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NATIONAL COMPANY FOR ELECTRICAL TOOLS
THE EUROPEAN PRODUCT IMPOSED


ITSELF ON THE MARKET FOR ITS HIGH

QUALITY, NOT AS AN ALTERNATIVE

TO THE CHINESE PRODUCT






REDA ABD EL AAL SALEM, owner of  National Company for Electrical Tools, said that he is in the field
of electricity since 1981, where a company was initially established in 1985 and then the National
Company was established in 1991 and the location of the company was chosen in Down Town so
that it would be next to the local and central market for electricity in Egypt In addition to the other
branches in 6th of October City, 10th of Ramadan City, Alexandria Governorate and Tanta City.
■ Karim Atef


In the beginning, would you tell in Egypt, we import parts of the infrastructure from new urban
us about the company’s work? electrical panels and then go to communities, a breakthrough
The company adopts the line our factories to assemble them and boom occurred in the world
of European products and high and produce the final product of electricity alongside roads,
quality, we are agents for more that is distributed to merchants transportation and construction,
than brand in Egypt and they are and contractors and we perform and this led to that we participate
11 international companies and maintenance of these products, so in a number of important projects
the largest distributor for ABB we provide a VIP to customers. by entering a number of major
International Company in Egypt. What projects does the company projects in the name of the
We distribute all power tools for participate in? company in addition to entering
high, medium and low electricity After the establishment of into some projects with other
distribution panels to companies President Abdel Fattah El-Sisi for companies we supply them,

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2020 for example, the administrative developing and we are also other products of lower value and
capital, we are dealing with major developing in our style to comply quality we refuse to deal with them
52 companies operating in this giant with the requirements of these and show them the value of the
project and supplying electrical international companies, but we real products, an example of that is
tools and distribution boards to face a difficulty in the Egyptian if you want fuses and searched On
them. market because it tends to the the market, you will be told, “Go to
Also, the numerous projects old, but after a while it becomes REDA ABD EL AAL Company,” and
that are now being built on normal and especially in the world this for me has a very great value.
Egyptian land have made there a of electricity, the development has What is the difference between
boom in several fields, including become fast and the citizen and the European, Chinese and
construction, architecture and companies accept it. Turkish product in the markets?
also electricity, and made Egypt After the January revolution, The difference between the
attract investment pumping to many differences occurred in the European product and the other
many European and Arab countries companies for which we are agents, from other countries is the cost. The
because Egypt has now become which gave us space and balance, working hour in Europe is 10 euros,
a stable and safe market for the but after the revolution, the banks but in these countries it reaches 2
foreign investor and therefore we in their countries became warning dollars, so they are reducing the
see many international companies them against investing in us, but quality of their products to sale
seeking to invest in Egypt. now the matter is completely it. For example, there is a Chinese
What is the company’s plan to different and they are the ones product but it is sold with more
export its products to the African who want to invest on Egyptian than one price inside the single
continent? land. market, but we are dealing with
The company’s plan now is The company since its inception large European companies and
to export to African and Arab and it takes a special direction their price is considered to be very
countries, and the reason for this when it works with a good quality close because the quality is nearly
is the breakthrough achieved by product after a period of time it the same.
President El-Sisi in the relations grows inside the market and not What are the problems faced the
between Egypt and these African like other products that every company in the beginning?
countries and the restoration period is changed and enter the There are many problems, and
of diplomatic, commercial and markets in more than one form, I will give an example of this.
investment relations between we have our special customer There is a thing called switch,
them after we were isolated from who wants quality to guarantee which is to connect the wires
the African continent, in addition to the product. We are dealing to each other to give a good
the advantages offered to exporters with consultants, factories and a connection and not make any
from Egypt to these countries, segment that knows the value of feel or resistance to the electricity,
Therefore, these presidential the product well, and always when and there was an Egyptian person
decisions are considered one of one of our customers requests any who manufactured it for the price
the most important decisions
taken during this period because
the real expansion of Egypt is
Africa, and we are now heading to
Libya after a relative calm of events
occurred in addition to Sudan and
Nigeria and there are some special
products that are exported to the
Gulf countries.
In addition to that the most
important country we export to
is Sudan because it is safe for the
buying and selling process for us
because when working with any
company in an African country
must establish a documentary
credit of our company with its own
banks otherwise we will always
be in danger of not being able to
collect money from them again so
always Be careful.
Is the company developing itself
every while .. and how?
We are agents for European
companies and they are always

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of 15 piasters and our company agents in Egypt because the time for the distance and its high
imported it and sold it for 30 manufacturers have closed their cost in addition to these modern
piasters and we started in small factories in China and after a while techniques technologies, which
quantities but the consumer there will be a severe shortage of its cost is very high, and we cannot
then felt the difference so we these products so they will resort afford now. We must start step
increased the quantity again and to the alternative, which is the by step until we reach the global
again. There are many challenges Turkish products, and they are a product manufacture and it will
we faced at the beginning of the little more expensive, but we are also be for all requirements and
matter within the Egyptian market not affected because our product resistances of distribution boards.
but it was overcome with specific is European and we deal With a We have got the ground and
specifications and standards certain category from the start and we are now in the engineering
and the quality of the European a certain segment of merchants drawing stage and the factory will
product we offer imposes itself on and contractors because it is be ready for work and production
everyone. impossible for the alternative to starting next year.
Was the company affected by the Chinese product to be the What is the future outlook for
the economic crisis that occurred European product, the opposite the company?
globally? is true. The merchants take There is a future view to make
It happened indeed, there was advantage of the situation and expansions in the company that
a period of stagnation in the this crisis and raise prices because are in line with the value and high
selling process, and some other the Chinese product depends on quality of the European product
companies abandoned and laid off competition. and these are in all fields even
a number of workers, but we did What are the company’s future in the ways of advertising and
not do that because the basis of any projects? announcing our new products
company is labor and warehouses, Indeed, there is a project to build because we are dealing with a
we must bear each other and there a new factory that manufactures specific category, for example, a
is solidarity because they attended the products we import that price list has been made for all
the company’s boom times, it are in line with the Egyptian products that the company imports
is impossible when we face any market in agreement with foreign in a booklet explaining each
crises, we give up on them. companies, but we cannot product, its cost and specifications,
Did the diseases currently manufacture everything because and not in Individual printed paper
prevailing affect in the company’s there are certain resistances in like other companies, to make it
percentage of its sales, negatively manufacturing, for example, we easier for the customer to know
or positively? want to manufacture a product all the information he wants in
The real crisis has not yet come such as European products, all a transparent and clear manner,
with respect to the Chinese raw materials will be imported and also is part of the company’s
products and their dealers and from Europe This takes a lot of marketing method.





