National Overview 11-23-16

Promoting Health &Wellness

Random Acts of Flowers improves the emotional health and wellbeing of
individuals in healthcare facilities by delivering recycled flowers,
encouragement and personal moments of kindness.

Using flowers as the vessel, our vision is to inspire and nurture a culture
of care and compassion.

While Random Acts of Flowers directly serves people struggling with
illness, injury or the aging process, our reach goes well beyond the
recipients to impact their families, caregivers, healthcare administrators,

our devoted volunteers and committed donors.

Yes, Flowers Do Heal!

Multiple studies indicate that the mere presence of flowers in a patient’s hospital room
can, in the words of a team of researchers from Rutgers University, become “a powerful
positive emotion inducer” that improves mood as well as long-term episodic memory in
elderly patients.

A 2009 study by researchers from Kansas State University found that “patients in rooms with plants and
flowers had significantly shorter hospitalizations, lower ratings of pain, anxiety and fatigue, and more
positive feelings” when compared to patients in a control group.

An empirical study conducted in early 2016 by the UT College of Medicine
specifically confirms the positive impact deliveries from Random Acts of
Flowers have on the emotional wellness of medical patients.

- Almost 95% of respondents self-reported that the unexpected delivery of flowers from Random Acts of
Flowers improved their overall emotional wellness, with 73.5% reporting “extreme improvement.”

- The study also reaffirmed that RAF is serving patients who typically are not getting this emotional lift, with
81.1% of respondents reporting they had not received other gifts of flowers outside of the Random Acts of
Flowers’ delivery, and for 11.3% of the sample the RAF volunteers were the only visitors they had during their
hospital stay.

How it Works

Donated product is sourced
from community floral partners.

(wholesalers, retail florists, weddings,
special events, grocery stores, funeral homes)

The mission is typically fulfilled
in 24 – 48 hours, reinforcing the
immediacy and positive impact

on the community.

The flowers are recycled and
repurposed into new, beautiful
arrangements by volunteer teams.

RAF volunteers deliver bouquets
and moments of kindness to people
in local healthcare facilities.

(hospitals, assisted living, nursing homes, hospice)

Our Journey

2007 Larsen Jay has a near-fatal accident on
July 29th. During his extended hospital stay
he delivers his flowers to fellow patients

and sees the impact his “random act of
kindness” has on others. This is the

inspiration for Random Acts of Flowers.

One year to the month of the accident, 2008
Adrian and Larsen Jay incorporate Random
Acts of Flowers with a mission of improving 2009 After six months of preparation and
emotional health of community members in development, RAF launches on March 3rd at
area healthcare facilities. RAF opens a small 2011 the University of Tennessee Medical Center.
facility with 1 employee and 4 volunteers with The first floral delivery is made to a patient
2013
the backing of 199 supporters. in Larsen’s former hospital room. Floral
2015 donors, community supporters and
RAF continues to grow, adding volunteers
and floral partners while moving into a 2016 volunteers begin flocking to the program.
larger facility and celebrating mission
fulfillment milestones including the Due to the RAF success and increased
10,000th delivery in January. demand, the Board of Directors votes to
expand the program to new cities. RAF
Operational efficiencies are learned and the Tampa Bay, FL is chosen as the first branch
sustainable program takes shape. and opens that November. Just a month

Progress and learning endures as the later, RAF opens another branch in
National Headquarters Team is formed Greeneville, TN.
and branches in Chicago, IL and Silicon Valley,
CA launch while Greeneville, TN closes due to RAF branches eclipse significant delivery
small market size. In late 2015, RAF celebrates milestones while the national team
its 100,000th floral delivery and launches a continues improvements on mission
strategic plan for expansion nationwide.
fulfillment, operations and sustainability
initiatives. The newest location in

Indianapolis, IN is opened in October as
discussions begin on future opportunities.

