Company Profile Only

COMPANY PROFILE

Chuan Seng Hin Sdn. Bhd.

AGENDA

• Company History
• Company Structure
• Annual Sales Turnover
• Products
• Market Segments
• Marketing & Promotions Activities
• Company Culture

COMPANY HISTORY

• Chuan Seng Hin Sdn Bhd is founded and established by Mr Lim Cheng
Chai in 1978 in Taman Maluri, Cheras, Kuala Lumpur, Malaysia

• Started off as an agent to ITT brand of television
• Gradually deals with electronic components in order to increase sales

profit.
• At first, sales of the company is preliminary only concentrated in the

local or Klang Valley area only.

COMPANY HISTORY

• In 1980’s to 1990’s, Chuan Seng Hin Sdn Bhd has expanded its business
and customer base to include Pro-Sound, Lighting and even non
electronic products too.

• The company established 2 subsidiaries to widen and stabilize its
operation namely CSH Marketing Sdn Bhd & Syarikat Instraco (M) Sdn.
Bhd.

• The company also invested and partnered an affiliated company – TNK
Electronic Manufacturing Sdn Bhd for manufacturing power cables.

COMPANY HISTORY

• In 2003, the company was awarded the prestigious Golden
Bull award for the best performing SME company in
Malaysia.

• In 2008, the company primary
in house brand namely
Dynamax is awarded the Asia
Pacific Super Excellent Brand
award for the best brand of
products in Malaysia.

COMPANY HISTORY

In 2009, the company From 2009 onwards till In 2012, the company
became distributor and now, the company sales invested and automated
network grows from Klang
sole distributor of Valley area to cater to the most of its operation
international brands as entire country including processes through the
well other than local in implementation of the
Sabah & Sarawak.
house made brands. ERP solution.

COMPANY STRUCTURE

• Chuan Seng Hin Sdn. Bhd.
• CSH Marketing Sdn. Bhd.

• Syarikat Instraco (M) Sdn. Bhd.

ANNUAL SALES TURNOVER

Overall Annual Sales Turnover of
RM30 Million

PRODUCTS

Consumer Products

PRODUCTS

Commercial Products

Professional Audio Equipments / Public Broadcasting System

PRODUCTS

Commercial Products

TV Antenna & Booster Equipments

Precision Tools / Measuring Tools / Electronics Equipments

PRODUCTS

Commercial Products

Wires / Connectors & Accessories

MARKET SEGMENTS

Retails

Wholesalers

Consumers

Project
Based

Online
Store

MARKETING & PROMOTIONS
ACTIVITIES

KL International AV Show 2015 at Marriot Hotel in
Kuala Lumpur, Malaysia

MARKETING & PROMOTIONS
ACTIVITIES

Dealers Conference 2015 at Laman Persona in
Raub, Pahang, Malaysia

COMPANY CULTURE

CSH Company Trip 2015 at Titi Eco Resort in Jelebu,
Negeri Sembilan, Malaysia

COMPANY CULTURE

CSH Annual Dinner 2015 at HQ Office

COMPANY CULTURE

CSH Teambuilding 2015 at Eagle Ranch Resort in
Port Dickson, Negeri Sembilan, Malaysia

COMPANY CULTURE

CSH Exercise Program at HQ Office

COMPANY CULTURE

Donation for the needed program at HQ Office

COMPANY CULTURE

Monthly Vegetarian Food Provided by Company for
All Employees at HQ Office