MANUAL BOOK
KEREPEK FAZZ
SUPERVISOR
ENCIK MUHAMMAD
SHAZIFFY BIN HASSHIM
TEAMMATE
MUHAMMMAD FUAD BIN MOHD FOZI
(19DRG19F2002)
MUHAMMAD QAIRAN IDHAM BIN MOHD ASMAWI
(19DRG19F2007)
MUHAMMAD IZNUR HAZUMI BIN MARZUDI
(19DRG19F2047)
CONTENT
CORPORATE IDENTITY ADVERTISING
PACKAGING
COMPANY BACKGROUND
KEREPEK FAZZ
Founded by oleh En. Haji Mahmudin bin Haji Abas
& manage by his son En. Mohd Fazzly b. Hj.
Mahmudin.
Established in 24 Februari 1983
Located in Kanchong Darat, Jalan Cempedak,
Kampung Sungai Lang Baru, 42700 Banting,
Selangor
Company product is Kerepek
SWOT ANALYSIS
5W1H
PROBLEM STATEMENT
CONCEPT : FLAT
(ILLUSTRATION)
Flat Illustration design is a style that emphasises the use of simple elements,
typography, and flat colours.
This concept allows for more streamlined and efficient interface designs. It is
easier to present information rapidly while being aesthetically appealing and
approachable.
CORPORATE IDENTITY
BEFORE AFTER
LOGO INSPIRATION
LOGO DEVELOPMENT
RATIONAL LOGO
1. Kerepek Fazz is company name
2. Mouth is pictured munching chips
3. Fragmentation of the chips shows the
crunchiness of the Kerepek Fazz
4. Five fractions of chips are popular chips
TYPEFACE REFERENCS
COLOR
COLOR CONTROL
SCALE
BACKGROUND CONTROL
BLACK WHITE & OUTLINE
VERSION
GREY SCALE VERSION
CORRECT USAGE (DO’S)
INCORRECT USAGE (DONT’S)
CORPORATE ITEM
OFFICE STATIONARY
Envelope Letterhead Cover file
OFFICE STATIONARY
Lanyard Business card iD staff card
CORPORATE ATTIRE
Corporate clothes
ENVIROMENTAL GRAPHIC
Exhibition booth Front desk
CORPORATE TRANSPORT
Transportation
MERCHANDISING ITEM Notebook
Paper bag
Mask
MERCHANDISING ITEM
Pen
Button badge
T-shirt
MERCHANDISING ITEM
Cap
Umbrella
Calendar
MERCHANDISING ITEM
Pendrive Apron
ADDITIONAL ITEM
Bunting Banner
Pamphlet
ADDITIONAL ITEM
website
Corporate video kerepek fazz
https://youtu.be/AxpSDAk8VfM
ADDITIONAL ITEM
Company profile (anyflip)
https://anyflip.com/mydku/fhmc/
IMPACT
• Easy to understand visuals for chip companies.
• The design we produce is consistent with the visual concept of flat
illustration to attract customers to the company.
• Using one concept to facilitate the promotion of the company's
products in terms of advertising and packaging
ADVERTISING
TEASER
TEASER1 TEASER2 TEASER3
LAUNCHING
FOLLOW UP
TACTICAL
NEWSPAPER ADS
Half page
Quater & Mini Page
Press Ad
BELOW THE LINE ADS : BUNTING
Bunting
Banner
BELOW THE LINE ADS : BILLBOARD
ADVERTISING IMPACT
• To further expand the sector in the Banting area, as more customers
from outside will visit the Fazz Chips company.