What Does A Media Buyer Do?

Jillian Carroll

What Does A Media Buyer Do?

July 04, 2022

Creating brand awareness is one of the most pivotal things you can do if you want to be successful.
There are numerous ways to market your brand, and media buying is one of them. They are the people
behind the adverts you see on websites, streaming apps, and television. With the help of a media buying
몭rm, you can market your business to a broader audience. But what exactly does a media buyer do?
What skills should they have to ensure you succeed? 

Media buyer: Job description

Media buyers are critical elements for advertising, marketing, and promotional campaigns. They
negotiate the price of and purchase ad space in magazines, television, newspapers, and other
marketing media. 

Media buying is not like advertising on social media, where audiences come and 몭nd you. It is an
outbound approach that is only in몭uential if you have a well-thought-out plan. Media buyers can help
you decide what type of advertising is right for your business and what will reach your target audience. 

What skills do a media buyer need?

The chances are that you need a media buyer on your side. But you must ensure they have the right
skills to successfully run an advertisement campaign for your business. And even though you know
how marketing goes about, you must check whether the media buyer has the following skills;

Negotiating and scheduling skills

This is the most important skill that a media buyer requires. Without them, marketing would be
impossible, or the purchasing prices would be high. They need this skill to buy and secure the best
rates, time slots, and other bene몭ts. In addition, how they negotiate is critical for building and
maintaining excellent relationships with a몭liates and vendors. 

Good research and organization skills

A media buyer should be well equipped with knowledge about your business product before
advertising. They need to have exceptional skills in doing research and organizing. This way, they will
analyze your performance data and be able to give the rationale decision from the acquired data. 

Excellent communication and writing skills

A media buyer requires good communication skills for negotiations and supervising. You can't be an
effective media buyer without communication and writing skills. 

Strategic thinking capabilities
With the media market changing every day, a media buyer needs to change plans to meet the needs.
They need to have new skills on their sleeves as changes occur to respond effectively. The media
buyers need to develop a new strategic plan as they respond to these changes. 
Strong relations with media outlets
Since media buyers are between the clients and media that sell their time and space, they need to have
strong relations with the media. And although they need to understand the client's needs mostly, an
effective media buyer needs to have developed relationships to add to their advantages. 
You may meet business owners who tried to DIY their media buying getting great results, and it may
seem easy. But if you do not know anything about this sector, it's best to hire a media buyer. A media
buyer will handle your customer trends, market, and brand with the best practices and make your ad
spend go further. 

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