OPTO Volume 35 Catalog

VOLUME

MODULAR DISPLAYS

1 Meet OPTO
2 Why Modular?
4 Find your OPTO
6 How We Do It
8 Understanding Collections

10 Original. Robust. Unrivaled.

20 Sleek. Stylish. Refined.

34 RREEVVEEAALL
Solid. Sturdy. Industrial.

48 Sophisticated. Elegant. Smart.
58 REVEAL

REVEAL
Simple. Clean. Beautiful.

66 Assemble. Display. Pack. Repeat.

77 Our Process
78 Timelines
79 Finishes + Materials
81 Lighting Solutions
82 Accessories
96 Fixture Index

On the cover: Edge Collection 1-Module Low Gondola with modular LED shelf lighting.

MEET OPTO

As your partner, we develop fixture and display solutions that elevate your merchandise,
create an experience, and inspire your customers to buy. With OPTO's consultation,
design, and manufacturing services, there is no challenge that cannot be met. From
single fixtures to multi-store rollouts, domestic installs to international shipments, OPTO
continues to rise to the challenges of the evolving retail industry.

Our modular fixture and accessory designs are proven, providing a unique spectrum of solutions for
permanent and temporary retail. Specified in finishes and materials of your choice, each system can
be matched to elevate your brand and retail identity.

With a vast range of pre-designed fixtures, accessories, and integrated lighting solutions, the Options
Collection® brings unrivaled merchandising flexibility across all retail segments. And the easy-up,
easy-down, no-tools assembly of Snap! makes it the perfect display solution for temporary and seasonal
retail, pop-up stores, exhibitions, events and tradeshows. Patented and manufactured in the United
States, our Options Collection® and Snap! displays are designed for durability, flexibility and sustainability.

Ready to experience the value of OPTO? Let's talk.

WEB w w w.o pto s y s te m.c o m

EMAIL [email protected]

P H O N E 80 0.24 8.O P TO

847.541.6786

FA X 630.860.7311

SHOWROOM O PTO INTERNATIONAL, INC.

1325 N. Mittel Boulevard
Wood Dale, IL 60191

WHY MODULAR?

Options Collection® fixtures are the solid foundation your team needs for retail
success. Modular architecture allows for quick development of display solutions from
our component-based system, providing flexibility to tailor to a wide range of needs,
merchandise types, and environment sizes.

Our modular fixture and accessory designs are proven, providing a unique spectrum of solutions
with faster lead times to serve you better. Renewable, durable, easy to assemble, simple to
update, and completely customizable. It's the easy choice for your next project.
See page 8 to learn about our fixture collections and page 82 to view our full line of
modular accessories.

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LET'S TALK AND SEE HOW WE CAN CREATE
THE PERFECT MODULAR FIXTURE SOLUTION
FOR YOUR RETAIL OPPORTUNITY. VISIT OUR
WEBSITE TO SEE OUR FULL PORTFOLIO OF
CLIENTS THAT HAVE EXPERIENCED THE
VALUE OF OPTO.

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FIND YOUR OPTO

We know that one size doesn't fit all; different clients require different
partnerships. The right fixture solution can build a connection between your
customers and your brand, encouraging purchases and boosting sales.

Whether you are new to the business of retail with a single store, have a
multi-store chain or are a design firm, our team is committed to creating
solutions for all retail applications.

INDEPENDENT RETAILERS BRAND +
CORPORATE RETAILERS
We are here for you every step of the way.
As your business grows, so do your fixture With new store openings, flagship
needs. We help you stick to your budget remodels and ever-shrinking budgets,
and choose what you need today, with the you have your hands full. We're the
flexibility to add what you need for tomorrow. fixture vendor you can count on. From
a variety of design options and quick
4 lead times, to a proven track record in
handling large-scale roll-outs, OPTO
800.248.OPTO comes through.

