The Coldwell Banker Premier Realty Way

CToHlEdwell Banker Premier Realty
WAY

Dedicated to
the love of
people and home.

Coldwell Banker® affiliated agents understand that home is far more than a
location. Home is inextricably tied to family, to memories, to hope and to love.
Each and every day, it’s a dream that we help make into reality for thousands.
If that’s not worth waking up for, what is? We are a company devoted to the
service of our clients, the success of our agents and the remarkable power of
home. We’re also dedicated to creating dominant winners in every neighborhood
we serve. It’s something we call the Coldwell Banker Premier Realty Way. We
invite you to read these pages and learn more about our brand. By the time you
are finished, you will understand why some of the most successful agents in
Las Vegas Valley joined the Coldwell Banker Premier Realty, and why you
should, too.

Our agents experience exceptional, always.

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Table Of Contents

07 16

EXPERTISE FULL SERVICE

08 21

GLOBAL EDUCATION

92K 22

AGENTS 11 TECHNOLOGY
AND TEAMS
THE NUMBERS 26

13 RELOCATION

LOCAL NUMBERS

29 40

LUXURY DISCOVER THE
DIFFERENCE
30
The Coldwell Banker Premier Realty Way | 5
ADVERTISING

33

CULTURE

36

TRUE BLUE



Expertise in the Las
Vegas Valley
since 1988.

Coldwell Banker Premier Realty is locally, family-owned and operated by
Vegas Born Bob and Molly Hamrick. As captains of the Southern Nevada real
estate community, Bob and Molly and many others on the Coldwell Banker
Premier Realty team have excellent access, influence and broad client networks
that will serve you well. We lead with integrity and fulfill our 22-point Seller
Services Guarantee all day, every day, and offer a “Single Point of Contact”
with a personal touch

“Consider this simple question…’Would you change your broker, if you were

guaranteed to succeed?”... as you read about our core values, culture of family

and fun, whole agent experience and our fullest full-full service brokerage.

Robert Hamrick

Bob Hamrick, Chairman and CEO
Molly Hamrick, President and COO

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When choosing a
real estate company,
size definitely matters.

The Coldwell Banker® brand is a global network of over 92,000 agents spanning
47 countries, united by what is perhaps the strongest legacy in real estate. As an
individual agent, you’ll see some serious advantages from affiliating with one of
the industry’s largest names. Advantages such as global referrals, unparalleled
brand recognition, advertising campaigns and advanced tools ensure that our
agents have the resources they need to maximize their business. Because when
it comes to your real estate business, bigger is most certainly better.

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Coldwell Banker®

Plenty of real estate companies talk a good game, but when the rubber
meets the road, few others stack up to the bona fides at the Coldwell
Banker brand. Whether it’s having over $240 billion in sales volume1,
leading the social and digital media environment, contributing to local
communities and causes, or activating the power of a global network for
referrals, the Coldwell Banker network has the competition’s number.
Which means so do our agents.

BILLION
SALES

$242.6 VOLUME
(2017)1
1 92K
1

1

2 3

$22 4

$148.7M 1 155,000
1
1

12017 Quotables. 2Google Analytics, Jan 1–Dec. 31, 2017. 5
32017 Klout. 42017 ComScore. 5Adopt-a-Pet.
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Strength in numbers.

On average, Coldwell Banker Premier Realty agents do more deals than agents from
any other brokerage in Southern Nevada, which obviously means our agents are
often amongst the most successful in town.

• 244 Agents
• 3 Offices
• $904,778,751 in Sales Volume
• 3,144 Closed Units
• $287,779 Average Sale Price
• 12.9 Per Person Productivity
•
*Numbers based on 2017 Data

The Coldwell Banker Premier Realty Way | 13

Source: Real Data Strategies

Above and beyond.

We outperform all others at the Greater Las Vegas Association of Realors®
And, it is not a coincidence that Coldwell Banker Premier Realty agents
are consistently the most productive.
Our leadership team is the best in Southern Nevada. Their principal role is
training, coaching and mentoring our agents.
Plus, our highest technologies, in-house marketing experts, extensive
transaction services and a dedication to supporting personal best
performance, are arrayed to develop you to your fullest potential and then
get out of your way on your path to greater Health, Wealth and Leisure.

