carrolljillian
February 28 2022, 18:45
Top Direct Selling Companies Globally
Direct selling is a unique means of selling products. Most people are used to retail
settings. However, direct selling eliminates middlemen, such as wholesalers. In direct
selling, the products come from the manufacturer to the sales company, then to the
distributor who forwards it to the customers.
The products sold through direct sales cannot be commercially available in retail
stores. Direct selling is different from direct marketing, though. In direct marketing,
companies market directly to the clients through emails, flyers, and ads. U.S
advertisers spend about $167 per individual on direct mail.
Types of Direct Selling
There are various direct selling methods. Direct marketing companies use some
individually, while others are combined to ensure maximum sales. They include:
Singlelevel direct sales
This sort of direct selling happens facetoface, for example, through presentations or
pitches. However, it can still occur online.
Multilevel marketing
This form of marketing and product selling involves recruiting salespeople to help you
sell products. These salespeople earn commissions from the products they sell.
The more products you market, the more cash you earn.
Host or party plan sales
This method is somewhat different because it involves planning an event or social
gathering. Here you offer products for sale.
2021’s Top 5 Direct Selling Companies
Many companies made it to the top 100 list of direct selling companies in 2021.
However, the following showed intense sales margins that set them apart. Some of
them use direct marketing companies to help them drive sales.
They include:
ProMedia
ProMedia Group is a private agency that came into the advertising market in 2010.
Though younger than most other advertising agencies, ProMedia holds a special place
in direct response marketing. Many successful companies use ProMedia to handle
advertising campaigns for them from start to finish.
Its headquarters are in Miami, Florida, although the agency has numerous branches in
different parts of the world. They have established themselves strongly in TV, radio,
paid, and performance media advertising. The agency reels in a minimum of $83
million annually.
Amway
Amway is an Americanbased multilevel marketing company. Its headquarters are in
Ada Township, Michigan. The Amway company deals with health, home care, and
beauty products. It came into existence in 1959. In 2020, Amway recorded revenue of
8.5 billion USD.
Avon Products Inc
Simply known as Avon, Avon Products Inc is a global personal care, cosmetics,
skincare, and fragrance company. It uses the multilevel method of direct selling.
Although it has its base in London, it was initially founded by David H. Mc Connell in
New York. In 2020, the company recorded worldwide sales of $ 3.63 billion.
Herbalife
Herbalife Nutrition Limited is a multilevel corporation based in the United States.
Herbalife develops and sells dietary supplements. Mark R. Hughes founded the
company in 1980. In 2020, Herbalife Nutrition Limited recorded a revenue of 5.54
billion USD. It uses multilevel marketing as its primary source of direct sales.
Vorwerk
Vorwerk is a global company dealing with the direct distribution of various products
such as household appliances, cosmetics, and fitted kitchens.
Its headquarters are in Wuppertal, Germany, but it has penetrated the United States,
Mexico, and Europe markets. Vorwerk came into existence in 1883. By 2020, the
estimated revenue was €291.2 million.
Direct selling has significant benefits for all kinds of businesses. Use credible
marketing companies to develop the best direct selling strategies for you.
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