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Published by dsutton, 2017-08-01 15:02:29

Parade Sponsorship Book Updates

Parade Sponsorship Book Updates

DOWEHAST

DRAAGOGLODENN

Photo by Patrick Schneider Photography

BAANPIDPE

Photo by Patrick Schneider Photography

PUAPGPIAENTT

Photo by Patrick Schneider Photography

A BABY

DINOSAUR

Photo by Patrick Schneider Photography

A MBAARCNHINDG

Photo by Patrick Schneider Photography

SAEDGISWGUAISEYD

Photo by Austin Caine

T&UA SRIXK-FEOOYT
HAVE IN
COMMON?

Photo by Patrick Schneider Photography

EVERYTHING.

A GREAT CITY DESERVES A GREAT
THANKSGIVING DAY PARADE.

MORE THAN 100,000 RESIDENTS AND
VISITORS MAKE IT A CELEBRATION.

YOU MAKE IT A REALITY.

Photo by Patrick Schneider Photography

SPONSORSHIP Photo by Patrick Schneider Photography
OPPORTUNITIES

Picture your company’s brand
floating across the city.

More than 100,000 friends, families and neighbors gather to
watch the parade in person and over one million households
tune in on TV Thanksgiving morning. They’re not just cheering
on the parade, but also the sponsors who bring the excitement,
traditions and memories to life.

THE JUMBO THE GIANT RESEARCH
Presenting Sponsor Corporate Sponsor
The Novant Health Thanksgiving Day Parade is a popular event with
• Specialty or full-sized float • Guaranteed TV coverage residents throughout the region. Every year, over 100,000 guests
with your company logo • Snow globe, medium-sized float, line Tryon Street to enjoy the spectacle. A broad cross section of the
• Category exclusivity large balloon, new segawalloon/ population enjoys the family friendly event.
• Featured sponsor of 30-minute rascaloon with your company logo
segment of TV broadcast, • In-parade push advertising with In 2016, a survery was taken using both text and online survey tool.
with (2) :30 spots customized message or product 344 results were received.
• In-parade push advertising discount on official parade
with customized message or mobile app • 25% of attendees had a more than two people in their
product discount on official • Your company logo on all friend or family member household.
parade mobile app promotional materials, including participating in the parade,
• Guaranteed TV coverage on-site banners and signage, 75% did not. • Attendees identify as 46%
• Your company logo on all and mobile app white, 34% African-American,
promotional materials, including • Invitation to VIP Breakfast and • 75% of attendees live in 9% Hispanic.
on-site banners and signage, Grandstand seating Mecklenburg County, 19%
and mobile app another NC County and 8% • Annual Household Income-
• Invitation to VIP Breakfast and THE QUEEN (CITY) out of state. 45% earn less than 50k, 35%
Grandstand seating Supporting Sponsor earn 50-100K, 17% more than
• Mostly families attend with 100K
• Small balloon, segwalloon or 68% of attendees having
inflatable with your company logo
• Name inclusion on all
promotional materials and
official parade mobile app
• Invitation to VIP Breakfast and
Grandstand seating

WBTV TRYON ST. MATERIALS
COVERAGE
10.5 Million impressions over a 30-day period
• The Parade airs on WBTV
on Thanksgiving Day from TRYON ST. KIOSK POSTERS TRYON ST. NEWSRACKS TRYON ST. POLE BANNERS
1 - 3 p.m.
WEBSITE PARADE APP
• WBTV is the oldest television
station in the market NOVANTHEALTHTHANKSGIVINGPARADE.COM Guests can use the Novant
Health Thanksgiving Day
• The parade is broadcast Parade app to learn about
to more than 1.1 million performers, bands, and
households floats; to see maps of the
parade route; and to interact
• Live streamed on with social media. The app
WBTV.com and the is available in the iTunes and
Parade’s mobile app Google Play stores.

• The Parade re–airs on WBTV PAID ADVERTISING
Christmas Day

WBTV PARADE BROADCAST

• Where Magazine • K104.7
• Charlotte Agenda • WFAE
• WBT

WHERE MAGAZINE CHARLOTTE AGENDA

Photo by Patrick Schneider Photography

Brandy Larrick
704.641.1872
[email protected]
novanthealththanksgivingparade.com


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