Media Kit 2016

STEEL CITY MEDIA

MEDIA KIT 2016 - KANSAS CITY

CONTENTS

EDITOR THE ROCKET &
TERESA MORNING SHOW
Austin Williams
Digital Director, SCM 06 Take a chance to meet Mix 93.3’s Rocket & Teresa Morning Show. The (in)famous mornining
show on Kansas City’s #1 Hit Music Station.
Mix ON-AIR
10
Teresa, Mix 93.3
Rocket, Mix 93.3 12 The Q104 Morning Show Drive welcomes a new mem-
Jenny, Mix 93.3 ber, Tj McEntire, and hilarity has ensued.
Dave O, Mix 93.3
STEEL CITY MEDIA Steve, Mix 93.3 FROM CITY 14
Synematix, Mix 93.3 COUNCILMAN,

Q ON-AIR TO ON-AIR
JOCK, TO
TJ McEntire, Q104 VOICE OF THE
Zeke Montana, Q104 CHIEFS, DALE
Jillian, Q104 CARTER IS THE
Ali Stephens, Q104
Mike Keller, Q104 MAN

KFKF ON-AIR

Dale Carter, 94.1 KFKF
Tony Stevens, 94.1 KFKF
Ed Walker, 94.1 KFKF
Debbie Erickson, 94.1 KFKF

KC 102.1 ON-AIR

Bryan Truta, KC 102.1
Jen Johnson, KC 102.1
Jacqui Lucky, KC 102.1
Natalie Rush, KC 102.1
Kyle Kristofer, KC 102.1

ADVERTISE

Marc Harrell, GM
Katy Jennings, GSM
Sally Wheeler, LSM
Kristen Apple, LSM
Gabe Barnes, Digital

Kansas CIty LOVES waking up to The Show with Jen &
Truta, KC’s freshest morning show in the market.

WHO ARE WE?

Steel City Media is a Pittsburgh based multimedia company
with market leading media outlets in both Pittsburgh and Kan-
sas City. For the past 30 years, our local focus and commitment
to the communities we serve has enabled us to create and exe-
cute multi-platform, impactful marketing campaigns. Our prop-
erties consist of Q104, KC 102.1, 94.1 KFKF, and Mix 93.3 in Kan-
sas City. In Pittsburgh, our properties are Bob FM 96.9 and Q92.9.

Additionally, Steel City Media houses an entire digital
marketing division dedicated to helping businesses grow their
success through highly-target display advertising, SEO, SEM,
reputation management, and much more. We believe in
providing a solution, and not just a sale. With dozens of years
of experience, we believe in helping our communities and
businesses grow.

STEEL CITY MEDIA

Steel City Media - Calendar of Events for KC

EVENT CALENDAR

JAN FEB MAR APR MAY JUN

ALL STATIONS KCKC KBEQ
Radio Goes Red Easter Egg Drop Hot Country Nights
Superbowl Watch Parties Backyard Makeover Celebrity Golf Tournament

KFKF KFKF
Graduate Recognition Summer of Freedom

KMXV & KCKC KMXV
AIDS Walk Red, White & Boom
Books & Boutiques
KBEQ & KFKF
Country Stampede

KMXV & KCKC KMXV & KCKC
Kansas City Fashion Week AHA Heart Walk

KMXV & KCKC KBEQ KBEQ
Red Dress Dash Birthday Bash Downtown Hoe Down

ALL STATIONS KCKC Hot Country Nights
Playoff Watch Parties Backyard Makeover
KFKF
ALL STATIONS Graduate Recognition
Bracket Challenge
ALL STATIONS
Snake Saturday Mother’s Day
KC’s St. Patrick’s Day Parade

Big 12 Watch Parties

Steel City Media - Calendar of Events for KC

Throughout 2016 we are apart of MANY D ON’T MISS OUT ON YOUR BUSINESS’ CHANCE TO
events, and host many of our own. Nearly BE APART OF ONE OUR BIGGEST EVENTS OF 2016.
every event has sponsorship opportunities.
From our signature events such as Y’allapalooza, Summer
of Freedom, or Red, White & Boom, to our community

events like Easter Egg Drop, Celebrity Golf Tournament, and
being apart of Kansas City’s St. Patrick’s Day Parade, you
will always see us out and about. Our stations never stop

promoting, participating, and getting out in the community.

