Long Branch Public Schools “Where Children Matter Most”
Public & Permanent
ESTABLISHING A DIGITAL CONSCIOUSNESS
“IT’S NOT A GREY AREA”
No Secrets on the web
Wikipedia defines Social Network Services as websites that
focus on building online communities of people who share
interests and/or activities, or who are interested in
exploring the interests/activities of others.
Fastest Growing SNS:
Facebook
Twitter
YouTube
Instagram
Tumbler
How Did SNS Begin?
Early SNS started in the mid 1990’s
Focus:
Bring people together through Chat Rooms
Share personal information around topics of common interests
Facebook
Is the largest online SNS in the world
Over 1.4 Billion users (1 in 7 people on the planet use Facebook)
Total amount of minutes on FB every month: 700 billion
Average time a person spends on FB per month: 15 hours, 33 minutes
Total number who access FB with a cellphone: 250 million
80% of Facebook users are outside the USA
700 Million users every day
819 Million monthly users on cell device
Every 20 minutes 1 million Links are shared
Every 20 minutes 2 million Friends are requested
Every 20 minutes 3 million messages are sent
Percent of FB users who are under the age of 10: 25%
Percent of Americans who aren’t confident in privacy settings: 24%
YouTube – Flicker - Twitter
Total amount of unique YouTube users per month: 490 Million
Total amount of YouTube users per month: 92 Billion
Total amount of hours spent on YouTube per month: 2.9 Billion
Average pictures uploaded to Flicker per minute: 3,000
Total amount of pictures hosted by Flicker: 5 Billion
Average amount of tweets per day: 190 Million
Top 10 most engaged countries for SNS
1. Israel 11.1 average hours per-month
2. Argentina 10.7 average hours per-month
3. Russia 10.4 average hours per-month
4. Turkey 10.2 average hours per-month
5. Chile 09.8 average hours per-month
6. Philippines 08.7 average hours per-month
7. Columbia 08.5 average hours per-month
8. Peru 08.3 average hours per-month
9. Venezuela 07.9 average hours per-month
10. Canada 07.7 average hours per-month
11. USA 07.6 average hours per-month
If Facebook were a country!
If Facebook were a country, it would be the 3rd largest in the world!
And that does not include China, as Facebook is not allowed in that
country! It has been banned in China since 2009.
Fastest growing segment of the population on Facebook are 55-65 year
old Females.
What are the basics of SNS?
SNS users create a profile of themselves
Users can upload pictures & become “friends” with others use
In most SNS, both users must confirm they are “friends” before they
are linked
Most have privacy controls that allow the user to choose who can view
their profile or contact them
Most famous profile page
Is there a place for SNS in school?
Absolutely!
Excellent resource
Emerging technology
Ability to quickly and easily post:
Photos of activities/trips
Content & Comment
Student resource information
Parent information
Staff information
Links to news release/websites
What concerns should staff have?
Facebook & SNS have caused controversy involving
privacy issues for teachers
Teachers/staff have been held accountable for
information & photos posted online regarding their
personal lives.
Friends may post messages & photos on their pages
without your consent!
Meta or exit data in photos
Meta Tags can be a very useful tool. Digital photos have bits of
information or tags imbedded into each photo. This information can be
the photo date and time, title, photographer, keywords, subject,
copyright and even GPS data.
Facebook strips meta data from photos
Excellent tool in locating missing children
Law enforcement use to track criminals
Photo DNA
Facebook is a huge support of law enforcement in the effort to stop
child pornography & help locate missing and exploited children.
They are using a technology called Photo DNA that computes hash
values of images in order to identify alike images. This technology is
resistant to alterations in the image, including resizing and minor
modifications.
Once your image is Tagged on Facebook, you are in the system. What
does this mean? What happens in Vegas no longer stays in Vegas!
24-7-365
Teachers are Teachers 24 Hours Per Day/7 days Per Week/365 Days
Per Year! Including Online!
Students, parents, board members, & school officials have come across
teacher’s posting and, based on their content have had their teacher
certification challenged or revoked
Student & Teacher Views on SNS
Facebook
Teachers: Love it! So fun to see pics and posts from my friends, family, even my co-workers!
Students: Facebook? Isn’t that for old people?
Twitter
Teachers: Great for connecting with other teachers. Love my Tuesday night #edchat!