DESIGNERS + SPECIFIERS

Good design begins with inspiration, a spark
or brilliant idea. Great retail design requires a
partner to bring the vision to life. Our team rises
to the challenge every time. OPTO designers
and engineers transform your fixture concepts
and ideas into detailed drawings and specs —
resulting in sophisticated display solutions.

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HOW WE DO IT

Designing and manufacturing our own products gives us complete control –
providing all clients with value-added benefits such as cost-containment, quality
control, flexibility, faster timelines, and no minimum purchase quantities.

We don't outsource. We don't offshore. We manufacture locally – designing, building, assembling,
powdercoating and shipping all products from our 140,000 square foot facility in Wood Dale, Illinois.
From single fixtures to multi-store rollouts, domestic installs to international shipments, OPTO rises to
the challenges of the ever-evolving retail industry.
Work closely with our talented and experienced team of designers and engineers to choose from
a variety of pre-designed standard products – or we're available to help you develop branded or
customized fixture solutions.
Learn more about Our Process on page 77, Timelines on page 78, and Finishes + Materials on
page 79.

STANDARD FIXTURE SOLUTIONS

With the shortest lead times and widest selection of quality, standard fixture solutions, you can
create a full retail environment in as little as two weeks. Need help? Our team is here to assist
you with space planning and fixture specification.

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SEMI-CUSTOM FIXTURE SOLUTIONS

Build upon standard fixture selections by choosing finishes and materials to match your brand.
Work with our team to select accessories based on your merchandising requirements, perfect
for creating brand-specific solutions and vendor fixture programs.

CUSTOMIZED FIXTURE SOLUTIONS

We offer client specific-displays with visuals and
aesthetics unique to your brand and identity, built upon
our proven modular components for complete flexibility.

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UNDERSTANDING
COLLECTIONS

Practical to stylish, conventional to innovative, the Options Collection® has a fixture solution
for every retailer, store environment, and merchandise category. Whether you choose
Classic, Edge, Basics, Premier, Reveal or Snap!, each Collection has the same range of
modular accessories, choice of finishes and materials, and the functionality to create a
unique look all your own.

Depending on your retail style or budget, one system may be more suitable than others. Browse through the
following pages for information on each Collection to determine which is best for your retail requirements.

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Dressed up or down, this extensive The sleek and stylish lines of the Edge Exposed hardware accentuates
collection creates a fully immersive retail Collection elevate your merchandise the industrial aesthetic of the Basics
environment. This Classic is always in style. presentation, making it perfect for retail Collection, while the design is engineered
PAGE 10 environments where style is everything. for long runs and expansive retail spaces.
PAGE 34
PAGREE2V0EAL
REVEAL

REVEAL

A high quality modular display system that REVEAL The easy-up, easy-down no-tools assembly
of our Snap! pop-up display system makes
PferaetmRurieeEsr CVthoeElleloAcotikoLno'sf cbuusiltto-imn mmoildlwuolarkr .fleTxhibeility Reveal Collection features a lighter look for it the perfect solution for temporary retail,
delicate and refined visuals, offering simple seasonal retail, pop-up stores, exhibitions,
creates stunning and smart retail environments. lines and hidden hardware to enhance your events and tradeshows.
PAGE 48 merchandising flexibility. PAGE 66

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THE ICONIC
FIXTURE CHOICE
TREOVEABL OOST
YOUR BRAND.

Dressed up or down, this extensive collection
creates a fully immersive retail environment.
This Classic is always in style.

