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Published by Food Drink & Innovations, 2021-01-15 10:15:40

JANUARY - 2021

JANUARY - 2021 Edition

Growth of RTE
Snacks Market

Plant-based Meat
Alternatives Set to Thrive
in the Next Five Years

4 Editorial IMPRESSUM
From the
Founder & Editor
Editor’s Desk Prakash Mishra

Dear Readers, presenting you the January edition. Supporting Editor
Aakansha Singh
Wishing everyone a very happy and prosperous NEW YEAR 2021!!
Ready to eat is a category of food products that can be directly con- Vikash Tripathi
sumed without extra preparation. The only thing you need to do is to [email protected]
heat up the food and consume. RTE food has been gaining popularity
among the teenagers and working populations due to its taste and Manager Advertisement
easy of consumption. Among many lifestyle changes, the current pan- Sarthak Mishra
demic has also influenced our snacking habits. As we stay confined in
our homes, anxious and anticipating what’s to come next, the ready- [email protected]
to-eat savouries become our instant companions, offering satisfaction
as well as a sense of contentment. Admin & Subscription
Sonika Verma
Changing eating habits of the masses have played an integral role
in driving sales across the global ready-to-eat snacks market. Pres- [email protected]
ence of a seamless retail sector, coupled with increasing demand for
evening snacks, has aided market growth. There is a peculiar sense Designer
of liking for ready-to-eat snacks amongst large groups of consumers. Rahul Vishwakarma
Besides, several people replace their regular meals with snacks for
the ease of consuming the latter. The aforementioned trends are Accounts Manager
indicative of accelerated growth across the global ready-to-eat snacks Rohan Singh
market. The market players are making serious efforts to manufacture
new types of snacks that are healthier, tastier, and more economical Legal Adviser
to buy. The cover story in this edition is dedicated to the growth of Vishwas Pandey
the RTE snacks market.
Growth of RTE
Furthermore, we had an exclusive interaction with one of the Snacks Market
renowned cooking oil brand. Mr. P Chandra Shekhara Reddy, Vice
President Sales & Marketing, Freedom Healthy Cooking Oils, Speaks Plant-based Meat
about the trends in cooking oil segment, how they have faced the Alternatives Set to Thrive
challenges during COVID-19, their promotional campaign and future in the Next Five Years
plans. Also Mr. Dheeraj Talreja, AAK Group, President – India
shared his views on food fortification and how it his fuelling up the January - 2021
nutraceuticals market.
References at the end of the article can be used for further reading.
Also, there many more interesting stuff to read in this edition, so stay Responsible for selection of news under the PRB act,
tuned. all right reserved. All material published in this webzine,
views, ideas and comments are made to ensure that
At last, use mask, maintain social distancing and stay safe. they are correct and FOOD DRINK & INNOVATIONS
holds no responsibility for any errors that might occur.
Your valuable feedbacks on this edition of webzine is requested.
This webzine is published only online by
Thanks you
Editor - Food - Drink & Innovations 104, Ved Prakash Gaur Marg,
Jitar Nagar, New Delhi - 110051
[email protected]

[email protected]
Phone - +91-9625985795

Ingredients 5 JANUARY - 2021 Food Drink & Innovations


Spotlight Printing / Packaging/
processing & automation

Ingredients 39 - Markem-Imaje wins award for ink safety and sus
tainability campaign

40 - SABIC’s certified circular PP copolymer selected for Uni
lever’s Knorr bouillon powder containers

42 - Inex Belgium chooses Sidel’s aseptic solutions to package
UHT milk in PET bottles

44 - Strong presence: KHS in the growth region of Africa and
the Middle East

46 - Evolution of the packaging industry and why ‘sustainable
packaging’ is the future

47 - Universal Robots Reaches Industry Milestone with 50,000
Collaborative Robots Sold

50 - India Sugarcane Harvester Market Size Worth $350.04
Million By 2026

51 - REFUCOAT develops hygienic recyclable food packaging


29 - Food Fortification is fuelling the Nutraceuticals Market 52 - Bühler and DIL join forces to accelerate sustainable
30 - Growth of Ready to Eat Snacks Market food production
32 - Plant-based Meat Alternatives Set to Thrive in the Next 5 Yr
33 - EXBERRY® range grows with oil-dispersible pink shade

for fat-based applications
34 - Aleph Farms and Mitsubishi to bring cultivated meat to

35 - Five creative ice cream trends and how color can help
37 - Dolcas unveils High Concentration Ginger Extract

Food Drink & Innovations JANUARY - 2021

54 - Danone North America Expands the Most Compre Page No. 24
hensive Regenerative Agriculture Program in the
Dairy Industry In a conversation

56 - Tetra Pak uses connected packaging to explain sus Mr. P Chandra Shekhara Reddy,
tainability plans but food safety a top priority Vice President Sales & Marketing,
Freedom Healthy Cooking Oils
Safety & Regulations Speaks about the trends in cooking oil segment, how
they have faced the challenges during COVID-19, their
promotional campaign and future plans

59 - Quality Council launches scheme for hygiene-rating Markus Auinger Strong presence: KHS in the growth region
audit agencies Executive Vice-President of Market of Africa and the Middle East
Zone Middle East / Africa
60 - FSSAI notifies standards for fortification of Page No. 44
processed food products

61 - Food service establishments to mention calorific
value in menu card: Labelling & Display norms

61 - FSSAI reduces trans fat levels in food from 5% to 3%
62 - FSSAI asks States Food Commissioners to

crackdown on spices adulteration
62 - FSSAI gives more time for compliance with calcium,

magnesium limits in packaged drinking water

Supply Chain Management

65 - India needs to reduce logistics cost to improve com Jörg Thomas
petitiveness: Report Managing Director of KHS South
66 - The Transforming Global Supply Chain: Optimizing
for Business Resiliency JANUARY - 2021 Food Drink & Innovations

8 Spotlight / News

Storia® Foods & Beverages launches
Turmeric Latte in 3 flavours

With the onset of winters and Sharing the thought behind launching Tur- at Storia’s recently launched D2C website,
COVID-19 in full swing, our meric Latte, Vishal Shah, Founder & Man- which is active in Delhi and Mumbai. Cus-
immune system has taken a toll. aging Director, Storia® Foods & Bever- tomers in other cities can avail the drink by
Keeping this in mind, Storia® Foods & ages Pvt. Ltd said, “Turmeric (Haldi) is ordering online from Amazon.
Beverages Pvt. Ltd., a young and disrupt- every Indian household’s go-to fix for vari-
ive F&B brand in India, has launched a ous health problems. Its usage has been Storia® was incorporated in April 2017
ready to drink Turmeric Latte for con- long embedded in the ancient Ayurvedic and is currently present across 50,000+
sumers to boost immunity. With the launch practice and has been cited to promote the retail outlets in 33 cities. Storia®’s product
of Turmeric Latte, Storia is sending a warm holistic health of the body. Consumer has portfolio comprises of Shakes, 100%
hug to its consumers, keeping consumer’s always been the centre for us and we are Natural Tender Coconut Water, Beverage
preferences in mind, and helping them happy to launch the new product-Turmeric Whitener and Street Style juices. Storia®
combat the hectic and stressful days. Latte, an immunity booster beverage for shakes are the highest fruit content shakes
them during COVID times. The beverage in India and all their products are free of
As the winter approaches, our body falls is safe for consumption, both in warm and preservatives and additives making them
prey to illnesses and infections. This is cold conditions. We believe our Turmeric 100% natural with superior health benefits.
because the harsh environment and dry air Latte would soon emerge as a popular
can take a toll on our immune system. drink among consumers, who are now
looking for alternative ways to stay healthy
A healthy lifestyle not only helps prevent and boost their immunity.”
illness but also enables one to perform
their best. First step to stay fit and healthy Besides being healthy, Storia Turmeric
is by eating right. Storia Turmeric Latte Latte is available in three tasty flavours of
contains natural curcumin, active ingredi- Classic Turmeric, Aromatic Saffron and
ent in turmeric. It is trans-fatfree and has Tasty Nutmeg. This drink is available in
no preservatives, which makes it one of the 180ml ready-to-drink bottle and can be
most sought-after beverages in functional consumed regularly by any age group at
nutrition. any hour of the day. The drink is available

Jubilant Foodworks to acquire 10.76% stake in
Barbeque Nation for Rs 92 crore

Jubilant Foodworks Ltd (JFL), which
operates fastfood chains Domino’s
Pizza and Dunkin’ Donuts in India,
on Thursday said it will invest Rs 92 crore
into Barbeque-Nation Hospitality Ltd
(BNHL) for a 10.76 per cent equity stake.

“The company has entered into a share It owns and operates 138 Barbeque Nation S Bhartia and its Co-Chairman Hari S
subscription agreement to acquire equity restaurants across 73 cities in India and Bhartia said the proposed investment will
shares and a restated shareholders’ agree- seven international Barbeque Nation create value for the company’s sharehold-
ment to regulate the rights and obligations restaurants (as of November 30, 2019). It ers.
of BNHL’s key shareholders,” Jubilant also has a presence in the Italian cuisine
Foodworks said in a regulatory filing. segment under the brand Toscano. BNHL had reported a total revenue of Rs.
742.5 crore in 2018-19 on a consolidated
The company said it will invest Rs. 92 Jubilant Foodworks Chairman Shyam basis.
crore for acquiring the 10.76 per cent stake
in BNHL.

BNHL operates Barbeque Nation (BBQ),
an Indian cuisine casual dining Brand,
which introduced the concept of live
grilling of kebabs to the Indian market.

Food Drink & Innovations JANUARY - 2021

Spotlight / News 9

Levista launches flavoured instant coffee
supreme variant

Bangalore based Levista Coffee after which we decided to launch this its signature Tin packaging, one if
which turned four this month variant” said Shriram. its kind in India.
since its launch, unveiled its four
variants of ‘Flavored Coffee’. The company already has three variants of Levista is currently present across
The four variants include Vanilla, Instant Coffee – Classic with 100% Cof- Tamil Nadu, Karnataka and
Caramel, Hazelnut and Choco-Or- fee, Premium with 80% Coffee and Strong Puducherry through a Distribution
ange. It has further also launched with 60% Coffee while the Institutional Network spanning over 600+
a new variant of Instant Coffee packs have 57% Coffee in them. The Distributors servicing over 42,000
aptly named ‘Supreme’ which variant with 70% coffee is among the most and more general trade stores. In
has 70% Coffee content and 30% sold in the country and Levista, with its modern retail, Levista is present
Chicory. The Flavored coffee unique taste plans to garner a considerable across India at select stores
would be available across Tamil market share with this. Other than this, the through Reliance Retail, More
Nadu and Karnataka through company also offers Filter Coffee in two Hypermarkets and Supermarkets,
select retail stores & nationally variants with 80% Coffee as well as 60% Spencer’s Retail Stores among
through e commerce platforms. Coffee for a strong and rich taste. The others as well as at Metro Cash
coffee is available in distinct packaging & Carry. The company aims to
Mr. S. Shriram, Vice President, including Glass Jar, Pouch packaging and onboard 1,500 more distributors
Levista Coffee said, “We are to reach a tally of 100,000 Point
very excited and delighted to launch our of Sales by the end of FY 2022.
Flavored Coffee finally today after a lot of
R&D. We have four flavors for different SLN Coffee Pvt. Ltd. had appointed Mr. S.
taste buds and moods – Vanilla, Caramel, Shriram as Vice President for its flagship
Hazelnut and Choco-Orange.” The com- brand Levista Coffee in Jan. ‘20. Shriram
pany believes that the flavoured coffee will oversees the complete business for Levista
appeal to the Gen-Z and the Millennials as including Sales and Marketing, Branding,
well as satiate the desires of the younger Supply Chain Management and overall
lot as well as those who are young at heart Business Strategy. Shriram who joined
with exotic preparations and menu options, the Retail Industry in 1997 said, “I am
most of which are home-made and self- extremely happy to have joined Levista
styled by discerning coffee lovers. Other early this year and this has been one of
than this, the company has also launched the fastest, toughest (due to Covid-19) and
‘Levista Supreme’ which has 70% Coffee perhaps the most satisfying run during
along with 30% Chicory content. “We my 23 years’ in the Indian Retail Industry,
have been keeping our ears to the ground, especially from the learnings during my
hearing our consumer feedback constantly first stint at ‘RPG Foodworld’.

Danone debuts new Oikos Pro line of dairy snacks

Danone North America is added sugars per 5.3-oz cup. Available and 15% of the daily recommended
launching Oikos Pro, a in vanilla, strawberry, mixed berry and calcium intake. Each cup retails for
new line of protein-packed peach flavors, the cups include vitamin D $1.59.
yogurt cups and drinks.
Oikos Pro drinks contain 25 grams
Oikos Pro products are formulated of protein, no added sugars and 9 es-
to provide the protein, minerals and sential amino acids per 20-oz bottle.
essential amino acids required to The beverages come in strawberry
build and maintain strong bones and banana, mixed berry, caramel macchi-
muscles, according to Danone. The ato and coffee flavors. The latter two
cups and drinks contain leucine, a contain 100 mg of caffeine, which is
branch chain amino acid involved in equivalent to one cup of coffee. Each
building muscle. Oikos Pro beverage retails for $2.49.

Oikos Pro single-serve yogurt cups Oikos Pro cups and drinks are set to hit
contain 20 grams of protein and no shelves in January 2021. JANUARY - 2021 Food Drink & Innovations

10 Spotlight / News

Unilever’s Burger King will bring plant-based burgers to
overlooked consumers: GlobalData

Burger King’s expansion of 14% saying they are buying more meat company will need to find ways
Vegetarian Butcher patties replacements. However, accessibility, in- to bring this to markets where
in Latin America, China frastructure and prices remain key barriers plant-based meat replacements are
and the Caribbean shows that Uni- to South American consumers.” still in their relative infancy as a
lever is serious about its aims to category. Partnering with Burger
reach €1bn ($1.2bn) in plant-based Whittaker continues: “As Unilever King to reach these markets at
sales. Burger King will supply double-downs on its plant-based sales, the a similar price point to meat –
Unilever’s Whopper patties in sev- and then transitioning to local
eral developing markets at similar meat-replacement production as
prices to its meat equivalent. This demand increases – is a sound
is a very positive step, as, accord- approach. Burger King is a house-
ing to a survey by GlobalData, hold name and has spearheaded
consumers in these markets have a lot of recent plant-based burger
become more concerned with the campaigns, aiming to attract those
environment since the COVID-19 with flexitarian and reduced-meat
pandemic struck. diets.

Ryan Whittaker, Consumer Analyst “To put it plainly, consumers
at GlobalData, comments: “The Chinese wishing to reduce their meat intake will
market is already extremely receptive to buy products that taste good – especially if
plant-based meat replacements, with over they are convinced it helps the environment
one in five saying that they’re buying less and reduces the impacts of meat farming.
meat*1 and more meat replacements*2. Consumers globally want to buy from
In comparison, Brazil has over a third companies they think are making the world
noting that they are buying less meat and a better place.”

