5 Effective Twitter Analytics Tools for Marketing Experts in 2022
Almost all paid or free Twitter analytics tools can provide you with the basic data regarding your
business’s social development. However, it’s advisable to go for a combination for the best result.
Check out the list of 5 most effective Twitter Analytics tools to help you choose the perfect combination.
1. Trackmyhashtag
TrackMyHashtag is an outstanding Twitter analytics tool for brands as well as individuals when it comes
to understanding what content resonates with their audience. To improve engagement, this tool
monitors related conversations and hashtags.
https://www.trackmyhashtag.com/
TrackMyHashtag’s real-time hashtag tracking enables users to obtain:-
Real-time hashtag metrics
Identify the most engaging media, hashtags, and URLs
Geographical insights in real-time
Analyze social media campaigns of your competitors
Identify influencers to promote your brand
Real-time hashtag monitoring on any public twitter account offers instant engagement metrics. It helps
the social media campaign to quickly improvise tactics. Combining all the features, you can make
decisive decisions that can drastically improve your campaign’s overall performance.
TrackMyHashtag offers a 5-day free trial. Pricing starts at $49 per month.
2.Twitonomy
Twitonomy is a Twitter analytics tool that offers a wide range of diverse and informative resources for
you. The platform’s search analytics provides a list of top languages that are used alongside unique
keywords and hashtags. The platform also allows you to examine any targeted Twitter handle traction.
Twitonomy’s Twitter analytics tool provides users with:
Profile analytics including tweets, retweets, mentions, and hashtags
Comprehensive insights on the people you follow and those who follow you
Insights on your tracked hashtags with hashtag reports
Interactive map of users who mentioned you in their tweet
Twitonomy provides extensive in-depth reports on any public Twitter account along with insightful
metrics of the user’s historical Twitter data. It enables users to monitor tweets, manage their lists and
access reports.
The premium plan for Twitonomy starts at $20 per month.
3.Keyhole
Keyhole provides hashtag tracking benefits to individuals and companies, trying to monitor their
engagement in real-time. The engagement metrics are updated instantly and generates reports in
real-time.
Keyhole’s Twitter analytics enables users to:
Get engagement metrics along with reports in real-time
Predict future performance of hashtags
Identify trending topics and relevant hashtags to boost engagement
Analyze your competitors, social media campaign
Research real-time and historical data
Keyhole enables you to elevate your content to the user’s preferences. It offers benchmarks to identify
the optimum time to post your content to gain maximum engagement. The analytical reports help to
improve approaches to boost engagement for a brand’s social media campaign.
Keyhole’s premium plans vary between $26 per month to $179 per month.
4. Brand24
Brand24 is a social media analytics tool that tracks different platforms and keywords in social media. It
not only offers information on your social media campaign’s total interaction and scope, but also the
influence of the targeted keywords.
Key features of Brand24:
Social media analytics on various platforms (Twitter, Instagram, Facebook)
Detailed analytical reports and metrics on social media campaigns
Identifying keywords to boost engagement
Monitoring the performance of the content in real-time
It assists in monitoring the performance of your social media efforts in real-time. The user can identify
appropriate keywords and evaluate the mentions to improve the scope of their social media.
Brand24 comes with a 14-day trial period and the monthly plans start at $49 per month.
5. Sproutsocial
SproutSocial is a marketing tool that assists individuals, small businesses, and corporations in integrating
with various social media platforms. The smart inbox feature allows you to analyze your overall
engagement statistics on social media websites. This saves you the trouble of logging into all social
media websites.
SproutSocial’s key features include:
Provides comprehensive social media analytics
Smart Inbox for engagement statistics on multiple social profiles
Track keywords and URLs
Identify the latest trends
Analyze your competitors
SproutSocial enables users to perform social media analytics on numerous social media platforms. It
helps to devise effective social media tactics to increase their brand’s interaction and conversion levels.
SproutSocial provides a 30-day free trial for users. The base plan starts at $99 per month.
Twitter Analytics shows you how your audience is responding to your content with several engagement
metrics. Brands can use this information to optimize their future Twitter campaigns for better results.
Start tracking your Twitter Analytics Today!