What Is Drtv and Why You Need to Add It to Your Marketing

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WHAT IS DRTV AND WHY YOU NEED TO ADD IT TO YOUR MARKETING

 carrolljillian  05 Jul 2022  Others

Whether large or small, marketing strategies have to be well thought out in any result and pro몭t-
oriented business. One marketing strategy that has passed the test of time is direct response
television (DRTV) advertising. But what is DRTV, and why do companies need it as part of their
marketing strategies?

It is no lie that today's consumers are extensively distracted; hence marketers and adver몭sers need a healthy
mix to trigger their engagement. One of the o몭en‐overlooked strategies is direct response television (DRTV)
adver몭sing. Adver몭sers can use DRTV to drive online and retail purchases by ge몭ng the consumers to take
ac몭on. It is done by providing a phone number or a website to visit when an adver몭sement is played. However,
many people may not know what DRTV is and why it should be part of your marke몭ng strategy. Here are a few
reasons why.

Measurable Results

DRTV enables adver몭sers to speak directly to consumers. Crea몭ng a crea몭ve and hooking advert is vital in
capturing the consumer's a몭en몭on. A marketer can easily measure the adverts' return on investment by
tracking the adverts' results. It will help you know to be몭er your campaigns or where you need to up your
game.

Can Get Instant Results

DRTV is a great pla몭orm to boost sales, as a well‐cra몭ed advert can provide solu몭ons to the consumers. It is
important to find a memorable, touching, and funny advert to help you drive many leads for your business.
Then, it becomes easy to convert these leads to business. A high‐quality direct response television advert
connects to viewers and compels them to act by calling or visi몭ng a website. Since this advert is a direct
response, you will most likely have a buzz on either your website or your office line.  

Television Adver몭sing is a Trusted Adver몭sing Pla몭orm

Many people s몭ll consider TV a dedicated adver몭sing channel compared to social media channels. When
consumers see an advert on TV, they quickly give it 몭me since they associate the pres몭ge of your brand
appearing on TV. It pushes the viewers to take instant ac몭on, whether it is by visi몭ng your store, calling, or
visi몭ng your website. It is now up to you to convert these leads to business for your brand.

DRTV Sells at any Time of Day or Night

There are millions of television viewers at any 몭me of the clock. It ensures that most of the viewers are aware
of the adver몭sement running on their TV screens. Therefore, it is very essen몭al to ensure that your adverts run
around the clock on the television.

Offers Educa몭on to Consumers

It is impossible to let a consumer know about your product in less than 15 seconds, but if you extend your 몭me
frame to about 2 minutes, you can do a lot in this 몭me. In addi몭on, capturing your viewers' pain points can
help excite them about your product as you take them through the persuasion process. In the persuasion
process, ensure that you resolve all consumer problems extremely well.

Every business needs to have an edge in its marke몭ng and stay ahead of its compe몭tors. It is why the
marke몭ng team needs to be empowered to drive your brand awareness to consumers. DRTV has been proven
to be a good marke몭ng strategy with instant results. So try DRTV adver몭sing today and watch your business
grow.

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