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CHAPTER I : INTRODUCTION TO ENTREPRENEURSHIP

- Definition of business and entrepreneurship
- Business and entrepreneurship in Islamic perspective

- Characteristics of a successful entrepreneur
- Advantages and disadvantages of being an entrepreneur

- Forms of Businesses
- Introduction to Digital Entrepreneurship

- Digital business for all
- Digital community concept
- Digital business structure
- Personal Data Protection Act 2010
- Intellectual Property Corporation of Malaysia

Act 2002

Definition of business and entrepreneurship

• Businessmen invest energy, resources and time to run the business
based on an already existing model. On the other hand, an
entrepreneur is someone who invests energy, resources and time to
build a model that is original and has been evolved from scratch.

• Geographical segmentation - places
• Demographic segmentation – age: baby – Anakku / gender: women –

tudung (Fazura)
• Psychographic segmentation(lifestyle) – car: Ferrari (RM1 million); Siti

Khadijah: RM700
• Behavioral: food (instant, frozen): busy people – brand

Business and entrepreneurship in Islamic
perspective

• An Islamic entrepreneurship model
is sourced from the al-Quran and al-
Hadith. Islam sees everything as a
comprehensive element in life,
including entrepreneurship.
Therefore, in
Islam, entrepreneurship includes all
aspects of life, whether it is for the
world or the hereafter

Characteristics of a successful entrepreneur

Advantages and disadvantages of being an
entrepreneur

Forms of Businesses

../../Downloads/Types%20of%20Business%20(e-etr).pptx

Introduction to Digital Entrepreneurship

• Digital entrepreneurship is a term that describes how entrepreneurship will
change, as business and society continue to be transformed by digital
technology. Digital entrepreneurship highlights changes in entrepreneurial
practice, theory, and education.

• Digital entrepreneurship includes everything that is new and different
about entrepreneurship in a digital world, including:

• New ways of finding customers for entrepreneurial ventures.
• New ways of designing and offering products, and services.
• New ways of generating revenue, and reducing cost.
• New opportunities to collaborate with platforms and partners.
• New sources of opportunity, risk, and competitive advantage.

Digital business for all

Digital community concept

• At its root, an online community or internet community is a group of
people with a shared interest or purpose who use the internet to
communicate with each other. Online communities have their own
set of guidelines and needs, like online community engagement,
moderation, and management.

Digital business structure

• Digital businesses use
technology to create new value
in business models, customer
experiences and the internal
capabilities that support its
core operations. The term
includes both digital-only
brands and traditional players
that are transforming their
businesses with digital
technologies.

Personal Data Protection Act 2010

Intellectual Property Corporation of Malaysia
Act 2002

• Intellectual Property Law governs
the enforcement, registration,
protection and security of the
legal rights to intangible
properties such as inventions
and designs. Inventions and
designs include trademarks,
copyright, geographical
indications and patents.