Reasons Why Big Companies Still Advertise on TV Instead of Social Media?

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By carrolljillian, 4 April, 2022

Social media is a popular platform that many people use to advertise their
products. This is because it captures the attention of many people. On top of
that, information can reach people from all walks of life. But why do big
companies still advertise on television instead of social media? 

It is Straight Forward

There's no shortcut in TV ads. Unlike social media, advertising on Tv is
straightforward. After presenting the message, you will not encounter
unnecessary comments from users. As much as some comments might be
negative, they'll be able to avoid negativity. Apart from that, most companies
don't want the public to spread a bad reputation about their products. 

Drives Sales

Although advertising on television is expensive, it is an effective channel to drive
sales. TV ads have the capability of convincing viewers. However, many 몭rms opt
for social media because it is affordable. Despite this aspect, it drives sales slowly
because after viewing the product, one may hesitate to purchase due to mixed
reactions from people's comments.

Apart from that, television is a good channel because it has an older audience
who are rich and might be looking to try something different. On the other hand,
social media is full of youngsters looking to have fun and troll others.

Television Contains Fewer adverts.

When watching a tv program, you might be interrupted by one or two tv ads. One
or two adverts may be displayed during a break when watching television.
Typically, you might think that they are many, but in a real sense, they are not
many. When an advert is displayed, the viewer will watch as they wait for the
program to return.

While browsing on social media, you will notice a lot of advert pop-ups on your
news feed. Another drawback is that the user might ignore the advert and
continue reading stories.

Reaches Audience Quickly

Another perfect reason TV ads are good for promoting big companies' products is
because it has a great rich. On a typical day, one can watch television for 3 to 4
hours. Within those few hours, you will get to see a lot of adverts without
destructions. There are few chances that you'll be distracted by work or any
other activity when you watch television.

Still, social media adverts meet many people because most of them are registered
users. As much as it is a big advertising platform, it does not surplus the
television because you might be logging in while at work or while reading. As a
result, you'll end up missing the popping adverts.

Reward for Viewing

Lastly, some adverts reward viewers for viewing the advert. For instance, you
might get rewarded by your favorite program. This means that you'll have to stick
around and watch the advert. On the other hand, social media does not reward
watching a certain ad. Therefore many people will get to see the adverts on TV
than the social media.

 Many companies have opted for television to promote products faster because it
has a great rich. In a real sense, social media has a wider audience, but not
everybody will see a certain advert since most people ignore it when they see a

pop-up. Also, not everybody is available online the whole day. 

TV adsTags:

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