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CONFERENCE






2020









YOUR GATE TO ELECTRICAL WORLD

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Areej Mohamed, Intelligent all the peoples. For instance cables, In addition, we can develop
Project Manager, spoke about the encyclopedia presents all production line for the master of
the significant efforts exerted by companies producing cables with boards to save hard currency and
the company in electricity field. all their technical features. Thereby, increase the local production.
“Such efforts are not limited to the contractor or consultant is “Concerning production of motors,
the engineers and contractors, able to identify all the producer the global information emphasizes
but also the manufacturer and companies.” Areej Mohamed added. that the motors consume around
authorized agent in Egypt and “We are lack of many products in 64% of the consumed power around
Africa. When it is desired to market the market, although the domestic the world. I also suggest to establish
the electricity, certain magazine production will stop the imports a line to product them to overcome
or exhibit is not chosen to publish and reduce the foreign currency. a big shortage in the local market.”
the advertisement. However, useful We can also compete with the “We need to do many studies on
reference has been provided in other African products. Thus, to breaking into solar energy field,
order to close the gap between achieve such aim, we have to apply so we can make the best use of it.
contractor/ consultant and investor. the standards of each product. For Therefore, I call upon the officials to
In usual, the consultants look for example Amt - Inc accessories, there pay attention to this field because
advertising agencies very hard, but is very small scale of the Egyptian it is considered one of the free
they finally rely on one of the well- factories that product them, if not energies that does not cost so
know companies, as evidenced one factory in 6th October City, much, as well as, it is clean energy.
by there are many advertising however, the market is, indeed, need There is no oil company has agreed
agencies in the market but neither huge quantities of the same. The with the electricity companies to
contractors / consultants nor same for cable block- connectors, develop the field of producing the
investors know nothing about we import it, even thought we are cells of solar energy.
them, even thought their services able to manufacture them easily. The product should fulfill its
are comparable to the well- know If the investor manufactures such standards issued by the Egyptian
companies.” Areej Mohamed said. products by the relevant standards, Authority. There is a committee to
“Intelligent is an encyclopedia, not he will break into the market visit the factories producing new
merely a magazine. It presents all strongly.” Eng. Ibrahim Elsayed, products in order to monitor the
companies in power and electricity Spokesman of ECG Company, said. application of product standards
market in Egypt and all Africa. One of the products that hardly and to test them until the final
Accordingly, it is working to close find in any factory in Egypt is the approval.”
the gap between the investor, metal products, despite their ease “The issue of improving the quality
manufacturer to electrical product, of their production. We need also of Egyptian electrical product is an
and contractor/ consultant. The factories to produce the torches important and national mission
details of encyclopedia are all the since we only finish the torches. that deserves attention and
exhibit companies in market. It is By achieving the same, we will fill consideration scientifically. The first
delivered for free in order to help a huge gap regarding the imports. step to achieve the same is to pay
attention to the quality standards.
Although we are aware of them,
they and their levels of application
vary from one company to another.
The quality standards are the only
reason getting the consumer to
trust a certain company rather than
anyone else. On the other hand,
if the local producers meet these
standards, the value of local product
will increase, not only at the local
level, but also at the Middle East
or even the world because Egypt
is a pioneer company in the field of
electricity. In the field of mechanics,
there are many equipment and
machines are imported. The
electrical products in market,
unlike, are locally manufactured.

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waste time or put the product at
risk. The supplier should conduct
research on the local market needs
and the necessity to meet them. For
example, the consultant requests
certain thing, then, we find that
the supplier does not provide
the required product unless it is
requested by specific order.”
He also emphasized that the
quality standards are more
important than the development,
explaining that the focus only
on development is the biggest
mistake. That’s like that a one has a
law, but he does not enforce it. This
does not mean that development is
not important, but the quality must
be applied firstly since it is a way of
life. In addition, the negative results
must be avoided.
On the other hand, Hamdy pointed
out that it is not important that the
Egyptian product is a competitor in
all its aspects, as one advantage is
sufficient. For example, we prefer
the Japanese car to the German car
in terms of the AC. So the producer
must focus his attention to find the
field, in which he will be number
one.
Meanwhile, he stated that “EHAF”
is one of companies that tackled the
issues by a purely scientific manner,
not just media and diplomatic
manner, as it is considered the main
way for success.
Moreover, he asserted that the
However, sometimes some of least not to make major error in approved manufacturers list
contractors and owners bring the product. The third step is to shall be developed and updated
an imported product since the raise the minimum level of design. consistently. The consultant who
quality standards are not applied. After applying all these steps, it is does not follow such instructions is
Indeed, we do not need new quality the time of ensuring the validity of considered substandard. Whereas,
standards but we only need the chosen product and the suitability there are new companies in trust
supervision the existing standards.” for its application. This depends and approved companies that
Eng. Hossam Hamdy, Electrical on the relationship between the declined such as “Nokia” Company,
Consultant Engineer in EHAF. consultant, the supplier and the its business is declined completely,
“The second step to raise the owner. At first, the owner has to however, each consultant has
quality of the local product is to know what he wants from the different features. Whereas, there
reduce the maximum number of product because if he does not is a consultant who updates and
errors. For instance, Japan is proud know it enough, he will choose develops his own knowledge
of being not allowed to make errors. product of more required features consistently, not depending on
How far back can Egypt do that in or vice versa. Secondly, the an old standard, another one who
manufacturing the product? We consultant’s role is to explain what judges the product by the country
want every worker in this system is required without leaving many of origin, which is mainly wrong.
to adhere to this principle, or at inquiries to the contractor so as not HAMDY addresses consultants

