Company Style Guide

ITIAMHENG HAINAM KOP

传承 联兴老 味 道 保 留 传 统 海
LIAN
企业形象设计
南香CORPORATE IDENTITY GUIDELINES

CONTENT

A. 背景概述 Corporate Colours: Secondary 10 Paper Bowl 18
Meal Box 19
BACKGROUND OVERVIEW Paper Bag 20
T-shirt 21
Brand Introduc�on 1 D. 字体 Cap 22
TYPOGRAPHY Apron 23
Brand Promise 2 Corporate Typography Signage 24
Wooden Blinds 25
Core Values 3 11
G. 品牌推广设计项目 26
B. 标志 4 E. 第二要素 12 BRAND PROMOTION 27
THE LOGO 5 SECOND ELEMENTS DESIGN ITEMS 28
Corporate Logotype 6 Support Second Element Facebook Page 29
Minimum Scale Display 7 Instagram Profile
Minimum Clearance 8 F. 应用领域 13 Social Media Posts
Logo Varia�ons: Do’s APPLICATION 14 Social Media Stories
Logo Varia�ons: Don’ts Business Card 15
Envelope 16
C. 色彩系统 9 Le�erhead 17
COLOUR SYSTEM Menu
Corporate Colours: Primary Plas�c Bo�le

品牌推广设计项目
BRAND PROMOTION DESIGN ITEMS

A-01

BRAND INSTRUCTION

Lian Heng Hainam Kopitiam was founded by Lee Zhao Shiang in
2019. The founder is continuing his grandfather Hainan kopitiam.His
grandpa is from Hainan, operated kopitiam in around 1950 to 1969.
The name of Lian Heng (联兴) has the meaning of it. Lian heng means
to bring Hainanese people together in a foreign country especially
during the 50s-70s. During that period many China workers moved
forward to Malaysia and worked for the tin mine. Kopitiam is one of
the places for the workers to gather and chit chat.

Lian Heng was translated from Chinese name is “联兴”. Lian Heng
Hainam Kopitiam is a fusion style kopitiam which mixes traditional
Chinese style and modernist style. They serve local food, dim sum,
bun, Hainanese food and beverages. They also serve their signature
Hainanese drink used the recipes handed over by his grandfather.

1

A-02

BRAND PROMISE

MISSION
-To serve & promote Hainanese food and beverages.
-To share the traditional recipe from generation to generation.
-To provide a place for people to have bonding time with family and friends.

VISION
-To share the love and care from the food and beverages.
-To let the customers feel at home when they enjoy the delicacies.
-To recall the olden taste of Hainanese food and beverages for everyone.

2

A-03

CORE VALUE

CUSTOMER PRIORITY
-Serving customers with responsible, passionate and meticulous.
-Creating a Hainanese food and drinks for customers to enjoy it.
TEAMWORK
-Be passionate about work and dedication with other workers.
-Having a spirit of unity, cooperation and support for each other.
COMMIMENT
-To share the Hainanese culture and the old taste of food & beverages.
-To inherit traditional taste and retain Hainanese incense.

3

标志
THE LOGO

B-01 ITIAMHENG HAINAM KOP

CORPORATE LOGOTYPE 传承联兴老 味 道 保 留 传 统 海
LIAN
The Lian Heng Hainam Kopitiam logo is designed
based on the concept of family love and care, while 南香
sharing the drinks to show it. The illustration is a
family of a father, mother and child. Besides, the
child is hugging the parents to show love and care
The logo used round due to reunion (团圆). It also
shows that families gather together to enjoy the
food and beverage in Lian Heng.

4

B-02

MINIMUM SCALE DISPLAY

The minimum scale of the primary logo is 25% from the actual scale which is 100%. The logo must not be
smaller than 25%. Meanwhile, the scale that is larger than the actual size which is 100% is permitted.

HENG HAINAM KOP ITIAM HENG HAINAM KOP
LIAN ITIAM HENG HAINAM KOP
联兴老 味 道 保 留 传 统 海 联兴老 味 道 保 留 传 统 海 ITIAM HENG HAINAM KOP
南香 联兴老 味 道 保 留 传 统 海 ITIAM
传承 2.8” x 2.8” 2.1” x 2.1” 联兴老 味 道 保 留 传 统 海 HENG HAINAM KOP
LIAN100%75%1.4” x 1.4”
50% 联兴老 味 道 保 留 传 统 海
南香

LIAN

南香

LIAN
南香

LIAN
南香

LIAN
南香
传承 传承 传承 ITIAM HENG HAINAM KOP
传承
传承 联兴老 味 道 保 留 传 统 海
ITIAM

0.7” x 0.7” 0.56” x 0.56” 0.42” x 0.42”
25% 20% 15%

5

B-03

MINIMUM CLEARANCE

To ensure the logo of Lian Heng Hainam Kopitiam
has consistent, optimal legibility and prominence,
the space should be preserved at all sizes and
scaled proportionately with the logo.
Clear space is defined as the space that no other
elements explicit or implicit shall cross in relation
to the logo. Graphic elements, photographic or
typographic material should not invade the x zone.