Students: Awesome for connecting with friends. #FridayNightParty #DontCareIfThisIsPublic
Instagram
Teachers: Check out these super cute photos of my classroom!
Students: Like my sexy selfies!
Student & Teacher Views on SNS
Google+
Teachers: Have an account but don’t really use it
Students: Have it, never use it
Pintrest
Teachers: My source of inspiration for lesson planning, crafts, meals and more!
Students: A source of procrastination for grown-ups
Snapchat
Teachers: Snapchat? I think my students use that, Don’t even want to go there.
Students: My favorite social media app., until the grownups arrive!
eSchool News
“Watch What You Post Online!”
Over 4,000 stories on teacher/student SNS issues
Teachers/Staff should not be FRIENDS with
students on SNS!
To Like or Not?
Teachers & staff are held to a higher standards!
Be careful of what you like or post on SNS sites.
You might think your settings are private, but what
about your friends and their friends and their friends
Developing a Digital Consciousness
You can’t avoid it! We now live in a global, narcissistic, voyeurism, instant
communication, gratification and information village.
Digital Dangers: Making poor decisions with digital tools & technology
Theory Cause & Effect, how numerous negative trends (Effects) often result from
Poor decision making with digital tools & technology (Cause)
How poor decision making not only affects our own lives, but how it can impact others & vice versa
The importance of being aware of their digital surroundings
Digital Consciousness
The permanent nature of digital content requires a different mindset as it may have serious
Consequences & unforeseen effects on their personal reputation & legacy
Your digital footprint; once you hit enter or send it is forever, even if you think you deleted it!
LBPS Policies
www.longbranch.k12.nj.us
LBPS Policies
Policy 3282
Policy 4282
Appropriate Behaviors
Employees must use appropriate discretion and good judgment when using
SNS for their own personal and professional communications, realizing that
adult behavior on SNS may be viewed by; students, parents, community
members, law enforcement .
Employees may not initiate or accept SNS friend requests with current students
or with former students under the age of 18. Professional discretion must be
used when “friending” alumni 18 and over. Employees who already have
students or alumni under the age of 18 involved, “liked” or “friended” on their
SNS are not “grandfathered” and must “de-friend” the minor student and
minor alumni.
Appropriate Behaviors
Other Friends; employees are discouraged from inviting or accepting
invitations from parents of current or prospective students to join their SNS
due to the inherent conflicts of interest that may arise.
Employees should also remind all other members of their SNS of their
positions in a school/educational setting. If any comments/photos are
posted/shared to your site by a friend and is inappropriate, you should remove
it ASAP, and consider your online friendship with that person.
Appropriate Behaviors
Groups in SNS; employees should support associations that are consistent with
that of the district: health, pro-social activities that support the mission and
reputation of the Long Branch Public Schools.
Employees should act with sensitivity and use good judgment, understanding
that in the context of a diverse educational environment, students and adults
practice tolerance and accept competing views. Do not use school e-mail
address when posting to SNS, this will avoid implying approval of the message’s
content by the LB BOE or district administration.
Appropriate Behaviors
Privacy Settings & Content: employees should exercise care with privacy settings and
profile content on personal SNS.
Use of district logos: employees are not permitted to use any school logo, trademark, or
any other intellectual property or proprietary materials in any personal SNS postings
without the consent of the administration. Photographs, videos and other digital content
identifying schools, students within the LBPS district or their families should not be
posted on any personal SNS without prior approval by the administration.
Self-Assessment 1
Each time you power up any digital tool (camera, computer, internet, cell phone) picture
a family member(s), friend, child, enemy, criminal, a deceased loved one, whomever
means, or meant the most to you in this world standing right over your shoulder.
If you are truly OK with the person who means the most to you in this world seeing and knowing what you are about to do, and
you are OK with what you are about to do becoming a part of your digital legacy – then go for it.
If you are NOT OK with the person that means the most to you in this world seeing and knowing what you are about to do, and
you are NOT OK with what you are about to do becoming a part of your digital legacy – then DO NOT DO IT!
If you are NOT OK with the person that means the most to you in this world seeing and knowing what you are about to do, and
you are NOT OK with what you are about to do becoming a part of your digital legacy – BUT – you do it anyway; then you are
abusing your digital tools and technologies and responsibilities!
