OPTO Volume 34 Catalog

34VOLUME

MODULAR DISPLAYS
MODULAR FIXTURE + DISPLAY SYSTEMS CATALOG

3 The Value of OPTO
4 Our Story

6 Classic Collection
Original. Robust. Unrivaled.

20 Edge Collection
Stylish. Refined. Sophisticated.

34 Basics Collection
Solid. Sturdy. Expandable.

44 Premier Collection
Fashionable. Smart. Chic.

54 Specification Guide
75 Accessories

2 Cover:

800.248.OPTO No Boundaries

Salt Lake City, Utah
Design Firm: The Paradies Shops

Photography: charliemayer.com

The Value
of OPTO

Get your product noticed. Enhance the customer experience. Increase sales and
profits. That’s the Value of OPTO. Purchase decisions being made in-store and
impulse purchases continue to increase. Retail fixtures and displays have a big
impact on consumer decisions. The right display system will build a connection
between the consumer and your brand, stimulating impulse purchases thereby
increasing your sales and profits. Talk to one of our designers to experience the
value we deliver on every project—designing modular fixtures and display systems
that get your product noticed. OPTO Modular Displays capture the eye of your
customer and sell your merchandise.

Options Collection® fixtures are the solid foundation your team needs for retail
success. Its modular architecture allows us to quickly develop display solutions
from our component-based system, providing flexibility to tailor to a wide range
of needs, merchandise types, and environment sizes.

Our modular fixture and accessory designs are proven, providing solutions to
a wide array of retail segments and clients. From individual store owners to
multi-store chains, to design firms, our team creates partnerships with solutions
for all retail applications.

Why choose anyone else?

Ready to experience the Value of OPTO? Let’s talk.

PHONE 800.248.OPTO
WEB www.optosystem.com
EMAIL [email protected]
FAX 630.860.7311

OPTO INTERNATIONAL, INC.
1325 N. Mittel Boulevard, Wood Dale, IL 60191

3

www.optosystem.com

Our Story

Meet OPTO International Inc. Founded in 1981, we’ve been providing retail
fixture and display system solutions for more than 30 years. Our expertise,
experience and reputation for delivering the perfect retail solution has
produced relationships other companies can only dream of. We work
together to bring your vision to reality.

Retail Passion. Unrivaled innovation & flexibility.
Retail Perfected. Designers & manufacturers of
proprietary products.
We deliver unsurpassed value, expertise, and innovation
when solving each unique retail display challenge. We are OPTO is a recognized leader in modular display systems.
a service-oriented company that has built a reputation for With the Options Collection®, retailers can maximize their
going the extra mile. retail space by using the same product for multiple
applications. Patented and manufactured in the United
As partners, we will create a retail environment that will States, our fixtures are designed for durability, flexibility
elevate your merchandise, create the appropriate ambiance and sustainability.
and stimulate your customers to buy. With OPTO’s design,
consultation and manufacturing services, there is no retail Options Collection® fixtures and accessories bring
challenge that can’t be met. From single fixtures to multi- unrivaled accommodation and functionality to your
store rollouts, domestic installs to international shipments, retail environment.
OPTO continues to rise to the challenges of the evolving
retail industry. Designing and manufacturing our own products gives
us the control to provide our partners with many value-
Devoted to our partners and the retail industry, we have added benefits such as cost containment, quality control
won several A.R.E. awards for innovation in retail store and recyclable materials. Flexibility, no minimum purchase
fixture design. quantities and the fastest lead times in the industry are
just a few of our additional benefits.

U.S. Patents: #5,921,910, #6,044,986, #6,193,083, #6,848,589, #5,749,480.
Canadian Patents: #2,278,051, #2,364,049.
European Patents: #0963169, #1164900.
México Patentado: #214,632, #218,143, #231,935,#235,089.
Other International patents pending.

Page 5 Photos: New Era at Nationals Park Boelter SuperStore Merz Apothecary
Washington D.C. Milwaukee, Wisconsin Chicago, Illinois
World of Little League® Photography: charliemayer.com Photography: Wyckoff Advertising Design Firm: DePalma Group
Peter J. McGovern Museum and Official Store Photography: Dan De Los Monteros/DLM Photography
South Williamsport, Pennsylvania

4 Photography: charliemayer.com

800.248.OPTO

5

www.optosystem.com

6

800.248.OPTO

Classic Collection
gives you complete
merchandising
flexibility with
its modular retail
fixture design.