Nearly every event is sponsorable with a variety of
opportunities, do NOT miss your chance on some of these

events!

JUL AUG SEP OCT NOV DEC

KBEQ KMXV KBEQ
Y’allapalooza Boo Bash Jingle Bell Birthday Bash
Hot Country Nights NYE at Whiskey Tango
ALL STATIONS
KFKF American Royal KCKC
Summer of Freedom Chiefs Watch Parties Holiday Music Sponsorships
Ultimate Holiday Furniture

Showcase
Komen “Rock the Ribbon”

Concert

KBEQ KMXV & KCKC KMXV
Hot Country Nights Kansas City Fashion Week Jingle Jam

KFKF AIDS Bicycle Cruise KFKF
Summer of Freedom KFKF St. Jude Radio-thon
4th of July (Blue Springs HS) KFKF Feed KC Now
Summer of Freedom
ALL STATIONS
ALL STATIONS KCKC Chiefs Watch Parties
Chiefs Watch Parties Holiday Music
Ultimate Holiday Furniture
American Royal Showcase
Komen Race for the Cure

ALL STATIONS
Chiefs Watch Parties

STEEL CITY MEDIA ROCKET AND TERESA
MORNING SHOW

January 25th, 2016 Steel City Media announced a part-
nership with radio personalities, Rocket and Teresa, to
renew and extend their relationship with the company
as the morning show stars of the thriving “Rocket and

Teresa Show” on KMXV Kansas City’s Mix 93.3

Meet Rocket & Teresa, Kansas City’s loved
Morning Show on Mix 93.3 FM. Bringing
you funny personal stories, celebrity gossip,
news, and getting you to work in the morn-
ing with a smile on your face are just a few things Rocket
& Teresa accomplsih each day. Nearly every Kansas City
resident knows Rocket & Teresa, and if they don’t, they’re
probably a Broncos fan and shouldn’t be here anyway.

Rocket and Teresa were hired on January 31, 2000 MEET THE SHOW
by CBS Radio Inc. The Rocket and Teresa show
launched on Mix 93.3 with hosts: Rocket, Teresa,
and Ponch. The trio have led the ratings for 16
years as the most listened to show in Kansas City. Over
the years, the Rocket and Teresa show along with the Mix
staff, have raised millions of dollars for Kansas City char-
ities such as Children’s Miracle Network and Aids Walk.
The Rocket and Teresa Show partnered for the first time
in 1992 at KJYO KJ-103 in Oklahoma City.

WHO LISTENS TO MIX 93.3? Well I was born july 1st, 1905 to a
set of Smurfs in Dallas, TX. I moved
KMXV-Mix 93.3 is one of Kansas City’s LARGEST RADIO to Kansas City in the early 1940’s
STATIONS reaching 150,200 epople DAILY and approx- and began working at Mix shortly
imately 427,000 people each week. That’s 28% of the thereafter. I’ve had to work long hours here at the
total populalation. Mix’s average listener is a 35 year old station to support my 27 children, all whom I love
female. This station is coined as the “mother-daughter” dearly and still live at home.
station and reaches families with high income levels.

MIX 93.3 IS KANSAS CITY’S
#1 HIT MUSIC STATION.

