012  2013  2015
Brookfield Relocation purchased
the Prudential Real Estate Division. SEPTEMBER 2013 J U LY 20 1 5
Prudential Connecticut Realty and Berkshire Hathaway HomeServices New
 2016 Prudential Rhode Island Realty become England Properties through acquisition
Berkshire Hathaway HomeServices New establishes Berkshire Hathaway
FEBRUARY 2016 England Properties. HomeServices Westchester Properties.
New offices are opened
in Narragansett, Rhode Island and  2017 DECEMBER 2017
Rye, New York . Local expansion continues with
MARCH 2017 the acquisition of Sally Bowman
The first New York Properties Real Estate Group in Cheshire,
office opened in Manhattan, NY. Connecticut.

 2018 AUGUST 2018  2019 FEBRUARY 2019
Locally, Heritage Village Candace Adams,
MARCH 2018 JANUARY 2019 President & CEO was
Berkshire Hathaway Real Estate is acquired in International expansion continues into selected as a 2019
HomeServices goes Europe with the signing of MAGGI Group RISMedia Newsmaker in
global, launching offices Southbury, Connecticut. Real Estate in Milan, Italy. President & CEO, the Luminary category.
in London, England and Candace Adams, named for the sixth time to the
Berlin, Germany. 2019 Swanepoel’s Power 200 list (SP200).

FEBRUARY 2019 MARCH 2019 MAY 2019
Local expansion continues with HomeServices of America was recognized as the Nation’s Local presence strengthens
the acquisition of Barbara Frey No. 1 brokerage by REAL TRENDS. Nationally, Berkshire
Real Estate Group in Newtown, Hathaway HomeServices launches the “Forever Brand” with the acquisition of Realty
Connecticut and Steckler Real campaign, positioning the company as Real Estate’s
Estate in Westchester County, NY. Forever Brand. Network international expansion continues Seven in Wilton, Connecticut.
with the opening of an office in Dubai, United Arab Emirates.

OUR FAMILY OF SERVICES

A single phone call to one world-class organization gets you all the
services you need. Berkshire Hathaway HomeServices and our partner
companies are with you every step of the way.

Licensed mortgage banker offering free pre-
approval.
Mortgage & Financing Services
877-275-1762
Phmloans.com

Property, rental and auto insurance and
every type of personal insurance coverage.
Stamford (866) 300-2596
Wallingford (888) 797-5331
North Haven (203) 773-5107
hsinsurancene.com

A full menu of services associated with
relocating a new hire or transferring
employee, from a single move up to
complex multi-state, group move programs.
Jim LaBanca, Director
800-579-4432
[email protected]

RESPECTED AND ADMIRED

Berkshire Hathaway is recognized as one of the world’s
largest, most admired and most respected companies.

Admirers laud Berkshire Hathaway’s business model, long-term orientation, and
capital allocation. Berkshire Hathaway’s strong respect score derives in large part
from the right balance between ethics, profits, and common-sense investing.

As part of the legendary Berkshire Hathaway family of companies, Berkshire
Hathaway HomeServices New England, New York, and Westchester Properties
embodies this award-winning reputation offering the depth, strength and brand
power to market and sell any home. With a network extending globally in
reputation and strength, it is a brand recognized around the world.

FORTUNE BARRON’S FORBES

WORLD’S AMERICA’S WORLD’S
MOST ADMIRED MOST RESPECTED LARGEST PUBLIC

COMPANIES COMPANIES COMPANIES

#1 Apple #1 Alphabet (Google) #21 HSBC
#2 Amazon #2 Apple #22 PetroChina
#3 Berkshire Hathaway #3 Amazon.com #23 Allianz
#4 Walt Disney #4 Berkshire Hathaway #24 BP
#5 Starbucks #5 Microsoft #25 Total
#6 Microsoft #6 Costco Wholesale #26 Berkshire Hathaway
#7 Alphabet (Google) #7 Johnson & Johnson #27 China Mobile
#8 Netflix #8 Home Depot #28 Amazon
#9 JP Morgan Chase #9 3M #29 Walmart
#10 FedEx #10 Walt Disney #30 Santander