Classic Collection is the standard by
which all other display systems are
measured. With an extensive selection of
freestanding units, wall system and feature
fixtures, you can create a look that’s all
yours. Classic creates a fully immersive
retail environment for your customers.

7A

• Classic Collection 1-Module
Low Gondola (Tower)

• 2 '4"L x 2'2"W x 4'7"H
C28-55-LAF

7

www.optosystem.com

8A

Run On! 8A

8 Frisco, Texas • Classic Collection
Photography: charliemayer.com Low 4-Way

800.248.OPTO • 3'8"L x 3'8"W x 4'7"H
C4W-55-PPC

9A

• Classic Collection
Adjustable Tubular 4-Way

• 3 '8"H x 3'8"W
• H eight Adjustable from 57" to 71"

C4W-65-XXC

9B

• Classic Collection Tubular 2-Way
• 2'7"L x 2'7"W x 4'7"H

C2W-55-XXC

9A

9B 9

www.optosystem.com

10A

10 Discovery Clothing

Schaumburg, Illinois
Design Firm: Johnson Design Group
Photography: charliemayer.com

800.248.OPTO

Original.
Robust.
Unrivaled.

Stands apart from all the rest
in creating the most engaging
retail environment.

11A

11B
11C

10A 11A 11B 11C

• Classic Collection 8-Module • Classic Collection Low 3-Way • Classic Collection 4-Way • Classic Collection 4-Sided
Post Wall System • 2'2"L x 2'4"W x 4'7"H Perforated Spinner on Bullnose Table Set
Bullnose Base
• 1 7'4"L x 8'8"H • C3W-55-PPC • CTB-56-30F (4'8"L x 2'6"W x 3'0"H)
• CSP-102-3XW • 2'0"L x 2'0"W x 5'0"H • C TB-47-24F (3'11"L x 2'0"W x 2'6"H)

• CS-55-4PC CTB-48-12F (4'0"L x 1'0"W x 1'1"H) 11

www.optosystem.com

12A

12B

12C World of Little League®

Peter J. McGovern Museum and Official Store

South Williamsport, Pennsylvania
Photography: charliemayer.com

12

800.248.OPTO

13B 13A

12A 13A 13C

• Classic Collection 6-Module • Classic Collection 2-Module 13
Post Wall System Low Gondola
www.optosystem.com
• 1 3'0"L x 8'8"H • 4'4"L x 2'2"W x 4'7"H
C52-55-LPC
• C SP-102-3XW
13B
12B
• Classic Collection 2-Module
• Classic Collection 1-Module Post Wall System
Low Gondola (Tower)
• 4'4"L x 7'0"H
• 2 '4"L x 2'2"W x 4'7"H • CSP-84-3XW

• C28-55-PPC 13C

12C • C lassic Collection Low 4-Way
• 3 '8"L x 3'8"W x 4'7"H
• Classic Collection 2-Module • C 4W-55-PPC
Low Gondola

• 4'4"L x 2'2"W x 4'7"H

• C 52-55-PPC

14A

14B

14C 14A 14C

• C lassic Collection 5-Module • C lassic Collection 1-Module

Straight Counter Configuration Low Gondola (Tower)

• 11'2"L x 2'5"W x 2'11"H • 2'4"L x 2'2"W x 4'7"H

• (2) CW1-S5-LLF • C 28-55-LAC
• (1) CH3-S0-LLF

14B 15A

• C lassic Collection Round • C lassic Collection Triple Post
Laminated Table Set Focal on Laminated Base

• 4 '8"L x 2'6"W x 5'4"H

• CRT-36-36F (3'0"Dia. x 3'0"H) • CSLF-10-XXC
• C RT-30-30F (2'6"Dia. x 2'6"H)
14
CRT-24-24F (2'0"Dia. x 2'0"H)
800.248.OPTO

15A

Salvador Dali Museum

St. Petersburg, Florida
Photography: charliemayer.com

15

www.optosystem.com

Hard Rock Hotel and Casino

Tulsa, Oklahoma
Design Firm: Tery R. Young

16A

16A

• C lassic Collection 3-Module
Post Floor/Ceiling System

• 8 '8"L x 12'0"H
CSP-144-XXS

16

800.248.OPTO

17B

17A 17B

• Classic Collection Tall Round • C lassic Collection 1-Module
Table with Four Flare Cubbies Low Gondola (Tower)

• 4'8"L x 2'6"W • 2 '4" x 2'2"W x 4'7"H

CRT-36-36F (3'0"Dia. x 3'0"H) C28-55-PPC
(4) FMC-24-32C (2'0"L x 1'7"W x 2'9”H)

17A 17

www.optosystem.com

You will always 18A
win with 18B
the original.