Mission Fulfillment
(thru 11/23/16)

166,673 197,501 5,228 FLORAL DELIVERIES

Total People Served Total Vases Recycled Avg. Deliveries NATIONWIDE
Nationwide Nationwide Per Month

LOCAL IMPACT

( Est. 7/2008 ) ( Est. 10/2013 ) ( Closed 2015 ) ( Est. 1/2015 ) ( Est. 4/2015 ) ( Est. 10/2016 )

Volunteer Heart

The success of the Random Acts of Flowers’ mission is driven by our dedicated volunteer workforce.

2,187 82,493 2,669

Registered RAF Volunteer Hours Average # of Hours
Volunteers Donated To Date Served per Month

“I enjoy being surrounded by beautiful flowers and people who share a common interest and goal.
I feel great after a volunteer shift knowing that my small amount of time has helped another
person. I have personally seen that light in people’s eyes when I make a floral delivery.”

- Cathy Palivos, RAF Chicago Volunteer

Fun, Easy & Creative
Minimal Training

Flexible Commitment
Friendly Environment
Immediate Community Impact
Variety of Tasks for All Skillsets
Multi-Generational Experience
Individual, Group & Corporate Opportunities

Did You Know?

99% of RAF Volunteers Would
Recommend Working with Us to Others

93% of Volunteers Saw Working with RAF as
an Opportunity to Make a Difference

99% of RAF Volunteers Understand How
Their Volunteer Work Impacts the Mission

Serving the Healthcare Community

Random Acts of Flowers successfully works with national healthcare partners to deliver moments of positive emotional
health. In addition to the major medical partners listed below, RAF works with over 300 healthcare facilities including

assisted living, nursing home, rehabilitation, hospice and community health organizations.

“The residents at our facility are honestly so thankful and
touched by your wonderful donation of flowers. Many haven't
received a gift in years and most don't have regular visitors. The
pure joy on the resident’s face isn't seen too often. Try as we do,

any contact from someone other than staff is truly a joyous
occasion. From the bottom of my heart, I want to really thank

every volunteer at your organization for providing such an
impactful event in our resident's lives.”
– Melinda B.

Glen Oaks Nursing & Rehab / Northbrook, IL

“I wanted to report that the Random Acts of Flowers delivery
created quite a buzz here at PAC last week! The residents were
so touched and surprised by the deliveries. I will never forget
some of the big smiles the residents had when they received their
surprise flower delivery. How special! I was also very impressed
by the level of professionalism, the beautiful flower bouquets,

and the wonderful volunteers from Random Acts of Flowers.
Thank you so much!”
– Deeann A.

Palo Alto Commons / Palo Alto, CA

The Floral Industry Partner

Random Acts of Flowers is a strong partner with the floral industry.
Since its founding, RAF has worked closely with floral professionals to utilize waste in a productive and meaningful way.

Keys to our successful floral relationships:

RAF isn’t competing for a florist’s customer base.

People served by the charity are often those who wouldn’t normally receive flowers, are forgotten about,
haven’t had a visitor or are without a support network.

“For years I would walk out of an event with a heavy heart knowing that thousands of dollars of flowers
would be tossed in the garbage. Now that RAF is here we smile as we leave knowing that all of our hard work of beautiful fresh

flowers will continue to brighten and bless someone else’s day.”
– Lisa Foster / Owner, Lisa Foster Floral Design in Knoxville, TN

RAF is only using what’s already sold/unsalable in the floral marketplace.

Our organization focuses on gathering used, donated flowers
destined for the garbage to “upcycle” them for another purpose.

“We have a cart full of flowers every day we throw away to the compost. It's better to get smiles of the patients instead of throwing
them out. I love to see a picture of someone's face when they get flowers from Random Acts of Flowers!”
- Steve Wilkie / Costco Floral Coordinator in Atherton, CA

RAF celebrates flowers and florists as an
important part of our society.

With each delivery, Random Acts of Flowers validates the importance of
giving flowers and how their healing property can purposefully impact people.

RAF never substitutes for a floral professional.

Recipients of our floral deliveries are determined by the healthcare
professionals (doctors, nurses & caregivers). Random Acts of Flowers never
responds to individual requests in lieu of working with a local florist.