Domino’s launches pizza made from plant protein

Leading pizza chain in the thinkable Pizza,’ the company said in the sensory properties of chicken,
country, Domino’s Pizza has a statement. Made entirely from plant- the company said.
launched India’s first plant based proteins, ‘The Unthinkable
protein-based product called ‘The Un- Pizza’ is 100% vegetarian and yet has Introduced after extensive
consumer testing, the new pizza
would be available at all Domino’s
restaurants across Delhi NCR,
Mumbai, and Bangalore.

“We are delighted to launch India’s
first plant protein-based product,
The Unthinkable Pizza. This innov-
ative and 100% vegetarian product
will allow Indian consumers
to experience the plant-protein
wave sweeping across the world.
Domino’s has always brought pi-
oneering innovations to the Indian
market, and we are happy to once
again be the first to bring this trend
to India,” said Pratik Pota, chief
executive officer & Whole-time
Director of Jubilant FoodWorks.

Food Drink & Innovations JANUARY - 2021

Spotlight / News 11

Dabur launches ayurvedic gingivitis and plaque; Sesame Oil, which
mouthwash ‘Dabur Red Pulling Oil’ strengthens teeth and gums; Tulsi to
prevent bad breath; Clove, which helps
Dabur India has entered the Mouth- Singh said, “Dabur Red Pulling Oil is an in reducing toothache; Cinnamon Oil that
wash category with the launch Ayurvedic Mouthwash which contains gives relief to sore throat; and Thyme Mint
of Dabur Red Pulling Oil, an ay- Natural Oils and Herbs with no alcohol. for preventing tooth decay. Besides its Oral
urvedic mouthwash, creating a whole new The product is based on a process defined Care benefits, the therapy is also known to
category in the Oral Care market. in Ayurvedic scriptures and introduces to provide relief from health problems with
the world the Kavala-Gandusha Ther- improved health of sinuses, improved hor-
Announcing the launch, Dabur India apy, an oil-based Oral Detox regimen. monal balance and detoxification. Dabur
Marketing Head-Oral Care Harkawal It contains Coconut Oil, which prevents Red Pulling Oil helps strengthen teeth
and gums, and kills 99.9 % germs, thus,
providing complete Oral Care.”

Priced at Rs 275 for a 195 ml pack, Dabur
Red Pulling Oil is initially available across
all leading e-commerce platforms and will
soon be rolled out through regular retail
channels too.

“Backed by our 136-year heritage and
knowledge of Ayurveda, Dabur has
launched this breakthrough innovation for
improvement to their overall Oral health.
Developed after extensive research, it is
a known daily therapy for both oral and
overall wellness of teeth and gums. Dabur
Red Pulling Oil is made with pure and nat-
ural ingredients and is a complete solution
for all dental problems,” Singh added. JANUARY - 2021 Food Drink & Innovations

12 Spotlight / News

Italian confectionery major Ferrero to is subject to customary closing conditions
acquire Eat Natural and regulatory approvals.

As part of the transaction, Ferrero Group-
will take over Eat Natural’s production
facilities in Halstead, UK, and plans to
retain the management and the employees
of the businesses.

“Eat Natural are an excellent strategic fit
for the Ferrero Group as we continue to
expand our overall footprint and product
offerings into the healthier snacking market
segment,” Ferrero Group Executive Chair-
man Giovanni Ferrero was quoted by PTI
as saying.

Italy-based global confectionery major Eat Natural, a British cereal bars maker was Eat Natural Co-founder, Praveen Vijh told
Ferrero Group has announced that it created 23 years ago by two friends of the PTI, “Ferrero is a fabulous company and
will acquire Eat Natural, the maker of Indian origin – Preet Grewal and Praveen we are proud that they would like us to be
high-quality cereal bars, toasted muesli and Vijh. It has now grown considerably in the part of their family. We have many shared
granola. The value of the deal has not been healthier snacking segment. The deal is ex- ethics, and both have a vision to make
disclosed, according to a report by news pected to close in the coming months, said healthier snacking available for everyone.”
agency PTI. a joint statement adding that the transaction
On December 17, Ferrero Group announced
that it will enter into a definitive agreement
to acquire Eat Natural.

Weikfield launches immunity boosting products under its
brand EcoValley

Weikfield Foods Pvt ory illness triggered by viruses and other benefits while making the tea
Ltd., a Pune-based agents of flu. taste smooth, not bitter.
FMCG player, has
announced the launch of 2 Besides the Herbal Infusions, EcoValley Talking about the new launch,
immunity-boosting products, Organic Green Tea range comprises five D S Sachdeva, CEO, Weikfield
Divya Kawach and Pahadi products, including Classic Green, Divine Foods Pvt. Ltd., said, “While
Kahwa under its brand EcoVal- Tulsi, Ginger Mulethi Lemon, Sunny Lem- Weikfield plays a role in mak-
ley to strengthen its position in ony and Dandelion Mint. The tea leaves ing everyday moments special,
the healthy foods and im- used in the EcoValley range are high grown Eco Valley aspires to become
munity-boosting segment. The above 8000 feet in the Nilgiris, creating the health partner for our
products including EcoValley a formulation that retains all the health consumers. EcoValley Organic
Divya Kawach and Pahadi Ka- Green tea range which was
hawa are available in all leading relaunched a few months back
retail stores and on leading with a promise ‘Tastes smooth
e-commerce platforms. & not bitter’; has already found
wide acceptability among the trade and
The new range consists of EcoValley consumers.”
Divya Kawach and EcoValley Pahadi
Kahwa. This has been developed based on “With the increasing spread of pandemic
traditional Indian recipes. Divya Kawach which has made immunity-boosting
which was inspired by the formulation products more important than ever; we
specified by the Ministry of AYUSH; is decided to expand the EcoValley range
made up of Tulsi, Shunthi, Dalchini, Black with the launch of Herbal Infusions which
Pepper, and Mulethi while Pahadi Kahawa offers immunity-boosting benefits to our
is made of 17 herbs and spices. Both the consumers. We are looking to add a few
products act as immunity boosters and help more products in the portfolio going for-
build a strong defense against respirat- ward,” he added.

Food Drink & Innovations JANUARY - 2021

Spotlight / News 13

Indulgence meets technology in Cadbury 5Star’s latest
AI-driven campaign

Mondelez India’s brand their plans and wonder if they are better influencer-led activations.
Cadbury 5Star has rolled off just doing nothing. The roll out of the
out a new campaign that campaign will be supported by a 360-de- Anil Viswanathan, senior director,
brings together the fusion of indul- gree communication approach, designed marketing, insights and analyt-
gence and technology while mani- to encourage the youth to get a first-hand ics, Mondelez India, said, “With
festing the brands prevailing ‘Do experience of the latest feature at the back the ‘Do Nothing’ campaign, our
Nothing’ proposition. In partnership of digital films, radio, social media and focus has been to generate some
with Google and conceptualised by light-hearted relief in serious times
Ogilvy, the brand has introduced and reiterate the most important
the ‘5Star Do Nothing Assistant’, message of today to unwind and
the AI that helps one do nothing. take a break. This campaign is a
testimony of 5Star’s brand persona
The campaign tells everyone that of being witty and quirky which
while most mobile assistants help perfectly resonates with Gen Z who
them become more productive, the are increasingly getting inclined
5Star Do Nothing mode on every towards all things tech.”
android device with Google Assist-
ant gives them more perspective Sukesh Nayak, chief creative of-
and does the exact reverse. All they ficer, Ogilvy India, said, “Today’s
need to do is, say “Ok Google, eat a digitally native youth are always
5Star” to get their Google Assistant hungry to pack more into their
to lean back, relax, and motivate them to day and AI assistants help them multitask
do nothing as well. and do more. However, at times, it’s also
good to just chill. So, we helped people
It also highlights that the AI has hundreds do just that. Say “Ok Google. Eat a 5Star”
of built-in responses and is trained to and enter the ‘Do Nothing Mode’ and then
answer any question one might have with enjoy the Google Assistant helping you do
a cheeky response that makes one rethink nothing.”

Doritos Unveils New 3D Crunch, Entering a New Era
of Three-Dimensional Snacking

PepsiCo’s Doritos brand has announced the launch of Doritos The new offering has the same three-dimensional shape
3D Crunch, a revamped version of the brand’s Doritos 3D’s as Doritos 3D’s, which were introduced back in 1998.
snacks which were phased out in the early 2000s.
Available in spicy ranch and chili cheese nacho flavours,
the Doritos 3D Crunch products mark Frito-Lay’s latest
expansion in the hot and spicy food category.

Rachel Ferdinando, SVP and CMO, Frito-Lay North
America, said: “Doritos 3D Crunch is one of our most
anticipated product launches ever. What’s exciting is that
we didn’t just bring back the original — we’ve evolved
it to reflect the snacking trends of a new generation.

“We’re thrilled to introduce a new version at a time
when we all could use a small moment of joy.”

Doritos 3D Crunch will be available from US stores
starting 28 December in 6oz bags (RRP $4.29) and 2oz
bags ($1.89). JANUARY - 2021 Food Drink & Innovations

14 Spotlight / News

Bikano introduced new snack
Peanut Ball

Bikano has launched Peanut Ball, peanuts has been a cultural factor. Not to Bikano’s intensive product portfolio. Fi-
one other mouth-watering provid- solely can we eat peanuts in the course of nal month, the model efficiently launched
ing from its stables. the night hours for a lightweight snack, we its line of flavourful and wholesome mul-
frequently focus on a number of day-to- ti-grain chips.
In the case of this peanut-based snack day issues with family members, pals and
choice, “style lies on the core”, thereby colleagues whereas peeling off peanuts and
delivering what a extremely foodie needs. tossing these little nuts into our mouths.
To that extent, the rigorously ready Peanut
“By improvising the standard peanut into Ball actually seems to be your meals for
Peanut Ball as one of many crunchiest and thought,” added Agarwal.
tastiest peanut-based snacks, we needed the
snack lover to essentially relish and really Given the recognition of peanuts, the
feel the crunchiness with each chunk that model has priced the Peanut Ball moder-
he takes. On the similar time, the spiciness ately at Rs 10 solely. With a view to make
of it could give an on the spot punch and sure its widest doable availability, the
affect of consuming one thing extraordin- product has been stocked throughout the
ary to these consuming it,” stated Manish corporate’s basic and fashionable com-
Agarwal, director, Bikano Group. merce community.

“In India, consuming moongphalee or The Peanut Ball is the most recent addition

Covid impact: Coffee shipments down 12% in 2020

that things will get back to normal from the
second quarter of the year. If that happens,
we should recover this 10 per cent drop,”
Rajah said.

Thin orders

As of now, the order books of exporters are
down by almost a third over the previous

India’s coffee exports for the calendar 8 per cent on account on improvement in “We delayed taking order this year. Nor-
2020 shrunk by close to 12 per cent at prices towards the end of the year and also mally, we start taking orders from Septem-
3.08 lakh tonnes (lt) over previous year due to the weakening of rupee against the ber, but this year order booking started in
on decline in demand from key markets dollar. December. Moreover, the crop has been
such as Italy and Germany due to the delayed by about 3-4 weeks.
Covid lockdown and also due to limited “The decline in volumes was broadly on
availability of beans for shipments. expected lines,” said Ramesh Rajah, Pres- Also, improved availability of the beans
ident of the Coffee Exporters Association. due to higher 2020-21 crop should support
In value terms, the shipments fell by 9.46 the shipments, but exporters are facing
per cent at $714 million ($789 million in Prospects hit difficulty in pricing their coffees due to the
2019), while the decline in local currency uncertainty on the RoDTEP rates, Rajah
was 4.5 per cent at j5,298 crore (j5,549 Near-term outlook for the first quarter of said. Italy, Germany and Belgium were
crore). 2021 looks hazy as exporters are concerned the top three markets for Indian coffee
over the spread of second wave of Covid in exports accounting for over a third of the
Unit value rises Europe, the main market. shipments.

However, the per unit realisation fetched “We are hoping think that the current lock- According to the Coffee Board’s post
by the Indian exporters was up by around down will impact only the first quarter and monsoon estimates, the 2020-21 crop
starting September is seen higher at 3.42 lt
(2.98 lt).

Food Drink & Innovations JANUARY - 2021

SpotlIignghrte/dNieenwts 15 JANUARY - 2021 Food Drink & Innovations

16 Spotlight / News

Bihar Govt plans to setup Dhaba on highways

from four and six lane stretches connecting
tourist places such as Gaya, Bodh Gaya,
Rajgir, Nalanda, Pawapuri, Bagha National
Park and Wildlife Sanctuary, Sitamarhi,
Kaimur, among other places.

‘Dhaba’ concept came from the 302-km
long Agra-Lucknow Expressway which has
‘Dhabas’ at a distance of nearly 100 km,
said sources.

Each ‘Dhaba’ will have quality eateries,
restaurants, ice-cream parlours, medical
shop, small parks, apart from basic amenit-
ies such as clean toilets.

Bihar tourism department is planning government, confirmed the move saying “The ‘Dhabas’ will be constructed by the
to open ‘Dhabas’ on all state and the proposal has been sent to the Chief state government and its outlets would be
national highways. The aim is to Minister’s Office for approval. allotted to individuals. The idea is to create
promote tourism in the state and generate jobs in those places and generate revenue
revenue for the government. According to the proposal, a ‘Dhaba’ com- for the state government. The department
plex would be constructed at every 30 km will also give loans to individuals to es-
Jivesh Kumar, Tourism Minister- Bihar on the national and state highways, apart tablish outlets,” an official said, requesting
anonymity to IANS.

Festive Cooking Made Easy with Zilli’s
New Range of Ready-To-Cook Products

Anuha Food Products Pvt. Ltd ers rustle up quick Christmas and New Working with the farmers directly, Zilli’s
(AFPPL) a Food Processing Year’s food specials. These products are offer dehydrated vegetables that retain
startup recently launched an array the perfect blend for dishes like Ginger- the essential minerals and vitamins.
of Ready-To-Cook products under its bread Men Biscuits, Spiced cookies for These products sustain through a longer
dehydrated gluten-free F&B brand Zilli’s. Christmas or Mughlai Biryani, one of the time-period and add convenience to the
Incubated under “Atal Incubation Center popular rice-based dishes among Indian everyday cooking as well as exotic dishes
ALEAP We-hub”, the brand aims to cater celebrations. prepared for festivities. The products are
to the rising demand for Ready-to-cook available all across India and US through
healthy fixes amidst the pandemic. With Speaking about the launch, Mr. Anubhav and Amazon (India/US). Consider-
its recently launched Dehydrated Onion Bhatnagar, Founder & Director, Anuha ing the price-conscious market, the brand
Flakes and Garlic Cloves, customers can Food Products Pvt. Ltd (AFPPL), said, offers products from the range of Rs 70
now enjoy healthy yet hassle-free cooking “In India, onion and garlic are an indis- onwards.
during the festive holiday season. Zilli’s pensable part of cooking, however peeling
also include other exciting range of pro- and chopping can be time-consuming. Where - and Amazon (India/US)
cessed foods such as Dehydrated Ginger, Today’s working professionals and Price Range - INR 190 (Dehydrated Garlic Cloves)
Red Onion powder, Tamarind, Kolkata millennials want quick yet healthy eating Price Range - INR 125 (Dehydrated Onion
Jhal Muri Masala, Fruit Rolls, etc. that alternatives. Looking at the strong poten- Flakes)
can reduce cooking time and effort. tial in the Ready-to-Cook segment we aim
to make cooking easier and healthier with
Supported by Atal Innovation Mission, our brand Zilli’s. Our new product range,
NITI Aayog and Startup India, the brand i.e. Dehydrated Onion Flakes & Garlic
Zilli’s is part of the company’s strategy Cloves will ensure to reduce the cooking
to expand its portfolio in India’s Ready- time with no preservatives and no loss of
To-Cook market while filling gaps for nutrients. Following all the necessary food
healthy at-home cooked food. Gluten-free protocols and guidelines from FSSAI, our
and vegan in nature, Zilli’s new range of products have a shelf-life of 12-18 months
dehydrated products can help custom- from the date of manufacturing.”