Self-Assessment 2
When you leave your home with any digital tool whether it be a digital camera, cell
phone, MP3 player, anything with memory or that shoots video, be willing to hand that
digital device to anybody, any time and let them look at the memory card, photos, videos
in front of you.
If you are willing to do this, than you are using digital technology and digital tools with
responsibility.
Protect Password
Passwords are the keys to your personal online life. You should do everything
you can to prevent people from gaining access to your password.
When creating a password, make sure it is long and strong, with a minimum of
8 characters and mix of UPPER & lowercase letters, numbers & symbols.
You should also remember to:
Never share your password with others
Make password unique to your life & not something that is easily guessed
Have a different password for each online account
Write down your passwords and store it in a safe place away from your computer
Change your password several times a year
Sextortion
Sextortion
A form of sexual exploitation where people are extorted with a sexually explicit image or
video of themselves typically acquired by criminal through digital technology.
Impersonation – pretending to be another person or entity in order to deceive.
Phishing – in the field of computers security, it is the criminally fraudulent process of
attempting to acquire sensitive information such as usernames, passwords & credit card
details by masquerading as a trustworthy entity.
Outing & Trickery – the practice of publicly revealing personal information, usually
pertaining to an individual’s sexual orientation, without that person’s consent.
Chat Room Acronyms
The following glossary of digital or “Chat” Acronyms used primarily when
instant messaging, texting, sexting, participating in a video chat, and other
digital communication.
WARNING: Some of the terminology in this glossary is sexually explicit.
Please view at your own rick. I did not create these terms, these are what is
currently being used by society!
Chat Room Acronyms
8 - Oral Sex KFY – Kiss For You
1337 - Elite or leet or L337 KPC – Keeping Parents Clueless
143 -I love you LMIRL – Let’s Meet In Real Life
182 -I hate you MOOS – Member of the Opposite Sex
1174 -Nude club MOSS – Member of the Same Sex
420 - Marijuana MorF – Male or Female
ADR - Address MoS – Mom over Shoulder
AEAP - As Early As Possible MPFB – My Personal F*** Buddy
ALAP - As Late As Possible NALPOKT – Not a lot of people know that
ASL - Age/Sex/Location NIFOC – Nude in front of the computer
CD9 - Code 9 – means parents around NMU – Not much you?
C-P – Sleepy P911 – Parent Alert
F2F - Face to Face PAL – Parents are listening
GNOC – Get Naked On Cam POS – Parents over Shoulder/Piece of Shit
GYPO – Get Your Pants Off PRON – PRON
HAK - Hugs and Kisses Q2C – Quick to cum
ILU – I Love You RU/18 – Are you over 18?
IWSN – I Want Sex Now RUMORF – Are you male or female
J/O – Jerking Off RUH – Are you Horny?
KOTL – Kiss on The Lips KOTL – Kiss on The Lips
Chat Room Acronyms
S2R- Send To Receive
SorG – Straight or Gay
TDTM – Talk to me dirty
WTF – What The F***
WUF – Where You From
WYRN – What’s your real name
ZERG – To gang up on someone
Case Law Discussion
Florida MS PE teacher, superintendent saw an inappropriate photo & text on the
teacher’s page and TERMINATED him.
School determined online content was not pornographic, but containing information
parents would not want their children to know about their teacher.
Teacher claimed someone obtained his password and posted the offensive material on his
SNS without his knowledge.
Teacher said he removed the material AS SOON AS HE SAW IT
District stated teachers are allowed to have personal sites, but not allowed to post
inappropriate material. Administration also stated they have discretion in determining
what is considered inappropriate.
The teacher was FIRED.
Case Law Discussion
Charlotte, NC. Teacher SUSPENDED for comment on her Facebook page.
TV News station did a search on Facebook for those claiming to be staff
members of the district
She claims her postings were intended to be READ ONLY BY FRIENDS
District determined firing was too strong a punishment
Teacher was Suspended.
Case Law Discussion
Massachusetts teacher’s assistant was first suspended—then fired for his posting which
included “sexually suggestive” photographs, videos of drinking alcohol and inappropriate
references to women.
MTA took the case to arbitration
March 2009, arbitrator rules teacher be reinstated with back pay, seniority and benefits
Arbitrator concluded teacher did engage in misconduct that warranted discipline be it
was 1st offense, he didn’t know minors could access his site and he immediately removed
the site as soon as school informed him it was inappropriate.
Determined discipline to be a 3 day suspension.
