How to Track Twitter Account performance

01

HOW TO TRACK
TWITTER ACCOUNT
PERFORMANCE?

Trackmyhashtag | trackmyhashtag.com

Twitter has evolved into one of the most popular social media 02
platforms in the whole world. It has about 330 million users, out of
these 211 million everyday users and 330 million monthly users.
Every second, on average, around 6,000 tweets are posted on
Twitter, which corresponds to over 350,000 tweets sent per
minute, 500 million tweets per day, and around 200 billion tweets
per year. These metrics are huge and the potential is enormous!
With the ever increasing engagement on Twitter, there is no
surprise that so many companies and influencers want to jump on
the Twitter wagon. Brands and marketers have turned to Twitter
analytics for gathering and analyzing this data and use it as per
their advantages.

However, when it comes to strategy, many fail to utilize everything
that Twitter has to offer. There are many reasons as to why this
might be. But most of the time the solution to your problems is
hidden in the analytics of your account.

Similar to any other platform, Twitter offers a lot of insights that
you can use to build a solid profile. And today, I will cover the most
important Twitter metrics you need to keep an eye on.

How to Track Twitter Account
performance?

Using Trackmyhashtag, you can track
and measure your Twitter account
performance including hashtag
tracking, identifying influencers,
Tweets, impressions, engagement,
users, tracking trending and popular
hashtags, competitors analysis and
fetching historical Twitter data.

TrackMyHashtag is an outstanding Twitter analytics tool for brands as well as individuals
when it comes to understanding what content resonates with their audience. To improve
engagement, this tool monitors and tracks Twitter related conversations and hashtags.

TrackMyHashtag enables users to obtain:
Real-time hashtag metrics
Identify the most engaging media, hashtags, and URLs
Geographical insights in real-time
Analyze social media campaigns of your competitors
Identify influencers to promote your brand

Track Twitter account performance
using Twitter

Twitter itself provide an option to track and measure account
performance. It provides analytics including followers, tweet
impressions, engagement, engagement rate, mentions and even
link clicks.
To get access to Twitter analytics, follow these simple steps :

Log on to your Twitter account.
From your home feedback, navigate to the left menu.
Click on "More" (icon with the three dots)
Click on "Analytics"

After you login to your Twitter analytics, you will have access to various insights that
are categorized into four sections.

1.Home: The home section of the analytics provides a comprehensive overview of your
monthly performance and engagement statistics including top-performing tweets and
influencers that engaging with your account.

2. Tweets: The tweet section provides performance metrics of tweets posted in the previous month
and includes these statistics: likes, retweets, replies, impressions, reach, engagement rate, link
clicks, and more.

3. Videos: Similar to the tweets section the videos section provides engagement statistics on your
videos including total views, completion rate, total minutes viewed, retention rate, and more.

4. Conversion Tracking: The conversion tracking section helps you track mobile and website-based
events. But it requires you to install a tag on your website or app.

Tweet Impression : Impression on Tweet shows the total number of
people who see the content you share regardless if they engage with it or
not. It is useful to keep a track of but most of the time it is hard to come
up with any conclusions by looking at the impressions only. Having a high
number of impressions and a low number of impressions often indicates
that you are either focusing on the wrong audience or the opposite ( you
are targeting a narrowed one).
New followers : New followers allow you to see how many followers your
Twitter account has gained over the past months. You can use this graph
to see how effective your strategy is and track quickly your page is
growing. If your follower count is going up, there is a good sign that you
are doing something right. But if you notice a sudden drop in your
followers, this could be a sign that it is time to change your Twitter
strategy.

Engagement : The engagement metrics show how many times
people interact with your Tweet. This includes retweets, replies,
follows, likes, and clicks. You can use this graph to get more
details about the specific types of engagements that take place on
your account. Tracking which Tweets generate the most
engagement is a great way to establish patterns and discover what
works and what doesn't.
Link clicks : If you are using Twitter to drive more Traffic to your
website, you can use Twitter Analytics to track how many links
click on your links. This insight will give you an idea of whether
your followers are choosing to interact with you outside Twitter.

Hashtags work great on Twitter. But unlike other
platforms such as Pinterest and Instagram, you
have to be very selective and specific with your
hashtag choice. Even Twitter recommends using no
more than 2 hashtags per tweet for best practice.



So the best way to analyze which hashtag performs
better is to test different sets of hashtags and track
their performance. You can do that by looking at
the engagements of your tweets manually or use a

Hashtag tracker to see what is going on.
Visit : www.trackmyhashtag.com