EDUCATIONAL FIELD TRIPS
There are three categories of field trips for students:
• A class field trip during school hours as part of a lesson or class
activity
• Day trip within or outside of Kuantan
• Overnight trip (maximum of 3 days, 2 nights)
• Transportation costs for class field trips within Kuantan are
covered by the co-curriculum fees. Costs for approved overnight
trips are the responsibility of the students and parents but the
logistics of the trip will be fully organized by the school.
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COMMUNITY OUTREACH
Examples of community engagement activities
Volunteering at an Autistic center
Fundraising and monthly donations for Kuantan's refugee
communitiy
Fundraising for Kuantan flood victims
Fundraising for Tsunami victims
Fundraising for other disaster-relief causes
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School Event
Open Day & Career Day Graduation Sports
International Reception and Week
ISK
Festival of Awards
Flavours Evening
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SCHOOL SERVICES
BREAK & LUNCH SERVICES
The cafeteria provides different menu choices each day (consisting of both western and
local dishes), with selections changing on a rotating basis.
Additionally, students can purchase snacks and drinks from the school convenience store
during breaks and before and after school.
SCHOOL BUS SERVICE
ISK has its own school bus service which covers certain areas in Kuantan. The buses will
pick-up/drop-off students at their homes.
Parents can apply for the school bus service on the first day of enrollment of their child or by
contacting the school’s office. Parents are reminded that the bus fee is due at the beginning
of each semester.
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UNIFORM & DRESS CODE POLICY
SCHOOL DRESS CODE
Regular school dress must be worn during school hours and at any other
time designated by the school authorities
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PRICING EDUCATIONAL
PROGRAMME
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The price is one of marketing mix instruments, which combined with
other instruments should allow the realization of industry goals, the
educational institution mission, and the realization of short term and
long term industry goal.
The price can be viewed as an economic, but also as a
psychological factor. From an economic point of view, the price
determines values that a product or service has.
It is a quality indicator and equally affects the image and the other
elements as well.
Parents are interested in educational institution program,
educational service quality, location, way of communication
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Sample of fees (IIS)
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✘ TAP YOUR CHEST
AND ASK ITS
PLEASURE!
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✘ THANK YOU!
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REFERENCES
BOOK
Kotler,P., Fox, K. (1995) Strategic Marketing for Educational Institutions.
New Jersey: Prentice Hall
WEB
What is branding? https://www.renderforest.com/blog/what-is-
branding-the-importance-of-branding retrieved on 9 Dec 2019
Meaning, Nature and Aims in Education
https://johnparankimalil.wordpress.com/2012/03/26/meaning-
nature-and-aims-of-education/ retrieved on 9 Dec 2019
A Glance At The Malaysian Education System
https://studymalaysia.com/education/higher-education-in-
malaysia/a-glance-at-the-malaysian-education-system
retrieved on 9 Dec 2019
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