PANEL FIXTURES FEATURE FIXTURES TABLES, CUBBIES COUNTER SYSTEMS WALL SYSTEMS
+ BENCHES

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12A
• Classic Collection 4-Way Spinner with

Perforated Shields on 4-Sided Metal
Bullnose Base
• CS-2055-4Px
• 1'8"L x 1'8"W x 4'10"H

12B
• C lassic Collection 2-Sided Metal

Bullnose Nesting Table Set
• C TB-24-42x, 3'6"L x 2'0"W x 3'0"H
• CTB-18-36x, 3'0"L x 1'6"W x 2'6"H
• CTB-15-30x, 2'6"L x 1'3"W x 2'0"H

12C CONVERSE INC.
• O ptions Collection® 4-Module Perimeter
ARVIN, CALIFORNIA
Wall System with Classic Collection Posts PHOTOGRAPHY: CHARLIEMAYER.COM
• (1) PWxS-102-W2, (3) PWxA-102-W2
• 8 '8"L x 1'6"W x 8'8"H

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REVEAL

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EL PASO CHIHUAHUAS

AT SOUTHWEST UNIVERSITY PARK
EL PASO, TEXAS
PHOTOGRAPHY: CHARLIEMAYER.COM

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REVEAL

15A
• C lassic Collection Low 3-Way
• C3W-55-xxx
• 2 '2"L x 2'4"W x 4'7"H

15B
• Classic Collection

1-Module Low Gondola
• C28-55-xxx
• 2'4"L x 2'2"W x 4'7"H

15C
• Classic Collection Triple Post Focal with

4-Sided Metal Bullnose Base
• C BF-10-XXx, 4'8"L x 2'6"W x 0'6"H
• (1) CTP-72, 72"H
• (2) CTP-51, 51"H

15D
• C lassic Collection

2-Module Low Gondola
• C52-55-xxx
• 4'4"L x 2'2"W x 4'7"H

15E
• C lassic Collection 4-Sided Metal Bullnose

Nesting Table Set with Cubbies
• CTB-56-30x, 4'8"L x 2'6"W x 3'0"H
• CTB-47-24x, 3'11"L x 2'0"W x 2'6"H
• (2) CMPC-24-32x, 2'0"L x 1'3"W x 2'8"H

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16A
• Classic Collection Low 4-Way
• C4W-55-xxx
• 3'8"L x 3'8"W x 4'7"H

16B
• Classic Collection 2-Module

Counter with Privacy Panel
• Cx2E-x0-xxFR
• 4'6"L x 3'0"W x 4'2"H (with Panel)

16C
• C lassic Collection 3-Module Post Wall System
• (4) CSP-102-xxx
• 6 '6"L x 1'9"W x 8'8"H

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REVEAL

WORLD OF LITTLE LEAGUE®
PETER J. MCGOVERN MUSEUM
AND OFFICIAL STORE

SOUTH WILLIAMSPORT, PENNSYLVANIA
PHOTOGRAPHY: CHARLIEMAYER.COM

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BUILT WITH
STRENGTH +
DURABILITY

to withstand the
demands of retail

THE DISCOVERY CUBE

LOS ANGELES, CALIFORNIA
DESIGN FIRM: MARJORIE SHELDON
RETAIL CONSULTING
PHOTOGRAPHY: CHARLIEMAYER.COM

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REVEAL

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RREEVFEAILNED
FIXTURE STYLING
THAT IS WITHIN
YOUR REACH.

The sleek and stylish lines of the Edge
Collection elevate your merchandise
presentation, making it perfect for retail
environments where style is everything.

PANEL FIXTURES FEATURE FIXTURES TABLES, CUBBIES COUNTER SYSTEMS WALL SYSTEMS
+ BENCHES

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22A
• E dge Collection Low Mobile Showcase

and Locking Storage Cabinet
• ESD-2222-48x
• 2'0"L x 2'1"W x 4'0"H
• A lso available in 2'0"L x 2'1"W x 6'4"H

22B
• E dge Collection Square Table Set
• ET36-30-XLF, 3'0"L x 3'0"W x 2'6"H
• ET24-24-XLF, 2'0"L x 2'0"W x 2'0"H
• Also available in 3'6"L x 3'6"W x 3'0"H,

