Sellers Guide

SELLERS GUIDE

A PROFESSIONAL GUIDE TO SELLING YOUR HOME WITH US

WHY PRICING OUR
CHOOSE YOUR HOME MARKETING

 US  TO SELL PLAN 



HEY THERE !

I JUST WANTED TO TAKE A MOMENT TO
TALK ABOUT MESELF AND MY TEAM SO
WE CAN MAKE OUR APPOINTMENT ALL
ABOUT YOU AND YOUR NEEDS!

We understand that buying or selling a home is more
than just a transaction: it’s a life-changing experience.
That’s why our team of highly-seasoned real estate
professionals is dedicated to providing exceptional,
personalized service for all of our clients. We take great
pride in the relationships we build and always work
relentlessly on the client’s behalf to help them achieve
their real estate goals.

Our team of experts represents the best and brightest
in the industry, and we’re always striving to lead the
field in research, innovation, and consumer education.
Today’s buyers and sellers need a trusted resource that
can guide them through the complex world of real
estate. With our extensive knowledge and
commitment to providing only the best and most
timely information to our clients, we are your go-to
source for real estate industry insight and advice.

Our philosophy is simple: clients come first. We pledge
to be in constant communication with our clients,
keeping them fully informed throughout the entire
buying or selling process. We believe that if you’re not
left with an amazing experience, we haven’t done our
job. We don’t measure success through achievements
or awards, but through the satisfaction of our clients.

Warmest Regards

Armando Rodriguez | CEO

Nothing Bu

• A higher level of personal service

• A stronger record of production

• A more experienced real estate professional

• Premier market presence

• Access to leading internet technology and marketing

• Maximum Exposure • Social Media-The key to success in social media promotion is
advertising.

• Our ‘For Sale’ sign tells people that when it comes to your home
sale, you expect the best.

• Open House’s-Our open house strategy will include a promotional
blitz online, in print, through social media, using email broadcasts,
agent networking and more.

• The Rodriguez group is known for getting our clients superior
results. There is a moment in every negotiation to capture success.
We recognize that moment and bring it home to you.

• Web Presence and Social Media

• International Exposure

• Local, National and Global Realtor Exposure

• Relocation Specialists

ut The Best

• Professional Photography including gorgeous cinematic walk-
through videos are a cornerstone of our marketing campaigns.

• Aerial Photography and Video Showcasing your home and
property with spectacular aerial photos and video is key.

• Print Media- Local and far-reaching print media is an integral
part of our marketing strategy

• An easy out listing agreement. We stand by our service, fire us at
any time with no penalties

• A committed advocate to negotiate on your behalf

• The support of a TOP Real Estate Brokerage

• Support of the entire Rodriguez Group who will ensure your success

• Knowledge, Commitment & Persistence

• Approximately 6,000 people receive our weekly email
broadcast with information about our listings.

• Our administrative staff are hand picked from hundreds of
applicants and extensively trained - they are the best of
the best!

• Preferred Processionals - We can provide you with
preferred professionals to ensure your sale or purchase is
handled with the utmost professionalism and care.

We Know What Sells!

5 Factors Affect The Value of Your Property

Believe it or not us real estate agents have to be part mathematician, psychologist, and artist to price a
home to sell! Pricing is crucial since it makes or breaks deals! If you price to high you risk a smaller
buyer pool, if you spruce too low buyers might suspect there that there is something wrong with the
property, and offer a lower bid.

1 PRICEa well-placed home create interest, Attracts buyers, generates showings, and
produces offers, usually very quickly. An under priced home will attract buyers and
may sell quickly, yet may detract buyers who wonder “what’s wrong with it” as well
as be overlooked by the buyers looking at a slightly higher price range. An
overpriced home will be evidenced by lack of interest, few showings, no offers, a
long time on the market, and possibly price cuts - which can look bad form the
buyer’s perspective.

2 CONDITIONYou don’t get a second chance to make a first impression. Most buyers make a
decision about the property these see within the first 15 seconds of entering the
home. Homes in great condition will attract more interest and offers and tend to sell
for more than homes in less than great condition. Staging can make a difference,
de-cluttering and improving the general cleanliness and condition of the home is
what we call “staging”. Staged homes become more valuable than other
comparable properties in a similar price range.