BY THE NUMBERS Ihave been on the air at Mix 93.3 since moving
to Kansas City in January of 2000. My husband
64% Female/36% Male - Median age is 35 Billy and I have two sons, Chase and Christian.
P25 - 34 = Largest age bracket (36% of audience) They both think they are automatically Jay-
$100k+ = Largest HHI Bracket: (23% of audience) hawks just because they were born in Kansas. We
83% Adult 18-49 composition love going to the movies and watching a lot of re-
53% Women 18-49 comp / 30% Men 18-49 comp ality television. God bless!
55% of the audeince is employed full-time
30% has a college degree
66% has one or more children at home
6.6% African American + 13.8% Hispanic = 20.4%

KMXV is KC’s LEADER for the past decade with both STEEL CITY MEDIA
Women & Adults.
Mix 93.3 is a clean, safe, non-controversial environment.
KMXV is the most promotionally active station in the mar-
ket.

MIXING
IT UP

Aside from the morning show, Mix 93.3 is serving up live
on-air talent throughtout the rest of your day with a cast of
great characters guiding you through your work week.

JENNY MATTHEWS DAVE O STEVE SERRANO
10 - 3 3-7 7 - 12

Mix 93.3 is Kansas City’s #1 HIT music Station! Mix93 is one of Kansas City’s larg-
est radio stations, attracting adult and female consumers in the KC market... all
with the reputation and star power to deliver consumers into your business.

STEEL CITY MEDIA The Rocket and Teresa morning show anchors the on-air lineup, and truly reflect the life-
style of the Mix listener. Jenny Matthews, our “soccer mom,” follows in middays, Dave O,
warm and likeable in afternoon drive and Steve Serrano, young and hip, takes over evenings.

Mix93isknownforbeingTHEmostpromotionallyactivestationinthemarket,withcommunityeventsandstation
promotions, like “Go Red for Women” and “Red, White, and Boom.” The Mix 93 active, loyal listener has helped
us become the largest radio station in the Kansas City marketplace, reaching 1 out of 3 people every week!

JENNY MATTHEWS DAVE O STEVE SERRANO

MIX’S STAPLE EVENTS STEEL CITY MEDIA

Each year, Mix 93.3 holds the largest Pop Music Festival in Kansas City; Red, White &
Boom. Featuring such artists such as Flo Rida, Cash Cash, Andy Grammer, Tori Kelly,
Ariana Grande, and more! This outdoor music festival draws crowds from states all
around Missouri and Kansas and features a great venue to enjoy fantastic music, all
followed up with an amazing fireworks display. There is plenty of on-site presence
for advertisers and crowds exceeding 20,000 for one great evening of pop music.

In December of each year, Mix 93.3 hosts an indoor arena show titled “Mix
93.3’s Jingle Jam” which has featured fantastic artists over the past few years.
Adam Lambert, Pentatonix, Cody Simpson, Pink, Aerosmith and Fallout Boy.
This live event is promoted heavily for months in advance and listeners wait
each year to find out who will be performing at this year’s Jingle Jam concert.

KFKF IS COUNTRY

Celebrating 53 years of Mainstream & Classic Country Music
in 2016! Kansas City is the #1 Country Music market in the
United States. 94.1 KFKF plays both kinds of country mu-
sic, both new, and old. Their listeners are boldly loyal and
pratriotic.

STEEL CITY MEDIA Dale Carter gets you up and ready for
work with the most country music in
the morning!! For over 21 years, Dale
has been with 94.1 KFKF dishing up a
healthy dose of classic and current country mu-
sic. Dale and 94.1 KFKF play the MOST Country
Variety and his morning show provides some
laughs along the way. Dale was elected to the
Country Radio Hall of Fame in 2011. He is also
a member of the Blue Springs City Council and
the stadium voice for the Kansas City Chiefs!

He has been KFKF’s Program Director
since March, 1995, and has served
as the Morning Show Host since Au-
gust, 1997. In radio since 1979, he is
an 8-time nominee for the CMA Large Market
Personality of the year, the 2003 Country Ra-
dio BRoadcasters Large Market Air Personality
of the Year, and a 4-time winner of the Missouri
Broadcaster’s Large Market DJ of the Year Award.

