Manual Book Kerepek Fazz

MANUAL BOOK
KEREPEK FAZZ

SUPERVISOR

ENCIK MUHAMMAD
SHAZIFFY BIN HASSHIM

TEAMMATE

MUHAMMMAD FUAD BIN MOHD FOZI
(19DRG19F2002)

MUHAMMAD QAIRAN IDHAM BIN MOHD ASMAWI
(19DRG19F2007)

MUHAMMAD IZNUR HAZUMI BIN MARZUDI
(19DRG19F2047)

CONTENT

CORPORATE IDENTITY ADVERTISING

PACKAGING

COMPANY BACKGROUND

KEREPEK FAZZ

Founded by oleh En. Haji Mahmudin bin Haji Abas
& manage by his son En. Mohd Fazzly b. Hj.
Mahmudin.
Established in 24 Februari 1983
Located in Kanchong Darat, Jalan Cempedak,
Kampung Sungai Lang Baru, 42700 Banting,
Selangor
Company product is Kerepek

SWOT ANALYSIS



5W1H



PROBLEM STATEMENT



CONCEPT : FLAT
(ILLUSTRATION)

Flat Illustration design is a style that emphasises the use of simple elements,
typography, and flat colours.

This concept allows for more streamlined and efficient interface designs. It is
easier to present information rapidly while being aesthetically appealing and
approachable.

CORPORATE IDENTITY

BEFORE AFTER

LOGO INSPIRATION

LOGO DEVELOPMENT

RATIONAL LOGO

1. Kerepek Fazz is company name
2. Mouth is pictured munching chips
3. Fragmentation of the chips shows the

crunchiness of the Kerepek Fazz
4. Five fractions of chips are popular chips

TYPEFACE REFERENCS

COLOR

COLOR CONTROL

SCALE

BACKGROUND CONTROL

BLACK WHITE & OUTLINE
VERSION

GREY SCALE VERSION

CORRECT USAGE (DO’S)

INCORRECT USAGE (DONT’S)

CORPORATE ITEM

OFFICE STATIONARY

Envelope Letterhead Cover file

OFFICE STATIONARY

Lanyard Business card iD staff card

CORPORATE ATTIRE

Corporate clothes

ENVIROMENTAL GRAPHIC

Exhibition booth Front desk

CORPORATE TRANSPORT

Transportation

MERCHANDISING ITEM Notebook

Paper bag
Mask

MERCHANDISING ITEM

Pen
Button badge

T-shirt

MERCHANDISING ITEM

Cap

Umbrella

Calendar

MERCHANDISING ITEM

Pendrive Apron

ADDITIONAL ITEM

Bunting Banner
Pamphlet

ADDITIONAL ITEM

website

Corporate video kerepek fazz

https://youtu.be/AxpSDAk8VfM

ADDITIONAL ITEM

Company profile (anyflip)

https://anyflip.com/mydku/fhmc/

IMPACT

• Easy to understand visuals for chip companies.

• The design we produce is consistent with the visual concept of flat
illustration to attract customers to the company.

• Using one concept to facilitate the promotion of the company's
products in terms of advertising and packaging

ADVERTISING

TEASER

TEASER1 TEASER2 TEASER3

LAUNCHING

FOLLOW UP

TACTICAL

NEWSPAPER ADS

Half page

Quater & Mini Page

Press Ad

BELOW THE LINE ADS : BUNTING

Bunting

Banner

BELOW THE LINE ADS : BILLBOARD

ADVERTISING IMPACT

• To further expand the sector in the Banting area, as more customers
from outside will visit the Fazz Chips company.