3 LOCATION

You probably heard it said before: location, location, location! Well it’s true
location is one of the most important factors in determining the value of your
property. We will do all we can to maximize your home’s location and proximities.

4 COMPETITIONProperty values are affected by the current real estate market, because we can’t
manipulate the market, we’ll collaborate on the pricing and marketing strategy
that will take advantage of the first 30 days your property is listed. It is the
window of opportunity when buyers and their agents discover your property and
are most likely to visit and make offers.

5 TIMINGYou don’t get a second chance to make a first impression. Most buyers make a
decision about the property these see within the first 15 seconds of entering the
home. Homes in great condition will attract more interest and offers and tend to
sell for more than homes in less than great condition. Staging can make a
difference, de-cluttering and improving the general cleanliness and condition of
the home is what we call “staging”. Staged homes become more valuable than
other comparable properties in a similar price range.

Is My Estimate From Zillow Correct?

Even the CEO of Zillow thinks you should ask a real estate agent when your home is worth

we are often asked if Zillows home valuations are accurate. Did
you know the founders of the site always viewed the Zestimate
as a starting point, a figured that would give a general sense of
a home’s worth? Zillows CEO even said himself Zillow was
never meant to replace real estate agents, but to give
consumers access the home-value information.


He added “we call it a Zestimate and not a Zeppraisal and not
a Zeprice. Its meant to be a starting point. to determine a more
accurate opinion of the homes that you should hire a real estate
agent or more to the point, you should sell the house and then
you will know how much it’s worth.”





Professional
Photography

Property Flyers

Call Today for More
Info

407-538-0731

Welcome home! This freshly painted and well maintained pool home is
less than 15 minutes away from Orlando International Airport, Disney
World, 417, Hunters Creek. A-rated middle and elementary schools. You
can also enjoy the weekends in downtown Orlando with only a 30 minute
drive. The entryway is graced with a decorative tile medallion and the
spacious living area presents high ceilings. The dining area has access
to the pool and screened in patio through sliding glass doors. The kitchen
houses Whirlpool brand appliances, plentiful cabinet and pantry space,
tile backsplash and a stainless steel sink with a view of the swimming
pool. The kitchen leads out to the storage/laundry area and two car
garage. The spacious garage contains shelving and closet storage. The
large master is fit for a king with a standing glass shower and huge walk
in closet. The screened in patio is set up with a Paramax sound system
so you can throw the best pool parties. The captivating backyard and
beautifully designed pool even come with a water view! There is an
elevated area for outdoor dining, and the checkered stone patio across

.from it would make a great space for an outdoor kitchen

Postcard Mailings

Technology Driven Marketing

QUICK RESPONSE CODES

Put on All Marketing Materials
Designed to Direct User to another Destination.

DIGITAL VIDEO MARETING

Your Property Virtual Tour will be loaded on
YouTube for Online Marketing Exposure

Internet Marketing

EXTENDED MARKET REACH

When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This
proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of
the most popular search Websites.

Website Exposure

Social Media

Reach the Influential
Find “Hidden Buyers”
Create Excitement
Invitations to Open Houses

Reach the Influential
Find “Hidden Buyers”
Create Excitement
Invitations to Open
Houses

Individual

Property Website

Individual property websites are a
very useful tool when marketing
your home online. The unique
domain name is simply the
property address—when typed
into a web browser, it instantly
pulls up that specific property
details page or virtual tour.

www.YourAddressHere.com

Extended Market Reach

TAKING OPEN HOUSES BEYOND THE BASICS

Holding an open house is serious business. Below is a
chart that shows you exactly how we can maximize
open houses to sell your property.

Whats Next?

Our next step is to sit down for in person appointment, during our
listing appointment we will tour your property, discuss the pricing for
your home, our marketing strategy, sign the contract and help you
understand our process from start to finish

if we don’t have a pre-scheduled appointment, you can schedule
an appointment be calling us at 407-538-0731.

“Our appointment will only take about 15-20 mintues, and will be
focused entirely on you and your needs!

Warmest Regards,

Armando Rodriguez | CEO