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WHAT IS DRTV AND WHY YOU NEED TO ADD IT TO YOUR MARKETING
carrolljillian 05 Jul 2022 Others
Whether large or small, marketing strategies have to be well thought out in any result and pro몭t-
oriented business. One marketing strategy that has passed the test of time is direct response
television (DRTV) advertising. But what is DRTV, and why do companies need it as part of their
marketing strategies?
It is no lie that today's consumers are extensively distracted; hence marketers and adver몭sers need a healthy
mix to trigger their engagement. One of the o몭en‐overlooked strategies is direct response television (DRTV)
adver몭sing. Adver몭sers can use DRTV to drive online and retail purchases by ge몭ng the consumers to take
ac몭on. It is done by providing a phone number or a website to visit when an adver몭sement is played. However,
many people may not know what DRTV is and why it should be part of your marke몭ng strategy. Here are a few
reasons why.
Measurable Results
DRTV enables adver몭sers to speak directly to consumers. Crea몭ng a crea몭ve and hooking advert is vital in
capturing the consumer's a몭en몭on. A marketer can easily measure the adverts' return on investment by
tracking the adverts' results. It will help you know to be몭er your campaigns or where you need to up your
game.
Can Get Instant Results
DRTV is a great pla몭orm to boost sales, as a well‐cra몭ed advert can provide solu몭ons to the consumers. It is
important to find a memorable, touching, and funny advert to help you drive many leads for your business.
Then, it becomes easy to convert these leads to business. A high‐quality direct response television advert
connects to viewers and compels them to act by calling or visi몭ng a website. Since this advert is a direct
response, you will most likely have a buzz on either your website or your office line.
Television Adver몭sing is a Trusted Adver몭sing Pla몭orm
Many people s몭ll consider TV a dedicated adver몭sing channel compared to social media channels. When
consumers see an advert on TV, they quickly give it 몭me since they associate the pres몭ge of your brand
appearing on TV. It pushes the viewers to take instant ac몭on, whether it is by visi몭ng your store, calling, or
visi몭ng your website. It is now up to you to convert these leads to business for your brand.
DRTV Sells at any Time of Day or Night
There are millions of television viewers at any 몭me of the clock. It ensures that most of the viewers are aware
of the adver몭sement running on their TV screens. Therefore, it is very essen몭al to ensure that your adverts run
around the clock on the television.
Offers Educa몭on to Consumers
It is impossible to let a consumer know about your product in less than 15 seconds, but if you extend your 몭me
frame to about 2 minutes, you can do a lot in this 몭me. In addi몭on, capturing your viewers' pain points can
help excite them about your product as you take them through the persuasion process. In the persuasion
process, ensure that you resolve all consumer problems extremely well.
Every business needs to have an edge in its marke몭ng and stay ahead of its compe몭tors. It is why the
marke몭ng team needs to be empowered to drive your brand awareness to consumers. DRTV has been proven
to be a good marke몭ng strategy with instant results. So try DRTV adver몭sing today and watch your business
grow.
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