DALE CARTER

CELEBRATING OVER 21 YEARS WITH 94.1 KFKF

BY THE Arbitron Ratings: Nov’15-Jan’16 PPM; Scarborough Sep’14-Aug’15; Adults 25-54
NUMBERS

WHAT CAN KFKF DO FOR YOU?

49% female / 51% male - Median age is 41
P 35 - 44 = Largest age bracket (37% of audience)
$100k+ = Largest HHI bracket (29% of audience)
50% Adult 18 - 49 composition
25% women 18 - 49 comp / 26% men 18 - 49 comp
58% of audience is employed full-time
29% are college graduates

#4 #7 #4 # 5

A 18 - 34 A 18 - 49 W 18 - 34 W 18 - 49

Tony Stevens takes over After a long hard day
the reins at 9 am and at work, hit the roads
sends you into your mu- with Ed Walker on the
sic lunch-block from 9am Late Afternoon Show.
to 2pm. Breeze through your mid- At 5pm Ed delivers the #1 Song
day with the Lunch-time Jukebox. at 5, Kansas City’s top voted
Tony is a musician, businessman, Country Song of the day!! Place
husband and proud father, To- your votes all day long with KFKF
ny’s done it all. He’s been a fix- On-Demand. Turn up KFKF and
ture on KFKF for nearly 20 years! sing along on your drive home.

WHO LISTENS TO KFKF?

THELISTENERSAREEXTREMELYLOYAL,STEADFASTANDPATRIOTIC. Theaverageageofthelistenersis43,withkids,usually
in high school or college. Think God, Family, Country. If you are looking for faithful customers this is the station to be on.

KFKF features classic 90’s country music, the greatest country songs of all time – and some new music, but only STEEL CITY MEDIA
when it’s good enough. The KFKF listener is loyal to the station, to our on-air personalities, and to our advertisers.
KFKF not only does well in the metro but delivers to the out-lying areas of the city as well. Plus, with heritage events
like Summer of Freedom, and the St Jude radiothon, KFKF works hard to give back to the Kansas City community.

STEEL CITY MEDIA KBEQ - Q104.3 Celebrating 23 years of
“NEW” Country in 2016!

Kansas City knows Q104, Kansas City’s
#1 for New Country, where “URBAN
CHIC MEETS COWBOY COOL”. KBEQ
is the station that’s known for break-
ing the NEW country music in Kansas City.

The KBEQ listener is young, affluent and
on the go - upscale country, with an aver-
age age of 40 to mirror the market, and a
balance of male to female listeners. With
a well-known morning lineup with over a decade
in KC, featuring Zeke, TJ and Jillian, followed by
midday sweetheart, Ali Stephens, and Mike Kel-
lar driving you home in the afternoon, Q104’s
personalities have a proven track record of deliv-
ering consumers into some of the area’s largest
advertisers, while hosting huge sold-out music
events including the Q104 Birthday Bash and
Hot Country Nights in the Power & Light District.

In 2015, Q104’s Program Director, Mike Kennedy, was inducted in to the Country
Music Radio Hall of Fame. He joins 94.1 KFKF’s Dale Carter as our second ac-
tive running Program Director with an award-winning background in the Hall of
Fame. Mike also holds awards for Kansas Advertising Bureaus Hall of Fame and

R&R Magazine’s “Top 5 Country Programmer” in the U.S.!