*Fortune – World’s Most Admired Companies 2019 **Barron’s – Most Respected American Companies 2017
*** Forbes – World’s Largest Public Companies 2019

EXCEPTIONAL REACH

Use our reach to reach your real estate goals

#AGENTS: #OFFICES: #STATES:

UNITED STATES 45,000 1,350 47MORE THAN EUROPE

#AGENTS:
NEARLY BERLIN, GERMANY

#OFFICES: #STATES:

UNITED STATES NEARLY EUROPE
45,000 1,350MORE THAN 47 BERLIN, GERMANY

UROPE BERLIN, GERMANY

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Last
Last upd

UNITED KINGDOM
GERMANY

EXCELLENCE ACROSS THE GLOBE

From the streets of NYC to the shores of Italy and everything in between.

London, England $12,345,676 North Bay Village, Florida $5,250,000

Berkshire Hathaway HomeServices Kay & Co. Berkshire Hathaway HomeServices EWM Realty

New York, New York $3,999,000 Venice, Italy $3,269,631

Berkshire Hathaway HomeServices NY Properties Berkshire Hathway HomeServices Maggi Properties

Great Falls, Virginia $1,979,000 Scottsdale, Arizona $1,695,000

Berkshire Hathaway HomeServices PenFed Realty Berkshire Hathaway HomeServices Arizona Properties

FIRST IN THE NATION

REAL Trends 500 by Volume
Headquartered in Minneapolis MN, our parent company, HomeServices of
America, a Berkshire Hathaway affiliate, is the nation’s largest, full-service real
estate brokerage firm and through its operating companies is one of the largest
providers of integrated real estate services, including brokerage, mortgage,
franchising, title and escrow services, insurance and global relocation.

Brokerage
The HomeServices family of brokerage companies are market-leading, locally
managed businesses that share a common vision for delivering an exceptional
real estate experience throughout the home transaction process.
330,961 Transactions
$127 Billion Sales Volume
843 Offices
41,000 Agents

Franchising
HomeServices of America expanded its business model to include real estate
brokerage franchising in 2012 and through Irvine, California-based HSF Affiliates,
offers its affiliate networks a comprehensive suite of tools, services and resources
to support their growth and prosperity. The franchise brands under the HSF
Affiliates umbrella are Berkshire Hathaway HomeServices, Real Living Real Estate
and Prudential Real Estate.
45,000 Agents
1,350 Offices
47 States
$97.7 Billion+ Sales Volume
(Berkshire Hathaway HomeServices only)

*Metrics through 5/7/2018

2018 HARRIS POLL EQUITREND STUDY

Our clients have spoken.
Berkshire Hathaway HomeServices has been awarded the top “Real Estate
Agency Brand of the Year” and “Most Trusted Real Estate Brand” in the 30th
annual Harris Poll EquiTrend® Study.

Berkshire Hathaway HomeServices received the highest numerical Equity Score and the highest numerical score relating to Trust
among Real Estate Agency brands included in the 2018 Harris Poll EquiTrend® Study, which is based on opinions of 77,031 U.S.
consumers ages 15 and over surveyed online between January 3, 2018 and February 15, 2018. Your opinion may differ. “Highest
Ranked” was determined by a pure ranking of a sample of Real Estate Agency brands.

J.D. POWER AND ASSOCIATES

The network was honored in J.D. Power’s 2017 Home Buyer/Seller Satisfaction
Study for “Highest Overall Satisfaction for Repeat Home Sellers Among
National Full Service Real Estate Firms”

Berkshire Hathaway HomeServices received the highest numerical score among 5 real estate companies for repeat home sellers
in the J.D. Power 2017 Home Buyer/Seller Satisfaction Study, based on 5,117 total responses, measuring the perceptions andBerkshire Hathaway HomeServices received the highest numerical score among 5 real estate companies for repeat home sellers in the J.D. Power 2017 Home Buyer/Seller Satisfaction Study, based on 5,117
experiences of customers who bought and/or sold a home between March-April 2017. Your experience may vary. Visit jdpower.comtotal responses, measuring the perceptions and experiences of customers who bought and/or sold a home between March-April 2017. Your experience may vary. Visit jdpower.com

590 Madison Ave., Ste. 3704 New York, NY 10022
©2018 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire

Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Information not verified or guaranteed. If your property is
currently listed with a Broker, this is not intended as a solicitation. Equal Housing Opportunity.

