Fake Bretel butter Câu chuyện đơn giản lắm : bao nhiêu năm nay, việt Kiều di tản hoặc việt kiều di cư đều cố gắng tìm kiếm để mua bơ Bretel để tìm lại mùi vị của tuổi thơ trong những năm 40-60. Gần đây (2022), có 1 vài người đã rao bán bơ Bretel tại Montreal với giá 25$/1 lon 250gr. Và chỉ trong 24g là đã bán hết hai trăm lon ! Người bán cũng như người mua đều hài lòng. Có ai biết đâu là đã bị gạt từ 50 năm nay : sau khi hãng Bretel đóng cửa, một người vn tên Ngô Văn Thế đã mua lại cái tên Bretel và xin bản quyền tên này trong 60 năm kể từ năm 1964. Sau đó giả mạo địa chỉ, không xài công thức của Bretel mà lại bào chế 1 loại bơ mới theo công thức của bơ Francella, 1 loại bơ rẽ tiền của Pháp ( vẫn còn hiện hữu) và bỏ vào lon đánh hiệu Bretel. Cứ thế mà gạt dân việt gần 60 năm nay. Và bán giá gấp 5 lần bơ Francella! Cũng như chả cá lã vọng, phở Thìn lò đúc, bánh khoái mụ Đỏ..... chỉ lợi dụng cái tên mà làm tiền 1 cách .... chính trực D Levan Beurre Bretel mà dân VN đi tìm kiếm...bị Carnation mua từ năm 60. Theo cái deal, thì Carnation tiếp tục sản xuất beurre này thêm một thời gian...nhưng đến năm 64, thì chính thức ngừng sản xuất. https://www.wikimanche.fr/Beurrerie_Bretel_Fr%C3%A8res Năm 64, có một thằng cha VN gian tà..tên Ngô Văn Thế... .mua lại cái tên Bretel này và register ở World Intellectual Property Organization (WIPO). Cái license này chỉ có hiệu lực 60 năm...và sẽ hết hạn năm 2024:
https://trademark.trademarkia.com/wipo/bretel-283508.htm Thằng cha VN này rất gian tà...sau khi mua cái tên Bretel, nó chạy qua deal với hãng Briois, cũng chuyên làm beurre của Tây, rồi xử dụng một cái beurre của Briois cũng có 3% muối giống beurre Bretel, rồi cho vô hộp Bretel (mà chả redesign lại với address mới, rue de la Montagne...Paris) :
Rõ ràng là Made in France...một cách chính thức và công khai.... Tuy nhiên, nếu nhìn kỹ trên hình thì thấy cái license ghi là: FR.62.510.102 CE Mà số này theo Ministère de l'agriculture của Tây là của hãng Briois ở vùng Liévin (102 là area code của Liévin) Rốt cuộc...té ra đây là beurre Bretel giả. Cái packaging ở ngoài là Bretel, nhưng ở trong là beurre của Briois: http://www.briois.fr/en có tên là Francelia... bên Tây bán đầy chợ...:
https://www.freezedriedandco.com/beurre-demi-sel-en-conserve-250-gp-8633 Link (English)
The Best Butter In The World Ruth Grace Wong 4 min read Jul 27, 2021 Tracking down who makes beurre Bretel, the nostalgic Vietnamese favorite.