The Classic Collection is the innovative
yet robust modular fixture system. This
is the definitive way to make your retail
environment a classic.

18A 18B

• Classic Collection • Classic Collection Post
5-Module Freestanding Table with Removable
Wall with Open Posts and Curved
Curve Fins Laminated Top

• 11'3"L x 1'8"W x 7'1"H • 5'0"L x 3'0"W x 4'0"H

(2) CHP-85-LXF • C CPT-60-LLF
(3) CHP-85-PXF
18 (4) CNP-85-CF

800.248.OPTO

19A 19C

• Classic Collection • Classic Collection
Four-Shelf Stepped Garment Circle
Unit with 48" Hangrail
• 3'0"Dia. x 4'7"H
• 4 '2"L x 3'6"W 4'11"H
C36-55-RC
• C S4-42-XXC
19D
19B
• Classic Collection 3-Module
• Classic Collection Low 4-Way Counter with Privacy Panel
• 3 '8"L x 3'8"W x 4'7"H
• 6'6"L x 3'1"W x 2'11"H
• C4W-55-LLC
• C W3E-BO-LLF

19A

19B
19C

19D

19

www.optosystem.com

20

800.248.OPTO

Sleek, elegant
and refined, the
Edge Collection
will turn your
environment into an
object of beauty.

The Edge Collection’s stylish lines will
elevate your product and transform your
store into a compelling retail experience.

21A

• E dge Collection 1-Module
Low Gondola (Tower)

• 2'4"L x 2'2"W x 4'7"H
EB28-55-PPP

21

www.optosystem.com

22A

22B

terra20

22 Ottawa, Ontario
Design Firm: Jump Branding & Design, Inc.
Photography: David Whittaker

800.248.OPTO

23A 23

22A www.optosystem.com

• Edge Collection 4-Module
Post Wall System

• 10'0"L x 8'8"H
ESP-102-2XW

22B

• Edge Collection 1-Module
Low Gondola (Tower)

• 2 '4"W x 2'2"H x 4'7"H
E28-55-AAP

23A

• Edge Collection Laminated
Square Table Set
ET42-36-XLF (3'6"L x 3'6"W x 3'0"H)
(3) ET30-30-XLF (2'6"L x 2'6"W x 2'6"H)

Stylish.
Refined.
Sophisticated.

Designed for style, engineered for functionality;
take your retail environment to the next level.

24A

24B

24A 25A

• Edge Collection Low 2-Way • E dge Collection 5-Module
• 2 '3"L x 2'3"W x 4'7"H Post Wall System

E26-55-XAP • 1 6'4"L x 8'8"H

ESP-102-2XW

24B 25B

24C • Edge Collection Grouping Tables • Edge Collection 2-Module
Low Gondola
C-12263-L4 (1'4"L x 1'4"W x 3'0"H)
C-12263-L3 (1'4"L x 1'4"W x 2'6"H) • 4'4"L x 2'2"W x 4'7"H
C-12263-T2 (1'4"L x 1'4"W x 2'0"H)
E52-55-AAP
C-12263-T1 (1'4"L x 1'4"W x 1'6"H)

24 24C

800.248.OPTO • Edge Collection Low 4-Way
• 3'8"L x 3'8"W x 4'7"H

E4W-55-AAP

25A

25B 25

Museum of Natural Sciences www.optosystem.com

Raleigh, North Carolina
Design Firm: Witty! & Associates
Photography: charliemayer.com

26A

Davidson College

Davidson, North Carolina
Design Firm: Little Diversified Architectural Consulting

Photography: Tim Buchman

26

800.248.OPTO

27A

26A 27A 27B

• Edge Collection • Edge Collection • Edge Collection Low
2-Module Low Gondola Counter Configuration Mobile Showcase
and Locking Storage
• 4'4"L x 2'2"W x 4'7"H • 5 '8"W x 5'8"D x 3'0"H Cabinet with Glass Shelf