PHILANTHROPY

The Sunshine Kids Foundation
Berkshire Hathaway HomeServices embraces The Sunshine Kids Foundation as
its national charitable benefactor. Established in 1982, The Sunshine Kids is a
nonprofit organization dedicated to enriching the lives of children with cancer.
Their goal is to create positive group activities and emotional support for
young cancer patients free of charge.

Since adopting the foundation in 2002 Berkshire Hathaway HomeServices has
raised over $24 million. In the past year alone, $1.6 million was raised through
various charity auctions, events and donations. The Sunshine Kids look forward
to the day when the Foundation will no longer need to exist. But until that day,
the entire Sunshine Kids family, including Berkshire Hathaway HomeServices, is
dedicated to bringing joy to kids with cancer.

You know your house best.
Let’s discuss how we’ll market its special features and location in the
surrounding neighborhood.

• Most Appealing Features
What attracted you to buy this home?

• Differentiating Features
What makes this property unique from similar properties?

• Updates and Renovations
Have you made any improvements to the property since you bought it?

• The Neighborhood
What do you regard as the most attractive features of the surrounding
neighborhood?

• Special Terms or Conditions
Do you have any issues regarding the sale of your property I should be aware
of (e.g., items of personal property to be excluded, items which must be
disclosed to prospective buyers, etc.)?

• Potential Enhancements
What changes would you suggest to make your property as salable as
possible?

PINNACLE
HOME SERVICES THAT
MOVE YOU

When you list your home with a Berkshire Hathaway
HomeServices New England, New York and Westchester
Properties agent, you will have access to the PINNACLE
services program.
First impressions sell
From major renovation projects to simple cosmetic fixes
and professional staging, PINNACLE is designed to elevate
every aspect of your home to make it market-ready. Your
personal project coordinator will decide what is needed
to move forward and assemble an elite team of design
professionals, with the goal of maximizing your home’s
value and minimizing its time on the market.
All at no cost to you until your home closes.
It’s that simple,

HOME SERVICES THAT MOVE YOU

STRATEGIC MARKETING COLLATERAL

Professional Photography
Exquisite professional photographs support the foundation of successful
property marketing. We will capture the most engaging features of your home
to ensure the widest appeal.

Brochures
When it comes to fully illustrating the distinctive qualities of your property,
an eye-catching, professionally designed brochure can be one of the most
effective marketing pieces. Your property’s brochure will be prominently
displayed throughout our New England, New York City, and Westchester
offices. It will also be provided at every showing and distributed across key
Berkshire Hathaway HomeServices markets.

E-Card Email Marketing Campaigns
An e-card will be crafted for your property and distributed to a finely curated
list of clients, agents and industry professionals announcing the apartment has
come to market. Subsequent emails will provide further information on open
houses and market insights to keep your property front of mind.

Social Media
Social media channels can be invaluable for marketing your property to
prospective buyers. Our in-house digital marketing team will present your
property for consideration to be featured on our local and national Facebook
and Instagram accounts.

123 Main St reet, Westport, CT ADVANCED DIGITAL MARKETING

Social Media

Social media channels can be invaluable mediums for marketing your property
to prospective buyers. Our in-house digital marketing team leverages the reach
of our local and national Facebook, Instagram and Twitter accounts to help
reach and create relationships with potential buyers.