Food Drink & Innovations JANUARY - 2021

Lulu Group to invest Rs. 200 Spotlight / News 17
crore in food & vegetable
processing unit at Greater Noida Mondelez buys
maker Hu to
expand healthy
snack business

The UAE-based LuLu Group International is all set to expand its footprint Mondelez International Inc said it
in India by setting up a food and vegetable processing unit in Greater had acquired Hu Master Hold-
Noida, a key investment of an estimated Rs 200cr that the company hopes ings that makes healthy snacks
will create at least 2,000 job opportunities in the region. as demand for it rises among consumers
working from home during the COVID-19
The NRI-owned hypermarket chain’s subsidiary Fair Exports, according to pandemic.
Greater Noida Authority officials, has been allotted some 20 acres of industrial
land in Sector Ecotech 10 for the unit where fruits, vegetables and meat products The deal follows a minority investment
will be collected, processed and packed before being distributed. “The group by Mondelez in April 2019 in Hu, which
has agreed to make a one-time payment of Rs 75cr for the plot. The group has would now operate as part of the North
assured us of bringing in investments amounting to Rs 200cr through its opera- American Ventures business model.
tions. The unit will also provide employment opportunities to 2,000 individuals
once it gets functional,” Authority CEO Narendra Bhooshan said. Mondelez did not disclose the value of
the deal. The Wall Street Journal said on
Fair Exports officials said the unit would act as a key facility in northern India. Monday the deal values Hu at more than
The unit will be focused on exporting items out of the country. A lot of ex- $250 million.
port-oriented future growth corridors are coming up in Greater Noida and the
unit will be an important centre for our northern India operations,” its CEO The company has been investing in healthy
Najimudeen E said. brands as consumers’ eating habit shifts,
adding brands like Tate’s and Perfect
Several flagship logistics, transport and freight based projects that have potential Snacks to its portfolio.
of turning Greater Noida region as the hub of export and import are coming up
in the Dadri-Boraki belt. In fact, the area where the processing house will come Hu, founded in 2012, makes vegan,
up is located adjacent to Rithori, the site where an integrated industrial township paleo-friendly chocolate bars made with
spread over 303 hectares of land is being developed. organic cacao and has a devoted following
among consumers.
Company officials said that Fair Exports is the second largest exporter of veget-
ables and fruits in the country. Besides, Fair Exports will also establish a huge JANUARY - 2021 Food Drink & Innovations
cold storage in order to maintain cold chain required to transport perishable food
and meat products.

In December, the Authority floated 21 industrial plots in different blocks of the
Ecotech sector. The Authority is going through the applications of 54 applicants.
The Lulu Group took the largest plot and was the first one to be awarded the

18 Spotlight / News

iD Fresh Food expands instant coffee

Azim Premji-backed iD Fresh Food, especially during the pandemic with more alongside ready-to-eat products like
known for its idli-dosa batter, people working from – and drinking coffee parotas, vada batter, chapati and paneer to
has expanded its coffee portfolio at – home,” Musthafa PC, cofounder of iD over 30000 retail outlets.
driven by surge in at-home consumption of Fresh Food, said in a press statement.
the beverage amid the Covid-19 pandemic.
The packaged foods company - which The new blends were concocted based on
launched coffee blends in 2018 making customer feedback and will be retailed on
its entry into the non-alcoholic beverage marketplaces and retail stores.
market- has added variants of instant filter
coffee liquids. With this, iD Fresh is target- Pavan Kumar BVS, CBO of iD Fresh
ing a revenue of Rs 50 crore in the segment Food, said, “Within two years, we have
in the year 2021-22. managed to carve a niche in the segment
not just in the metros, but also in the tier 2
“When we launched filter coffee liquid markets. Given that we are launching at an
two years ago, we were not sure whether affordable price point of Rs 5, the market
consumers would be keen to make the opportunity is immense.”
switch from instant coffee powders to
ready-to-use liquid in a pouch/sachet. The Bengaluru-based brand provides
Consumer response has been phenomenal, 65000 kgs of idly/dosa batter per day,

Bonn launches exclusive La Americana Gourmet eggless
walnut brownie

Leading FMCG brand Bonn Group of in stores across Haryana, Punjab, Delhi/ assuring the brand remains sustainable in
Industries has always surprised their NCR. the long run. The La Americana brownies
consumers with exciting range of of- are soft and baked hygienically to perfec-
ferings during the festive time of the year. Brownie, known for its fudgy and tion,” said Amrinder Singh, director, Bonn
As we are gearing up for Christmas and chocolaty texture, is quite popular among Group of Industries.
New Year, the FMCG major’s premium all the age groups especially youngsters.
product line La Americana Gourmet has India is considered a potentially huge The ingredients used in these products
unveiled eggless walnut brownie for the market because nearly 50 per cent of its permit the consumer to achieve epicurean
progressive lifestyle-conscious consumers, population is under the age bracket. Gifting nirvana by satisfying their taste buds.
who are demanding more options in the and celebratory occasions are a popular These products will be launched in Ludhi-
on-the-go food category. This new product trend among consumption favourites, ana, Chandigarh tricity, and Delhi & NCR.
along with existing cakes will be available online glued millennials. Premium eggless Gourmet is a cultural ideal associated with
walnut brownie is the ideal gift because the culinary arts of fine food and drink, or
they are soft, fudgy and chewy just like a haute cuisine, which is characterised by
perfect Brownie despite being eggless. It refined, even elaborate preparations and
has the same quality and taste what can be presentations of aesthetically balanced
found in baked goodies made using eggs. meals of several contrasting, often quite
rich courses. There has been an accelerat-
“The inclusion of this premium product to ing increase in the demand, lead by rising
our portfolio is one more step in the direc- income, globalisation of taste, health and
tion of increasing our penetration in states nutrition concerns.
like Punjab, Haryana, Delhi and NCR.
The rise in supermarket in-store bakery is Unlike bread and other bakery products,
projected to attract a significant number brownies in India are popular in urban
of consumers, further contributing toward demographics and gaining momentum in
accelerated market growth. The increas- rural set up as well. Changing lifestyle,
ing volumes of brownie in the in-store growth in organised retail and increasing
bakery are significantly observed. This will consumption of processed and packaged
facilitate Bonn’s strategic expansion while food are the main drivers of the industry.

Food Drink & Innovations JANUARY - 2021

Dairy Products Brand ‘Milk Magic’ EVENTS
Forays Into B2C Indian Market
2021- 2022

Jayshri Gayatri Food Products (JGFP), one of the leading dairy product manufactur-
ers in Central India, has now forayed into the B2C Indian domestic market with its
dairy products brand ‘Milk Magic’. The company has a strong foothold in the B2B
segment of domestic as well as export markets over the years.

Constantly delivering to the high-quality standards of the export markets and an over-
whelming acceptance from the global consumers, JGFP saw a huge potential of penet-
rating the Indian domestic consumer market with a wide product basket under its brand
‘Milk Magic’ in the states like Madhya Pradesh, Chhattisgarh, Rajasthan, Orissa and
Telangana among others. The product range includes fresh and frozen varieties of Pan-
eer, which is one of their most popular product offerings, Butter - salted and unsalted
varieties, Pure Ghee variety, an assortment of Cheese, Khoya, and Indian sweets such as
Gulab Jamun, Rasgulla, Rasmalai, and Kaju Katli.

Speaking about their foray in the domestic B2C market, Kishan Modi, Managing
Director, Jayshri Gayatri Food Products (JGFP), expressed, “The household demand for
dairy products saw an exponential rise due to the pandemic led lockdown imposed in In-
dia. However, due to the supply chain interruptions, many national brands were unable
to fulfil this heightened B2C demand. We saw this as a huge opportunity to penetrate
our dairy products range in the B2C domestic market as the consumer was now open to
try out local/regional brands that were easily accessible to them during this period.”

“JGFP has been producing hygienic and high-quality dairy products acceptable in the
overseas markets for over seven years. We were confident that the Indian consumers
will like our products and as anticipated we started to get repeat orders,” he further

Future Plans
Milk Magic will be subsequently launched in Karnataka, Tamil Nadu, and Kerala, and
later in phase 3, it will entre Maharashtra, Gujarat, Punjab, Jammu & Kashmir, Uttar
Pradesh, Himachal Pradesh, and North Eastern states as well. The company has robust
plans to build its own distribution channel with hubs at each City followed by retail

In its endeavor to produce hygienic and high-quality dairy products (taste, aroma &
nutritive value) JGFP continues to invest in the latest technology of global standards.
The company is setting up another new plant with modern dairy equipment for manu-
facturing of Salted Table Butter (2 MT Per Hour capacity), Mayonnaise (1 Ton Per Hour
capacity), Table Margarine (1 Ton per Hour Capacity), along with a Cold Storage with
800 BPD capacity.

The growing demand for different dairy products in India is expected to provide an
opportunity to expand a range of value-added products. The company continues to focus
on modern processing techniques, building a modern supply chain, and marketing infra-
structure for delivering high-quality requirements.

20 Spotlight / News

High on Snacking: Cadbury maker foresees positive
demand sentiment ahead

tion through unique partnerships with other
online marketplaces and e-grocers.”

“The sentiment are definitely positive as
movement restrictions were lifted and
consumers made most of this opportunity
to connect with their loved ones.”

Recently, the company came out with its
‘State of Snacking’ report which examined
the evolution of snacking worldwide
amidst the pandemic, including India. The
study showed that two thirds of Indians are
snacking more during the pandemic and 77
per cent say they look forward to snacking
more than their meals.

After a healthy festive season led merce space while complimenting it with Furthermore, it revealed that 3 in 4 Indian
demand push, snacking major focussed marketing strategies.” adults have relied on snacks for nourish-
Mondelez India foresees con- ment during the pandemic.
tinuance of positive off-take sentiment.
Accordingly, Mondelez India, which was Additionally, the shift and dependence “A majority are also snacking more mind-
formerly, known as Cadbury India has of consumers over brands like Cadbury, fully at home, saying that they are more
cited that pandemic has actually acceler- Bournvita, Tang and Oreo has led the com- in touch with the snacks their body needs
ated the growth of snacking in India. pany to strengthen its distribution network. these days (80 per cent), and that they have
more control over the portions they eat
Besides, the company has expanded its “We have added 100,000 stores to our on- because they are snacking at home more
e-com as well as on-ground reach to buck ground ecosystem and offered personalised often (80 per cent),” the study said.
the Covid induced downtrend. At present, and digital shopping opportunities, through
the snacking major operates in chocolate, our D2C website which recorded a consid- In addition, it pointed out a majority of
beverages, biscuits and candy categories in erable increase in the number of orders, per respondents saying they have started to buy
the country. It owns brands like Cadbury day,” he said. snacks online more often than they do in-
Dairy Milk, 5 Star, Perk, Gems, Bourn- store or offline (74 per cent), with 8 in 10
vita, Tang and Oreo among others. In a According to Dalal, the company wit- planning to continue shopping for snacks
conversation with IANS, Mondelez India nessed a pickup in its premium and per- online once the pandemic is over (81 per
Sales Director Praveen Dalal said: “We sonalised gifting offerings during the just cent).
reconfigured our offerings to suit the new concluded festive season.
norms.” “A similar percentage also say the pan-
“We were ahead of the curve in meeting demic has opened their eyes to so many
“Whether it was expanding our gifting this demand at the back of aggressive more ways to get snacks than they knew
portfolio with different SKUs and brands brand investments, increased availability existed before (80 per cent), including
or accelerating our efforts in the e-com- in traditional trade and through providing half who have discovered snacks to try on
more choices and proliferating our distribu- social media (50 per cent).”


Food Drink & Innovations JANUARY - 2021

Spotlight / News 21

Del Monte makes Olive Oil more
affordable than ever

Olive oil is considered as one of here in India until now. Olive Pomace Oil
the best for health amongst all oil is known to have zero Cholestrol with no
types and has therefore com- Trans-fats, and instead carries high good
manded a premium on price, until now. fats ( MUFA/ PUFA) and anti-oxidants. It
Not anymore, Del Monte, a popular brand is considered ideal for deep frying apart
within the Olive oil segment, has launched from everyday Indian cooking.
a special 1 litre pouch pack priced at Rs
250 only, thereby making this healthy oil ‘’We have always given highest priority to
affordable like never before. quality and healthy options while bringing
products to the market. This is the first ever
The move is surely expected to disrupt the affordable pack launch for Olive Pomace
Rs 40,000 crore edible oil market in our Oil pack in India. Home consumption
country, considering that price has been during the lockdown has gone up tremend-
reported to be the single biggest barrier ously and the new affordable pack will
which has prevented families from shifting further drive the growth in this segment,’’
to Olive Oil segment until now. The pack says Mr Yogesh Bellani, CEO FieldFresh
has already hit the markets in Delhi-NCR, Foods Pvt. Ltd (that manages the Del
Bengaluru, Chennai, Mumbai, Hyderabad, Monte brand in India).
Punjab and is available on leading e-com-
merce platform(s) as well. This new affordable pack of olive Oil from
Del Monte has been rolled out after a thor-
This new pack carries a special variety of ough research which clearly highlighted
Olive oil called Olive Pomace Oil, which that Indian consumers have become more
is imported directly from Europe and was health conscious than ever before and are
only available in bottles, at a premium, keen on adopting a healthy cooking oil.