"Random Acts of Flowers is a true asset in the market, actually making it easier for me to sell flowers. People like knowing that once
the flowers have been used for their original purpose, there's another very meaningful use for them."
-Danny Jones / Owner, Bloomers Flowers & Gifts in Knoxville, TN

RAF is a key referral source for florists.

Random Acts of Flowers is happy to refer and promote partner florists to our donors, supporters and volunteers.

“Random Acts of Flowers provides a tangible benefit to our business, reducing the green waste and disposal expense from our
memorial flowers. But more importantly, I just love the mission and the impact the organization has on our community.”
- Keenan Knopke / Owner, Curlew Hills Memory Gardens in Palm Harbor, FL

The American Institute of Floral Designers (AIFD) officially endorses Random Acts of Flowers and recognizes its effective
re-use of floral products for use in charitable social effectiveness. AIFD is the floral industry’s leading non-profit
organization dedicated to establishing, maintaining and recognizing the highest standard of professional floral design.

Random Acts of Flowers is endorsed by and a proud member of the Society of American Florists (SAF), a national trade
association that represents all segments of the U.S. floral industry. The 15,000 members are the industry’s top retailers,
growers, wholesalers, importers, manufacturers, suppliers, educators, students and allied organizations. SAF is the face
and voice of a strong, unified floral industry.

Operational Structure

501(c)(3) NonProfit Corporation Every branch is supported by the
Headquartered in Knoxville, TN national headquarters team
responsible for:
RAF Branch Locations
(major elements) Technology
Human Resources
Operational Support
Compliance / Risk Management
Financial / Accounting

Strategy
Marketing / PR
Training & Education

2,500 – 3,500 sq.ft. Facility 2 – 3 Full Time Employees 100 – 600 Volunteers 1 – 2 Delivery Vans

Service Markets & Potential Growth

Existing RAF branches. All other branch locations under consideration.

A Partnership with RAF Brings Multiple Benefits

Alignment of core values
based on integrity and
commitment to excellence.

Keen focus on the mission,
keeping organizational overhead
low to channel financial resources
toward floral deliveries to bring
encouragement to those in need.

A large and highly engaged
volunteer base across multiple

demographics.

Strong affinity with millennials
and other environmentally
conscious consumers.

Social responsibility association
with a neutral, non-controversial

organization.

Alliance with a unique and
inspiring brand.

National Partners

National Partnership Opportunities

Become a National Partner with Random Acts of Flowers that positions
your brand on a national scale while having a local impact.

TEAM BUILDING / GROUP VOLUNTEERING
Engage your group in a unique “done-in-a-day” teambuilding experience that has a lasting impact on the community.

BOUQUET DELIVERY CARDS
Directly associate your brand by being a featured delivery card sponsor given with every delivery of flowers and hope.

The back of the card contains RAF Logo
three main areas: Mission Statement
Branch-Specific Contact &
- Top Section: Promotes a corporate partner that helps Website Information
financially support the program.
(w/charitable org info on bottom)
- Middle Section: * The volunteer who created the
bouquet signs their name, offering a personal Vicki S.
community connection to the recipient.
The Heart Gala
- Lower Section: * Acknowledges where the flowers have
been donated from to make the bouquet. We want the
recipient to know that someone in their community has
donated the flowers and expressed an interest in
helping them have a better day.

* Both lower areas are personally hand-written
by volunteers. This representation of the delivery

card back is for illustrative purposes only.

National Partnership - Additional Benefits

IN-KIND DONATION / PROGRAM PRODUCT USE
Your donated products may be used by RAF volunteers in our operations and facility or
distributed through selective marketing materials. This is an excellent way to support RAF’s
mission while promoting your products directly to our dynamic teams of volunteers.

IN-FACILITY SIGNAGE
Each RAF branch facility is a similar general
office/workshop/processing setup with
cohesive look and feel with branding, signage,
mission-reinforcement photos, etc. National corporate
partners are featured in facilities with dedicated signage for all participants to see.

MARKETING
In addition to the opportunities outlined above, national
partners will be promoted through major RAF marketing
materials throughout the year.