Custom Property Microsites

Microsites are websites specifically created for all of our listings and contain
all the information needed to effectively promote the property. Your property’s
microsite may also be easily shared via social media channels and e-marketing
blasts, giving your property the competitive edge.
Each Custom Property Website features a dedicated web address, large format
photos, town information and social sharing capabilities. Further enhancements
include custom copy, links, virtual tours and the addition of professional
photographs.

Mobile Marketing

We can increase your property’s visibility in the virtual market with our mobile
advertising campaigns marketed towards a more responsive, targeted mobile
audience. We can publish mobile ads that appear on today’s most popular and
trending mobile apps.

Geo-target your
ads to reach
consumers in a
specific location.

YOUR HOME ONLINE

Upon listing, your home will be seen online by potential buyers on Facebook,
Instagram and all over the web. Beautiful and eye-catching ads and organic posts will
feature
high-resolution images of your home while calling out its best features to draw in
buyers. Ads are individually tailored and shown to thousands of potential buyers who
are looking to buy a home just like yours by location, demographics, behavior and
more. Weekly, you will receive reports on how many people have viewed and clicked
your listing ad, directly to your email inbox.

DISPLAY ADVERTISING

Display ads target new prospects online
outside of social media. These programmatic
ads can appear as a banner ad on the side,
top and bottom sections of websites that allow
for advertising on sites such as wsj.com,
cnn.com, forbes.com in addition to regional
publications.

SOCIAL MEDIA ADVERTISING &
ORGANIC POSTS

Social Media ads appear on Facebook and
Instagram as sponsored posts in a user’s
Newsfeed, on either desktop or mobile.
With 73% of Americans on Facebook and 71%
on Instagram, two of the fastest growing social
apps in the world, your home will reach
a broader audience through these paid
digital advertisements.

In addition to your home being shared to my
business pages, our company regularly posts
listings and works directly with agents to
conduct strategic social media campaigns for
properties.

NATIONAL LISTING DISTRIBUTION

The first step for 47 percent of home buyers is searching online. Berkshire
Hathaway HomeServices New England, New York, and Westchester Properties
has partnerships to maximize your property’s exposure with the top real estate
websites including:

bhhsNEproperties.com, Zillow.com is a real estate marketplace
bhhsNYproperties.com & dedicated to help find and share vital
bhhsWestchester.com, a unique website information about homes and receives over
address for your home with compelling 86 million monthly visits.
information about your listing and the area.

Trulia.com is an all-in-one real estate listing Realtor.com is the official site of the
site that receives over 55 million monthly National Association of REALTORS®, with
visits. over 200 million people visiting the site every
month.

NYTimes.com is one of the top 150 sites WSJ.com is one of the top 250 websites
in the world. Of the 575 million total monthly in the world. Of the 381 million total
page views, 16% are international. monthly page views on WSJ.com, 30% are
international.

HomeFinder.com connects homebuyers, Homes.com is visited by over 14 million
sellers and real estate professionals by people a month searching for homes and all
powering local real estate search for over 375 things home-related.
newspapers across the country.

Homesnap is the highest-rated mobile real
estate app, used by millions of consumers to
explore homes and search listings.

SPECIALTY LUXURY REAL ESTATE WEBSITES

LuxuryHomes.com
A high ranking luxury home site
with over 12.6 million page views
a year. Nearly 50% of all monthly
visitors are international. Enrolled
Luxury Collection listings are direct-
ly fed to the site.

duPontREGISTRY.com
The #1 ranked* luxury real estate
marketplace with 550,000 unique
visitors a month from 300 coun-
tries. The site receives over 1 million
property searches a month and has
60,000+ luxury property listings.

*According to Alexa, Quantcast and Compete.

UNIQUE HOMES MAGAZINE & PRESTIGE MAGAZINE

Unique Homes
The most recognized magazine of its kind world-
wide with a readership of over 100,000 that spans
all 50 states and more than 80 countries across the
globe. Published bi-monthly in print and online, the
publication is sold by subscription and at news-
stands both domestically and internationally.