X-Indicator

6

B-04

LOGO VARIATIONS: DO’S

The logo may appear on the colour in logo which is
red and old lace white. In another way, the logo can
appear in black and white, it must be positive space.
The logo can be arrange in black & white, alternate
and 1-line which been shown on this page.

black & white logo alternate logo 1-line logo

7

B-05

LOGO VARIATIONS: DON’TS INAM KOPITIAM HENG HAINAM KOP ITIAM

There are a few rules that are necessary for the logo 联兴传 承 老 味 道 保 留 联兴老 味 道 保 留 传 统 海传承
to maintain the integrity of the brand. It is extremely LIAN HENG HA
important for brand success that the logo should be Do not rotate the logo Do not add any effect on the logo
displayed correctly. Thus, do not compromise the 传统海南香
logo by rotating, adding unnecessary elements or 老味道保留传统海 HENG HAINAM KOPI
distorting in any way. LIAN

南香

HENG HAINAM KOP HENG HAINAM KOP
TIAM

传承
南香

LIAN H

ITIAM

传承老

ITIAM

传承
LIAN

南香

LIAN

南香
传承

ITIAM

LIAN

南
香
联兴老 味 道 保 留 传 统 海 联兴味 道 保 留 传 统 海 联兴ENG HAINAM KOP 联兴老味道保留传统海

Do not clear any part of the logo Do not change the typeface of the logo Do not rearrange the logo Do not stretch the logo

8

色彩系统
COLOUR SYSTEM

C-01 Red
#CD3736
CORPORATE COLOURS: PRIMARY C14% M93% Y85% K3%
R205 G55 B54
The primary colour palette of Lian Heng Hainam
Kopitiam consists of red and old lace white colour. Old Lace White
This combination brings out the feeling of joy and #FCF9F0
happiness. C1% M1% Y5% K0%
R252 G249 B240
Red is the most popular colour in Chinese culture,
it symbolises luck and success. Then, the old lace
white colour symbolises the fulfilments and purity.

9

C-02

CORPORATE COLOURS: SECONDARY Maroon
#A92124
The secondary colour palette of Lian Heng Hainam C23% M100% Y98% K16%
Kopitiam consists of maroon and dark pink colour. R169 G33 B36
This combination will use with the primary colour
in those design items. The secondary is use for the
secondary design elements as patterns.

Dark Pink
#F3D6CF
C3% M17% Y13% K0%
R243 G214 B207

10

字体
TYPOGRAPHY

D-01 Calibri
abcdefghijklmnopqrstuvwxyz
CORPORATE TYPOGRAPHY ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Typography plays an important role invoking a !@#$%^&*()
wide array of feelings and emotions, ultimately
leading to the creation of an image for a logo. ShangShouBenKeTi
060-上首本刻体
We have used Calibri font for Lian Heng Hainam abcdefghijklmnopqrstuvwxyz
Kopitiam. Calibri is a simple and a functional type- ABCDEFGHIJKLMNOPQRSTUVWXYZ
face. Besides, we have also used Chinese font 0123456789
named “060-ShangShouBenKeTi” for the Chinese !@#$%^&*()
name and the slogan in logotype.

11

第二要素
SECONDARY DESIGN ELEMENTS

E-01

SECONDARY DESIGN ELEMENTS

The second element has been developed as pattern to support the Lian Heng Hainam Kopitiam’s logo in the design
items. The pattern provides a good flexibility while creating a unique, recognizable across all communication. The
patterns are from the kopitiam menu, it represent each category of the food and beverages.

The usage of the pattern could be used in any design items with any corporate colour.
The opacity and size of the pattern is adjustable.

Signature Fried Chicken Hainan Bread Dim Sum Hainanese Drink Signature Porridge

12

应用领域
APPLICATIONS

F-01 front ITIAM
HENG HAINAM KOP
BUSINESS CARD 传承
联兴老 味 道 保 留 传 统 海9cm
This page shows the approved layouts with LIAN
the primary elements of the Lian Heng Hainam
Kopitiam stationery system for business card. 南香

The size of the business card is 9cm x 5cm.

back

联兴海南茶店 Lian Heng Hainam Kopi�am
lianhenghainamkopi�am
LIAN HENG HAINAM KOPITIAM

011-6128 2811
7:OOAM - 17:00PM MONDAY OFF DAY
72, Jalan Bukit Bendera Mahkota, Taman
Bukit Bendera, 28400 Mentakab, Pahang

9cm

13

F-02 11cm front
back
ENVELOPE 22cm

This page shows the approved layouts with
the primary elements of Lian Heng Hainam
Kopitiam stationery system for envelope.
The size of the envelope is 22cm x 11cm.