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saying that the judgment shall
not be based on product name
or country of origin, but based on
the standard that makes us accept
the American product and German
product at the same time refuse
the Chinese product. For example,
in a project for making cables in
“Hilton”, 4 common trade names
and 3 unknown trade names are
mentioned, finally, one of unknown
trade names is chosen as we can
trust in it and it is based on the
consultant’s honesty.
On the contrary, Eng. MAHMOUD
HAMDY, Manager of Projects
Zone for Precision Consulting
Engineering Office, has discussed
the Egyptian product issue and
the reliability culture “We have a
complete market that is developed
constantly, but we do not notice
that” he said. In addition, he clarified
that the Egyptian product is
available and appropriate, however,
there is not a service helps people
to be acquaint with the available
products; thus it is not available for
all companies to enter the market.
He expressed his admiration
towards “Intelligent” Encyclopedia
as it provides updated information
over electricity market.
Furthermore, he added that all
products have power indicator
and its power consumption
to not cost more in the future.
“Precision Company” has studied
and discussed such matter and
divided it into 3 indicators: Power
consumption amount, Local Ministry of Industry and companies thus the matter changes from
component percentage for each available in market have to hold a what is exactly required to actual
product and customer indicator meeting to discuss over changing participation and find solutions
which has to be developed each our conception towards Egyptian for problems by meetings or social
3 months, whereas, a group product and concentrating on the media; such as groups created
will collect information about problem of exchange information. on What’s App and Facebook,
market; another will observe the Therefore, it is necessary to therefore, the competitiveness
customers’ reactions over the count the products, increase the will be increased and better. He
product. Therefore, we can ask competitiveness and create a asserted that all suggestions will
Consumer Protection Agency for research unit for the product that be implemented soon, then we will
help to determine the consumer deserves to reach better results, create indicators for all products
complaints. whereas the product will be 30% to determine the proportion if it is
In addition to, he asserted the Egyptian instead of 15%. local, as well as, he talked about the
necessity to give the developed He discussed the positive role main role of consultant to convince
product a chance to be available; of exchanging information and the customer that the product is a
therefore he suggested that knowledge between companies, reliable product.

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view of manufacturers, especially
international companies working
in electricity market in Egypt, as
well as, he tackled 4 important
points: overview of the company,
responsibilities of international
companies working in Egypt and its
roles towards small-cap companies,
support required laws by ministries
and government generally and
some recommendations in
electricity industry for new investors
in Egyptian market.
Furthermore, he stated that (ABB)
considered the largest and oldest
company in Egyptian market, it
started in 1978 as one of Arab
Contractors companies then it was
transferred to 10th of Ramadan
City, as well as, it was the first
Moreover, he added that all “if the government assigned a good plant in Egypt and Middle East
applicable laws in governmental consultant, it never changes him” in electrical panel industry. After
organizations are put because of she said. Arab Contractors company sold
long history of dealings, however, Eng. MOHAMED SALEM, Deputy all its shares, over 40 years, (ABB)
there is no a comprehensive law. chairman of ABB Egypt located at completely possessed, since 2000
Therefore, many problems have north central Africa and Manager (ABB) became the only owner of the
been occurred in dealings that of 10th of Ramadan company company. International Company
promote the country to amend the factories, spoke under the point of (ABB) is an European company
law. He stated that the Egyptian started in Swede and Swiss, in
product has to be distinctive and addition, in 1820, it was the first
reliable, for example, the German company working for electricity
product, once the customer realizes industry. Over previous 125 years,
that the product is German, he many agreements had been signed
feels comfortable and trust which is between the company and many
based on their great efforts, as well European companies (Italian -
as, he argues that the consulting German).
offices and Egyptian companies “SALEM” declared number of
working in electricity field have to obligations that company has
communicate with each other in committed concerning industry in
the following period. Egypt as an international company;
Eng. TAMER RAMZY, an electrical First: nationalization of technology
consultant, expressed his preference in Egypt, in an attempt to develop
for the Egyptian product if it meets the electricity industry which means
the international specifications, that not only selling products in
thus we will not need to foreign Egyptian market but encouraging
products, as well as, he hoped that foreign companies to invest in
electricity market will be based on Egyptian market and making use
local products. of good sources of Egypt; one of
Eng. MAGY, affiliated to Maamoon the most important sources is
Establishment for Electrical manpower, he said “Actually, we
Engineering, said that company had so professional engineers
is operating in most of electricity who able to bear responsibility, in
sectors, approved by “Schneider  “, addition, the company has to help
clarifying that the company faces engineers and Egyptian labor to
a problem which is non-changing develop”, adding that the company
policy by governmental agencies has now more than 200 engineers in