AUDIENCE

• Average Household Net Worth: $4,525,000
• 70% own two properties or more
• 7 of 10 are actively in the market to buy or sell
• 67% own two or more luxury automobiles
• 5 of 5 have yet to select an agent/broker
• Employment background: 81% top management

Prestige
Berkshire Hathaway HomeServices’ publication of-
fering a minimum print distribution of 20,000, with
copies direct-mailed to affluent U.S. consumers,
including individuals with a net worth of $25 million
and higher. Distribution also includes domestic and
international airline lounges and 2,500 luxury collec-
tion specialists nationwide.

Prestige is inserted in its entirety into the full run of
Unique Homes magazine.

Digital versions of both Prestige and Unique Homes
are created and distributed online as well.

PRINT ADVERTISING

Advertising Where it Matters
From hyper-local New England and Westchester magazines to the global
market’s most important publications, we maintain a strong and consistent
presence throughout the marketplace, making sure our listings benefit from
the broadest exposure.

TARGETED GLOBAL MARKETING

Real estate has become part of the global economy. Our network circles the globe
and casts a wide net in terms of affiliate real estate networks and web platforms
geared toward serving and reaching the most active international markets.

Maximizing Reach and Influence
Our national website, BerkshireHathawayHS.com has set the standard for interna-
tional real estate search as the first and only brokerage to share the complete U.S.
database of listings. The site can be translated in 12 different languages and broad-
casts your property to the most prestigious global websites.

Juwai
Berkshire Hathaway HomeServices continues to refine its global listing syndication
program to bring the most value to its agents and their clients based on internation-
al buying activity and search patterns. Our strategic marketing alliance with Juwai.
com, China’s largest international property portal, offers access to a large audience of
high-net-worth Chinese looking to buy property in the United States.

Financial Times of London
Our international listing syndication strategy with the Financial Times of London ensures
a broad worldwide distribution of Berkshire Hathaway HomeServices listings to
international buyers looking for property in the United States. The site allows users
to view our network’s listings and contains “direct to agent” contact forms as well as
links to view additional property details on BerkshireHathawayHS.com.

Wall Street Journal
All Berkshire Hathaway HomeServices residential listings appear on globally search-
able wsj.com, asia.wsj.com and Europe.wsj.com.

Mansion Global
All Berkshire Hathaway HomeServices listings
above $1 million are featured on this luxury
website, 100% dedicated to real estate news,
data and property listings with original report-
ing for the global real estate industry.
70% international audience.

NETJETS PROPERTY MARKETING PROGRAM

Announcing our exclusive partnership with NetJets, a Berkshire Hathaway company.
Berkshire Hathaway HomeServices New England, Westchester, and New York Properties
clients receive preferred access to private aviation benefits, NetJets experiences, and
unique property marketing opportunities.

NetJets Property Marketing Program
A NetJets Jet Card would be offered with the purchase of a home as part
of the sale price. The cost of the Jet Card would be a seller-paid incentive through a
predetermined and agreed upon arrangement.
All marketing materials would include this unique selling point including website, online
property description, brochures, eCards, postcards and videos.
While on the market, the property will be considered for exclusive NetJets events and
lifestyle experiences. This opportunity could provide considerable exposure for the
property to a highly qualified, social audience.

JUWAI

We are pleased to announce our partnership with Juwai.com, China’s
preeminent international real estate portal. The partnership represents an
excellent opportunity for our exclusive listings to reach the active Chinese
market. Once listed, your property will automatically and immediately bypass
China’s “firewall,“ with vital exposure to interested buyers.

www.juwai.com/BerkshireHathawayhs

DOYLE AUCTION HOUSE PARTNERSHIP

A Unique Partnership
We are delighted to have joined forces with Doyle to offer a comprehensive
range of services tailored to the needs of home owners, families and the
Trust and Estate community through Berkshire Hathaway HomeServices New
England, New York, and Westchester Properties.

The alliance provides clients of Doyle with convenient access to the full range
of professional real estate capabilities offered by New York Properties, and
clients of New York Properties with access to the full range of professional
appraisal and auction services offered by Doyle.