14

F-03 ITIAMHENG HAINAM KOP
传承
LETTERHEAD LIAN联兴老 味 道 保 留 传 统 海 联兴海南茶店
南香
This page shows the approved layouts with LIAN HENG HAINAM KOPITIAM
the primary elements of the Lian Heng Hainam
Kopitiam stationery system for letterhead. Name of the Sender
Address
The size of the letterhead is A4 size which is
21cm x 29.7cm. Name of the Recipient
Designa�on
Company Name
Address

Salu�a�on (Dear Sir/Mr/Mdm/Mrs) Date
Subject:

29.7cm Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod �ncidunt
ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci
ta�on ullamcorper suscipit lobor�s nisl ut aliquip ex ea commodo consequat. isi enim ad minim
veniam, quis nostrud exerci ta�on ull

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod �ncidunt
ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci
ta�on ullamcorper suscipit lobor�s nisl ut aliquip ex ea commodo consequat. Duis autem vel eum
aoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci ta�on
ullamcorper suscipit l

orem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod �ncidunt
ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci
ta�on ullamcorper suscipit lobor�s nisl ut aliquip ex ea commodo consequat orem ipsum dolor sit
amet, cons ectetuer ad aoreet dol

Your Sincerely,

Lorem ipsum dolor sit amet,
cons ectetuer ad

011-6128 2811 72, Jalan Bukit Bendera Mahkota, Taman Bukit Bendera, 28400 Mentakab, Pahang

lianhenghainamkopi�[email protected] lianhenghainamkopi�am Lian Heng Hainam Kopi�am

21cm

15

F-04

page 1 page 2

MENU

This page shows the approved design with
the primary elements of the Lian Heng Hainam
Kopitiam stationery system for letterhead.

The size of the menu is A4 size which is
21cm x 29.7cm.

front cover back cover page 3 page 4

16

F-05

PLASTIC BOTTLE

This page shows the approved design with
the primary elements of Lian Heng Hainam
Kopitiam’s plastic bottles.

The size of the plastic bottle is 500ml.

17

F-06

PAPER BOWL

This page shows the approved design with
the primary elements of Lian Heng Hainam
Kopitiam’s plastic bowl.
The size of the paper bowl is
Top: 14cm
Height: 10.3cm
Bottom: 10.5cm

18

F-07

MEAL BOX

This page shows the approved design with
the primary elements of the Lian Heng Hainam
Kopitiam’s meal box.

The size of the meal box is
Length: 18cm
Width: 12cm
Height: 5cm

19

F-08

PAPER BAG

This page shows the approved design with
the primary elements of the Lian Heng Hainam
Kopitiam’s paper bag without holder.
The size of the paper bag is
Length: 20cm
Width: 12.5cm
Height: 30cm

20

F-09

T-SHIRT

This page shows the approved design with
the primary elements of the Lian Heng Hainam
Kopitiam’s T-shirt.

21

F-10

APRON

This page shows the approved design with
the primary elements of the Lian Heng Hainam
Kopitiam’s apron.
The size of the apron is 71.5cm x 46cm.

22

F-11

CAP

This page shows the approved design with
the primary elements of Lian Heng Hainam
Kopitiam’s cap.

23

F-12

SIGNAGE

This page shows the approved design with
the primary elements of Lian Heng Hainam
Kopitiam’s signage.
The size of the signage is 4feet x 21feet.

24

F-13

WOODEN BLINDS

This page shows the approved design with
the primary elements of the Lian Heng Hainam
Kopitiam’s wooden blinds.

25

品牌推广设计项目
BRAND PROMOTION DESIGN ITEMS

G-01

FACEBOOK

This page shows the approved layout with
the primary elements of Lian Heng Hainam
Kopitiam official Facebook page.

26

G-02

INSTAGRAM

This page shows the approved design with
the primary elements of Lian Heng Hainam
Kopitiam official Instagram account.

27

G-03

SOCIAL MEDIA POSTS

This page shows the approved design of Lian
Heng Hainam Kopitiam’s social media posts.
The size of the post is 1080px x 1080px.

28

G-04

SOCIAL MEDIA STORIES

This page shows the approved design of Lian
Heng Hainam Kopitiam’s social media stories.
The size of the story is 1080px x 1920px.

29



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