WEBSITES

Random Acts of Flowers maintains websites for the national
organization as well as branch-specific sites. Some content is
mirrored across all sites while other content is localized per branch.

BI-ANNUAL NEWSLETTER

Each RAF branch mails a traditional, printed, multi-page informational newsletter
to donors, sponsors, volunteers and all those who’ve engaged the program. These
are issued in the fall and spring depending on the specific schedule of the branch
operations.

ANNUAL REPORT

RAF publishes an annual report outlining
operations, mission fulfillment, financial health,
growth opportunities and partnerships.

Contacts

Larsen Jay
Founder & CEO

[email protected]

(865) 248-3045 o
(865) 384-2656 c

Cindy McConkey Cox
COO & CMO

[email protected]

(865) 248-3045 o
(865) 368-3976 c

MISSION: Random Acts of Flowers (RAF) improves the emotional health and wellbeing of individuals in healthcare
facilities by delivering recycled flowers, encouragement and personal moments of kindness.

LOCATIONS: National Headquarters RAF Chicago RAF Indianapolis
3500 Workman Rd. – #101A 2000 Greenleaf St. – Suite 5 1057 E. 54th St. – Suite F
Knoxville, TN 37921 Evanston, IL 60202 Indianapolis, IN 46220
(865) 248-3045 (847) 430-4751 (317) 282-0144

RAF Knoxville RAF Silicon Valley RAF Tampa Bay
3500 Workman Rd. – #101B 3501 Edison Way 564 Frederica Ln. – Suite A
Knoxville, TN 37921 Menlo Park, CA 94025 Dunedin, FL 34698
(865) 633-9082 (650) 852-1450 (717) 754-7974

ONLINE: Website: http://www.RandomActsofFlowers.org
Facebook: http://www.facebook.com/randomactsofflowers
Twitter: http://www.twitter.com/rndmactsofflwrs
Instagram: http://www.instagram.com/randomactsofflowers
Pinterest: http://www.pinterest.com/raflowers
YouTube: http://www.youtube.com/randomactsofflowers
Vimeo: http://vimeo.com/user34647693

DESIGNATION: Random Acts of Flowers is a federally registered 501(c)(3) nonprofit corporation (ID# 26-3006360).
The Random Acts of Flowers name and its logo are trademarked / copy written properties of RAF,
registered in the United States, Canada, Australia and the European Union. RAF also holds charitable
licenses in all US states as required including the ability to partake in Commercial Co-Ventures (CCV).

National Board of Directors

Random Acts of Flowers is governed by a dynamic board of directors who provide leadership,
direction and advice to help build a sustainable future.

FY’2017 National Board Members

Mr. Ron Feinbaum SVP & GM Consumer Division, Scripps Networks Knoxville, TN
Dr. Caren Gallaher Owner, Complete Surgical Care Knoxville, TN
Mr. Dean Gestal President, Reynolds Cycling Salt Lake City, UT
Mrs. Gillian Growdon Community Leader Chicago, IL
Mr. Jon O. Harris Attorney & Owner, Ogletree, Deakins Nashville, TN
Mr. George Hashbarger, Jr. Portfolio Manager, BPV Advisor Strategies Knoxville, TN
Mr. Jay Hicks President & CEO, Prime Care Management Indianapolis, IN
Mr. Barry MacLean CEO, MacLean-Fogg Chicago, IL
Mr. Hazen Mirts President & CEO, Enrollment First, Inc. Knoxville, TN
Mrs. Maddie Strange Senior Director Process Improvement, Terminix Memphis, TN
Mr. Wayne Wilson CFO, Malibu Boats Knoxville, TN

Emeritus Board Members

Mr. Jackie Lacey AiFD Ntl. Secretary, PFCI, CFD, Owner of DBG Events & Florals Chicago, IL
Mr. Ali Safavi President & CEO, 5209inc. Santa Monica, CA
Mr. Bill Sansom Chairman & CEO, H.T. Hackney Co. Knoxville, TN

“Flowers always make people better, happier, and more

helpful; they are sunshine, food and medicine for the soul.”

- Luther Burbank / Pioneering American Botanist