OPTO Look Book 1

Look Book

Volume 1

2 800.248.OPTO
800.248.OPTO

Salvador Dali
Museum: a shopping
environment as surreal
as its merchandise

The distinctively attractive and dynamic
fixtures of OPTO’s Classic Collection evidence
an appreciation for aesthetics and imagination.

Options.

OPTO has solutions for any
setting or type of merchandise.

Style.

Completely customizable
components can define or match
any retail identity.

Quality.

All OPTO products are designed
to last.

www.optosystem.com3 3
www.optosystem.com

Chicago Sports
Depot: a diehard’s
fantasy shop

The full gamut of OPTO’s capabilities are on display at
this innovative shop across the street from U.S. Cellular
Field. Standard fixtures line the floor of the expansive
space, with custom elements infused where needed.
The environment allows the Chicago sports fan total
immersion into their obsession.

Retail Concessionaire: Delaware
North Companies Sportservice
Design Firm: RGLA, Inc.

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www.optosystem.com 5

Air Essentials™:

taking convenience to
the next level

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Casters allow for
spontaneous mobility,
and drawers keep
stock handy in this

fast-paced high-traffic

environment.

Airports offer the ultimate test when it comes
to durability and adaptivity. Newslink Group
employed OPTO’s Options Collection® to
meet the mayhem head-on, providing a retail
oasis for travelers and shopkeepers alike.

www.optosystem.com 7

With nearly 40,000 annual visitors, The
World of Little League® required retail
equipment as tough as its players.

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World of
Little League®:

Peter J. McGovern Museum
and Official Store

The best way to bring the magic home

www.optosystem.com 9

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terra20:

respecting the earth
through sustainable
retail design

Winner of the 2013 A.R.E. Design Award
for Sustainability, terra20 chose OPTO
to supply their store with fixtures made
from environmentally sensitive, recycled
and recyclable materials.

Design Firm: Jump Branding & Design, Inc. www.optosystem.com 11

Davidson
College
Bookstore:

a retail scene with spirit
and sophistication

12 800.248.OPTO Design Firm: Little Diversified
Architectural Consulting

Premier Collection wall
systems blended seamlessly
with Edge Collection
freestanding units to
accommodate a diverse mix
of university merchandise.

www.optosystem.com 13

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Vetter Equipment:
Case IH Dealer

How could Vetter Equipment effectively serve as an equipment
dealership, a power products store, and a souvenir shop, but keep a
consistent look and functionality throughout the entire retail space?
OPTO’s Basics Collection met every need.

www.optosystem.com 15

Discovery
Clothing
Company:

a value shopper’s paradise

Neutral-toned wall
and floor fixtures
+ Colorful apparel
and accessories

= An alluring realm of retail

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iComfort®
Sleep System
by Serta

Over 5000 locations, 1 brand

Incorporating technology, high-tech
lighting, sleek aesthetics and easy
assembly, OPTO created consistent
brand messaging and a relaxed
shopping experience.

www.optosystem.com 19

PRESORT STANDARD
U.S. POSTAGE
PAID
OPTO
INTERNATIONAL, INC

OPTO INTERNATIONAL, INC.
1325 N. Mittel Boulevard, Wood Dale, IL 60191
www.optosystem.com

Let us take you on a tour.
Discover our full line of freestanding
fixtures and wall systems at optosystem.
com. Call for an appointment today.

800.248.OPTO

All photography by charliemayer.com
except Davidson College (Tim Buchman)
and terra20 (David Whittaker).

Copyright © 2013 OPTO INTERNATIONAL, INC. (20M–10/13) All rights reserved.