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Fullest full-service
brokerage.

Our Agents Experience Exceptional, Always.
We provide agents with the training, tools and support they need to help
their clients achieve their real estate goals.

We get you; got you.
Essentially anything and everything you need to be effective as a Realtor®,
we guarantee to be there for you to ensure you are prepared to prosper.
Because, after all, we don’t win, if you don’t win.

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Team of teams.

When you join Coldwell Banker Premier Realty you are joining the number
one team in Southern Nevada. We give you the tools you need to succeed
in your day to day business, while leaving your more time to cultivate a
life, and spending time with family or leisure pursuits.
Ask yourself “What does my broker do for me?” and compare it to what
Coldwell Banker Premier Realty offers you. We are more than just a real
estate brokerage. We are a full spectrum, full service real estate enterprise.
We promis you leads, learning, financial growth and fun.

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Quality education and
training that help you
reach your full potential.

We have the best real estate training in the area. We recruit, train, and
coach the most professional and knowledgeable sales associates in the
business.

Our Career Development and Training Department provides opportunities
for our sales associates to grow both professionally and personally. We
provide introductory and ongoing training designed to enhance careers
and optimize earnings.

Our New Agent Training Program

• Foundational skills necessary for a highly productive and satisfying
real estate career.
• Enhances professionalism of each associate.
• Hands-on learning experiences
• Advanced, specialized training in business development, sales
techniques and real estate marketing.
• Specialized training in business and resource management.
• Training in the use of technology to maximize productivity and income.

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Cutting-edge tools
that give you an edge.

Technology has changed our industry more in the last 24 months hat it has
in the previous 24 years. Consumers demand immediate information and
agents must leverage technology in their communication to ensure that hard-
won clients remain theirs. That’s why we provide you the tools to stay in front
of the competition. All Coldwell Banker Premier Realty sales associates
Recieve a fully-customizable website and unique URL that includes the full
MLS, property portal for your clients, a home valuation link, and other
important features, including built-in SEO. You don’t need to be a web
designer to make your website your very own, and you can use your website
to drive leads to your Lead Management system, which is also provided. A
CRM with built-in campaigns is also provided so you can keep in contact
with your friends, family and past clients while you are out developing new
business. CBx, An innovative tool developed exclusively for the
Coldwell Banker® network, CBx uses big data to analyze your market, your
neighborhood and more—then presents a profile of the most likely buyer for
your home

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CBx Buyer Profile.

For your client’s homes marketing home’s to be effective, it needs to
reach the right audience. That’s where CBx comes in. An innovative tool
developed exclusively for the Coldwell Banker® network, CBx uses big
data to analyze your market, your neighborhood and more—then presents
a profile of the most likely buyer for clients homes.
 
CBx data includes:

• Median Age
• Average Education Level
• Homes with Children
• Average Family Size
• Median Commute Time
• Average Household Income What’s in it for you?
• Median Mortgage Debt
• Increase in Residents’ income

That’s more qualified buyers for your listings, sooner and more often.

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CBPR Is #1 in
Relocation.

From Fortune 1000 companies to tech start-ups, when corporations are
making the move to, from or within Southern Nevada, they rely on
Coldwell Banker Premier Realty, the No. 1 resource to ensure their needs
are met.

Our Relocation Performance in 2017:
• 50 Agents
• 3 Offices
• $263 Million Sales Volume
• 906 Closed Units

Some of our accolades include:
• #1 choice of sellers in the Cartus Broker Network, on a percentage
basis, year over year
• Platinum Award Winner 4 years in a row
• 2017 Cartus Cup Semi-Finalists

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Advance In luxury.

For the agent with a desire to enter this exclusive market, there is no
partner better suited to bring you success than Coldwell Banker Premier
Realty. The Coldwell Banker Global Luxury® Program is among the most
successful names in high-end real estate, powered by agents in 47
countries who deeply understand this unique market’s intricacies and
clientele. It’s why we had over 28,000 transaction sides of $1 million-
plus properties annually.1 Proprietary tools such as the flagship Homes &
Estates magazine (on newsstands across the globe), a luxury certification
course created with the Institute of Luxury Home Marketing and an
unrivaled international referral network, and a Virtuoso Team to back you
up are just a few of the reasons why the Coldwell Banker Global Luxury
Program is a truly exceptional force in the luxury space.