Mother Dairy’s revenue grew by 9% in FY19-20

Mother Dairy Fruit & Veget- person added. subsidiary of National Dairy De-
able Pvt. Ltd widened its velopment Board, has entered new
losses to j157.70 crore in Replying to queries on expectations for the categories and launched new products,
the financial year 2019-20 from j91.83 current financial year, the company said, to meet evolving consumer needs with
crore in the previous financial year due “During FY20-21, MDFVPL is confident heightened focus on health and hygiene
to increase in raw milk procurement of posting revenue growth despite severe during the pandemic. Mother Dairy
prices. Despite the pandemic disrup- disruption caused by Covid-induced lock- made a significant foray in the breads
tions, the company expects to post a downs. With normalisation of the raw milk category last year with the launch of
“healthy bottomline” in FY20-21. prices coupled with cost optimisation meas- four variants in the Delhi-NCR region.
ures taken by the company, the company is It also launched packaged Haldi Milk
According to its latest RoC filing, likely to post a healthy bottomline during and frozen Jamun pulp to strengthen its
sourced from business intelligence the financial year.” nutritious and immunity-boosting offer-
platform Tofler, total revenues grew by 9.4 ings. In the festival season, it also expanded
per cent to j10,447.13 crore in FY 2019-20 In the past few months, the wholly-owned its milk-based sweets portfolio.
from j9,548.42 crore in FY 2018-19.
During the Covid-induced lockdown last
A company spokesperson told Business- year, the milk and milk products company,
Linethat revenue growth was largely led by swifty ramped up its kiosks and supply
the volume growth witnessed by the com- network to maintain undisrupted supplies
pany across its businesses. “The fiscal year of milk and other products in the Del-
2019-20 had witnessed significant increase hi-NCR region, especially in containment
in the raw milk procurement prices by about zones. Safal, the fruits and vegetable arm
j6-7 per kg which could not be completely of Mother Dairy, has also partnered with
compensated by taking commensurate MRP Zomato for home delivery of fresh farm
hikes, thus resulting in losses,” the spokes- produce in the Delhi-NCR region. JANUARY - 2021 Food Drink & Innovations

22 Spotlight / News

Hindustan Foods unit to invest Rs. 125 cr to set up facility
in north India

FMCG firm Hindustan Foods said its in the northern region of India, via its tinuous discussions for new projects with
subsidiary will invest Rs 125 crore wholly-owned subsidiary HFL Consumer our customers which include some of the
to set up a manufacturing facility in Products,” Hindustan Foods said in a leading brands in this space.
north India as part of its goal to more than regulatory filing.
double its revenue to Rs 2,000 crore by We are committed to our goal of achieving
fiscal year 2021-22. Hindustan Foods Managing Director Rs. 2,000 crore of revenue by FY2022 and
Sameer R Kothari said, The demand for believe all the capex projects will play a
“The company will be undertaking a contract manufacturing in the FMCG key role in helping us reach this milestone.
capital expenditure of Rs. 125 crore industry is growing rapidly. We are in con-
The company had reported revenue of Rs.
771.90 crore in financial year 2019-20.

Hindustan Foods said the new facility is
part of the company’s consolidated plans
to expand its footprint in contract manufac-
turing space for the FMCG products.

The subsidiary will set up a food and
beverages manufacturing facility for a
leading FMCG brand, the company said,
adding that the work for the said facility
will commence from the last quarter of the
current fiscal.

The commercial production is expected
to begin from Q4FY22, Hindustan Foods

Food Drink & Innovations JANUARY - 2021

Spotlight / News 23

Camel milk from Sarhad to reach
metros in UHT packaging

Camel milk from Gujarat’s Kutch daily camel milk sales has increased to
region is all set to hit the retail about 1,600 litres per day, which is much
shelves of major metros and cities higher than about 400-500 litres per day
across the country as Sarhad Dairy has during the Covid-19 lockdown.
started selling milk under ultra-high tem-
perature-treated (UHT) packaging besides “We have added more collection centres
offering camel milk powder eyeing a larger because there was more demand coming
consumer base. up. Now, we have camel milk collection
centers in four talukas - Nakhatrana, Rapar,
Enriched with nutrients Mandvi and Bhuj in Kutch district,” said
Considered as a rich source of natural Humbal, adding that raw milk is processed
insulin-like protein that helps in man- at Sarhad Dairy’s facilities, while milk
aging Type-1 Diabetes, besides nutrients powder and camel milk chocolates are
including iron and Vitamin C, camel milk made at the facilities of GCMMF.
is currently sold in Gujarat under the Amul
brand. But looking at the growing traction Procurement price
from the urban consumers, Kutch District
Cooperative Milk Producers’ Union Ltd About 200 camel herders are associated
(Sarhad Dairy) — a member dairy of Gu- with dairy business - earning a daily
jarat Cooperative Milk Marketing Federa- average of j200 per animal. The procure-
tion Ltd (GCMMF) —is now getting into ment price is fixed at j51 a litre with each
bigger markets with its 1-litre UHT packs animal giving up to 5 litres of milk every
as well as 25-gram powder sachets. day. “A big economic and social trans-
formation has happened in past five years
“We have increased our procurement for the camel herder communities, which
geographies and getting more camel milk are mainly Rabaris and Jatts. The young
now. UHT packaging can keep camel generation which had moved away from
milk good for six months, and the powder animal husbandry to labour work has now
pouches can be used anywhere. So with returned to milk business as camel has
such facilities, we are able to sell whatever provided a sustainable and dependable
milk we get,” Sarhad Dairy’s Chairman, livelihood to them,” said Ramesh Bhatti,
Valamji Humbal. Programme Director at Sahajivan Organ-
isation working at the grassroot level for
Camel milk with 7 per cent milk solids nomadic pastoralists.
not fat (SNF) costs j100 per litre for the
pasteurised variant and ?125 litre for the Bhatti added that the cooperative dairy
UHT pack. It is considered suitable for model ended exploitation for these com-
lactose intolerant consumers, who can’t munities and set an example for neighbour-
take regular animal milk. Sarhad Dairy’s ing Rajasthan - which has a large popula-
tion of camel. JANUARY - 2021 Food Drink & Innovations

24 interview

This lockdown has In a conversation
witnessed the emergence
of the requirement for less Mr. P Chandra Shekhara Reddy,
contact manufacturing and Vice President Sales & Marketing,
distribution processes. At Freedom Healthy Cooking Oils
‘Freedom’ even, the bottles Speaks about the trends in cooking
are manufactured in- house oil segment, how they have faced the
for packaging. Labour challenges during COVID-19, their
is only required during promotional campaign and future
the shipping of products. plans
This helped us during the
COVID-19 lockdown.

Brief us about your cooking oil April 2010 in Andhra Pradesh and Odisha. the Sunflower Oil category in Telangana,
segment & its market share. It is non- sticky, non-greasy cooking oil, Andhra Pradesh & Odisha.(Source: Q1 20
that enables to cook more with less oil. Report AC Nielsen)
‘Freedom’ is the Flagship brand of Gemini It is fortified with vitamin A, D& E. It
Edibles and Fats India Pvt. Ltd. Freedom is a leading brand of Sunflower oil and There are different types of oils Rice bran
Refined Sunflower Oil was launched in currently ranks No. 1 by market share in oil, Sunflower oil, Groundnut oil, Mustard

Food Drink & Innovations JANUARY - 2021

interview 25

Oil will have a balanced profile in health What are the major challenges you due to the lockdown. This increase
Freedom Rice bran oil – Goodness of faced selling your products during in demand is essentially triggered by
Oryzanol, Good for Heart. It is the only oil COVID-19 and how you managed the the fact that people prefer to cook
that has 10000+ppm Oryzanol & reduces overall sales activities? at home. The dine-out option is
bad cholesterol (LDL) & maintains good restricted, and food home deliveries
cholesterol (HDL). The Rice Bran oil On average, the per-capita consumption are restricted, encouraging people
contains Squalene that improves skin tone of edible oil in India is about 15-16 litres/ to cook at home. This has triggered
& delays wrinkle formation. The oil Year almost 1.25 litres per person per increased demand for Sunflower
also contains natural antioxidants that con- month. This consumption is irrespective Oil in the markets we operate in. In
trol free radicals and improve immunity. of the environmental factors. Therefore, AP, Karnataka, Telangana & Odisha
Freedom Groundnut Oil – Freedom even during the COVID – 19 pandemic, Freedom Refined Sunflower oil is
Groundnut oil is perfect oil for taste & the demand for edible oils got effected the most preferred edible oil used at
Health. It is rice in Phytosterols & Vitamin only marginally. However, a signific- home. In Odisha, both oils Mustard
E, boosts the immune system , Balances ant shift was observed in the edible oil and Sunflower oil are consumed at
fatty acids, optimises cholesterol levels & consumption pattern, particularly in the home. Hence, Sunflower demand has
perfectly used for pickles & daily uses. geographies that we operate in. gone up.
Freedom Mustard Oil – Freedom Mustard
oil is made with the finest graded mus- The edible oils are consumed primarily by As 90% of hotels & restaurants use only
tards. It is rich in monounsaturated and these three segments: palm oil, so palm oil sales are down. We
polyunsaturated fats that help in balancing had seen an over-all demand for edible
cholesterol in the body. 1. Hotels / Restaurant / Events & Cater- oils drop by 10-15% during COVID-19
ing Institutions (HoReCa Segment) lockdown. It is gradually recovering now.
What are the current trends you see – We have seen the demand in this Safety and Hygiene of Freedom Healthy
in the Indian oil industry, as per the segment gradually pick-up since the Cooking Oils has been the focus for the
healthy cooking is concerned? unlock stages began in June and by brand since its launch. We follow a very
September of 2020; we could see stringent Hygiene and Quality Control
Edible oil is an essential commodity, used more demand within HoReCa for mechanism at Freedom. Each batch of
for every-day cooking in households and edible oil. oil undergoes 24 specified tests and 100
all F&B outlets. People have different periodic tests to ensure the quality. As
preferences for edible oils, governed by 2. Industry demand (Bakery & Snacks) we navigate this new normal, organiza-
their preferences for health, flavor, aroma, – it had started getting normal post tions are forced to evaluate their business
etc. In Southern India, the preferred edible 1st week of April 2020 both these processes and adopt new technologies
oil is Sunflower besides specific preference segments form the commercial side for production, packing, distribution,
for Mustard, Groundnut, and Coconut of edible oil consumption. There was monitoring, and control. We set up a new
oils, where-as commercial outlets prefer a drop in demand (primarily Palm fully automated plant at Kakinada which
Palmolien Oil. Soyabean Oil is preferred in Oil) as all hotels, the restaurants requires minimalistic manpower, right
North India. were closed. Also, there is no de- from sourcing oils for refining, monitored
mand for catering and weddings, etc. refining, packing for dispatch.
Consumer preferences drive the edible oils as they are not allowed/ allowed with
market just like any other market, and now restrictions during the COVID-19 This lockdown has witnessed the emer-
the consumer wants healthier oils to cook pandemic lockdown. Some industries gence of the requirement for less contact
with. Soft oils have always been more pop- like bread & bakery products etc. are manufacturing and distribution processes.
ular with households, and palm oil with the functioning normally. At ‘Freedom’ even, the bottles are manu-
food businesses and food service outlets, factured in- house for packaging. Labour
but the latter has been severely hit due to 3. Home segment – This sector has is only required during the shipping
COVID-19 hence a drop, whereas con- seen an increase in demand by 15%
versely many people were staying home
now and cooking at home so there was an
increase in demand for healthier oils. Even
consumers from the lower income bracket
who traditionally go for palm oil due to the
cheaper price are keen to shift to healthier
oils once their incomes can afford it – so
the trend for healthier oils is here in India,
and likely to grow depending on the state.
We also produce rice bran, mustard seed
and groundnut oils. The healthier benefits
of these soft oils are for cholesterol – it’s
all very much about balancing cholesterol
levels in the body. JANUARY - 2021 Food Drink & Innovations

26 interview

of products. This helped us during the the usefulness of day-to-day ingredients entire refining process and packaging is
COVID-19 lockdown. Even the internal available in the kitchen & boosting their automated and requires minimal human
sales and billing monitoring system is immunity. The purpose of the campaign intervention.
completely automated. The automation was to encourage people use these day – to
helps us keep ourselves updated about the day ingredients and build their immunity Being in the industry for over 2 dec-
stock movement across different categor- to come back the pandemic ades and as a part of Sinarmas group,
ies of retailers and the efforts of the sales we have an excellent global network for
force. For our latest advertising campaign, we sourcing the best quality of raw material
were joined by Popular Film Actor Yash for processing. Our portfolio of Free-
Now the consumers are looking into is famously known for K.G.F Chapter 1 dom Healthy cooking oils has rice bran
healthier and immunity boosting & 2 and his wife Radhika as their brand oil, which is known for its high levels
products. In this context do you have ambassadors. As a part of the engage- of bio-active phytochemicals, such as
any recently launched product or are ment, Yash & Radhika will be working on oryzanol, tocopherols and sterols. Freedom
you planning any new product? various amplifications across Freedom’s physically refined rice bran oil is extracted
social and media platforms and spread the using a novel physical refining process.
Consumers are growing health conscious, message of healthy and guilt-free eating. The process helps retain more than 80%
more concerned about the health impact of With this association, Freedom is keen on of these micro-nutrients like 10000+ ppm
all the ingredients that are used for cook- connecting with people and communic- of oryzanol per 100mg in the end product.
ing. Fats, in appropriate small quantities, ate the benefits of healthy eating during Therefore, it has the right quantity of
are just as essential for our well-being present times. The campaign with Yash is oryzanol to help the customers eat healthy
like proteins, starch and minerals. Edible aimed at creating an impact in the minds and live healthy. We also have sunflower
oil forms an essential part of the food of consumers about Freedom Refined oil, which is fortified with Vitamin A, D
being cooked and required for the body. Sunflower Oil highlighting the promise & E, Groundnut oil, Mustard Oil with a
‘Freedom’ has always focused on bringing of lower oil absorption & Guilt-free balanced profile for health.
for the customers edible oils which are indulgence.
healthy, and cook tasty food using less oil. What are your future plans for
Freedom Refined Sunflower oil is fortified The lockdown helped Freedom’s sales on expansion?
with essential vitamins A, D & E. It is not different e-commerce platform grow from
sticky, non-greasy, with a balanced HDL/ X% in FY20 to Y% in Q1 of FY21. All GEF India is presently operating on 100%
LDL profile making it healthy for the heart. through the lockdown, retailers were not capacity utilization. We commissioned our
The Oil helps you cook more in less oil, accessible or open and hence we tried out state-of-the-art plant in Kakinada which is
the same has been communicated in our a variety of delivery modes and collab- built over 12 acres. It is the largest private
messaging over a period of time using oration with food aggregators who were sector investment in Kakinada. The
innovative communication. permitted to deliver our products. Online plant is designed and assembled by deft
food-ordering apps like Swiggy and professionals using superlative quality
Brief us about your promotional Zomato also served as key platforms to components and advanced engineering
campaigns and also how you are deliver and essential goods to consumers concepts like the use of robotics, along
utilizing the ecommerce platforms to during the tough period of the lockdown. with an integrated packaging setup. The
increase the sales volume. manufacturing unit has a capacity of 1200
Even post the lockdown, the demand on MT per day refining of Sunflower Oil and
During the COVID-19 pandemic, we con- e-commerce channels has only grown, Palm Oil. This takes our total installed
ducted special series Freedom Food-Shala, even for essential goods. This gives us capacity to 2350 MT per day. The facility
a Facebook live - back to- basics cook- incentive to further invest in them to will help us support the increased demand
ery class. The series had many sessions help our products in safely reaching our for Freedom, streamline the distribution.
during the lockdown. The initiative helped customers. We will be scaling up our
provide a platform for all to learn cooking direct-to-consumer platform as sales have We are exploring the opportunities to set
of day-to-day Indian Cuisine from the been increasing with every passing month. up another new refinery on the east cost
renowned Chef along with useful tips for of India, which are going to increase our
the kitchen to help the customers during How do you see the competition of your capacity of producing Freedom Healthy
the lockdown. To further improve our con- products with that of other brands in Cooking Oil. We are ready for our con-
sumer-connect, we have also introduced this category and what are your USP? tinuous transformation towards automa-
#FreedomCelebrityKitchen, an initiative tion & will keep our consumers assured
where popular TV actors cook their favour- India has a diverse culture when it comes of the safe, hygienic and contact-less
ite dishes and the same was posted on our to food; different types of oils are used practices that prioritise their health over
social media handles. for cooking across India. Consistency in anything else.
quality, safety and hygiene are critically
As the consumers focus was also on build- differentiated, for any brand in the era of This interview is taken by Ms. Aakansha
ing immunity on food, we introduced Free- COVID-19. We have also set up a world Singh, Supporting editor to Food Drink
dom Healthy Cooking Oils #Immunitybe- class state-of-art refinery, using best & Innovations Webzine
ginsintheKitchen campaign highlighting of global technology at Kakinada. The

