Hashtag Analytics

HASHTAG
ANALYTICS

FIND THE BEST HASHTAG FOR SOCIAL
MEDIA STRATEGY

Hashtags are now used by every major social
media platform.

Although, the importance of hashtags differs
on social media platforms. Some use hashtags
excessively (Instagram).

There are platforms (Facebook) where
hashtags hardly matter for the users.

However, one platform where hashtags mean
a lot is Twitter. You just can’t imagine Twitter
without hashtags.

WHAT IS HASHTAG?

If you are an avid Twitter user, you probably know what a hashtag
is. Even though, for those unfamiliar with the term ‘hashtags’,
using a (#) pound or hash symbol before a keyword or phrase
(#justdoit) makes It a hashtag.
The use of hashtags was also a great idea suggested by a user.
Hashtags helped users categorize content, users could also use

specific hashtags to increase the reach and impressions of their
tweets. This made hashtags an effective marketing tool to increase

your brand’s social media authority.

HASHTAGS BEST PRACTICES

Some of the best hashtag marketing practices:

Use a hashtag analytics tool
The first step is to choose an effective hashtag analytics tool to monitor your
hashtag performance metrics in real-time. You cannot create an effective
hashtag marketing strategy without research. A hashtag analytics tool
https://www.trackmyhashtag.com/ can help you automate the analysis part, and
provide useful statistics. TrackMyHashtag is an effective Twitter hashtag and
event tracking tool that can provide real-time performance metrics.

Perform thorough research
The next step is using the hashtag analytics tool to extract insights and statistics.
Analyzing your performance metrics of a hashtag can help you evaluate your
social media presence. Depending on the insights you can define goals to
achieve.

Identify trending and popular hashtags
Hashtags are the most effective tools when it comes to increasing your brand’s
reach organically. You just need to find the right hashtag to increase the SEO
authority of your tweets.

Identify trending conversations
Tracking trending hashtags can help you find popular discussions related to
your brand. You can use these hashtags to enter into trending conversations to
generate awareness about your brand. Taking part in these conversations can
also help you get new followers and potential customers for your brand.

Track hashtag analytics and performance metrics
If you’re marketing your brand on Twitter, you must consistently track your
content and hashtag performance metrics.

Analyze your competitors
You should analyze your performance metrics, but don’t forget about your
competitors. Analyze your competitors social media and hashtag marketing
strategies. You can also implement similar or improved Twitter marketing
strategies to grow your brand.

HOW MANY HASHTAGS
SHOULD WE USE?

Twitter - Expert marketers and brands suggest using 1-2 hashtags, tweets
using more than 2 hashtags draw 17% less engagement.

Instagram - Instagram allows its users to add up to 30 hashtags in each post.
Although, Instagram posts with 9 hashtags have proven to drive the most
engagement.

Linkedin - use no more than 5 hashtags or the platform algorithm will mark
it as spam.

Facebook - Facebook also allows the users to post content with hashtags,
however, they don’t seem to make a difference in terms of content
performance. To be precise, posts with a hashtag tend to perform worse than
posts without a hashtag.

TRACK HASHTAG
ANALYTICS

There are various tools out there that can help you increase your brand’s social
media presence. One such tool is TrackMyHashtag.

It tracks hashtags, keywords or hashtag events in real-time
and provides lots of useful hashtag analytics.

MOST IMPORTANT HASHTAG
ANALYTICS METRICS THAT YOU

SHOULD TRACK

Popularity
Is the hashtag you are using popular? If so, how popular is the hashtag? Marketers tend
to use only those hashtags that have a high search volume. The higher the search
volume, the better engagement and reach for your tweets.

Reach and Impressions
Reach provides insights about the number of times a hashtag has appeared in the users’
timelines. Impressions are the number of users that have seen the hashtag. These metrics
together can help you further narrow down the list of hashtags created based on
popularity.

Engagement
You must analyze the engagement statistics for each hashtag. It will help you find the
hashtags that drive the most engagement.
Users
Analyzing and identifying the kind of users that use the hashtag can help you make the final
decision.

WITH Optimize your
HASHTAG content strategy
ANALYTICS

Monitor Know what users
competitors talk about you

Identify the suitable Monitoring your
influencers marketing campaigns

FOR M
ORE Visit : https://www.trackmyhashtag.com/
DETAILS

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