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(ABB) factories in Europe, America, Clarifying that if the manufacturer offered by the beneficial ownership,
Canada and Asian countries such as wants to continue in markets, its the land brokers and the specialized
Malaysia and Thailand. product shall comply with the last of land hoarding will stop to enter
Second obligation towards international standard, health and the land business as well as, we will
electricity industry in Egypt: focus safety of workers, and quality tests ensure of exist the serious investor
on product quality is considered which conduct to avoid the risks in order to maintain the property
the most important factor for and to ensure of product efficiency rights of Egyptian lands for coming
respect our customer, whereas, regardless the great costs, but it generations.
it is usually necessary to raise the works for companies to maintain He noted the important of paying
customers’ expectations. He also for more than 40 years as well as the due attention to export; in case
asserted that the local product gaining the customer trust. of the product satisfies with its
has to equal the foreign product; Fifth: the manufacturer shall have local market, with stay in the same
taking into consideration Egyptian integrity, to gain the customer step, because it cannot keep pace
culture. Therefore, the succeeded respect on its product. with the international standards
manufacturer is the one who able Sixth: helping the technical staff to and eventually it will decline in
to distinguish his own product learn, improve and to be leadership market, in the contrary of the good
and make it suitable for customers figures. This help may be provided local manufacturer is the one who
overseas taking into consideration by other organization, e.g; there targets to pay attention for export,
different cultures. are many leaders in the competing thus any local product have a plan
Third obligation: promote the organization of ABB have helped by doesn’t include the exporting and
culture of safety and professional the company. Also, he confirms that developing the exports will be in
health for all workers in Egypt. It is not there are some foreign companies the wrong path. Therefore, he asks
directed for industrial committee entered the market during the last the officials in Egypt to activate
but for whole committee. two years and did not comply with the international conventions
Fourth: Human Development; the industrial obligations, but it of commerce such as the last
Engineering Skills develops in only exploits the Egyptian market. convention in Africa. Describing
the engineering faculties and Salam asks the officials to the experience of the “COMESA”
other companies, “we have many reconsider the issue of industrial was good because it promotes
contributions in the engineering electricity especially, in concerning the Egyptian exporter to export
faculties labs as well as Protective of the ownership system which to “COMESA” countries. Similarly,
devices, communication, electrical exists in many developed and the conventions with Southern,
panels and the effective practice developing countries, adding that; western and central African
in the dual technical education the optimal system is beneficial countries shall be observed and
which are the most important ownership for 30 to 40 years, encouraging Maritime, land or air
development elements for the because the serious investor, transport, and even transport from
electrical industries in Egypt, thus, whether was Egyptian or foreign, Egypt to African countries because
we will have technicians are able to calculate the value of the land over in many cases, the Egyptian product
carry responsibility and assemble of 30 to 40 years as a maximum. is 15% less than the global prices
the products properly” he said. Therefore, when the industrial land and almost by the same quality. But,

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the transport costs from Egypt to He clarifies that the cut-off point He said that one of means used
any other country as Tanzania and of developing or non-devolving by the company to prove the
Mozambique will be four times for specifications is the product efficiency of the product, is to put
the same product, if it transferred obtaining the IDC certificate. Hence, the product in markets for a year or
from Spain or Portugal due to lack there are general and particular two, in order to gain the customer
of developed transport lines such as specifications for the product. trust then it has its validity
European countries or turkey which The general specifications is A –B certification e.g a store coated
transferred its products to Africa by which means the extend of product by GRB for water resistant, which
much more cheaper prices. While conformity with IDC standards, had been used by many African
the current Egyptian product has while the particular one is depend counties, and we starts to use it
the same quality of the European on the distributor and its conditions in north coast near the water and
and turkey product or even better, for example; the store in street has leave it for couple of years, then
on other hand, the Egyptian import its own running conditions which we discovered that it can endure
will be less in time, and prices require different dimensions shall unfavorable environmental factors
by 10% or 15% but because of be comply with the customer and prove its efficiency.
transport we are totally out of the otherwise the product will be He mentioned the company
running. rejected, In addition to, the results training programs that accept
The vice president of ABB advises of industrial development authority undergraduates, and start its
the small manufacturers to pay in order to obtain the required advertising campaigns on social
attention for the human resources licenses as manufacturer and the media and official website in April
because the industry in general and product certification. If the product each year for one month paid
the electricity industry in particular was electrical, there is committee summer training to all students
are depending on the human in the ministry of electricity and in the faculty of engineering.
resources. Having High qualified power currently approved all He added that the training is so
engineers and technicians may the products and so cooperated organized. The students divide
make the product break into the with the manufacturers. It also into groups and trained in factory
world. Therefore, the good investor tests all products whether were from 8 am to 5 pm daily. The
and successful manufacturer accessories, panels, transformers, students, who prove its proficiency
shall note the same, because the heaters or etc. There is lab at the in training, shall have the priority
engineer or technician has a lot Ministry of Industry, and all the in appointment at (ABB). There
of responsibilities, and he may do above-mentioned labs may give also the customers training, where
mistakes. So, human resources and certification to make the product they receives courses in electricity
its trainings are very important. approved. industry field.

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FAROUK AL HAKEEM:
ALL EGYPTIAN PRESIDENTS HAVE


DISTINGUISHED THE SOCIETY OF

ENGINEERS BY PUTTING IT IN A

SPECIAL PLACE; EGYPT WILL TURN

INTO A REGIONAL HUB OF ENERGY






“Now, there is an electrical interconnection, of capacity 450 MW, between Egypt and Jordan.
Increase such capacity is under study. On the other side, there is an electrical interconnection, of
capacity 150 MW, between Egypt and Libya. The project of creating an electrical interconnection,
of capacity 220 KV, between Egypt and Sudan is underway. Soon, pilot project of capacity 50 MW
will be released. In coordination with the Sudanese party, it is planned to increase the capacity to
reach 3000 MW, then, 6000 MW. Such electrical interconnection serves as a gateway between Egypt
and African states” added by Spokesman of the Ministry of Electricity and Energy in statements to
Power Magazine.