Food Drink & Innovations JANUARY - 2021

Boosting Indonesia’s
Food Industry
with Technology

Organized by: BOOK YOUR

Perkantoran Graha Kencana Blok CH-CI Jl. Raya Pejuangan No. 88 Kebon Jeruk • Jakarta 11530 • Indonesia
Tel: (62) 21 5366 0804 • Fax: (62) 21 5325 890/887 • Email: [email protected]

28 Ingredients


Plant-based Meat Alternatives Set
to Thrive in the Next Five Years

Page No. 32

Food Drink & Innovations JANUARY - 2021

Ingredients 29

Food Fortification is fuelling the Nutraceuticals

By Dheeraj Talreja,
AAK Group, President – India

The global nutraceuticals market is amin D, probiotic yogurts, sports drinks ers to fortify cooking oil with vitamins A
a burgeoning one and it is valued etc. Such foods were already gaining and D, such a move will definitely help to
to reach a whopping USD 722.49 popularity before the pandemic, and now boost immunity. Fortification of edible oil
billion by 2027 expanding at a CAGR with increased focus on the connection will also ensure that people belonging to
of 8.3%. The market’s growth can be between immunity and Covid-19, fortified different socio-economic strata have easy
attributed to a number of health trends food products are lining up supermarket access to fortified edible oil across the
and changes in attitudes towards food shelves and online store inventories. With country. This is an extremely encouraging
in the past decade. Consumers today are nutraceuticals such as polyphenols and move for manufacturers in the food &
increasingly aware of the food they eat, polyunsaturated fatty acids often being key beverage industry.
the ingredients in it, and the impact it has components in fortified foods, the global
on their health. The International Food market for nutraceutical products is bound Governments have several important roles
Information Council (IFIC) Foundation’s to expand and thrive in the years to come. to play to enable fortification and create
2018 Food and Health Survey noted that 7 incentives for business to engage and
in 10 shoppers in the U.S. would be will- Narrowing the focus to India, which is comply. This includes developing national
ing to give up a familiar favourite product a poised to be a major player in the nut- fortification guidelines, setting standards
for one that did not contain artificial raceuticals field, food fortification is the for fortified foods, monitoring company
ingredients. This shows that consumers need of the hour. With over 840 million fortification practices, and penalizing
today are looking for foods that have an people who are calorific sufficient but still those who do not comply. Governments
increasingly positive effect on their health malnourished, fortified foods can play in can also assess budgetary needs and create
and wellbeing, and are willing to pay for it important role in improving public health. appropriate logos and labels for fortified
too. All of these trends combined together It also presents an opportunity for the gov- products. Ensuring that imported fortifying
are fuelling interest in nutraceutical ernment of India to step and play an active ingredients do not have high import taxes
products like vitamin and health supple- role in fortifying staple foods in order to is also critical. Public and private partners
ments. deliver nutrition for all. Government buy- will need to come together to create an
ins can help increase the quality cover- opportunity for food fortification.
Along with these generic socio-cultural age of fortified foods by creating a level
shifts, there is also the rise of food forti- playing field to ensure that all companies When governments put nutrition higher
fication that is driving up interest in the are fortifying their food products up to the on their national policy agendas, and the
nutraceuticals market. Fortified foods es- same standards. private sector brings innovation and ex-
sentially possess medicinal properties that pertise, there is a chance that nations will
provide healing benefits, added energy, It was recently announced that India’s deliver both health and economic impacts
and essential nutrients. The best examples food regulator FSSAI is considering mak- that will benefit businesses and consumers
of fortified foods include milk with vit- ing it mandatory for edible oil manufactur- for decades to come. JANUARY - 2021 Food Drink & Innovations

30 Cover story

Growth of Ready to Eat
Snacks Market

Changing eating habits of the masses out new types of snacks has majorly ness strategies of the leading players
have played an integral role in helped market vendors in upping their currently operating in the market.
driving sales across the global revenues. The presence of several

ready-to-eat snacks market. Presence of local sellers of ready-to-eat snacks has Changing eating habits of the masses have

a seamless retail sector, coupled with also played to the advantage of the played an integral role in driving sales

increasing demand for evening snacks, has market players. In this scenario, it is across the global ready-to-eat snacks mar-

aided market growth. There is a peculiar safe to expect that new vendors would ket. Presence of a seamless retail sector,

sense of liking for ready-to-eat snacks want to utilise the lucrative oppor- coupled with increasing demand for even-

amongst large groups of consumers. Be- tunities floating across the market. ing snacks, has aided market growth. There

sides, several people replace their regular However, ready-to-eat snacks require is a peculiar sense of liking for ready-to-eat

meals with snacks for the ease of consum- intense research and development be- snacks amongst large groups of consumers.

ing the latter. The aforementioned trends fore they can be put to manufacturing. Besides, several people replace their

are indicative of accelerated growth across regular meals with snacks for the ease of

the global ready-to-eat snacks market. The • The trend of manufacturing healthy, consuming the latter. The aforementioned

market players are making serious efforts protein-rich, and non-fried snacks has trends are indicative of accelerated growth

to manufacture new types of snacks that gathered momentum in recent times. across the global ready-to-eat snacks

are healthier, tastier, and more economical People have been quite receptive market. The market players are making

to buy. to the idea of consuming non-fried serious efforts to manufacture new types of

and high-protein snacks, majorly to snacks that are healthier, tastier, and more

• Consumption of ready-to-eat snacks cultivate healthy habits. Furthermore, economical to buy.

at picnics, informal gatherings, and availability of protein chips in various

parties has become an established flavours has also helped in attracting • Consumption of ready-to-eat snacks

trend. Besides, several new types of a larger consumer base. Innovation at picnics, informal gatherings, and

snacks such as fries, nachos, baked and perpetual development are the parties has become an established

beans, and high-fibre biscuits are watchwords for vendors operating in trend. Besides, several new types of

available across retail outlets. The the global ready-to-eat snacks market. snacks such as fries, nachos, baked

efficiency of retail outlets in selling It is worthwhile to analyse the busi- beans, and high-fibre biscuits are

Food Drink & Innovations JANUARY - 2021

Cover story 31

available across retail outlets. The scenario of the global RTE snacks market.
efficiency of retail outlets in selling This includes a detailed scrutiny of the
out new types of snacks has majorly profiles of leading companies operating in
helped market vendors in upping their this market.
revenues. The presence of several
local sellers of ready-to-eat snacks has Global Ready to Eat Snacks Market:
also played to the advantage of the Drivers and Restraints
market players. In this scenario, it is
safe to expect that new vendors would Besides the excessive uptake of RTE
want to utilise the lucrative oppor- snacks by milliennials, the growth of quick
tunities floating across the market. service restaurants, innovations in RTE
However, ready-to-eat snacks require snack foods, and the increasing number of
intense research and development be- distribution channels are driving the global
fore they can be put to manufacturing. RTE snacks market. An increasing number
of women in the workforce and a high con-
• The trend of manufacturing healthy, venience quotient of these foods are other
protein-rich, and non-fried snacks has factors favoring the growth of this market.
gathered momentum in recent times. With changing lifestyle and the influence
People have been quite receptive of Western food habits, consumers across
to the idea of consuming non-fried the world are shifting from traditional
and high-protein snacks, majorly to meals to ready to eat packaged food.
cultivate healthy habits. Furthermore,
availability of protein chips in various An increasing number of distribution
flavours has also helped in attracting channels for RTE snacks is also favoring
a larger consumer base. Innovation the growth of this market. This includes
and perpetual development are the retail outlets, supermarkets, quick service
watchwords for vendors operating in restaurants, and mom and pop stores.
the global ready-to-eat snacks market. The variety of RTE snacks for different
It is worthwhile to analyse the busi- age groups is also driving sales of these
ness strategies of the leading players products. Manufacturers of RTE snacks
currently operating in the market. are also spending heftily on marketing and
advertising campaigns, which is leading to
Global Ready to Eat Snacks Market: the rising popularity of these foods among
Overview all age groups.

Ready to eat (RTE) snacks contribute However, increasing health awareness,
significant revenue to the overall pack- particularly in the young generation, is
aged food industry, thanks to millienni- detrimental to the growth of this market.
als, who consume more snacks than any Consumers are increasingly recognizing
other group. Snacks are becoming a meal the benefits of home cooked snacks, which
replacement trend owing to this generation, are not found in ready to eat packaged
which presents immense scope for growth. snacks. This is because RTE snacks are
Due to the high convenience quotient loaded with preservatives for a long shelf
of RTE snacks, Transparency Market life and to preserve the nutritional value
Research (TMR) predicts robust growth of the food. Moreover, the price factor of
for the ready to eat snacks market in the RTE snacks makes them affordable only to
coming years. select economic classes of the society.

The global RTE snacks market is divided Global Ready to Eat Snacks Market:
on the basis of product and geography. By Regional Outlook
product, the components of the market are
potato specialties, meat specialties, corn Region-wise, the global RTE snacks mar-
specialties, and others. ket is divided into North America, Europe,
Asia Pacific, and Rest of the World.
The report provides a pin-point analysis Amongst these, North America is expected
of the various factors that will drive or to present lucrative growth opportunities
challenge the market’s growth between for this market. However, Asia Pacific is
2016 and 2023. Besides this, technological expected to emerge as a significant region
innovations in freezing and packaging of for the RTE snacks market. Rising dispos-
ready to eat snacks have been analyzed able incomes and changing lifestyle in the
at length. The report presents an exec- region are some of the major reasons driv-
utive-level analysis of the competitive ing the RTE snacks market in Asia Pacific. JANUARY - 2021 Food Drink & Innovations

32 Ingredients

Plant-based Meat Alternatives Set to Thrive in the
Next Five Years

New research from DuPont reveals huge demand for meat alternatives
from consumers in key Asia markets

DuPont Nutrition & Biosciences and integrated offering of ingredients, expertise alternatives are here to stay, and con-
IPSOS, a global market research and services, all bundled into one package sumption of plant-based products will
firm published a new research needed in order to capitalize on this grow- continue to grow in the future.
study that shows a significant increase in ing market.” • In China, plant-based meats are
demand for plant-based meat alternatives increasingly on trend with celebrity
in key Asia Pacific (APAC) markets. Asia Pacific is home to 4.3 billion people, endorsements and links to health and
making up 60 percent of the world’s sustainability.
In China and Thailand, demand for plant- population, with over a third (36 percent) • Thai consumers are primarily looking
based meat is forecasted to increase by 200 of consumers already consuming low or no for plant-based meat offerings that
percent over the next five years, driven by meat diets. In 2020, the value for plant- satisfy the optimum balance of taste,
consumer values around health, taste and based meat is forecasted to increase by 7.4 nutrition and convenience.
sustainability. This trend is replicated more percent, compared to the previous year. As • Vietnam is a region that requires
widely across the entire APAC region, consumer priorities shift towards health more consumer education for stronger
with an expected 25 percent increase in the and sustainability, this upward trend is set awareness on the benefits and availab-
market size for plant-based meat alternat- to continue. ility of meat alternatives.
ives – to $1.7 billion USD – over the next
five years. The new study from DuPont and IPSOS These findings are encouraging for busi-
also showed: nesses looking to increase their plant-based
“We are about to see a dramatic increase meat offerings, with positive consumer de-
in demand for plant-based alternatives to • 75% of APAC consumers are willing mand, pricing and long-term gains forecast.
meat which food businesses need to start to pay a similar price to meat for
preparing right now,” says Michelle Lee, plant-based alternatives. For more information on DuPont’s plant-based
regional marketing leader, APAC, DuPont meat innovation and its Danisco Planit™ range,
Nutrition & Biosciences. “Our Danisco • 83% rate protein as the most import- visit https://www.dupontnutritionandbiosciences.
Planit™ range is a combination of an ant ingredient. com/health-benefits-plant-based-diets.html

• 78% believe that plant-based meat

Food Drink & Innovations JANUARY - 2021

Ingredients 33

EXBERRY® range grows with oil-
dispersible pink shade for fat-
based applications

EXBERRY® Shade Pink – OD is designed for fat-based
applications such as cakesicles

GNT has extended its range of mixes for savory snacks, and fat com-
oil-dispersible Coloring Foods pounds for chocolate decorations.
with the launch of a pink shade
made from fruit and vegetables. Jana Reckter, Product Manager at GNT
Group, said: “Fat-based applications
Specifically developed for use in fat-based have historically proved challenging for
applications, EXBERRY® Shade Pink – plant-based colors, but our expanded EX-
OD is the latest addition to a collection of BERRY® OD range means manufacturers
oil-dispersible shades that also includes now have more options than ever to create
red, yellow, orange, blue and green op- spectacular products with clean and clear
tions. labels. Our new EXBERRY® Shade Pink
– OD is made from both fruit and veget-
When working with plant-based colors, ables and offers a wonderful pink hue.”
different applications can require different
formats to ensure the best results. EXBERRY® Coloring Foods are made
from fruit, vegetables and edible plants
EXBERRY® OD products are li- using gentle, physical processing methods
quid-based colors made by dispersing and no chemical solvents, ensuring wide-
small particles – created through a unique spread consumer acceptance.
multi-stage milling process – in sunflower
oil. In addition to the range of oil-dispersible
products, EXBERRY® Coloring Foods are
As a result, they can achieve a homogen- available in formats including powders,
ous color effect in fat-based applications liquids and micronized powders.
including ice cream coatings, fat fillings
for biscuits and pralines, compound To learn more about the full selection of EX-
coatings for cereals and cookies, seasoning BERRY® Coloring Foods, visit: JANUARY - 2021 Food Drink & Innovations

34 Ingredients

Aleph Farms and Mitsubishi to bring cultivated
meat to Japan

“We are excited to bring cultivated meat
production closer to the Japanese market.”
This cooperation takes a lead role in the
fight against climate change, especially
now that the Japanese government stipu-
lated a goal of achieving zero greenhouse
gas emissions. In April 2020, Aleph Farms
committed to eliminating emissions asso-
ciated with its meat production by 2025
and reach the same net-zero emissions
across its entire supply chain by 2030. As
the demand for meat continues to rise with
evolving lifestyles, the cooperation will
also provide actionable solutions to over-
come the societal challenges to the local
population surrounding the domestic meat
supply. This includes implementing stable
food channels of quality nutrition.