Case Law Discussion
Florida band director fired after school officials viewed his SNS postings about sex, drugs
and depression.
Colorado English teacher fired after composing & posting sexually explicit poetry on her
SNS.
Nashville teacher fired after posting racy photos of herself along with candid photos of
her students on her SNS.
Ohio, reporters contacted a school after finding a teacher posted that she’s “An
Aggressive Freak In Bed,” “Sexy” and “An Outstanding Kisser” Fired.
Another Ohio teacher wrote on her page she had recently “Gotten Married, Gotten
Drunk, Smoked Cigarettes, Taken Drugs, and Gone Skinny-Dipping” Fired.
Ohio Education Association warned members that such profiles and posting “Can be used
as evidence in disciplinary hearings which could not only affect a teacher’s current job,
but his/her teaching license as well.”
Case Law Discussion
Delaware: Teacher posted sexual & violent information on his SNS where he
communicated with students.
A month after he was reprimanded by a school administrator for his online
activity, he was arrested and convicted for having sex with a student.
He is currently in prison.
Case Law Discussion
While in college, a future teacher posted a picture on SNS of herself two years earlier
drinking with a pirate hat on her head. The caption read “Drunken Pirate.”
She also posted comments criticizing her supervising teacher.
The photo did not show her drinking alcohol but the caption led one to believe that there
was alcohol involved. The district terminated her assignment.
Because she did not complete her teaching assignment, she was denied her teaching
degree. The university gave her a degree in English instead.
She sued the university claiming her freedom of speech & privacy were violated.
Federal Court upheld the university refusal of teaching degree and ruled her First
Amendment Rights were not violated.
Case Law Discussion
Connecticut school district fired the probationary teacher because of her postings on her
SNS.
Her page included “Inappropriate” student conversations considered “Disruptive to
school activities.”
Court said online exchanges “Show potentially unprofessional rapport with students and
the court came to see how a school administrator would disapprove of and find disruptive
a teachers discussion with a student.”
Court also stated it was reasonable for officials to expect a teacher with supervisory
authority over students to maintain a professional, respectful association with students.
The teacher communicated with students as if she was a peer and not their
teacher…disrupting the learning atmosphere.
Case Law Discussion
Denver, March 23, 2014 a man who coached after-school basketball at Bromwell
Elementary School was fired after photos of drug paraphernalia was posted on his public
Facebook page.
A concerned citizen who viewed the photos, which were set to “public” on his page and
posted in June and September of 2013, contacted 7News TV. The photos had a caption;
“Early morning sesh, f@*# I’m turnt up!! For you dumb haters that’s over a $1,000 worth
of glass for your b@*# a@*, and don’t get me started.”
Another photo showed what appeared to be drugs on brown paper surrounded by bongs,
with the caption, “Shatter Sunday.”
Residents and community became outraged that the district had not done a better job of
checking or doing something to “vet” employees on social media.
Case Law Discussion
Facebook gaffe cost former school official $80,000
Florida, March 2014. Patrick Snay, former head of Gulliver Preparatory School, filled an
age discrimination lawsuit when his 2010-2011 contract wasn’t renewed.
The school settled: paid $10,000 in back pay, an additional $80,000 as a “1099” and
covered all Snay’s legal fees. They made him and his wife sign a confidentiality
agreement, promising not to discuss the case with anyone other than legal counsel.
Their daughter then posted on Facebook they were taking a vacation to the Caribbean
thanks to Gulliver Preparatory School for screwing over her dad.
Snay had to pay back all the money!
Case Law Discussion
Portland, Ore. April 15, 2014. A mother sued her son’s school district for suspending the boy for calling
a teacher a “bitch” who “needs to be shot” on his Facebook page.
Braeden Burge, 16, through his mother Kelly Burge, sued Colton School District 53, alleging First and
Fourteenth Amendment violations.
Family admits the boy made the posting from the privacy of his home, outside of school hours. And
that the district overreached its authority.
Veronica Bouck, health teacher, gave Burge a C on a test and his mom grounded him as a result. While
he was home and angry over his punishment, he posted on Facebook that he wanted to start a petition
to get Mrs. Bouck fired, “she’s the worst teacher ever,” he wrote.
When a friend wrote back and asked what she had done, Burge replied “she’s just a bitch hahah” and
added “Ya hahah she needs to be shot.”