1'6"L x 1'6"W x 1'6"H

22C
• Edge Collection 1-Module

Low Gondola
• E28-55-xxx
• 2'6"L x 2'6"W x 4'7"H

22D
• Edge Collection Low 3-Way
• E3W-55-xxx
• 2'4"L x 2'4"W x 4'7"H

22E
• Edge Collection 2-Module

Low Gondola
• E52-55-xxx
• 4'7"L x 2'3"W x 4'7"H

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REVEAL

JETSET MARKET

BUFFALO-NIAGARA INTERNATIONAL AIRPORT
RETAIL CONCESSIONAIRE: DELAWARE NORTH
DESIGN FIRM: RGLA, INC.
PHOTOGRAPHY: CHARLIEMAYER.COM

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REVEAL

25A
• E dge Collection Single Post Focal

on Laminated Base
• EB1-65-XLx
• 1'3"L x 1'8"W x 5'4"H
• Also available as Double & Triple Post Focal

25B
• E dge Collection Low Post/Panel 2-Way

on Laminated Base
• EB26-55-XxMx
• 2 '6"L x 2'3"W x 4'7"H

NASHVILLE PREDATORS STORE

NASHVILLE, TENNESSEE
RETAIL CONCESSIONAIRE: DELAWARE NORTH
DESIGN FIRM: RGLA, INC.
PHOTOGRAPHY: CHARLIEMAYER.COM

25C 25
• Edge Collection 3-Module

Post Wall System
• (4) ESP-102-xXW
• 6'6"L x 1'5"W x 8'8"H

www.optosystem.com

CLEAN

VISUALS

for complex
merchandising
stories

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REVEAL

SKECHERS USA, INC.

TORRANCE, CALIFORNIA
PHOTOGRAPHY: CHARLIEMAYER.COM

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28A
• Edge Collection Low 2-Way
• E26-55-Xxx
• 2'3"L x 2'3"W x 4'7"H

28B
• L ow T-Shirt Tower (Holds 16 Designs)
• E30-55-XXx
• 2 '6"L x 2'6"W x 4'7"H
• H igh T-Shirt Tower also available

(Holds 20 Designs)

28C
• Edge Collection 3-Module High Gondola

with Offset Center Panels
• EO78-85-xxF

28 • 6'8"L x 2'4"W x 7'1"H

800.248.OPTO

REVEAL

LOCKER ROOM BY LIDS AT MACY'S

COLUMBUS, OHIO
PHOTOGRAPHY: CHARLIEMAYER.COM

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30A
• E dge Collection Low 4-Way
• E4W-55-xxx
• 3'8"L x 3'8"W x 4'7"H

30B
• E dge Collection Rectangular Grouping Tables
• E TB-6018-38L, 5'0"L x 1'6"W x 3'0"H
• ETB-4818-20A, 4'0"L x 1'6"W x 1'10"H
• E TB-4818-20L, 4'0"L x 1'6"W x 1'10"H
• ETR30-30-XAF, 2'6"Dia. x 2'6"H

30C NO BOUNDARIES
• E dge Collection 4-Module Post Wall System
• (5) ESP-102-xXW SALT LAKE CITY INTERNATIONAL AIRPORT
• 8 '8"L x 1'7"W x 8'8"H RETAIL CONCESSIONAIRE: THE PARADIES SHOPS
PHOTOGRAPHY: CHARLIEMAYER.COM
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REVEAL

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DAVIDSON COLLEGE

DAVIDSON, NORTH CAROLINA
DESIGN FIRM: LITTLE DIVERSIFIED
ARCHITECTURAL CONSULTING
PHOTOGRAPHY: TIM BUCHMAN

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REVEAL

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THE FEEL IS
INDUREVSEATL RIAL.
THE APPLICATION
IS PRACTICAL.

Exposed hardware accentuates the industrial
aesthetic of the Basics Collection, while the
design is engineered for long runs and
expansive retail spaces.