Aleph Farms Ltd and Mitsubishi Mitsubishi Corporation is a global integ- “This is part of a network of ‘BioFarm
Corporation’s Food Industry Group rated business enterprise that develops and to Fork’ strategic partnerships being
have signed a Memorandum of operates a global network of 1,700 group developed by Aleph Farms in APAC,
Understanding (MoU) to bring cultivated companies in 90 countries. With yearly LATAM, and Europe, following the suc-
meat to the Japanese table. Aleph Farms revenue of USD$140 billion, Mitsubishi cessful 2019 Round-A strategic invest-
will provide its proven, scalable manufac- Corporation is comprised of 10 Business ment by Cargill and the Migros Group in
turing platform (BioFarm™) for cultiva- Groups covering virtually every industry. Switzerland,” reports Gary Brenner, VP of
tion of whole-muscle steaks. Mitsubishi The Food Industry Group covers food Market Development at Aleph Farms.
Corporation will provide its expertise in resources, fresh foods, consumer products,
biotechnology processes, branded food and food ingredients, and is active in every Aleph Farms and Mitsubishi Corporation
manufacturing, and local distribution chan- link of the food supply chain, from the pro- are members of the “Cellular Agriculture
nels in Japan. duction and sourcing of raw materials to the Study Group”, a consortium implementing
manufacturing of finished food products. policy proposals under the Japanese Center
“The MoU with Mitsubishi Corporation’s for Rule-Making Strategy. The consortium
Food Industry Group marks an important “The cooperation demonstrates Aleph brings together a range of experts on the
milestone for us, as we methodically build Farms’ strategy of working together with definition and construction of cellular
the foundations of our global go-to-market the food and meat industries to ensure a agricultural foods. It also adds clarification
activities with selected partners,” notes successful integration of cultivated meat of conditions for Japanese products and
Didier Toubia, co-founder and CEO of within the ecosystem, while maximizing the technologies to have international com-
Aleph Farms. positive impact we make,” adds Toubia. petitiveness and establishes mechanisms
for coexistence and division of roles with
existing industries.

Food Drink & Innovations

is Available on Magzter

Food Drink & Innovations JANUARY - 2021

Ingredients 35

Five creative ice cream trends and how
color can help

Setting and meeting the latest trends plant-based ice creams, ensuring they have now well established.6 Manufacturers are
is vital for ice cream manufacturers. a fresh and appealing appearance without developing ice creams based on ‘super-
Trends come and go, so identifying compromising on the ingredient list. foods’ including beetroot, avocado and
those that are here for the long term is spinach as adventurous consumers seek out
key to success. While much of the focus Instagrammable ice cream new food experiences. Coloring Foods are
is on flavor, color has an overwhelming the perfect pairing for these bold flavors,
impact on product appeal. It communicates A recent study found that 46% of Amer- boosting their visual impact alongside their
quality, taste, brand value and freshness, icans between the ages of 26 and 35 take ‘better-for-you’ credentials.
with 85% of consumers saying it is their pictures of their food and share them online
top reason for selecting a product from at least once a week.3 With the Instagram- Tea time
the shelf.1 Color also changes the way mability factor more important than ever,
consumers enjoy the product, influen- it’s little surprise that ice cream products Matcha ice cream has long been a popular
cing perceptions of sweetness and flavor are making more use of eye-catching option in East Asia, and tea-based flavors
intensity. The type of coloring is vital, too. shades such as ‘galaxy colors’.4 Coloring are now seeing growing global demand.
Clean and clear labels are key to ensuring Foods cover the whole rainbow, providing Earl Grey ice cream is a favorite in
widespread consumer acceptability, and endless coloring opportunities while sup- Australia, while other teas from across the
Coloring Foods – made from fruits, veget- porting clean and clear labeling. world are also proving popular, including
ables and edible plants – offer the perfect South East Asian ‘pulled’ tea, milk tea
solution. With EXBERRY® by GNT, Healthy choices and jasmine.7 Coloring Foods can provide
our experts have extensive experience in these products with stunning color solu-
creating stunning color concepts for the Low calorie and functional ice creams are tions, from vivid greens in classic matcha
ice cream industry. We’ve highlighted five increasingly popular, offering consumers ice creams to understated pastel tones for
trends that look set to go the distance – and a healthier way to enjoy their favorite flavors such as Earl Grey.
how Coloring Foods can help. treats.5 Color is crucial in ensuring these
indulgent products look suitably appetiz- 1 Color Marketing Group ‘The Profit of Color’
Plant power ing – but it’s also important to maintain a 2 Ipsos MORI ‘An exploration into diets around the
clean label to appeal to health-conscious
Plant-based diets have gone mainstream. shoppers. Coloring Foods are made from world’ (August 2018)
Whether motivated by health, sustainability recognizable and reassuring raw materials, 3 Innova Market Insights consumer survey 2018
or ethics, the number of consumers follow- helping manufacturers offer ingredient 4 Innova Market Insights, ‘Dairy-based ice cream
ing vegan diets or cutting down on animal lists that are easy to understand and ensure
products is on the rise worldwide.2 To widespread consumer acceptability. and frozen yogurt’ (December 2019)
meet demand, there are now vegan-friendly 5 Mintel, The Future Of Ice Cream: 2020 (January
ice creams made from ingredients such as Vegging out
almonds, soya, cashews and oats. Color- 2020)
ing Foods can deliver stunning colors to The trend for using vegetables as the star 6 Foodwatching ‘Ice cream trends’ (July 2019)
ingredient in treats such as ice cream is 7 Foodwatching ‘Aussie ice cream trends’ (March

2020) JANUARY - 2021 Food Drink & Innovations

36 Ingredients

SweeGen Announces Approval in Brazil of Full
Range of Next Generation Stevia Sweeteners

sought-after zero calorie sweeteners,” said
Luca Giannone, senior vice president for
global sales.

With this new approval, food and bever-
age manufacturers in Brazil can now cre-
ate innovations with SweeGen’s Bestevia
e+ Taste Solutions portfolio. This exclus-
ive taste and sweetener platform offers
sugar reduction solutions for applications
across the spectrum, including beverages,
dairy, confectionery, bakery and sauces.
Bestevia e+ Taste Solutions deliver one
of the industry’s most cost-efficient, great
tasting and complete solutions for redu-
cing sugar.

Food and beverage manufacturers in Brazil now have access to “This approval by ANVISA shows our
the industry’s widest range of stevia sweeteners. strong commitment to delivering a wide
range of sweetness and taste solutions for
Sugar reduction solutions company sweeteners are all produced by a pro- customers in South America,” said Gian-
SweeGen announced Brazil’s prietary stevia leaf-based bioconversion none. “With the growing health awareness
National Health and Surveillance process, resulting in a taste close to sugar. among Brazilian consumers, SweeGen
Agency (ANVISA) has assessed and can help brands go beyond sugar reduc-
approved the company’s full range of “This approval is great news for Brazilian tion to deliver products with true health
Bestevia® stevia sweeteners as a food food and beverage brands that want access and wellness impacts.”
additive. to the best tasting non-GMO zero-calorie
stevia sweeteners available to satisfy SweeGen continues to focus on applica-
After a safety review, ANVISA confirmed consumer demands for better-for-you tion technology, taste modulation expert-
approvals to SweeGen of its full range of products. The region now joins North ise and regional consumer trends in order
Bestevia Rebaudiosides including Rebs B, America in regulatory status, where Swee- to meet the high demand for unique sugar
D, E, I, and M. SweeGen’s Bestevia stevia Gen’s Rebs B, D, E, I and M are highly reduction solutions in the nature-based
sweetener space.


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Food Drink & Innovations JANUARY - 2021

Ingredients 37

Dolcas unveils High Concentration Ginger Extract

concentrations without compromising
on the free-flowing material. Of the 26%
standard, more than half of it is maintained
as 6-gingerol.

“In the fourth quarter of a tumultuous
2020, and at the crossroads of the most
festive, food-centered season, we decided
to launch Ginfort as DolCas’ newest
patented active, bringing our solution
for digestive health to people across the
globe,” notes Dr. Shavon Jackson-Michel,
Director of Medical and Scientific Affairs.

DolCas Biotech, Ltd. has added to not only for its culinary properties but DolCas will be providing a free webinar
its formidable portfolio of better- as a powerful medicinal, especially as a on Ginfort through XTalks on January
for-you botanicals a new, highly prominent reliever of stomach distress. 26th in which it will refresh discussions
concentrated all-natural ginger root extract The underground rhizome of the ginger surrounding the topic of health resolutions
(Zingiber officinale roscoe), branded plant holds the bulk of its beneficial prop- and health commitments emanating from
as Ginfort™. The patented bioactive, erties, most of which are attributed to the the holiday season. “Given our success
formulated by Olene Life Sciences, Pvt. presence of volatile oils. with Dolcas in turning Curcugen and
Ltd. in India, carries an approved digestive Fortiquin into world leaders within the
support claim and rounds out Dolcas’ Gingerol is the most predominant bioact- innovative supplement market, it seemed a
strongbox of structural, functional health ive compound of ginger and is responsible natural fit to partner with them to bring our
ingredients. for its characteristic pungent flavor, and Ginfort high purity ginger extract powder
the 6-gingerol form is, the most promin- into the digestive health market,” adds
Ginfort’s proprietary extraction process ent gingeroid. It also is acclaimed for its Parachur.
solves common challenges formulators en- spasmolytic activity on the gut wall and
counter in meeting the three key paramet- its capacity to normalize gut motility. Ginfort has been thoroughly evaluated
ers of an effective nutraceutical ingredient: The phenolic compound also is noted for for safety per OECD guidelines, and a
achieving low-dose actives, providing high its anti-inflammatory and protective role new study endorsing its beneficial role
clinical effectiveness, and maintaining over gastrointestinal membranes and other on dyspepsia is set to be published in the
stability. Its high-potency action is owed tissue types. coming months. “This upcoming study on
to a blend of food-grade inactives applied digestive health will be among many stud-
to a base material of solvent-free extracts The digestive health-supporting nonvolat- ies trials to be performed on Ginfort, as
of ginger oleoresins. CO2 is used to isolate ile oil components of ginger — gingerols the clinical possibilities are endless,” adds
and enrich the gingeroids and other ginger and shogaols — make up less than 3% K.G.Rao, DolCas President and CEO. “An
actives. of fresh ginger. In dried extracts these internal commitment to keep our brands
actives have till now only been success- commercially relevant through expanding
“The unique extraction process for Ginfort fully enriched by 5% to 10%, with higher and evolving science portfolios are key
optimizes the functionality and potency of concentrates raising concerns for stability elements of our mission, but foundation-
the oleoresin and other actives in ginger, as exposure to heat and lengthy processing ally it begins with pioneering collabora-
bringing the millennia-long medicinal methods irreversibly convert gingerols and tions — such as we have developed with
uses of ginger to the forefront of science shogaols, into lesser active paradols. Olene.”
and market development,” says Vivek A.
Parachur, co-founder and CEO of Olene. Ginfort’s patented production process Dolcas’ business model has garnered
concentrates the highly lipophilic gin- attention from the global business and
Ginger has been highly prized in ancient geroids to 26% standard and simultan- technology magazine, The Silicon Review,
Chinese and Indian (Ayurveda) traditions eously stabilizes them in their respective which designated it as one of 2020’s
“Most Innovative Companies” to watch.

Ginfort can be applied to powder fills, soft
gels and liquid capsules. The possibility
of integrating it into lozenges is also being
assessed. It is Halal-certified and is in the
process of securing Kosher certification. JANUARY - 2021 Food Drink & Innovations

38 processing & packaging

Evolution of the packaging
industry and why ‘sustainable
packaging’ is the future

Page No. 44

Food Drink & Innovations JANUARY - 2021

processing & packaging 39

Markem-Imaje wins award for
ink safety and sustainability

Inks used to code products can be hazardous to factory workers, end-users and PLAN YOUR
the environment, particularly inexpensive options. To stop low-cost, third party
‘raider’ inks being used in Markem-Imaje coders, and to ensure companies ADVERTISEMENTS
understand the benefits of using the company’s inks, Markem-Imaje developed its WITH US
“Marking the new generation” campaign. It showed that what was considered accept-
able and safe in the past, was now unthinkable, encouraging manufacturers to change GET OUR
their behavior. MEDIA

The campaign aimed to increase awareness of Markem-Imaje’s ink safety and INFORMATION
sustainability credentials with the goal to stop sales lost to raider inks. While large, KIT- 2021
global customers were included, the primary targets were small to medium compan-
ies who were less likely to have considered the implications of ink choice on safety,
sustainability, compliance and brand reputation.

The campaign outperformed internal targets and some external benchmarks as well.
The company stemmed its raider ink losses among companies of all sizes, and even
won a range of a large-scale equipment contracts. For example, one European manu-
facturer swapped 34 of its existing coders to equipment from Markem-Imaje.

Disruptive, yet relatable, situations used to capture attention
Ink coding is a mature market with established habits. Raider inks are an attractive
way of improving profits. The campaign needed to attract the attention of de-
cision-makers who saw using raider inks as normal and logical, and then encourage
them to change.

By highlighting four previously acceptable behaviors –smoking, no seat belts,
littering and pesticides– the campaign sought to persuade manufacturers to go bey-
ond basic compliance in order to meet the needs of a changing marketplace which
increasingly expects more in terms of safety and sustainability.

Relatable, consistent imagery depicting the four unacceptable behaviors was used
across a range of assets including four mini-animations and a short white paper. The
content was distributed through various channels such as social media, emails and
retargeting banners. JANUARY - 2021 Food Drink & Innovations

40 processing & packaging

SABIC’s certified circular PP copolymer selected
for Unilever’s Knorr bouillon powder containers

“Unilever’s Knorr® container is an excel-
lent example of this ambitious strategy.”