E52-55-LAC • 2'0"L x 2'0"W x 4'0"H

ESD-2222-48P

27B

27

www.optosystem.com

28 28A 28B

800.248.OPTO Air Essentials™ by Newslink

Miami, Florida
Photography: charliemayer.com

28A

• Edge Collection 1-Module
Post Wall System

• 2 '2"L x 8'8"H
ESP-102-2XW

28B

• Edge Collection 2-Module
Post Wall System

• 4 '4"L x 8'8"H
ESP-102-2XW

29A

• Edge Collection Single Post Focal
and Nesting Table Set
EB1-65-XLF (1'3"L x 1'8"W x 5'4"H)
ETL-36-LF (4'0"L x 2'0"W x 3'0"H)
ETM-30-LF (3'0"L x 1'6"W x 2'6"H)
ETP-24-LF (1'6"L x 1'6"W x 2'0"H)
ETP-30-LF (1'6"L x 1'6"W x 2'6"H)

29B

• E dge Collection Low 3-Way
• 2 '4"L x 2'4"W x 4'7"H

E3W-55-LBP

29C

• E dge Collection Low Post 4-Way
29A • 2'0"L x 2'0"W x 4'7"H

EB4P-57-XXC

29C

29B

29

www.optosystem.com

30A 30A

• E dge Collection Low T-Shirt Tower
• 2'6"L x 2'6"W x 4'7"H

E30-55-XXC

30B

• Edge Collection Rectangular Nesting
Table Set with Cubby
ET60-32-XAP (5'0"L x 2'8"W x 3'1"H)
ET46-26-XAP (3'10"L x 2'2"W x 2'2"H)
EMLC-22-30C (1'10"L x 1'2"W x 2'6"H)

30C

• E dge Collection Adjustable 4-Way
• 3 '6"L x 3'6"W
• Height Adjustable from 57"H to 71"H

E4W-71-XXP

31A

• Edge Collection Low Post/Pannel 2-Way
• 2 '3"L x 2'3"W x 4'7"H

E26-55-XPC

30B
30C

30

800.248.OPTO

31A

New Era at Nationals Park

Washington D.C.
Photography: charliemayer.com

31

www.optosystem.com

32A

The Edge 32B
Collection is
style-personified. 32A

Its elegance, adaptability and flair make this • E dge Collection 5-Module
collection perfect for retail environments where Post Wall System
style is king. Style which combines with high-
volume capacity for high-volume sales. • 14'10"L x 8'8"H
ESP-102-2XW
32
32B
800.248.OPTO
• Edge Collection Low 4-Way
• 3 '8"L x 3'8"W x 4'7"H

E4W-55-PPC

33A
33B

33C

33A 33C 33D

• E dge Collection 2-Module • Edge Collection Post 33
Low Gondola Focal Grouping
www.optosystem.com
• 4 '7"L x 2'3"W x 4'7"H • EB1-65-XLF (1'3"L x 1'8"W x 5'4"H)
EB3-65-XLF (3'9"L x 1'8"W x 5'4"H)
• E 52-55-PPC

33B 33D

• Edge Collection Grouping Tables • Edge Collection Low 3-Way
• 2'4"L x 2'4"W x 4'7"H
ETB-6018-38L (3'2"L x 1'6"W x 3'6"H)
ETB-4818-20L (4'0"L x 1'6"W x 1'10"H) • E3W-55-PPC
ETR-3030-XLF (2'8"Dia. x 2'6"H)

34

800.248.OPTO

Durable yet
flexible, big space
or small space,
Basics Collection
will get your
product noticed.

The feel is industrial, the application is
practical. The powerful, fierce and rugged
construction is engineered for long runs
and expansive retail spaces.

35A

• B asics Collection 1-Module
Low Gondola (Tower)

• 4 '2"L x 2'2"W x 4'10"H
B2S-55-BH
(2) BEP-55-L

35

www.optosystem.com

36 36A

800.248.OPTO Boelter SuperStore

Milwaukee, Wisconsin
Photography: Wyckoff Advertising

36A 37B

• Basics Collection 3-Module • Basics Collection Large
High Gondola Nesting Table

• 1 2'4"L x 2'2"W x 6'10"H • 50"L x 2'8"W x 3'0"H

B4S-78-LF BT60-32-LH
(2) B4A-78-LF
(2) BEP-78-L 37C

37A • Basics Collection 2-Module
Low Gondola
• Basics Collection 3-Module
Wall Upright System • 4'2"L x 2'2"W x 4'10"H

• 6'6"L x 8'8"H B2S-55-LH
B2A-55-LH
40-B10096 (2) BEP-55-L

37A

37B

37C

37

www.optosystem.com

Detroit Tigers
at Comerica Park

Detroit, Michigan
Design Firm: Delaware North Companies Inc.
Photography: Wyckoff Advertising

38

800.248.OPTO

Solid. Sturdy. 39A
Expandable.