■ Karim Atef

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The Egyptian Society of Engineers opened the society and said, “All discussion and studies sessions, FEB
was established in accordance appreciation goes to the Egyptian in addition to the role of opening 2020
with the Royal Decree of 1920 and Engineers and to the Egyptian up to scientific societies, whether 63
society head appointment is still Engineers Society “ also he called at the Arab world or in the whole
made by a decree of the President it the Egyptian Royal Engineers world.
of the Republic, the society Society and made it under his What is your opinion on the level
represents engineering majors in personal care by appointing a head of Egypt in the field of renewable
engineering divisions form in the for the society as an appreciation energy?
fields of civil, mechanical, electrical, for it, in addition to transfer or refer Egypt is now moving in a good
chemical, urban planning, mining any projects that undertaken by and steady path in order to
and petroleum engineering; it has the country or government to the achieve the plan and strategy of
chaired by the greatest Egyptian society for consultation and giving the Ministry of Electricity, which
engineers, one of them is Dr. an opinion. seeks to have the percentage of
FAROUK AL HAKEEM, head of the The tradition of appointing the renewable energy or generated
Egyptian Society of Engineers President of the Egyptian Society energy from renewable energy
and head of the electrical Division of Engineers has been effective as in 2022 reaching 20% of the total
of the Syndicate of Engineers. from King Fouad time until this day, energy. That is mean, if we produce
“Energy” Magazine held a press passing through President GAMAL 60 thousand megawatts, then 12
interview with him to learn more ABDEL NASSER, President ANWAR thousand megawatts of renewable
about it and his opinions in various AL SADAT, former President HOSNI energy should be produced, which
fields of energy. MUBARAK, after that the Military includes wind, solar, nuclear, and
Text of the interview ... Council, then President ABDEL hydraulic energy. So this is the
Tell us about the foundation and FATTAH EL-SISI. direction that all countries in the
history of the Egyptian Society of The Egyptian Society of Engineers world are heading now, because
Engineers? includes all divisions engineering this energy is clean and preserves
The society was founded in 1920 majors such as civil, architectural, the environment and people.
where the first session was held electrical, mechanical, chemical, How do you see Egypt’s attempt
and opened on 3 December of mining, petroleum, and to handle the nuclear energy in
the same year and next year we metallurgical engineering. the Dabaa project?
will celebrate the centenary of the What is the role of the society in The decision of establishing the
society, the first board of directors the country and the community Dabaa station is 100% correct and
was held by Eng. MAHMOUD of Egyptian Engineers? right; where Egypt was supposed
SAMI as a head, OSMAN PASHA The previous and current role of to use nuclear energy to generated
MUHARRAM as a member and the Society is still the scientific role electricity for more than 30 years.
13 other members; the board of by providing scientific activities to This decision was delayed due
directors still consists of 15 people all Egyptian engineers, whether in to international considerations,
until its date. all sectors by holding conferences, as some countries refused to let
at the time King Fouad seminars, training courses and Egypt owns such energy, but this

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FEB all ended with President El-Sisi’s
2020
decree that Egypt should have
64 this energy so he took the path
of constructing nuclear power
stations and the first reactor that
will operate with nuclear energy
will start in 2026; this is considers
as a part of the diversity of the
various energy sources.
What do you think about the
Benban project for producing
solar energy in Aswan?
Benban project is the largest
solar power station in the world,
where the largest part of which has
been connected to the electrical
network with a capacity of about
1465 MW through 30 companies or
investors who have implemented
these stations. interconnection will be there with a committee called the “Central
Do you think that Egypt needs the Arab Maghreb States, Jordan, Committee of the Reconciliation
more renewable energy stations? and it will be extend to Syria and Law in Building Violations”; I’m a
Actually, Egypt didn’t get enough Iraq, after the situation in them member of this committee and the
with that, so there is already a being settle down as well as an head of its technical department.
major electrical interconnection interconnection with Saudi Arabia. The syndicate is moving in good
plan with neighboring countries When will the citizen really feel steps, where the state has resorted
as well as a plan to turn Egypt self-sufficiency of energy and its to it as a consultant for it through
into a regional energy hub. We effect on electricity bills? the executive regulations of the
are just waiting for the situation in The delay of raising subsidies law so, the syndicate has a major
Libya to settle down, and then an until now has a big effect upon role in establishing this law.
the increasing of the electricity What is the ideal way to use
bill, which has become a burden energy and electrical appliances?
upon the Egyptian citizen, but a The optimum operation of
short time ago, at the direction electrical appliances is starting
of President ABDEL FATTAH AL- with selecting devices that
SISI, the Ministry issued a decision apply systems of rationalization
that next June will not burden and improve energy efficiency.
the citizen by any increase in the There was a major project in the
electricity bill, which will be in the Ministry of Electricity to improve
benefit of the Egyptian citizen. energy efficiency that was funded
We hope during the next period, by the United Nations and the
that there will be a reduction in Global Environment Facility (GEF)
electricity bills, such as the recent where they had placed labels on
reduction at some other electrical appliances; we advise
commodities. the consumer to read this label
Did the society participate and follow all its instructions. In
in the reconciliation law in addition to our recommendation
some building violations or to choosing the devices marked
it was the syndicate only? with (A or B) where it saves energy
The syndicate formed and thus reduces the
amount of the electricity
bill.



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ECONOMIST DR. MOHAMMAD SAAD EL-DIN:

EGYPT’S TOTAL GAS


PRODUCTION REACHED 7

BILLION FEET / DAY







Economic expert Dr. Mohammad Saad El-Din, Chairman of the Gas Investors Association and
Chairman of the Energy Committee of the Federation of Industries, revealed that energy is the
basic element of the movement of life, whether civil or military, and as long as this element is
important, the state should try all categories and destinations to try to obtain a sustainable
energy source, to ensure its continuity, pointing out that the types of energy are 3 types “electric
power produced from diesel or any heat source, energy produced from fossil oil, and the third
type is the new, renewable and inexhaustible energy at all, namely solar energy, wind energy,
and energy generated from water. Each country determines its comparative advantages for
energy recovery in the easiest and best way.