The appearance, functionality and safety
of the new Knorr® bouillon powder
packaging is exactly the same as before
and the quality is likewise as high as ever.
Consumers can still simply remove the
cardboard sleeve from the plastic con-
tainer once it is empty before disposing
and recycling of the two components as

SABIC, a global leader in the chem- producing pyrolysis oil. The pyrolysis oil “By producing some of the containers
icals industry, today announced that then enters SABIC’s production chain just from certified circular polypropylene, we
the company has been collaborating like fossil-based feedstock to deliver new want to set a new standard on the market
with Unilever and Greiner Packaging in materials in compliance with strict quality together with our partners and demon-
the development of an innovative new requirements, such as the European food strate what is possible with recycled
Knorr® bouillon container using SABIC® contact safety standards for food pack- materials in the food segment. We also
PP FLOWPACT FPC45 certified circular aging. want to keep pushing forward with this
impact polypropylene (PP) from its TRU- development. Here at Greiner Packaging,
CIRCLE™ portfolio. The sustainability of the resulting poly- we are not only focusing on certified
mers is certified by independent third- recycled PP – we are also working on our
The selected certified circular polymer party laboratories under the International first projects and tests with mechanically
grade ? SABIC® PP FLOWPACT FPC45 Sustainability and Carbon Certification recycled PS,” explains Jens Krause, Sales
impact copolymer ? from SABIC’s (ISCC PLUS) scheme in a standardized Director at the Swiss Greiner Packaging
TRUCIRCLE portfolio is a phthalate-free mass balance approach, which provides a site in Diepoldsau.
product and compliant with various method of asserting the recycled material
European food contact regulations. It is a content along predefined and transparent “Our goal is to continue making our pack-
drop-in solution that can replace fossil- rules. In addition, the widely recognized aging more environmentally conscious
based plastics in the packaging industry ISCC PLUS accreditation provides trace- together with partners like SABIC and
without compromising product purity and ability along the entire supply chain, from Greiner Packaging – especially in the food
food safety. Additionally, the material the feedstock to the final product. segment – without consumers having to
offers very good flowability for ease of lower their standards in terms of design,
processing on standard injection mold- “We are very excited about participating performance, user friendliness, stability,
ing equipment and robust performance in this joint pilot project with Unilever and food safety. Unilever is committed to
for high stackability. Greiner Packaging and Greiner Packaging,” comments Sergi cutting our use of virgin plastic in half by
produces the containers with lids molded Monros, Vice President of Perform- 2025. Turning Plastic Waste into Circular
in the same material and supplies them ance Polymers & Industry Solutions for Polymer will be a key enabler in meeting
together with folded cardboard sleeves. Petrochemicals at SABIC. “With our that goal. We are now testing this using
The space-saving, stackable design of the TRUCIRCLE initiative and portfolio, material produced from 100 percent
containers and lids further supports their we aim to bring commercially viable and certified circular polymer, with the goal of
sustainability during transport and storage more sustainable packaging solutions expanding across our portfolio by 2025,”
before filling. to the market and drive the transition of says Mike Ross Senior Packaging Man-
the plastics industry to a truly circular ager at Unilever.
SABIC’s certified circular polymers are economy. Partnerships with major players
produced through the feedstock recyc- across the value chain help address the SABIC’s complete TRUCIRCLE offering
ling of used and mixed plastic that could technical and commercial challenges comprises design for recyclability ser-
otherwise be destined for incineration or along this path and meet the increasing vices, mechanically recycled materials,
landfill. Difficult to recycle used plastic demands of end-users and consumers for certified circular products from chemical
is broken down and taken back to the mo- environmentally conscious packaging recycling of used plastics, and certified
lecular level by heating it at a high tem- with less waste and less resource deple- renewable polymers from bio-based
perature in an oxygen-free environment, tion,” Monros emphasizes and concludes: feedstock.

Food Drink & Innovations JANUARY - 2021

processing & packaging 41

Mettler-Toledo adds Augmented Reality
Customer Support to raise the bar on product
inspection uptime

stream of the product inspection equip-
ment. Manufacturing staff do not need any
prior knowledge or engineering expertise
about the product inspection equipment
as the Mettler-Toledo Service Team will
demonstrate step-by-step what is needed to
rectify the issue.

Mettler-Toledo Product Inspection requirements. “No-one has ever considered remote
is leading the way for product support to be life-changing, but with our
inspection manufacturers with The state-of-the-art service allows manu- new Augmented Reality Customer Support
the inclusion of remote Augmented Reality facturers to securely connect remotely to offering, that is about to change,” said
(AR) Customer Support. The new service the Mettler-Toledo Service Team to deliver Fabian Kramer, Service Product Manager,
enables remote identification of the cause diagnostic and repair services for both Mettler-Toledo Product Inspection. “This is
of product inspection equipment issues hardware and software. In addition, it can a really slick, intuitive and interactive tool
and facilitates Mettler-Toledo engineers be used to support the delivery of Remote that will set new standards in fast break-fix
to instruct on-site manufacturing staff, User training and equipment start-ups. AR support times, putting our engineers right
irrespective of knowledge, how to rectify works by enabling the users to interact there, next to our customers, wherever they
the problem. This helps to maximise with real-world objects by placing virtual may be in the world. Most importantly,
production line uptime, save costs and spatial markers, highlighting aspects and customers will benefit from significantly
comply with COVID-19 social distancing adding text annotations to a live video less downtime, helping them to operate
at peak performance for longer. Plus, AR
makes social distancing measures easier to

Service support plays a key role in con-
trolling costs and maximising uptime and
performance of product inspection equip-
ment and software. Available on a range of
different levels, service contracts provide
peace of mind that product inspection
equipment is optimised, delivering pre-
ventative maintenance, on-site and remote
support, plus performance verification.


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42 processing & packaging

Inex Belgium chooses Sidel’s aseptic solutions to
package UHT milk in PET bottles

Belgian milk producer Inex has selected Sidel’s aseptic PET packaging line to help meet a growing
demand for locally produced milk, prompted by the COVID-19 restrictions in March. Thanks to
Sidel’s new and sustainable packaging line, Inex plans to boost production capacity by supplying
ultra-high-temperature (UHT) milk products in PET bottles.

Passionate about sustainability and the PET bottle. friendly. No water is consumed and very
delivery of high quality milk, Inex few chemicals are used to sterilise the
is a 100% privately owned company Environmental considerations drive bottle during production.
in the heart of Belgium. It exports 50% of PET packaging decision
its production to neighbouring countries The new PET packaging for Inex’s UHT
and produces a variety of authentic dairy To help Inex better understand the benefits milk (skimmed, fat, etc.) in 0.5 L and 1 L
products including fresh and long-life of moving from carton to white PET, Sidel formats stands out from the crowd when
UHT milk, dairy drinks, cream and other supported Inex in verifying experiences compared to traditional carton packaging.
milk derivatives. The milk is exclusively and also by visiting a similar installa- The white PET bottle ensures stable light
collected from local Belgian farmers and tion. “Sidel was an excellent cooperation barrier properties for long-life and product
Inex has established a long-term relation- partner. All viewpoints they offered made integrity without any aluminium foil. Sidel
ship with its suppliers. Inex manufactures it clear to us how beneficial the new line worked closely with the preform supplier
private labels for leading retailers as well would be,” comments Steven Dierickx, to guarantee the preform injection quality
as products under its own name. CEO at Inex. Some of the most important and validate the bottle neck and cap tight-
considerations focused on the fact that ness with its unique B180 test, ensuring no
To increase production capacity and PET is not only a perfect match for safe leakage from the bottle when horizontally
simultaneously reduce its environmental and shelf-stable low acid products, but that stored in the fridge. “The new PET bottle
footprint, Inex has cooperated closely with it is also a 100% closed-loop recyclable contains a minimum of 25% recycled
Sidel to design and install the new aseptic material. In addition, production with PET, is 20% lighter than other plastic (PE)
packaging line that will package its UHT Sidel’s Aseptic Combi Predis™, a blow- bottles and therefore has a 20% lower CO2
milk in a safe, sustainable and user-friendly fill-seal solution with dry preform and cap footprint,” comments Steven Dierickx.
sterilisation, is much more environmentally

Food Drink & Innovations JANUARY - 2021

processing & packaging 43

Packaging line potential boosts and the company needed to produce the in advance. Steven Dierickx recalls:
aseptic production extra volume. Thanks to close coopera- “Fast line ramp-up ahead of schedule
tion between the Inex and Sidel teams, meant we could manage an increase
“Initially, the customer favoured a production was able to start three weeks in production. This was only pos-
special line design with some room sible because of the great support we
for optimisation in the production received from Sidel’s experts either
set-up owing to the space l con- on-site or remotely. We also jointly
straints at the plant. Therefore, we found a solution to increase the num-
suggested Inex divide the production ber of shifts from two to three.”
between two buildings,” says Sébas-
tien Sergues, Business Development The new aseptic PET packaging line
Manager for Food category at Sidel. is highly efficient and Inex has re-
As a result, production flow on ceived intensive operational training
the new PET line was distributed to manage it. The line also opens
between a plant dedicated to bottling future opportunities for high pro-
and labelling and a warehouse duction flexibility to handle various
designed for palletising, pallet wrap- formats and an alternative packaging
ping and shipment management, method for other products, such as
with packs conveyed between the cream, to be packed in PET bottles.
two locations. The complete PET
packaging line is entirely manufac- “Last October, Queen Mathilde of
tured by Sidel with an optimised Belgium visited the Inex plant to
End-of-Line solution. learn more about local sustainable
food production. She showed a lot of
Production starts ahead of interest in the subject and expressed
schedule to meet extra demand her appreciation for our employees.
for milk We are really proud of her interest
and feedback”, concludes Steven
Commercial production on the Dierickx.
aseptic line was originally scheduled
to start mid-March. However, due to the
COVID-19 outbreak, the demand for milk
from the local market increased rapidly

Connect to our Largest
food drink & innovations network

JANUARY - 2021 Food Drink & Innovations

44 processing & packaging

Strong presence: KHS in the growth region of Africa
and the Middle East

Markus Auinger Jörg Thomas

Executive Vice-President of Market Managing Director of KHS South

Zone Middle East / Africa Africa

KHS provides quality made in Germany and local service
teams on the African continent and in the Middle East. In
doing so, the Dortmund systems supplier scores both with
global key accounts and small and medium-sized companies
and startups. We talk to Markus Auinger, executive vice-pres-
ident for Market Zone Middle East/Africa, and Jörg Thomas,
managing director of KHS South Africa.

What significance does the market zone sell filling systems on this continent. We new ideas. It’s therefore all the more im-
of Africa and the Middle East hold for opened our own branch office in South portant that we’re always accessible for our
KHS? Africa as early as in 1971. Some machines customers at a local level and able to give
have been in operation for over 30 years them the support they need at all times.
Auinger: This market zone makes up 15% – and are still running round the clock six
of KHS’ total sales. The region is the most days a week. On average our installed base In which countries is KHS particularly
important market for us as regards PET is about 17 years old. The machines are strongly represented and why is this
lines in particular thanks to the strong serviced by KHS engineers and we can so?
growth in this segment. Unlike empty supply the necessary spare parts, regardless
cans, PET is readily available throughout of how old the machines are. Auinger: A few years ago there were still
the whole of Africa – and PET systems a large number of regions we hadn’t yet
require much less capital than glass lines as Which particular challenges does the covered. Our systems and solutions are
the sum of investment is lower. Small and region pose? now installed in every single country in our
medium-sized startups thus focus on PET, sales region and looked after by our engin-
allowing them to generate turnover very Auinger: In order to understand the eers. We’re extremely successful where our
quickly. The glass segment is firmly in challenges presented by our market zone, branch offices are. However, we also have
the hands of our financially strong global you have to bear in mind that on the one very good business relations with custom-
key accounts, among them AB InBev, hand – take the Emirates, Saudi Arabia and ers in Cameroon, Tanzania, Mozambique,
Heineken, Coca-Cola, Diageo, Pepsi and Mauritius, for instance – it includes some Iraq, Afghanistan, Pakistan and other
Groupe Castel, that have been present and of the richest countries in the world. On countries with a turbulent history. At the
established in Africa and the Middle East the other, it also has most of the world’s moment, we’ve a lot to do in the Maghreb
for decades. poor and poorest nations. There’s thus states thanks to the strong market growth
a big economic divide. There’re a lot of there. In relation to the entire region, the
How has KHS’ business in Africa and underlying problems that have to be dealt overall market growth is less strong that
the Middle East developed over the with here, too. These include incalculable you might imagine, however. This is due
years? climatic, economic and political risks, to the fact that on the one hand you always
wars, terrorism and famine but also import have countries that are booming. These
Thomas: KHS enjoys an excellent repu- restrictions and the sugar tax, to name but a are juxtaposed by nations on the other that
tation here for good reason. After all, we few examples. We have to constantly adapt suffer a setback following a very positive
were the first engineering company to to changing situations and come up with development. One example is Angola that

Food Drink & Innovations JANUARY - 2021

processing & packaging 45

for a long time underwent a very good de- we split the market zone into six clusters, ility only if costs remain neutral for them.
velopment. But for four years now there’s each of which is managed by a regional The willingness to make improvements
been more or less nothing doing. Saudi Ar- center (RC). West Africa and the Maghreb is limited as long as governments don’t
abia is investing little at the moment, too. states have been supported from Europe to intervene. That’s why international politics
date but here, too, we’re soon to show local needs to bring pressure to bear on the
Which types of machine are in presence by setting up a separate branch countries of Africa. There are a number of
particular demand in Africa and the office for this region. positive examples, however. In Kenya, for
Middle East? What kinds of beverage instance, the production, import and use
are KHS systems used for? Thomas: The aim of these regional hubs of plastic bags have been prohibited since
– apart from sales organization – is to August 2017. The recycling rate for PET
Thomas: In our market zone we do about transfer our local service knowledge to bottles is over 70% in South Africa, with
95% of our business in turnkey lines – the KHS Group’s entire product portfo- much of the recycled material going to the
unlike in sales regions such as the USA lio. This allows us to provide proximity clothing industry.
where up to 50% is attributable to single to the customer and establish a level of
machines. expertise in the region which enables local Auinger: Our influence as machine manu-
teams to also install and commission our facturers is limited to the provision of suit-
Auinger: While non-alcoholic soft drinks machinery besides just servicing it. Part of able technologies. We’re actively forging
in cans and PET bottles are chiefly our strategy of regionalization is training, ahead with reductions in bottle weight and
consumed in the Middle East, on the this offered not just to our own employees packaging materials, for example. And the
African continent returnable glass bottles but also to many local customers. We’ve high efficiency and low consumption of
for carbonated beverages have a long already opened a KHS training center in our KHS systems also actively contribute
tradition. This is clearly changing: in North South Africa to this end. East and Central to the protection of the climate.
Africa and the Middle East, for us we see Africa are to follow, so that by 2022 we’ll
a rapidly growing market for still water in have a training structure in place that cov- How is the corona crisis affecting
PET bottles. Combined with the increasing ers the entire continent. Africa and the Middle East in
demand for soft drinks in the Sub-Sahara, particular and what does this mean for
the PET container segment here now has a Auinger: We’ve also set up a uniform SAP KHS’ business?
market share of about 80%. system. This not only facilitates adminis-
tration and controlling but also functions as Thomas: The wave of infection hit our
How do the requirements of bottlers a platform for communication to coordin- regions later than Europe. Despite this, very
here differ from those in other regions? ate work locally between the various KHS extensive measures were adopted early on
subsidiaries. Because we’ve identified in some places, such as in South Africa.
Auinger: Our customers need more advice regionalization as the key to our success, This not only introduced one of the world’s
on project planning and implementation. In our endeavors have by no means stagnated strictest lockdowns but also prohibited alco-
Africa and the Middle East we’re seen as but instead continue to be permanently hol and tobacco – not only for consumption
a guarantee for the success of the beverage further developed and optimized. but also in production.
producer. This explains why turnkey lines
are procured instead of single machines: What role do employees play in your Auinger: The corona crisis has hit us hard
with these, the responsibility for the func- strategy of regionalization? in our market zone. While our global key
tioning of the technology lies with a single accounts have suspended their investments
source. Our customers value the stability Auinger: Up until ten years ago engineers for the time being, our more regional private
and high efficiency of our machinery and had to be sent out from Europe; we now customers are continuing to invest. We’re
reward this quality with great loyalty. Our employ over 250 people throughout the also affected by travel restrictions. We’re
customers also require much more support entire region. This number has more than therefore left to our own local devices much
with the maintenance of their plant techno- tripled in the last five years. Ninety-five more than before. We can have greater con-
logy. In Central and East Africa especially percent of our workforce is comprised of fidence in ourselves and simply get on with
we thus conclude extremely highly devised local specialists. There are lots of people the job using our local teams. Our service
service level agreements, in which we here with ambition who have great po- engineers in Nigeria have thus installed
define a certain level of efficiency for our tential. We’re always nurturing our local complex machinery and passed the accept-
systems over a period of many years. personnel by inviting them to Germany ance tests without any outside help. In Saudi
for a few weeks each year to take part in Arabia and Mozambique customer em-
Which strategy has KHS adopted in training courses, for instance. ployees have completed the commissioning
this market zone? process on their own with the help of our
What role do the prevention of waste remote support unit. We feel confirmed in
Auinger: In 2013 the decision was made to and protection of the climate play on our strategy of regionalization adopted over
strengthen our sales regions and build up your markets? the past few years. It enables us to provide
technical expertise and capacity on a local equipment and support to our customers
scale. In the same year we founded our Thomas: In Africa people are used to locally despite the current situation.
own regional center in Kenya. Since then working with returnable bottles in the glass
we’ve been continuously checking where segment. In the fast-growing PET segment For more information go to:
branch offices or service hubs would be it’s often not possible to set up a closed- media
prudent in line with our market develop- loop system. More action needs to be taken
ment and then establishing them. In 2016 here. Our big customers practice sustainab- JANUARY - 2021 Food Drink & Innovations

46 processing & packaging

Evolution of the packaging industry and why
‘sustainable packaging’ is the future

When consumers order products online,
they expect it to be delivered without any
damage that led to an increase in demand
for the use of rigid packaging such as
cartons or corrugated boxes. Further, poor
road infrastructure in many regions of our
country prompted e-commerce players to
take extra precaution in terms of packing
which has led them to use extra materials.
But how sustainable are these packaging
solutions is questionable.