ALI STEPHENS MIKE KELLAR BY THE NUMBERS

Ali is Q104’s Country Sweetheart. Her Mike grew up in St. Louis, and yes, he 52% female / 48% male
high-energy and genuine personali- cheers for the Cardinals (boo) when they Median Age is 42
ty shine through on air and listeners come to town. Please don’t hate him. P35 - 44 = Largest age bracket (50%)
adore her kind nature and interac- $35 - 50k = Largest HHI bracket (24%)
tion. Ali joined Q104 in 2015, and is 75% Adult 18 - 49 Composition
a staple to many of our large events. 32% Women 18 - 49 comp
44% Men 18 - 49 comp
There’s a number of ways to describe 58% of the audience employed full-time
Ali, but the most prominent would be; 28% has a college degree
Happy Enthusiast, Baking Master, Shop- 55% have one or more kids at home
a-Holic, Sports Watcher, Country Music 2.9% African American / 5.2% Hispanic
Lover, and Food Extraordinaire. Ali joins
us from her previous station in Colum- He started his radio career at a
bia, MO and we are ecstatic to have station in Lebanon, MO in 2006,
her Fresh, Up-beat energy with Q104. where he was known as “Wally”.

Mike is the newest addition to the Q104 STEEL CITY MEDIA
on-air staff and powers the drive home in
the evenings with great new country music
and great interaction with listeners as well.

KC 102.1

TODAY’S BEST VARIETY

STEEL CITY MEDIA Bryan Truta and Jen Johnson host KCKC is the at work radio station, featuring a “NO RE-
The Show every weekday morning, PEAT WORKDAY!” Targeting women between the
ages of 30-50, KC 102 is a great complement to Mix
keeping KC entertained. 93 in reaching the upper end of the female demo-
graphic. The KC102 listener is affluent, active, and working.
If you were to walk around Kansas City this is the station on
in the workplace, doctors’ offices, retail locations and more.
The station is locally operated and the environment is
family friendly, with no controversial programming.

Plus, KCKC is Your Holiday Music Station from Thanks-
giving to Christmas Day and is actively apart of
tons of Kansas City Christmas and Holiday events
throughout the metro and surrounding areas!

When Truta & Jen finally finish The Show
in the mornings and get off the air,
your work-day just keeps getting bet-
ter. Jacqui Lucky takes over at 10 am
and transforms your work day from mundane to
fun-dang! (Feel free to remove this terrible pun).

Playing a wide variety of top hits from the last
30 years, it’s a fresh version of an AC sta-
tion that is active and hip, not sleepy. Our
lineup features hits from a diverse, upbeat
playlist of artists, including Journey, Prince, Madon-
na, Justin Timberlake, to Adele and Adam Levine.

Just when you thought your day couldn’t get
any better, 5’o clock hits and you’re head-
ing home listening to a great variety of music
brought to you by Natalie Rush during the Rush
* Hour. The perfect soundtrack to your drive home!

Last but not least, polish off your day with Kyle Krist-
ofer from 7pm - Midnight every weekday to wind
down after work and enjoy great, family friend-
ly music. Whether working at the office, running
errands, or carting your kiddos from one activity to the
next, KC 102 will fill your day with fun, energetic songs
that you know and love. Plus, with non-controversial pro-
gramming, you can rest assured that those in the back-
seat and surrounding vehicles won’t be offended by what
they hear from your car’s speakers or radio at home.

BY THE
NUMBERS

KCKC IS YOUR AT WORK STATION

49% female / 51% male - Median age is 41 From Thanksgiving til Christ- STEEL CITY MEDIA
P 35 - 44 = Largest age bracket (37% of audience) mas, KC 102.1 becomes the
$100k+ = Largest HHI bracket (29% of audience) Jolliest station in Kansas City
50% Adult 18 - 49 composition playing a wide variety of Christ-
25% women 18 - 49 comp / 26% men 18 - 49 comp mas Classics around the clock. Ad-
58% of audience is employed full-time ditionally, KC 102.1 is involved in
29% are college graduates TONS of local Christmas and Holi-
37% have one or more children day themed events and activities.
If your business thrives with Holi-
#4 #7 #4 # 5 day traffic, KC 102.1 is a no-brainer.

A 18 - 34 A 18 - 49 W 18 - 34 W 18 - 49