GONDOLA GONDOLA COORDINATING TABLES, CUBBIES WALL SYSTEMS
MODULES CONFIGURATIONS FIXTURES + BENCHES

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36A
• Basics Collection 24"W Low Starter Module
• B2S-55-xx
• 2'2"L x 2'2"W x 4'10"H
• U se as a single module or link modules

to create long gondola runs

36B
• B asics Collection Nesting Table Set
• BT60-32-Lx, 5'0"L x 5'8"W x 2'0"H
• B T46-26-Lx, 3'10"L x 2'2"W x 2'6"H

36C
• B asics Collection 3-Module Wall Upright System
• (4) 40-B10096
• 6'6"L x 1'2"W x 8'0"H

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REVEAL

ENDURANCE HOUSE

FISHERS, INDIANA
PHOTOGRAPHY: CHARLIEMAYER.COM

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BOELTER SUPERSTORE

MILWAUKEE, WISCONSIN
PHOTOGRAPHY: CHARLIEMAYER.COM

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HIGH VOLUMEREVEAL
MERCHANDISE
CAPACITY

for high volume
merchandise sales

•

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VETTER EQUIPMENT:
CASE IH DEALER

NEVADA, IOWA
PHOTOGRAPHY: CHARLIEMAYER.COM

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REVEAL

41A
• Basics Collection 24"W Low

Starter Module
• B2S-55-xx
• 2 '2"L x 2'2"W x 4'10"H
• U se as a single module or link modules

to create long gondola runs

41B
• Edge Collection Double Post Focal on

Laminated Base with (2) Edge
Grouping Pedestals
• (1) EB2-65-XLx, 2'6"L x 1'8"W x 5'4"H
• (1) ETP-30-LF, 1'6"L x 1'6"W x 2'6"H
• (1) ETP-24-LF, 1'6"L x 1'6"W x 2'0"H

41C
• Basics Collection 1-Module Low Gondola
• (1) B4S-55-xx, (2) BEP-55-x
• 4'2"L x 2'2"W x 4'10"H

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SOLID,
STURDY +
EXPANDABLE

to adapt to
ever­-changing
merchandise

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REVEAL

THE MEN'S SHOP AT MERZ APOTHECARY
CHICAGO, ILLINOIS
DESIGN FIRM: DEPALMA GROUP, INC.
PHOTOGRAPHY: CHARLIEMAYER.COM

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44A
• Basics Collection Low 3-Way
• (1) B2S-55-xx, (1) BEP-55-x
• 2 '4"L x 2'4"W x 4'10"H

44B
• B asics Collection Large

Nesting Table with Shelves
• BT60-32-Lx
• 5 '0"L x 2'8"W x 3'0"H

44C
• Basics Collection 3-Module Wall Upright System
• (4) 40-B10096
• 6 '6"L x 1'5"W x 8'8"H

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REVEAL

AL'S SPORTING GOODS

LOGAN, UTAH
DESIGN FIRM: JOHNSON DESIGN GROUP
PHOTOGRAPHY: CHARLIEMAYER.COM

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AL'S SPORTING GOODS

LOGAN, UTAH
DESIGN FIRM: JOHNSON DESIGN GROUP
PHOTOGRAPHY: CHARLIEMAYER.COM

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REVEAL

47A
• Classic Collection Post 4-Way

on 4-Sided Metal Bullnose Base
• CB4P-57-XXx
• 2'0"L x 2'0"W x 4'7"H

47B
• Basics Collection Low 4-Way
• B4W-55-xxx
• 3'5"L x 3'5"W x 4'10"H

47D 47C
• E dge Collection • Basics Collection 3-Module

Grouping Table Set Wall Upright System
• ETL-36-LF, • (4) 40-B100-96

4'0"L x 2'0"W x 3'0"H • 10'3"L x 1'8"W x 8'8"H
• ETM-30-LF,

3'0"L x 1'6"W x 2'6"H
• ETR-36-XLF,

3'0" Dia. x 2'6"H

47E 47
• B asics Collection 3-Module High www.optosystem.com

Gondola Configuration
• 10'7"L x 3'0"W x 6'10"H
• (1) B4S-78-xF, (1) B2A-78-xF,

(1) B4A-78-xF, (2) BEP-78-x

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