New England, New York, and Westchester Properties and Doyle share a sincere
belief that developing and maintaining client relationships are the key to their
successes. Both are recognized for in depth market knowledge, exceptional
professionalism, integrity, service and focus. By building on these shared
foundations and core values, clients worldwide will benefit knowing that their
real estate properties, as well as items for auction will receive the utmost
attention, expertise and discretion, seamlessly between Berkshire Hathaway
HomeServices New England, New York, and Westchester Properties and Doyle.

We select our finest properties for featured placement on Doyle.com,
catalogue advertisements and at the auction house with custom property
brochures.

RELOCATION

Support
Relocation is an integral and important part of Berkshire Hathaway
HomeServices New England, New York, and Westchester Properties. For more
than 30 years we have supported the industry and our agents with a dedicated
relocation services department.

Experience
Our staff consists of seven full-time team members who actively support
the external relationships with relocation providers and internal relationships
with agents and office leaders. Each professional is relocation certified and
maintains a real estate license, and the team has a combined tenure of almost
140 years. We have corporate and individual memberships with the Worldwide
Employee Relocation Council (ERC), a global organization committed to
connecting and educating relocation professionals around the world. The
department’s leading executive actively participates in ERC and relocation
industry events around the country.

Service
In 2016, our relocation department received opportunities from over 70
different relocation companies and coordinated over 2,000 relocating
employees. We work with all major companies and are a primary partner
for Brookfield Global Relocation, SIRVA, AiRES, Altair and many more.
We consistently meet or exceed the service standards established by the
relocation companies.

Network
We have relationships with relocation directors around the country while
constantly leveraging the network of Berkshire Hathaway HomeServices’s
45,000 agents in 47 states and Europe.

Uniqueness
Relocation Advantage Partners is a full service relocation provider, wholly
owned by Berkshire Hathaway New England properties. It offers a unique
point of differentiation which allows us to service clients both locally and
around the country. The exceptional level of service each client receives is why
companies like Blyth, Inc., Sun Products Corp., Armored Auto Group, OSG Ship
Management and Toyo Tires entrust us to assist the most important assets —
their employees.

MAKE YOUR MOVE EASY
Berkshire Hathaway HomeServices
Personalized Moving Concierge

The Berkshire Hathaway HomeServices Moving Concierge will help you manage
all your move related tasks, from the moment your home is listed for sale. Your
online dashboard includes access to not only vendor recommendations, but also
a week by week task checklist that keep track and suggest your next steps in the
process. A real-life concierge is available to you via phone, text or email for any
questions. The service can also be accessed from your Amazon Echo or Google
Home devices!

This complimentary service will become active once your home is listed for sale
and is exclusive to Berkshire Hathaway HomeServices New England, New York
and Westchester Properties clients.

Your Personalized Concierge can help with:

• Turn off and/or transfer utilities and services (electric, gas, phones, internet, cable).
• Find rental trucks and movers in both your current location and your new destination.
• File your change of address and/or mail forwarding with the USPS.
• Any other move or household related needs: cleaning, landscaping, painters, and

more.

This exclusive concierge service is complimentary and never expires.

No matter where your move takes you, the Berkshire Hathaway HomeServices
Concierge will be your Concierge for Life.

Powered by:

PRICING STRATEGY

Understanding Pricing Strategy

Pricing strategy is a critical element in your overall value proposition.
Depending on the market and your property, there are several factors to
consider when determining the price of your home.

Uninformed sellers can easily make the common mistake of overpricing their
homes and end up chasing the market. The owner can incur significant carrying
costs, and homes that are on the market for long periods of time may be
labeled negatively by potential buyers and buyer’s agents.

Other factors that directly impact the
value of your home include: current
mortgage interest rates, national and
regional economic conditions, buyer
demand, seasonal trends, availability
of competing properties and prices of
recently sold properties. We will help you
account for these factors when pricing
your home.

Adopting the mindset of a buyer.
If you price too high, many potential buyers will not look at your property.

