Yolo Pros Weekly Training series Turbo charge your subject line

YOLO PROS WEEKLY TRAINING SERIES

Volume 1 / Issue 2

A RECENT SUCCESS 6 WAYS TO TURBO CHARGE
YOUR EMAIL SUBJECT LINES!
“The email marketing
is bringing in Email marketers know that subject lines are one of the
business! The most important elements of any campaign. In fact, 64%
response has been of people open an email based on the subject line alone.
better than I
anticipated. Thanks With so many emails flooding inboxes today, we spend a
again for the lot of time trying to cut through the noise to get clicks and
suggestions; keep up conversions.
the good work”
In this post, I’ll show you the essentials you need to
Judith Osowski know to write high converting email subject lines.

BE BRIEF

People have short attention spans, and subject lines are
no exception. Research by ShowMeLeads found that
short subject lines get better open rates than long ones.
Another study found that subject lines with fewer than 10
characters had an open rate of 58%.

So as a general rule, shorter is better.

And don’t forget the fact that 40% of emails are first
opened on mobile devices, which limits how much of
your subject line will display (4-7 words). So if you want
to make sure your subject line is readable by your whole
audience, avoid unnecessary length.

“A BAD EMAIL REPUTATION IS LIKE A HANGOVER - IT’S HARD TO
GET RID OF AND MAKES EVERYTHING ELSE HURT”

OFFER VALUE

Opting for a non-descriptive, mysterious subject line might encourage the curious to click,
but I don’t recommend it. Most people need an incentive to take action.
Use descriptors in your subject lines that offer some value to readers. Words like “sale,”
“new,” “video,” and “free,” are examples of value descriptors that boost open rates.
Other words that “sell benefits” can also increase open rates:

GET PERSONAL

I can tell you with certainty that people are trigger-happy when it comes to hitting the spam
button. In fact, 69% of email recipients make that decision based on the subject line alone.
Staying out of the spam folder should be a high priority for your email marketing
campaign, so use your subject lines to convince people that the message is relevant for
them.
How?

USE THEIR NAMES:

 Hi Sarah, it’s Norman from Yolo Pros
 Jack, this software is just for you.
 Happy birthday Pammy! Here’s your gift.

Personalized subject lines are easy enough to do with your Yolo Pros samples in your
Yolo Pros back office, and they work wonders. Research has found that emails that have a
personalized subject line are more likely to be opened.

USE NUMBERS

[Click here to add a caption] People like to see numbers and data in email subject
lines. Research by Conductor found that numbers are
MAKE IT URGENT the number one factor in headline preferences:

Why? Numbers are visually jarring and attract attention
that words alone don’t:

10 Unique Ways to Segment Your Email Audience
Increase Sales by 30% in 60 Days With This
Technique

Even if your email subject lines are good enough to get clicks, getting conversions is a
whole other task. The fact is, 95% of people who visit your landing page aren’t ready to
buy.

So it’s our job as marketers to convince them why they should act now. Do this by creating
a sense of urgency:

 Conference registration discount ends tonight!
 Get our limited edition Video Course before they run out!

It works wonders. Subject lines that convey urgency and exclusivity can get a 22% higher
open rate. These might seem like simple techniques, but believe me, they’re proven
strategies that can really pay off. Digital Marketer, for example, adopted email subject line
best practices and managed to increase their open rates 3-fold.

You can take all this new info to be more effective in your email marketing strategies.

“GOOD CONTENT IS A COMMODITY; GREAT CONTENT IS A SCARCITY”

WHY EMAIL AUTORESPONDERS ARE A MAJOR KEY FOR
ONLINE MARKETERS

Hi there Yolo Pros ISA’s! You may be a bit unfamiliar with Email Autoresponders and how
they can help your business. Don’t worry, we are here with some background info for you
to get caught up to speed!

Email autoresponders are programs that are designed to send emails at specific times or
when specific actions have first been taken. This can mean amazing things for an Online
Marketer who doesn’t solely focus all of their energy on marketing. Actually, they are
brilliant programs for those who are responsible for marketing but don’t want to waste time
manually sending so many emails. The automation factor is a lifesaver

Of course, the first thing you want to know is: “Why do I need an email auto
responder?”

That is a very good question indeed. Let’s start with the basics of how email auto
responders work:

The simplest way an Online Marketer uses an email auto responder is when someone
signs up for your email list. Let’s say for instance that you are pitching one of your niche
products. On your website you have a section where you try to get people to sign up for
your email list. You lure them into the list by promising them a free eBook or video course.
Either way, when someone enters their email address they actually expect the free course
in their inbox within a day, not next week or next month. The Autoresponder sends out the
email for you at the time you have it previously scheduled and your customer can
download the free course right now. Now you have a satisfied customer with their free
course and you didn’t lift a finger. That’s the power of automation.

The reality is, you can set up your email auto responder to do various functions based on
what the customer does or does not do. When someone actually converts to a customer,
you can then automate their email address into a different sub-category offering other
product based on their previous purchases.

Since you’re probably not a marketing guru, you’ll be happy to know Yolo Pros has already
set most of that up for you. We can help you import your existing email list once you pass
through our compliance check.

“One thing I appreciate the most about the Yolo Pros Training Staff is the
education you provide along with their support. You make sure we understand
the process rather than just doing it for us every time”
Ryan Muir / True Synergy

Looking Forward to Working with You Soon!
Yolo Pros Training Staff