Maximize Your Equity SELLER GUIDE

MaximizeYour Equity
SELLER GUIDE

DEBORAH NEWSOME
Accredited Luxury Home Specialist
iFinder Pro
Graduate REALTOR® Institute

INTRODUCTION DEBORAH NEWSOME
Accredited Luxury Home Specialist
In my early twenties I made my first purchase - a multi-family
investment property in Dallas’ Oak Lawn. The rental income Certified iFinder Pro
allowed me to buy my first home in the M Streets. After that, Graduate REALTOR® Institute
I became a licensed Texas REALTOR®.
[email protected]
I am a sixth generation Texan and have spent 29 years in 214.457.0983
North Texas where our children attended private and public
school in Plano. Over the years I’ve assembled a circle of trust www.newsomeluxuryhomes.com
with professionals in all niches for expert council.

Life experiences have resulted in a variety of passions that
include helping seniors in transition, type 1 diabetes outreach
and animal rescue.

- Deborah

Greetings,

North Texas homeowners are rich in equity, and we have an abundance of buyers!

Our area leads the country in job opportunities, schools, corporate relocations and retirement
affordability, therefore North Texas communities are consistently named the “best places to live”.

But, this isn’t your grandparent’s real estate market - the game is changing.

This guide addresses frequently asked questions from sellers such as new ways to sell,
leaving money on the table, our first meeting, highest and best offers,
the listing launch, seniors in transition, power conversations,
my value proposition and out-of-town agent referrals.

Your home is one of the largest assets of your personal wealth, so when you’re ready to sell
I’m here to bring you options, protect your interests and maximize your equity.

Let’s connect and discuss your needs,

Deborah

98% NEW WAYS TO SELL

CLIENT SATISFACTION Sell without showings or repairs. As a Certified iFinder, I will
submit your property to 100 investors and compare the NET
Results based on my dollars so you’ll come out ahead. Offered exclusively through KW
client survey. GO agents.

21 Buy your dream home BEFORE you sell. Increase buying power and
avoid moving twice. Eligible on homes priced from $200K-$3MM.
DAYS ON MARKET
Offer thousands in savings to potential buyers on a loan with no
The average for this area lender fees and a credit at closing. Offered exclusively through Keller
in the last 6 months.
Williams.
15%
Market to qualified buyers, through our KW GO off-market registry.
OVER LISTING
Market through our exclusive DFW Off-Market Listings group.
The average amount my homes
sell over listing price. Make pre-listing renovations and pay at closing.

Virtual staging.

ARE YOU YOUR HOME VALUE
LEAVING
MONEY ON THE Online values are based on assessed tax values, not appraised values.
Texas is a non-disclosure state, meaning the insider information
TABLE? needed to negotiate the best price cannot be found online.

DISCOUNT BROKERS

Discounted fees equal discounted services & marketing
and can result in a discounted NET profit.

An agreement may offer a 0% - 1% commission
while it includes other fees totaling as much as 10-12%.

Beware of non-disparagement clauses and agents less experienced
in pricing and negotiating, eager to work for less.

OUR ✓ Give me a tour. Why did you choose this house, what is the anchor
FIRST
MEETING to value?

✓ We’ll discuss your financial NET goals and timeline, then identify

the best strategy for you to accomplish those goals.

✓ Discuss how to increase seller power.
✓ Establish competitive pricing.
✓ How to bullet proof the transaction with risk management.
✓ My Circle of Trust .
✓ Discuss options in showing instructions.
✓ The listing agreement.
✓ Review the listing timeline.
✓ Staging and photography.
✓ Next Steps.
✓ It’s showtime!

HIGHEST FIRST IMPRESSIONS ARE EVERYTHING
AND Buyer surveys tell us that a first impression is formed in the first minute!

BEST OFFERS Something that never changes -
you never get a second chance to make a first impression.

Buyers look at homes on the MLS alerts and online and
the photos ARE their first impression of your house.

Beauty is in the eye of the buyer and staged homes bring higher offers.
It’s nothing personal, but the way we live is not the way we sell.

A professional staging consultation and
high quality photography will maximize your equity.

LISTING ✓ Market the “anchor to value” front and center.
LAUNCH
✓ Market to agents locally and nationally

that will bring the buyers.

✓ Market an Open House to agents and guests

that will bring the buyers.

✓ Market to my network of KW GO agents,

industry professionals and market center.

✓ Web Syndication, Social Media, KWLS and MLS

SENIORS When you or a loved one is transitioning to a new lifestyle,
IN the options may seem overwhelming.

TRANSITION I’m here to help with a strategy and team of experts.

Dallas offers many options in Active Adult, age restricted and
luxury retirement communities.

If you are downsizing or settling an estate, you may need estate sale
professionals, a moving company or junque removal services.

When a loved one needs an elevated level of care, there are services to
guide you and find the right fit (at no additional cost) in assisted living,

long-term care, memory care or a residential care home.
The right documents in place can help avoid complications.
Professionals may include Elder Law, Estate Planning and

Probate Attorneys.
Social Workers can help bridge communication between
family members and care givers, with unbiased opinions

.

POWER CONVERSATIONS
Increase Real Estate IQ

In order for me to be the best possible agent to my clients, I stay ahead of the market
in pricing & negotiating by leveraging industry experts and attend:

✓ Daily huddles with my local office of nearly 600 agents.

✓ Daily masterminds with 100,000 agents, nationally.

✓ Weekly conversations with our Broker of Record, KW Regional Directors,
Luxury Community masterminds and the Culture Community.

✓ Monthly meetings with our Local Partners and
Serving Seniors masterminds, nationally.

✓ Quarterly hosted Regional Events.

KW was a training company before they entered real estate and
lead the industry in training and education across the globe.

Training Top 10 Hall of Fame inductee
Training Magazine Hall of Fame inductee

MY Your home is one of the largest assets of your net worth.
VALUE Therefore, my job is to bring you options,
PROPOSITION
protect your interests and maximize your equity.

I have personally owned & operated investment property,
a farm and ranch, purchased new construction,

staged homes, settled estates, helped seniors in transition,
sold to investors and relocated four times.

What can you expect from me as your agent?
You can expect me to hustle, you can expect honest expert
opinions, clear communication and you can expect me to

care about your money as I do my own.

- Deborah

RELOCATING ?

Keller Williams is the largest
brokerage in the world.

Ask me to refer you to an
agent in another city,
state or country.

We have agents
across the globe!

I’ll find a good match and
save you the work.

This isn’t your grandparent’s
real estate market.

The game is changing.

From the minute we
commit to a strategy, it’s

GAME ON!