If you price too low, you may not get the highest return on investment.

It is useful to adopt the mindset of a buyer and objectively assess your home’s
value and position it competitively within the marketplace.

Higher Price Fewer Buyers

Lower Price Many Buyers

UNDERSTANDING BUYER BEHAVIOR

WHERE BUYERS FOUND THE HOME THEY PURCHASED*

Internet 54%
28%
Real Estate Agent

6%

Yard Sign, Open House

6%

Friend, Relative or Neighbor

4%

Home Builder

2%

Newspaper Advertising or Knew the Seller

<1%

From another source

82% of buyers found the home they purchased through the internet
or through an agent. That is why it is important to list your home with
a Realtor® and company that provides unparalleled internet exposure.

*Source: NAR 2018 Profile of Home Buyers and Sellers

Selling a house typically includes the following elements. I’ll be your
resource and guide throughout this process.

Initial Consultation Complete CLOSING Process
• Clarify your needs and • Sign documents.
• Initiate title search, deliver preliminary
expectations. title report to Buyer.
• Review selling process, initial • Initiate inspections.
• Resolve remaining contingencies.
market evaluating strategy.
• Interview “Agency” choices. • Conduct final walk-through with Buyer
• Select appropriate representation. • Initiate loan funding/balance of funds

Design and Implement Marketing Plan from Buyer.

• Complete home enhancement • Record title.
recommendations. • Buyer takes possession of property.

• Schedule marketing activities. After-Sale Service
• Help you find your next home.
• Show the property to brokers and • Assist you with relocation, if needed.
prospective qualified buyers.

• Communicate sales status and
marketing activities.

• Optimize marketing and
pricing as necessary.

Review Offer and Reach Agreement with Buyer

• Receive and review offer from
Buyer’s real estate representative.

• Discuss and clarify proposed
terms and conditions.

• Negotiate; consider counter
offers.

• Reach final agreement.

MANAGING YOUR SALE TO CLOSE

dotloop Transaction Management

dotloop enables Berkshire Hathaway HomeServices Sales Executives to
work with their clients in an online ‘loop’ where they can share documents,
send messages, complete tasks and collaborate through the entire real estate
transaction. It’s safe and secure, from offer to close, on any device and from any
location, allowing us to complete your transaction quicker than ever before.

TOP 10 REASONS

Why Berkshire Hathaway HomeServices New England, New York and
Westchester Properties is the right real estate company for you.

1. We are guided by our core values: Authenticity, Service, Relationships, Empowerment, Growth and
Compassion. These are reflected in every one of our transactions .

2. All of our sales executives are extensively trained, professional, licensed Realtors® and are proven
experts in pricing homes, coaching you through the process and putting you in the best position to
sell your property.

3. As a full-service residential real estate firm, we streamline the home buying experience by providing
in-house services, such as mortgage options, insurance services and even home warranty protection.

4. We are part of HomeServices of America, a Berkshire Hathaway affiliate and the nation’s second-
largest, full-service real estate brokerage firm.

5. Our vast referral network is truly international, we are connected to numerous sales executives
around the world, in different languages, different countries and our own United States of America.

6. Our 1,800+ sales executives have direct communication to our 68,000+ pre-registered buyers
through our Property Watch system.

7. Behind the scenes, we have a full team of professionals backing up our sales executives on
everything from marketing to legal consultations, making sure they focus on what’s important: YOU.

8. Our exclusive program, Buyer Connect makes it easy for our agents to instantly connect with
interested buyers when they’re looking for a home like yours; making sure your property is always
visible to prospective buyers.

9. The integrity and reputation of Berkshire Hathaway Inc. is unrivaled. You can count on us to handle
every part of your transaction professionally, discreetly and seamlessly.

10. 99% customer loyalty. Surveys from our clients show that 99% would recommend others work with
us, and they actually do!

When you work with Berkshire Hathaway HomeServices New England, New York and Westchester Properties,
you can expect dedicated real estate experts and a brokerage that is with you every step of the way.


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