Magazine (7)

TECHNOPRENEUR

MAGAZINE

01.

ABOUT THE AUTHOR

The author's name is Evie Tamala Binti Zainal. She is 20 years old.
And a place to live in Klang, Selangor. The writer is a student and
studies at Cats College (International College of Creative Arts
Technology). The writer is majoring in Business administration,
the writer has also done one of the assignments from one of the
subjects namely Innovation Management. In addition, the writer is
also in the 5th semester and there are 2 more semesters left to
finish.

02.

ABOUT THE COMPANY (GRAB)

Grab Holdings, commonly known as Grab, is a
Singaporean multinational technology company. It is
the Singapore-based Grab Holdings, also referred to as
Grab, is a global technology corporation. It is the
creator of the Grab super-app, which gives customers
access to digital payment, food delivery, and
transportation services through a smartphone app.
Singapore, Malaysia, Cambodia, Indonesia, Myanmar,
the Philippines, Thailand, Vietnam, and Singapore are
the current locations where Grab is active. It is the
largest technology startup in the region and the first
decacorn in Southeast Asia. In addition, construction
and growth. In August 2013, GrabTaxi expanded to the
Philippines in the following month, it did the same for
Singapore and Thailand. To create the largest e-taxi
fleet in Southeast Asia, Grab and HDT Holdings
introduced 100 BYD e6 electric taxis in Singapore in
2014.

03.

ABOUT THE FOUNDER

ANTHONY TAN

(CEO OF GRAB)


Mr Anthony Tan, 34. Tan was born in Kuala Lumpur, Malaysia in 1982 to Tan

Heng Chew, president of automotive conglomerate Tan Chong Motor


Holdings, and Khor Swee Wah. He is the youngest of three siblings and is the

Group Chief Executive Officer and Co-Founder of GRAB. Tan completed his


Masters in Business Administration at Harvard Business School in 2009-

2011. He started GRAB with co-founder Tan Hooi Ling, 32, in 2012. Under his
leadership, the company has expanded to 28 cities in six countries in
Southeast Asia such as Singapore, Indonesia, the Philippines, Malaysia,
Thailand, Vietnam, Myanmar, and Cambodia. Anthony developed GRAB
from a taxi booking app to a market-leading ride-sharing app that provides
the most varied range of transportation services in Southeast Asia by
focusing on hyperlocal business strategies and forging key alliances.

04.

ABOUT THE PRODUCT

LIST OF PRODUCT:

i) GrabFood ii) GrabMart
-Online Ordering -More than just snacks

GrabFood is an application
GrabMart is more than just

where customers can now
snacks and has daily

order online wherever they
necessities for customers, for

are. Customers can use the
example fresh products and

food delivery app and check
health, beauty products,

out options from various
therefore, customers can buy

restaurants, food categories
and find daily necessities

available. easily just search and place an

order.

iii) GabCar
-It's easy to book a trip.

Customers just need to download the app and create an account. When

booking a trip, the customer needs to indicate a specific pick-up and drop-off

location. There is also a note box where customers can provide additional

details to the driver. After clicking the "book" button, the app will search for

nearby drivers for the Customer. Once a customer finds a driver, his profile will
be displayed on your phone screen (car model and color, license plate number,

full name of the driver and often it contains a photo of the driver as well). So if

a customer books a ride at night, the customer does not have to worry about

the customer's safety because they have information about the driver. They

also have an office that will monitor the trip, so there is nothing to worry about.

05.

Nature of product

-Grab is a leading technology-based company

that operates across many verticals such as

food delivery, transportation services and

payment solutions to name a few. This steady

growth across multiple verticals has driven

Grab's market share, growth and made it a force

to be reckoned with. Given the nature and

features of this new product, Grab can help the

unemployed community to work as Grab. In

addition, Grab needs a comprehensive product

marketing plan to ensure it is accepted and

successful throughout Singapore and

eventually the SEA region. The steps below

discuss the main objectives of new product

features, positioning, understanding the

market, competitive analysis, risks, and finally

the marketing communications needed to

ensure a successful launch.

06.

Impacts of the product

towards the community.

socioeconomic impact

-Grab facilitates economic, social

and financial activities, helping to

build resilient small businesses,

thriving entrepreneurs and strong

communities to grow their

businesses.

Environmental impact

-Protecting the environment for

future generations is our

responsibility. We want to protect

the environment to ensure

economic and social stability in our

community for future generations.

07.

Challenge of product

Fraud on the platform

-One of the biggest challenges it faces is

to eliminate fraud from its platform. As
one of the earliest players in Southeast

Asia's tech and startup ecosystem, Grab

has had to deal with a form of fraud

never before seen in the region. This

includes GPS scams, bookings and

scammers trying to use driver incentives

on its platform. The firm also faces

existing forms of fraud such as account

takeovers and chargebacks.

Vehicle transport is
severely affected by

COVID-19

-Vehicle transportation services around the

world have been severely affected by the

COVID-19 outbreak, and Grab is no exception.

The company is one of the most valuable

technology startups in Southeast Asia, where

it operates in eight countries. Its transport

business suffered a sharp decline in March and

April, following the implementation of

movement restrictions. This affects those who

work as Grab because they have to postpone

their work.

08.

CCoonncclluussiioonn

In conclusion, Grab is a universal and
amazing e-hailing app. It offers services
such as car rides, food delivery, car rental,
online groceries and more. This service is
made to meet the demands of customers in
daily life. Grab is gradually expanding its
business in line with the preferences of
Malaysians. Just like the Grab application,
Grab has also become the favorite
application of Malaysians with the Grab
application making it easier for people to
go anywhere and with other facilities.

09.