■ Fathi Al-Sayeh

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In special statements to “Energy FEB
Magazine”, Dr. Saad El-Din showed 2020
that “ we must clarify the position 67
of Egypt where it was? And how
did it become? Egypt has gone
through energy crises, through a
crisis in electricity of all kinds, as
electricity was disrupted for more
than 5 hours a day, factories were
suspended, and gas stations filled
with queues of cars, life was almost
suspended, and getting a butane
cylinder was in queues, and this
situation was for energy sources
used in Egypt.
A leap in energy projects
After the advent of the new
political leadership, represented by
President Sisi, it took it upon itself
to solve the problems of energy
in Egypt as a top priority. The
beginning was for the electricity about 3 billion feet\ day.
file. The stations were established Dr. Saad El-Din explained that
and the national grid was modified. THE RISE OF GAS Egypt’s total gas production
Egypt’s production of electricity IN THE HOME today reached 7 billion feet / day,
was no more than 22-23 Gigawatts TO ACHIEVE meaning that there is a surplus of
and the total consumption reaches JUSTICE WITH domestic consumption, and the
to 27 28 GW at this time, the deficit THE PRICE OF import has been stopped and we
was up to 5 GW. have self-sufficiency, and there is a
Dr. Saad El-Din confirmed that THE BUTANE part for export abroad, and Egypt
President Sisi established the CYLINDER AND is currently operating liquefaction
largest three power stations with AFTER RISING plants, which were suspended for
a capacity of about 14 Gigawatts. OF SUBSIDIES, Five years ago, and the forefront
This new power capacity covered GAS WILL of lawsuits against Egypt were the
the gap and the deficit that existed. BECOME Badco and Damietta factories. The
We have surplus of electricity and government participated with 24%,
it can be exported, pointing out CHEAPER. and therefore they were stopped as
that this was done with the repair a result of the gas deficit. The two
of networks. Electricity was not factories were operated, and they
disrupted in houses, factories did produced a surplus, part of which
not stop, adding that the other was exported to Jordan.
area, gas, was during a certain THE PRICE OF THE Stop exporting gas to Israel
period of gas production, we CYLINDER IS 65 Dr. Saad El-Din explained that
did not have any agreements or POUNDS FOR THE Egypt has stopped exporting gas
investors working to develop gas CONSUMER AND to Israel due to the availability of
fields available in the Egyptian gas, adding that Egypt takes gas
territory, or work to introduce new ITS ACTUAL COST production from Israel and is being
gas fields. He explained that this ON THE STATE IS liquefied by Egyptian factories and
led to depletion of some gas fields. 140 POUNDS exported.
He added that the total quantities Saad El-Din stressed that Egypt
of gas produced reached 4.3 billion is qualified to become a regional
feet / day, and at the same time the gas center because it possesses
quantities of consumption today investor, and new agreements abundant quantities of gas,
reach 6.5 billion feet / day, which were entered so that working to whether from the quantities
caused the disruption of factories, give the investor incentives, to produced from the largest gas
pointing out that Egypt was pump investment, and this is what manufacturers or from the field
importing about 2 billion feet / day, appeared with the Italian company of Zohr, or from other places that
to fill the deficit in Consumption. Eni, and its first production was are available in the ground, as
Dr. Saad El-Din said when Egypt from the field of Zohr, which well as Egypt’s proximity to gas
amended its policy with the production reached until now fields in Cyprus, Greece and Israel.

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FEB He pointed out that Egypt pounds, it is not right for the natural
2020
has established the first Egypt gas consumer to get gas quantities
68 Economic Gas Forum, led by monthly at 15 pounds, so there
Egypt and the participation of must be a balance between both
seven countries, with the aim consumers.
of announcing that Egypt will Dr Saad El-Din confirmed the
produce, distribute and market government raised the price of gas,
gas to all countries of the Middle but still cheaper than its actual cost,
East, thus Egypt was eliminating compared to other things, you will
the problems of electricity and gas, see the consumer of the gas is by
pointing out that it is important 65 pounds, and the other side was
to have foundations of industrial less than him, so it is a must to be
development available on the land equal with him.
of Egypt, in order to attract large He pointed out that the price of
numbers of investors, adding to natural gas meter was 65 piasters
the Government’s amendment of and now becomes 3.5 pounds, and
investment laws, and established gas meter is equivalent to a liter of
roads, ports, airports and gasoline or fuel, and natural gas is
tunnels, and established the still equivalent to 50% of the value
new administrative capital, and of the price of diesel, and much less
established the axis of the Suez than the price of the butane, noting
Canal and the economic zone, in that both the butane, diesel and
order to equip the infrastructure, to gasoline are supported and when
suit any Egyptian or foreign investor you see the gas price has risen as a
to find a climate favorable to find result of other subsidized elements,
all the qualifications of the success indicating that if the subsidies on all
of the industry and investment. energy elements are raised, natural
Butane gas will become cheaper at all.
The economist Dr. Saad El-   The economist Dr. Saad El-Din
Din said that for the problem of said that Egypt is floating on a sea
the Butane, Egypt provided gas and treasures of gas, and there
cylinders for homes with a total was difficulty in the extraction,
of 4 million tons annually, locally and the obvious statement is
produced 2 million tons and that “our country is rich but the
imported 2 million tons, and the administration is not smart” such
cost was high due to the support as those who put his money under
of the butane cylinder, more than the tile and mice eaten his money,
90% of the price, where the price and another man invested that
of the cylinder for the consumer money in projects and succeeded
is 5 pounds where its actual cost is He pointed out that the state is and left huge money for his sons.
100 pounds. Today, after subsidies determined to recommend natural Dr. Saad E-Din said that, the
have been raised by 65 pounds to gas from 80-90% of the homes political leadership has chosen to
the consumer, the actual cost to of Egypt, noting that houses will speed up the tasks of implementing
the state is 140 pounds, pointing remain unsafe or located in areas its plan effective models away from
to the government’s tendency away from the main networks or bureaucracy, and Dr. Saad El-Din
after increasing the production the economic cost of the delivery asks Is the armed forces owned
of gas to expand the delivery of gas is useless, and this indicates by an individual or the state?
of natural gas to all houses and that we can`t live without butane Are the employees of the armed
factories, to replace imported gas permanently. He pointed out that forces mercenary soldiers or are
and to replace the special gasoline the studied plan to be implemented they citizens of the homeland? If
and diesel fuel with natural gas. is to cover the entry of natural gas they work, are they make a profit
The president of the Gas Producers to 50% of the consumers of the for themselves or the armed
Association added that it is butane and doing replacement forces that continue to succeed?
natural that when all society is work that will provide the import stressing that they are changing
transformed into natural gas, it is of the butane and will provide the and others come over the years,
necessary to ensure the entry of support spent on it. and this means that the results
natural gas to homes according to Dr. Saad El-Din said that it is will not go to a certain person.
the requirements, specifications natural that there is social justice. Questions and clarifications
and availability of infrastructure. When the gas cylinder reaches 65 Do they carry out their national