It’s a common adage in India that ‘Jo sector, and pharmaceuticals are also some A Sustainable Outlook
dikhta hai wahi bikta hai; aur jo acha of the biggest contributors driving the
dikhega woh hamesha bikega’. (What growth of the packaging industry in the While using plastic we failed to realize its
catches our eyes it sells, and what looks country for a long time. impact on our environment, oceans, and
good will always sell). We can’t deny health. Over 70% of the wrappers that get
admitting that we often end up ordering In recent years, there has been a new user disposed of are single-use plastics that
or buying those products that have soulful facilitating the growth of the Indian pack- either choke our ocean beds, stay on the
packaging. aging industry that is e-commerce. The planet forever in landfills, contribute to car-
widespread adoption of e-commerce facil- bon gas emissions or found in the bellies of
Packaging is one of the first things people ities has resulted in thousands of packets numerous of our co-habitants. This needs
notice when purchasing a product. The being delivered daily across the country. to change.
beautiful packaging helps products stand This has further increased the demand for
out in the cluttered competitive shelve quality packaging of the products. So, what is the solution? At the moment
thereby impacting consumer’s choice for a sustainable packaging is the need of the
product. In fact, robust packaging provides As per a report published in 2019, India’s hour. According to Capgemini’s recent
protection to goods and makes handling Packaging Market was valued at USD 50.5 research study on: ‘Sustainability and
and transportation easier. So, packaging billion. Further, the industry is expected to Changing Consumer Behaviour’, 79% of
plays a crucial role, especially in the con- reach a valuation of USD 204.81 billion by consumers are changing their purchase
sumer goods industry. 2025, and will register a CAGR of 26.7% preferences based on social responsibility,
during the period of 2020-2025. The rate inclusiveness, or environmental impact.
Evolution of packaging concept at which the Indian packaging industry is
growing, the future looks promising. In this regard, there are a few areas that we
Before we talk about India’s packaging can focus on to build excellent sustain-
industry and its market growth, let’s first Challenges able solutions. These can be making bags
throw some light on how this concept through sugarcane fibres and encouraging
evolved. In ancient times, human be- Having said that, there are also harsh truths the use of fiber moulded products across
ings used leaves to cover their food, and attached to this packaging story. Let’s look the world. Moreover, the scope for innov-
perhaps that was the beginning of food at it: Plastic bags have been serving as a ation to develop solutions that are friendly
packaging. Ever since the need for storing convenient packaging solution in the coun- to nature is no less.
food for the next day’s consumption was try for the last 15 years. Easily available
felt, the concept of packaging mushroomed as a leakage-free solution in supermarket The challenges also reinforce the need
that lead to the creation of containers made chains and kirana stores, it gained traction for several companies to increase their
with plant leaves and tiny tree stems. As in no time. commitment towards responsible business
civilization progressed, this concept of practices and migrate to solutions that are
food packaging evolved over time. Plastic is the material used for packaging sustainable and contribute to a cleaner and
in a variety of industries. Bottles and jars greener planet. Leveraging cutting-edge
India’s packaging tale made of plastic are heavily used by the technologies, major players pioneering in
food and beverage, cosmetics and personal the packaging sector are already creating
In India, the packaging industry has care, and pharmaceutical industries. eco-friendly packing materials that are
witnessed constant changes over the years biodegradable and consequently providing
while it emerged as one of the largest sec- If we talk about FMCG and e-commerce a more sustainable solution.
tors in India’s economy. The fast-moving retail packaging, the story is no different.
consumer goods (FMCG), food processing Source: Times of India

Food Drink & Innovations JANUARY - 2021

processing & packaging 47

Universal Robots Reaches Industry Milestone with
50,000 Collaborative Robots Sold

The Danish market leader of collaborative robots celebrates unprecedented sales with the delivery
of its 50,000th unit to German company VEMA GmbH.

Collaborative robots – or cobots
– remain the fastest growing
segment of industrial automation,
projected to grow at a Compound Annual
Growth Rate (CAGR) of 30.37% during
2020–2025. Cobot market pioneer Univer-
sal Robots (UR) solidified its frontrunner
position today by selling the 50,000th UR
cobot, which was purchased by a German
manufacturer to enable higher productiv-
ity and better employee safety.

The 50,000th cobot came in a special Jurgen and Jurgen. VEMA GmbH named their new UR3cobot after Universal Robots’ President to honor
delivery as Jürgen von Hollen, pres- the fact that he personally came by to deliver it.
ident of Universal Robots, personally
handed over the cobot to VEMA technis- of-line applications at the company. ing this milestone,” he says. “We have
che Kunststoffteile GmbH and VEMA come far, but there is still an immense po-
Werkzeug- und Formenbau GmbH located Christian Veser, managing director at tential in the market both for well-known
in Krauchenwies-Göggingen, Germany, at VEMA GmbH, is thrilled to be the recip- and completey new cobot applications.
a ceremony held at VEMA. ient of the milestone cobot and explains With our unrivaled installed base, we are
how the cobots have enabled the com- constantly learning from our customers,
“We have worked very hard in the past pany to add a third shift, now operating leveraging a very data-driven approach
15 years to develop an entirely new around the clock. “We have enhanced our in the development of our cobots. This is
market segment with a mission to enable productivity remarkably and also achieved an approach I believe will help keep us
especially small- and medium sized better quality,” he says. “Our employees leading the field in the years to come.“
companies to automate tasks they thought are freed from ergonomically straining
were too costly or complex,“ says von work to focus on quality testing. In nav- Gregory Smith, president of Teradyne’s
Hollen, emphasizing how UR has created igating Covid-19 challenges, it has also Industrial Automation Group, will step in
a new global distribution network, a new been a great advantage that the cobots to fill the role of UR president on January
ecosystem of developers, and ultimately don’t need to keep a safety distance or un- 1, 2021 until a new leader is named. “I
a completely new business model. “As dergo quarantine. They can always work,” thank Jürgen for his leadership over the
a pioneer in this market, we put a lot of says Veser, adding that his company past four years in growing Universal
work into creating awareness, influen- appreciates the cobots so much that they Robots from start-up status into the undis-
cing standards, and changing customers’ gave them names. puted global leader in industrial collabor-
perceptions influenced by their experience ative robots,” says Mark Jagiela, president
of traditional robots.” “The first three cobots are named Elfriede, and CEO of UR’s parent company Tera-
Günther and Bruno. We will name our dyne. “He leaves behind a strong platform
Von Hollen noted that VEMA GmbH is a new cobot Jürgen to honor the fact that for the next level of growth with a
great example of UR’s mission realized: UR’s president came here in person to talented workforce, an engaged ecosystem
”VEMA was looking for a cost-effective, deliver it.” of distribution and technology partners as
flexible, easy-to-use automation solution well as an expansive worldwide customer
they could implement, program and man- Jürgen von Hollen will be leaving UR at base.”
age on their own. They found exactly that the end of the year after a four-year tenure
in the UR cobot.“ at the helm of UR. “It is such a privilege
to end my time at the company by mark-

VEMA’s new collaborative robot will join
a fleet of three other UR cobots already
deployed in pick and place tasks in end- JANUARY - 2021 Food Drink & Innovations

48 processing & packaging

Keep on Rolling

• pPDI-based material system with out-
standing dynamic behavior and high
fatigue resistance

• Mathematical model for the prediction
of wheel and roller properties

The demand for extremely load-bearing
elastomers for wheel treads and rollers
is growing worldwide. The materials are
used, for example, in the wheels of forklift
vehicles, in guide rollers of high-rise and
industrial elevators, and in rollers for agri-
cultural machinery and high performance
roller coasters. LANXESS has answered
this trend by developing customized ther-
moset elastomer prepolymer systems and
related hardeners. In addition, the specialty
chemicals company supports custom-
ers with extensive services to optimize
components made from these materials.
For example, the prepolymer Adiprene
PP1095H was developed for mechanically
highly stressed, fast-running high-perform-
ance wheels and rollers. “It results in elast-
omers that have an extremely high level of
dynamic properties compared to standard
industrial materials for these applications
and are also extremely fatigue-resistant,”
explains Ian Laskowitz, Application De-
velopment Manager at Urethane Systems
business unit. “Thanks to a proprietary
mathematical model, we are also able
to make optimum use of the material
advantages of the elastomers with regard
to the customer’s design specifications
and accurately predict the performance of
wheel treads and rollers”.

Hardly any heat build-up with periodic in turn leads to energy savings when, then taken into account – such as the wheel
deformation for example, operating forklift vehicles. geometry, duty cycle and operating tem-
Thanks to these characteristics, higher run- perature. The tool then calculates the loads
Adiprene PP1095H is a polyester-based ning speeds and higher load capacity can and running speeds at which the material
prepolymer terminated with p-phenylene be achieved with these wheels and rollers. fails due to hysteresis, as well as predict-
diisocyanate (pPDI). With the hardener Vi- Respective vehicles, transport systems or ing its other stress related failures such as
bracure A250 it produces elastomers with elevators can therefore be operated faster fatigue and bond failures. “Our tool offers
a hardness of 95 Shore A. These maintain and more efficiently. a very high prediction accuracy across
their outstanding dynamic properties over many different industries. We have been
a wide temperature range. This is because Design with high prediction accuracy able to successfully help numerous cus-
the dissipation factor tan δ, which de- tomers to optimize their wheel treads and
scribes the conversion of energy into heat LANXESS’s proprietary mathematical rollers to meet the required demands of the
under a pulsating load, is lower than for model for predicting the performance of application,” summarizes Laskowitz. “This
comparable industrial standard materials. wheel treads and rollers takes into account applies not only to Adiprene PP1095H, but
“Our elastomers generate less heat when the elastomer properties, the geometry of also to all of our cast urethane products
subjected to frequent, rapid deforma- the wheels and rollers and the operational which LANXESS has developed for this
tion. Therefore, they do not overheat in conditions. First, material parameters such application segment. These include many
continuous use thereby allowing increased as the material dampening properties (tan ester, ether and polycaprolactone-based
capacity compared to other materials,” says δ) are determined for the selected elast- prepolymer systems produced with a vari-
Laskowitz. This favorable hysteresis beha- omer system in a dynamic-mechanical ety of isocyanates”.
vior also reduces rolling resistance, which analysis. The customer’s specifications are

Food Drink & Innovations JANUARY - 2021

processing & packaging 49 DEJCAENMUBAERRY- -22002201 Food Drink & Innovations

50 processing & packaging

India Sugarcane Harvester Market Size Worth
$350.04 Million By 2026

The India sugarcane by market participants. This factor is the overall efficiency. The
harvester market size considerably restraining the overall market technology also helps to
is expected to reach growth. On an average, these machines in make informed decisions re-
USD 350.04 Million by 2026 India costs around INR 85 lakhs to INR 1.4 garding water management,
according to a new study by crore which is not affordable to a majority layout of crops, chemical
Polaris Market Research. The of sugarcane farmers across the country. usage among others.
report “India Sugarcane Har- However, development of indigenous
vesters Market Share, Size, products having low cost is expected to Mechanical harvesters are
Trends, Industry Analysis fuel the market growth. proving to be a good solu-
Report By Type (Chopper tion to both farmers as well
Harvester, Whole Stalk Companies such as John Deere have in- as sugar factories. If the
Harvester), By Swath Width troduced novel technologies in the market overall labor requirement
(Single Row, Multiple Row); which are benefitting both the farmer and for sugarcane cultivation is
By Product (Self- Propelled, sugar factories alike. One such techno- considered, harvesting con-
Tractor Mounted), By Owner- logy is the harvest monitor technology stitutes a large share. The
ship (Owned, Leased/Hired), introduced by John Deere. The technology job is tedious, requires great
By Regions, Segments & aids to gather and analyze information per- energy and is characterized
Forecast, 2020 – 2026” gives taining to harvest such as amount that has by low pay thus resulting
a detailed insight into current been harvested, percentage of trash, fuel in labor shortage. However,
market dynamics and provides analysis on consumption, and the overall productivity. this shortage of labor can be successfully
future market growth. This data is particularly useful to calculate bypassed by using these machines. Sug-
arcane factories particularly in West India
India sugarcane harvester market is projec- have taken advantage of this scenario.
ted to witness a significant growth over the
forecast period. Introduction of advanced The India sugarcane harvester industry is
machinery modified to suit Indian soil highly consolidated and a majority of mar-
conditions is a major market driver. For ket share is occupied by three market par-
example, to ensure unhindered visibility ticipants namely, New Holland Fiat (India)
for the machine operator to ensure efficient Pvt. Ltd. (CNHI), Tirth Agro Technology
performance, products having AC and dust Private Limited, and Deere & Company
proof cabins have been developed which (John Deere India Pvt. Ltd.). The industry
integrate all the latest technologies to is characterized by high barriers to entry
provide high comfort to the machine oper- due to the huge initial capital investment
ator. Such trend of eliminating drawbacks required.
has benefitted the overall market growth.
Read More: https://www.polarismarketresearch.
Regional governments have also taken com/industry-analysis/india-sugarcane-har-
steps to boost the setting up of Custom vester-market/request-for-sample
Hiring Service Centers to boost the usage
of sophisticated farm equipment such as
mechanized sugarcane harvesters. The
government has expressed interest and
issued directives in the setting up of 164
hobli level (village level) centers across 64
districts. For the year 2018-2019, the de-
partment of agriculture has already started
the process to establish 310 custom hiring
centers for the year 2018 to 2019 and has
already sought budgetary provisions for the
same. Maharashtra Government has also
taken special and concentrated efforts to
boost the usage of mechanized sugarcane
harvesters in the state.

High cost is the only challenge posed

Food Drink & Innovations JANUARY - 2021

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