PRINCIPLES OF DESIGN pdf

PRINCIPLES OF
DESIGN

BY: RUBEN VELIZ, 5TH PERIOD

LINE

• A mark between two points.
• Lines can be used for a number of different things:

– Stressing a word/phrase
– Connecting content to one another
– Creating patterns

• Lines can be:

– Horizontal
– Vertical
– Diagonal
– Straight
– Curved
– Dotted
– Broken
– Thick
– Thin

SHAPE

• A flat, enclosed area that has two dimensions:

– length
– width

• Three Basic Types of Shape:

– Geometric (triangles, squares, circles, etc.)
– Natural (leaves, animals, trees, people)
– Abstracted (icons, stylizations, graphic, representations)

FORM

• A three-dimensional object; or something in two-dimensional artwork that looks to be three-
dimensional.

• Describes volume and mass
• It involves:

– Height
– Width
– Depth

TEXTURE

• The surface quality or feel of an object.
• Can be described by:

– Smoothness
– Roughness
– Softness
– Etc.

• Examples:

– Concrete has a rough texture
– Drywall has a smooth and subtle texture

COLOR

• Used to generate emotions, define importance, create visual interest and more.
• Subtractive (CMYK):

– Cyan
– Magenta
– Yellow
– Black

• Additive (RGB):

– Red
– Green
– Blue

SPACE

• The area around or between elements in a design.
• Can be used to separate or group information.
• Two types of space:

– Positive space: the space occupied by an object.
– Negative space: the space surrounding an object.