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FEB
projects on their own or with all you find those who live on 2020
Egyptian private companies? He corruption refuses to work using
pointed out that the entry of the this system. This will prevent the 69
armed forces in the economy and ANY old regimes that pay for corruption,
all its projects, was for the purpose ORGANIZED and there will be no bribes.
of speed of implementation OPERATION HAS Dr. Saad El-Din explained that in
and quality and not to raise the VICTIMS AND order for the country to succeed,
prices of products, and if there is CORRUPT the administration of the country’s
something wrong, it will not be affairs must be reconsidered, all
accepted, explaining the presence PEOPLE DO NOT forms of bureaucracy must be
of the armed forces and their WANT THE eliminated, and mechanization
personnel was necessary, pointing RIGHT AND should be introduced in everything.
out that when the role of the SAFE SYSTEMS In order to eliminate corruption,
armed forces ends, they will return we must make use of everyone
to their work and they are present who has a national ID and every
as a transition in the homeland. institution that has a national
Dr. Saad El-Din asks if the armed but those who worked honorably, number. Buying and selling takes
forces were not present, could we honestly and profitably will not place in two digits. Every person’s
have seen these giant projects of be affected by the presence of the expenses go to another person.
cities, infrastructure, roads, bridges, armed forces, and they are happy. If this system is achieved, the tax
water and electricity stations, and Dr. Saad Al-Din pointed out that system will change. Every amount
other important projects that any operation on the ground coming from one person to another
took decades to be established! have victims, and these are the is held accountable to the other
The economist Dr. Saad El-Din corrupt people, because they do person. Therefore, the economy
explains that the masses of the not want the right safe systems. system has entered in sound ways
people will not get angry with Digital Technology and will prevent corruption and
these projects, but those who are He added that the introduction of guarantee the rights of the state.
angry about the presence and computer systems in the business He pointed out that it is easy to
entry of the armed forces in the satisfies a lot of conscious young take advantage of the national
projects, were working courtesy, people, and those who do not have numbers of citizens and is placed
embezzling, getting commissions, the competence in the completion under control, and this is what is
and carrying out deficit works and work of this system object this, done in telecom companies that
and handed them ver. They are noting also that when the state have millions of lines, and has full
those who have been affected by wants to introduce the system of knowledge of every small and large
the presence of the armed forces, electronic portal in all businesses, thing about the owner of the line.





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SAUDI ARABIA HOSTS THE WORLD SUMMIT

ON ARTIFICIAL INTELLIGENCE .. END OF
MARCH 2020


■ Sources - Energy said: ``Artificial intelligence
Magazine today plays a pivotal role in
the digital transformation
The King Abdulaziz in various fields, including
International Conference governmental, commercial,
Center in Riyadh, Saudi Arabia, industrial, health and others
will host in March of 2020 the fields’’. His Excellency added
World Summit on Artificial that what AI achieves is worth
Intelligence. changing the world around us.
The summit will be held field of artificial intelligence. It is worth noting that the
under the patronage of the It addresses several topics in Saudi Data and Artificial
Crown Prince, Deputy Prime the field of artificial intelligence Intelligence Authority was
Minister and Minister of and the utilization of its established by the Royal
Defense and Chairman of technologies and their impact Order in August 2019 to be
the Saudi Data and Artificial on society and economy. the official body responsible
Intelligence Authority Prince In the declarations of the for the national data and
Mohammed bin Salman. The Chairman of the Saudi Data artificial intelligence agenda
two-day summit (30 and 31 and Artificial Intelligence in the Kingdom to achieve the
March 2020) will discuss the Authority, the Chairman of Kingdom’s Vision 2030 and its
Kingdom’s leading role in the the Organizing Committee objectives.




THE (EBRD) IS PRODUCING A DOCUMENTARY
ON THE BANBAN PROJECT


■ Taqa magazen

“Banban” Project financier The European Bank
for Reconstruction and Development (EBRD)
announced that the largest solar project in the
world, called: Benban, is now in operation.
(EBRD) is producing a documentary on the
Banban project, the awe-inspiring project. The
film was broadcast on “YouTube.”
The project extends over 37 square km (almost
15 square miles) in the Egyptian desert and has
a capacity of 1.5 GW according to the bank.
In 2017, the EBRD took a major step forward
to support the rollout of renewable energy in
Egypt with the approval of a US$ 500 million
framework for the development of Benban.
This project is supported by the Green Climate
Fund, the European Union and the donors to
the SEMED MDA (Australia, Finland, France,
Germany, Italy, the Netherlands, Norway,
Sweden, Spain, Taipei China and the United
Kingdom)

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«PEROVSKITE» SOLAR


TECHNOLOGY FOR GREEN


ENERGY PRODUCTION




■ Sources - Energy stacking methods for years in the creation of efficient but
Magazine an attempt to increase power lightweight cells. These can
conversion efficiency. be used as power sources on
Periodical Scientific Journal “Before this research, the unmanned aerial vehicles or
‘”Nature Energy” published main perceived barrier was drones, enabling longer flight
a new research paper in that the perovskite with a times.
October, by Professor Michael low bandgap—designed to “It became clear to me in the
McGehee and his research harvest the infrared part of the 1990s that preventing global
team. who demonstrated spectrum—was not stable,” climate change was going
how to dramatically improve McGehee said. “Through a to be the most important
the stability of tin-containing combination of improving the challenge that scientists and
perovskite material used in perovskite semiconductor itself engineers would need to
stacked solar cells, allowing for and selecting the right contacts address,” McGehee said. “There
up to 30% power conversion for extracting the charge, are lots of different ways people
efficiency. we have shown that the low can contribute, but since I
These stacked perovskite solar bandgap solar cell can be quite love working with materials, I
cells can be an inexpensive stable.” decided that I would devote my
alternative to silicon solar Perovskite solar cells in career to advancing solar cell
panels that operate at only 20% particular have high potential technology to the point where
efficiency. for innovative applications. They it can generate at least 10%, if
McGehee and his team have can be deposited on flexible not 50%, of the energy that the
been developing perovskite plastic surfaces, enabling world’s population needs.