My mom in law (from Toronto) spent some of her time here with me in San Francisco trying to negotiate for a crate of Bretel butter from a guy in LA who sells it by the pallet, for about $10 per can. The butter is a French import into Vietnam that Vietnamese people RAVE about, but no one in France has heard of it. Bretel French Butter: A Viet Canned Cult Favorite - Viet World Kitchen My father has always been into butter, something that I picked up from him. For Vietnamese people of Bo Gia's… www.vietworldkitchen.com Some of the cans arrive dented, and my mom in law wonders if maybe this butter is not in production anymore, and the world’s remaining supply is sitting in a warehouse somewhere, slowly dwindling away. A commenter on Reddit wonders the same thing: “I suspect that the exporter is no longer in business. That further leads me to suspect that any Bretel still available for sale is expired old stock. I would love to be wrong about that.” Some internet research reveals this fascinating article about the significance of canned foods in Vietnamese culture, that explains the origin of the butter. History in a Tin: The Colonial Past of Vietnam Through Popular Canned Food | Saigoneer Whether it is fish placed neatly inside rectangular tins or uniform meat slabs stored in cylindrical cans with colorful… saigoneer.com “The butter in question originally came from Maison Bretel Freres, a butter company established in 1871 by two brothers, Eugene Bretel and Adolphe Bretel. The butter was made in the Manche area of Normandy, France. The type of butter they sold
was beurre d’Isigny, which refers to an origin-registered butter made from cow’s milk in areas surrounding Isigny-du-Mer.” In Bradstreet’s Weekly: A Business Digest, Volume 19, a person who visited the Bretel factory recounted what they saw there. Butter was purchased from dairy farmers in the area before being graded and processed. The butter was shaped into a rectangular block, rolled on a slab and packaged in boxes. Often called Normandy roll butter, Bretel’s blocks of butter were once a favorite in Great Britain. There was another type of butter that Bretel also made, notes the witness, which was packaged in tins and reserved for shipping to “hot countries.” Salt was always added to these canned butter. Our butter arrives separated, and after mixing it back together and putting it in the fridge to set, we take a taste. It’s delicious! Saltier than regular American butter, and because its cultured, it has a rich umami flavor that makes it taste extra creamy. My mom in law is convinced that the current Bretel butter has less salt than the formulation from her childhood. The salt was probably reduced as shipping and storage practices got better. Xavier, who is French, helps me search the French internet for more information. According to Wikimanche, the original beurrerie closed in
1960. The trademark for Bretel is currently held by Ngo Van The, who filed it in 1964. Searching for Bretel on Import Yeti, you can see that a full shipping container is imported every couple of months. Screenshot from the Bretel supplier page on Import Yeti, showing that shipping containers have been imported into the States every couple of months since 2016. https://www.importyeti.com/supplier/bretel Maybe the shipping containers contain goods other than butter, but the address for the Import Yeti listing matches the address on the can:
Photo of the back of the can of Bretel butter, showing the address, under the initials N. V. T. (for Ngo Van The). The address is 30 Rue De La Montagne Sainte Gennevieve 75005 Paris France With that kind of import volume, the butter must still be in active production. Ngo Van The must have seen the demand for Bretel butter in Vietnam when the original factory closed, taken over the Bretel trademark, and found another beurre d’Isigny manufacturer to package butter under the Bretel name for him to sell. Who could the manufacturer be? Xavier bets that it’s Briois, who manufactures Francelia butter, which is packaged in cans identical to Bretel.
Image of Francelia butter in a can with rye bread, from a German Amazon listing. https://www.amazon.de/Francelia-Canned-gesalzen-ministollenHaltbarkeit/dp/B07D5DCJQJ Xavier finds the European Community identification health mark from the back of the can. The number on the Bretel can is 62.510.102 which is Briois number.
EC identification healeth mark number for the Briois manufacturer. Source: https://fichierspublics.agriculture.gouv.fr/dgal/ListesOfficielles/SSA1_LAIT.pdf via https://ec.e uropa.eu/food/safety/biological-safety/food-hygiene/approved-eu-foodestablishments_en The first number is the Department number, 62 being Pas de Calais, 62.510 being then Liévin (https://www.insee.fr/fr/information/4316069). 102 being the identification number for Briois inside Liévin.And there we have it! Mystery solved! The back of the Bretel butter can with the EC identification mark. The mark number is 62.510.102
Now we can also confirm the claim from Viet World Kitchen, that Beurdell butter is also made by the same manufacturer as Bretel: The bottom of the Beurdell butter can, showing the same 62.510.102 number for the EC identification health mark. The only questions remaining are: Is there any difference between the current Bretel butter, and the butter from my mom in law’s childhood, from when Ngo Van The first took over the trademark? And what of
the butter from the original factory from the brothers Bretel? Did it taste the same as it does now?