12017 Quotables. The Coldwell Banker Premier Realty Way | 29

The best
advertising and marketing

in the Industry.

In real estate, exposure is everything. And from the top down, the
Coldwell Banker® brand provides it. Our national advertising campaigns
have scored highest in effectiveness for the real estate category five
years running,1 providing valuable brand recognition that benefits the
entire network. Additionally, the work is hugely popular on social media,
helping drive quality leads to agents. At Coldwell Banker Premier Realty
our marketing team will be there to help you leverage brand advertising
at a local level, as well as providing customized programs to highlight
you as your neighborhoods local real estate expert.

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A culture of caring.

In 2015, the Coldwell Banker® brand started the Homes for Dogs Project,
in partnership with Adopt-a-Pet.com, to find loving homes for dogs in
need. At Coldwell Banker Premier Reatly our agents and staff have gone
above and beyond in embracing the initiative. in 2018, our agents raised
over $3,000 at our annual golf classic, for the Nevada NSPCA, which
goes to support animals waiting to find their forever homes.. The Homes
for Dogs Project has become a powerful way for agents to connect with
their communities and has led to tens of thousandss of adoptions-an
accomplishment we’re extremely proud of.

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HOME I

IS LOVE
At Coldwell Banker Premier Realty® we are guides, mentors,
educators, friends and confidants. But most of all, we are believers
in all that home stands for. As brokers of the most significant
transactions in our clients’ lives, we approach our profession with
the love and appreciation that only home can create.

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True Blue.

Blue. It’s the color of first place and the color of winners. Blue is
as limitless as the sky and as vast as the ocean. It’s about seeing
endless possibilities where others see obstacles and embracing
the future with open arms. It’s having the courage to dream big
and the boldness to let nothing stand in your way. Blue is daring,
determined and driven to succeed. It’s the color of thinkers, doers
and dealmakers, 92,000 agents strong, spanning 47 countries
across this big blue planet. Blue is true, and blue is beautiful.
That’s why blue is the official color of Coldwell Banker.®

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Fun is fundamental
to success.

Of the Core Values above, almost half of them in one way or another
revolve around the spirit of happiness. So if that’s how everyone thinks
and acts, what do you think Friday afternoons around here might look
and feel like? Truth be told, they aren’t a whole lot different than
Monday mornings, because every day is a good one. Bring your sense
of humor, along with your appetite for fun - and business - and you’ll
fit right in with the Coldwell Banker Premier Realty family.

We see you and treat you as a whole person. Our inspirational Whole
Agent Experience, dedicated to a vigorous Mind, Body and Wallet, and
premised on our leadership’s high EQ, promises you the path to greater
Health, Wealth and Leisure.

We have figured out how to work smarter, so not longer.

We get you; got you.

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Discover The Difference.

In 1906, we set out to create the world’s finest real estate experience.
To better serve our clients, Coldwell Banker® affiliated agents had to
be smarter. More committed. More trustworthy. We sought a higher
class of agent and believed that they deserved a higher class of
support. In this sense, nothing has changed. The Coldwell Banker
brand is home to those agents who demand more from a real estate
company, whether it’s technology or culture or opportunities to grow.
With our brand at your side, you become better. More capable. More
inspired. More knowledgeable. And to your clients, more trustworthy.
You become a winner. Part of a network of winners united in their
desire to be the very best. It’s time to join a real estate company that’s
as extraordinary as you are.

“Because of the training I recieved at CBPR i was named Rookie of
the Year my first year in real estate, and just ranked #8 in the
country for sales by AREAA.”

Hanna Dam®
Realtor since 2012

BE AMONG

THE EXCEPTIONALS.

Change Takes Time.
Deciding to Change Direction Takes A Moment.

The Coldwell Banker Premier Realty Way | 41

888.553.3610
cbprcareers.com

©2018 Coldwell Banker Real Estate LLC. All rights reserved. Coldwell Banker,® the Coldwell Banker Logo, Coldwell Banker Global Luxury® and the Coldwell
Banker Global Luxury Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the
principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. Nothing in this document is intended to
create an employment relationship. Any affiliation by you with the Coldwell Banker® brand is intended to be that of an independent contractor sales associate.