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2020
2020 SASOL
74
ROAD PUBLIC TRANSPORTATION SOLAR
TRENDS FOR CITIES IN CHALLENGE

«INTERNATIONAL BUS UNVEILS
CONFERENCE» ELEMENT OF
SURPRISE


The 2020 Sasol Solar Challenge
in South Africa is officially open
for entries and boasts exciting
changes. Participants can look
forward to a new route and
■ Taqa mmagazine the one deployed by Enel X in changes in format.
Santiago del Chile. With a renewed title sponsor,
International Association of In addition, the implementation the seventh Sasol Solar
Public Transport (UITP) Held the of significant policy instruments, Challenge (SSC) will be held
International Bus Conference, such as the EU fuel economy in September 2020, once
an event focused around road standards for cars and trucks again challenging top young
public transportation trends for and the Clean Vehicles Directive, engineers from across the world
cities, held in conjunction with which provides for public to drive their fuel-less, cutting-
Busworld Europe in Brussels procurement of electric buses, edge cars across 2,500km of
from 21 to 23 October. will keep this segment growing South Africa’s public roads .
To share knowledge .The in the coming years. Element of surprise for
discussions focused specifically Bloomberg’s BNEF estimates participants
on the new energy industry, that by 2040, 80% of the The SSC passes through
discussing issues related to global municipal bus fleet will the Northern Cape for the
smart charging for electric buses, be electric, with important first time in eight years,
trying to answer questions like consequences in the levels of and Bothaville, Kimberley,
whether bidirectional charging global emissions and decreased Bloemhof, Uitenhage,
can unlock the potential for bus- in air pollution at city levels. Kirkwood, Plettenberg Bay and
based energy storage to meet An update of the World Health Franschhoek have been added
grid demand. Organization (WHO) records that to the route for the first time.
With nearly 300,000 fast in 2018, 97% of cities in low- and Competitors in 2020 will
chargers installed globally, and middle- income countries with have to think on their feet on
roughly half of these dedicated more than 100,000 inhabitants ‘blind’ days, when information
to buses, the charging pattern of did not meet the WHO air quality regarding the route is withheld
electric buses (at depot during standards, with serious health until the night before, forcing
the night and on route with consequences for the citizens teams to strategize on the go.
pantographs during the day) involved. Experienced teams usually
can open new opportunities for With the advent of the energy travel the route several times
energy services. transition, UITP and its 1,700 in advance to prepare for all
According to the International members including public challenges, but will now need
Energy Agency’s (IEA) Global EV transport authorities and to plan for the element of
Outlook 2019, at the end of 2018, operators, from 100 countries surprise. The loops in route,
there were 460,000 electrified will continue their journey which allow teams to rack up
public buses in the world, with closely monitoring how bus distance and get a lead on
China taking the lead as the operators approach the new competitors, will also be much
biggest market. energy industry, continuing shorter in 2020.
With a growth rate of 25% from to advance their major
the previous year, the adoption bus business while also
of electric buses outside China expanding the
has been pushed by innovative ancillary business.
procurement schemes, such as

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WITH THE AFRICAN SUPPORT AND PARTICIPATION 75

THE EGYPTIAN EMBASSY IN BELGRADE

ORGANIZES THE CONFERENCE

«CONTINENTAL OPPORTUNITIES FOR

TRADE AND INVESTMENT BETWEEN

AFRICA AND THE BALKANS»



■ Sources - Energy
Magazine


On behalf of the African
Ambassadors Group, the Egyptian
Embassy in Belgrade organized
the Conference on “Continental
Opportunities for Trade and
Investment between Africa and the
Balkans: The Case of Serbia” during
the first week of current October.
The conference was organized
in cooperation with the Serbian
Chamber of Commerce and
Industry and with the participation
of an Egyptian delegation
consisting of Eng. Osama Saleh,
the head of the Egyptian side at
the Egyptian-Serbian Business
Council, and representatives of
the Ministries of Trade, Industry,
Investment and International
Cooperation. African Infrastructure Week in for all African countries, which was
The Egyptian Ministry of Cairo next November and the reflected in what is achieved by
Foreign Affairs announced on its Forum for Peace and Sustainable the conference through creating
official website “Facebook” that Development in December. The channels of communication
Ambassador Amr El-Goueili, is the Egyptian Ambassador to Belgrade between economic makers in both
Egypt’s Ambassador to Serbia, participated in an extensive press Africa and the Balkans. This will pave
Egypt’s Ambassador to Serbia conference on the sidelines of the the way for increasing trade and
Amr El-Goueili chaired a number of conference along with the First investment between them in order
sessions of the conference, and he Deputy Prime Minister and Foreign to reach a level commensurate
delivered an opening speech at the Minister of Serbia, during which with the distinguished political
conference, highlighting the most he expressed appreciation for the and historical relations.
important mid-term achievements high level of participation by the El-Goueili appreciated the African
of Egypt’s current presidency of Serbian government and the wide Union’s keenness to send the
the African Union, focusing on presence of business departments. Director of the Trade and Industry
the economic aspects of the entry The Egyptian Ambassador Department of the Commission
into force of the continental free pointed out that the Egyptian and the Permanent Deputy
trade area and major projects Embassy’s idea of the Observer of the African Union
to upgrade infrastructure. conference, and the initiative to the United Nations Office and
El-Goueili invited the to organize it, reflected the the World Trade Organization in
Serbian and Balkan priority assigned by the Egyptian Geneva to address the priorities of
business community presidency of the African Union to the African Union at the continent
to participate in the achieve tangible economic benefits level and in the multilateral forums.



Electro Cable Egypt Co. SAE (ECE)



is a shareholding company founded in 1954 by seventeen
shareholders including two French companies (Electro
Cables and Trefileries Luminaries Duhauro). With total

landscape of 90 acre at Mostorod Industrial Zone 4.6 KM,
6 October Road, Ismailia Canal Road,Qualubia, Egypt.























In 2012, Pioneers holding acquired Electro Cable Egypt (ECE).

In 2015, Electro Cable Egypt (ECE) acquired Giza cable Elsewedy
(GCC) And changed its name to Giza Power industry (GPI).

- GPI established on 1984 to produce different varieties of power

cables over total landscape of 81,745 m20) 2 acre) at industrial
zone of Abu Rewash Giza, EGYPT.























Electro Cable Egypt Alaa Sallam
40 Talaat Harb St. Cairo Marketing & sales director

[email protected] -01001239333
www.ececables.com +20 (2) 25778302

3 - 5 March 2020 | DWTC, UAE










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