Built to grow with you and withstand the
demands of any retail environment.

39A 39B

• Basics Collection • Basics Collection 3-Module
Low 4-Way High Gondola

• 3'5"L x 3'5"W x 4'10"H • 10'6"L x 2'4"W x 6'10"H

B4W-55-AAH B4S-78-AF
B2A-78-WF
B4A-78-AF
(2) BEP-78-W

39B

39

www.optosystem.com

Vetter Equipment: 41A

Case IH Dealer • B asics Collection 1-Module
Low Gondola
Nevada, Iowa
Photography: charliemayer.com • 4 '2"L x 2'2"W x 4'10"H

B4S-55-PH
(2) BEP-55-P

40

800.248.OPTO

41A

41

www.optosystem.com

42A

• B asics Collection 3-Module
Wall Upright System

• 8'8"L x 8'8"H
40-B10096

42B

• B asics Collection Nesting Table
Set with Riser and Cubbies
BT60-32-LH (5'0"L x 2'8"W x 3'0"H)
BT46-26-LH (3'10"L x 2'2"W x 2'6"H)
16-100866 (3'8"L x 1'0"W x 1'6"H)
(2) EMLC-22-30C (1'10"L x 1'2"W x 2'6"H)

42A

42B

42

800.248.OPTO

43B 43A

Strong, durable 43C
and flexible.
43
Freestanding fixtures that can grow with your
business needs. The Basics Collection will www.optosystem.com
withstand all the demands of retail.

43A 43B 43C

• Basics Collection 2-Module • Basics Collection 2-Module • Basics Collection Low 3-Way
Low Gondola Low Gondola • 2 '5"L x 2'2"W x 4'10"H

• 4'2"L x 2'2"W x 4'10"H • 6'5"L x 2'2"W x 4'10"H B2S-55-LH
BEP-55-L
B 2S-55-LH B4S-55-LH
B2A-55-LH B2A-55-LH
BEP-55-L

44

800.248.OPTO

Stylizing the WOW
factor in any retail
environment.

The Premier Collection is a high-quality
modular display system boasting a
look of custom millwork creating an
elegant, graceful and sophisticated
retail environment.

45A

• Premier Collection 1-Module
Low Gondola (Tower) on
Laminated Base

• 2'10"L x 2'6"W x 5'0"H

PB34-60-LAV

45

www.optosystem.com

Fashionable.
Smart. Chic.

Upscale sophistication that works
well with other collections to elevate
any retail environment.

46A

46A 46B

• Premier Collection 1-Module Low
2-Way on Laminated Base

• 2'10"L x 2'6"W x 5'0"H
PB1P-60-XAV

46B

• Premier Collection 2-Module Low
Gondola on Laminated Base

• 4'11"L x 2'6"W x 5'0"H
PB59-60-AAV

47A

• Options Collection Perimeter Wall
System with Premier Collection
Components

• 8'8"L x 8'8"H

46

800.248.OPTO

SA Elite 47A

Northbrook, Illinois 47
Photography: Wyckoff Advertising
www.optosystem.com

Tampa Bay Lightning at
Tampa Bay Times Forum

48 Tampa Bay, Florida
Design Firm: Delaware North Companies, Inc.
Photography: charliemayer.com

800.248.OPTO

49A 49A

• Options Collection Perimeter 49
Wall System with Premier
Collection Components www.optosystem.com

• 15'0"L x 8'0"H

50A 50A

50 • Edge Collection Adjustable 2-Way
• 2 '0"L x 2'11"W
800.248.OPTO • Height Adjustable from 57" to 71"
• E 2W-71-XXP

50B

• Premier Collection Low 3-Way
on Laminated Base

• 2 '10"L x 2'6"W x 5'0"H
PB3W-60-LLV

50C

• Edge Collection Counter Configuration
• F ront counter: 12'0"L x 2'4"W x 3'10½"H

Back counter: 6'0"L x 1'6"W x 3'0"H

50B

50C